B2B Power Hour

B2B
B2B Power Hour, hosted by Nick and Morgan.

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Latest Episodes

200. The Final Episode

200. The Final Episode

It's the final episode. We're signing off after 200 episodes and celebrating the journey of the show together.
199. Making the B2B Power Hour - Part 2

199. Making the B2B Power Hour - Part 2

As we approach episode 200, we're reflecting on the growth of the show to date. Nick is in the hotseat! Morgan throws him challenging questions and they reflect together on more than 2.5 years of the show – and what lessons Nick learned from hosting and recording hundreds of episodes.
198. Making the B2B Power Hour - Part 1

198. Making the B2B Power Hour - Part 1

As we approach episode 200, we're reflecting on the growth of the show to date. Morgan is in the hotseat! Nick throws him challenging questions and they reflect together on more than 2.5 years of the show – and how they grew from a 30-minute live show called #InSyncTV into a podcast with tens of thousands of downloads.
197. How to Break into Enterprise Sales w/ Ian Koniak

197. How to Break into Enterprise Sales w/ Ian Koniak

An episode so good we had to play it twice. Do you want to perform at the highest level of enterprise sales? What if you could learn the exact skillset, mind frame, and framework it takes to accomplish your goals right from a podcast episode? On this episode of the B2B Power Hour, we talk to Ian Koniak. He's the founder of Ian Koniak Sales Coaching Inc. and former strategic account director at Salesforce, where he managed some of its largest enterprise accounts. We break down exactly what it takes to make it in enterprise sales, from how to set achievable goals to seeking agents of change within your target organizations. Plus, Ian gives us an exclusive look at his brand-new PREDICT framework for qualifying enterprise prospects and effectively sealing the deal. You'll hear how Ian went from door-to-door copier sales (yes, really) to closing multi-million dollar deals.
196. Mastering Product-Led Growth w/ Breezy Beaumont

196. Mastering Product-Led Growth w/ Breezy Beaumont

An episode so good we had to play it twice. Morgan sits down with Breezy Beaumont, former Head of Growth & Marketing at Correlated, to discuss product qualified leads (PQLs) and how they transform a product-led growth strategy. They dive into building revenue intelligence, PQL vs. MQL vs. SQL, how sales changes in a product-led company, and building the revenue teams of the future. Get ready for a serious knowledge drop from one of the leaders in product-led revenue.
195. Identifying Target Accounts to Go Beyond Quota

195. Identifying Target Accounts to Go Beyond Quota

An episode so good we had to play it twice. Most sales professionals force themselves to work for free because they didn’t invest in their list. They end up gambling for meetings, getting few responses, and the few demos that do get scheduled don’t turn into sales. Dialing in an account list is the biggest leverage point to make every activity count. Time to bust through quota ✨ Join us for this B2B Power Hour workshop on: ✅ How to map out your total addressable market ✅ How to conduct a win-loss analysis ✅ How to dial in a list ✅ How to refine the list as you’re learning ...and more! Between identifying the best accounts to using your insights for better approaches, we’re diving deep into building an effective list. Join us to find out how.
194. The Three Major Myths of Social Selling

194. The Three Major Myths of Social Selling

Prospecting is one of the most critical skills a salesperson can have to contribute to the success of a sales engine. Yet, with the introduction of multiple selling channels, what were previously considered reliable prospecting strategies have become obsolete.  Gone are the days of picking up the phone and making a sale. To be successful at prospecting in 2023, leading sales professionals must sharpen their social selling skills.  On this episode of B2B Power Hour, Morgan and Nick join Jonathan Fischer and the Evolved Sales Leader to discuss how to adopt social selling as a prospecting strategy and outline a workable plan for social selling success in 2023.  Listen in as we discuss: Adapting to social selling Three major myths of social selling How to create a successful social selling plan Defining and utilizing your sales superpowers in 2023
193. Standing Tall in the Crowded Job Market W/ Sarah Filipiak

193. Standing Tall in the Crowded Job Market W/ Sarah Filipiak

Are traditional job-hunting strategies still effective in today's competitive global talent market? In this episode, career strategist and founder at Win Every Interview, Sarah Filipiak challenges traditional job-hunting strategies and emphasizes the need to redefine success in the current job market. From understanding one's own value to aligning personal values with company values, Sarah provides practical advice for job seekers to stand out, create meaningful connections, and find career fulfillment. Redefining your understanding of success based on personal values and fulfillment, rather than external factors like titles and prestige. The importance of building long-term relationships with employers who advocate for growth and support personal development. How to transform  interviews into conversations, by providing real-world examples and context to showcase abilities, rather than relying solely on metrics and data. Demonstrating enthusiasm, understanding, and a strategic approach can leave a lasting impression on interviewers. Instead of trying to fit into every job description, job seekers are advised to focus on their unique qualifications and value. Highlighting thought leadership, digital sophistication, and alignment with a company's mission and values can set candidates apart in a competitive global talent pool.
192. Sales Reps Don't Close Deals, Buyers Do w/ Nate Nasralla

192. Sales Reps Don't Close Deals, Buyers Do w/ Nate Nasralla

An episode so good we decided to play it twice. Jump back in with another replay episode as we dig through some of our best and topics to bring back to light! It might sound strange, but did you know sales reps aren't actually the ones who close deals? Buyers. Close. Deals. Not sales reps. On this episode of B2B Power Hour, we talk to Nate Nasralla, the founder of Fluint. He shares how to close more deals even when you aren't in the room, ways to identify and equip your champion, and the best way to communicate with your prospect's organizations. Listen in as we discuss: How all companies (or at least sales managers) focus on a two-step plan for a stronger selling process and higher close rates. The most commonly overlooked aspects of buyer messaging and how to overcome them. Learning how to make your sales materials blend in as internal documents can be a huge win. How using language that shows you're empathetic and perceptive towards someone’s pain points, they're going to gravitate towards you.

Bio of B2B Power Hour

B2B Power Hour, hosted by Nick and Morgan from Alignd, is a dynamic podcast dedicated to helping go-to-market teams in the B2B space achieve success by aligning their efforts. Nick, a seller, and Morgan, a marketer, combine their expertise to provide valuable insights and strategies for winning the right business through effective experimentation.

The podcast offers a platform for live shows and interviews where listeners can gain practical knowledge on what to test and try in their sales and marketing approaches. By exploring various topics and sharing real-world examples, Nick and Morgan aim to empower their audience with the tools and techniques needed to improve their interactions with customers and prospects.

With a focus on driving better results, the B2B Power Hour equips listeners with actionable insights to enhance their selling and marketing efforts. By implementing the strategies discussed on the show, professionals in the B2B space can refine their approaches and achieve greater success in their go-to-market strategies.

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