Brand Clarity

In this episode, join Susie Liberatore as she takes you on an in-depth journey through LinkedIn, the ultimate platform for lead generation. Susie shares her proven strategies for leveraging LinkedIn to boost growth and drive sales, drawing from her personal successes and expertise.

You’ll discover actionable tips on optimizing your LinkedIn profile, the power of content marketing, and how to streamline your outreach with automated LinkedIn messaging for maximum results. Whether you’re new to LinkedIn or looking to refine your approach, this episode is packed with insights you won’t want to miss.

Stick around until the end for an exciting announcement about Susie’s upcoming LinkedIn training program launching in 2025!

Key Takeaways:

• LinkedIn is a strategic platform requiring consistent effort to see results.

• Susie breaks down why LinkedIn might not be working for you and how to adjust for success.

• Why investing in a premium LinkedIn account can be a game-changer.

• How content marketing on LinkedIn stands apart from other social media platforms.

• The secrets to effective LinkedIn messaging and outreach for business growth.

• Integrating LinkedIn with your CRM to amplify your results.

Get ready to transform your LinkedIn game and take your lead generation efforts to the next level!

Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand’s success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising.

Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry. For inquiries on potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business. https://www.visions2images.com/digital-marketing-agency/ 

Summary:

In this solo episode, Susie takes you behind the scenes for a peak at her journey of creating Franchise Clarity. This software revolutionizes reputation and customer experience management for franchise owners. Susie discusses the crucial steps of discovering customer needs, refining product scope, and the ongoing evolution of developing a minimum viable product (MVP). With insights on the importance of AI and automation, she provides a candid look into navigating the SaaS industry, offering key lessons and advice for entrepreneurs. 

Key Points:

• Always start with identifying a need for your product concept in the market. 

• Data collection and research into customer needs is an ongoing process.

• AI can assist in analyzing data and research.

• Narrowing down the product’s focus to customer experience was an important pivot during development.

• User feedback is key for fine-tuning the interface and overall experience.

Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand’s success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising.

Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry. For inquiries on potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business.

Whether you’re looking to grow your revenue, expand your customer base, or enhance your brand presence, this real workbook offers practical strategies and actionable steps tailored to your unique needs.

https://wondrous-author-3639.ck.page/e1e5dfca86

Summary: 

Susie interviews Matt Kuntz, president of Mr. Rooter Plumbing at Neighborly. Matt followed an unexpected career path, starting as a mechanical engineer, then purchasing a franchise, and now leading a major brand in the franchising industry. 

Matt shares insights on the mindset shifts necessary for transitioning from a traditional job to owning a franchise, the importance of continuous personal and team development, and the evolving role of technology in enhancing customer experiences.

Through sharing his story, Matt offers valuable lessons on leadership, overcoming challenges during times of change, and the power of effective communication. 

Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers a wealth of knowledge on navigating the dynamic landscape of franchising.

Key Points:

• Mindset shifts are necessary for transitioning from a 9 to 5 to franchise ownership.
  

• Personal growth and development play a key role in business success.
  

• Technology and AI are essential for enhancing customer experience.
  

• Strong leaders put strategies in place to develop and trust team members.

About Matt: 

Matt is an accomplished and outcomes-oriented retail and service executive with extensive experience in strategic brand leadership, brand management, people leadership, product commercialization, franchise management, operations analysis, change management, and strategic planning. He believes in cultivating a customer-centric and performance-driven culture through innovation and talent development, driving scalable and sustainable growth. Matt demonstrates a proven track record in securing core business results, launching new products and ventures, fortifying stakeholder relationships, and laying the groundwork for long-term prosperity.

Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand’s success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising.

Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry. For inquiries on potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business.

Whether you’re looking to grow your revenue, expand your customer base, or enhance your brand presence, this real workbook offers practical strategies and actionable steps tailored to your unique needs.

https://wondrous-author-3639.ck.page/e1e5dfca86

Summary:

Michael Reeder, CPA, CEO of Reeder Group shares how he niched down to the franchise industry and became a trusted resource for franchise consultants and franchisees. He discusses the importance of proactive and strategic CPA services for small business owners and shares three tips for building a network on LinkedIn. 

Key Points: 

• Michael learned about the role of a franchise consultant when he acquired a book of business in Chicago. That relationship led to the development of CPA resources for franchise buyers. 

• The franchise community is a very tight-knit community, and by proactively offering help to franchise buyers, Michael was able to build relationships and create partnerships with consultants quickly. 

• Michael uses LinkedIn to connect and engage with franchising prospects. It is a long-term strategy for visibility and engagement.
  

• A business owner’s relationship with their CPA should be looked at as an investment, not an expense.

• A good CPA firm provides tax strategy and proactive communication to their clients. 

About Michael: 

Michael is the managing partner of the Reeder CPA group and is the lead advisor for clients in the business buying process. He is well-versed in all things accounting, tax/tax planning, entity structure, funding, ROBS, financial projections, resale financial statement due diligence, and franchise disclosure document items 5, 6, 7, 19, 21 as it pertains to buying a business, and small business ownership. Michael also helps business clients prepare for their exit and mitigate capital gains tax upon the sale of their business.

His affiliations include the Illinois CPA Society, Maine CPA Society, FranServe, International Franchise Professionals Group, Franchise Brokers Association, and The You Network

Website: https://reedercpagroup.com/

Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand’s success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising.

Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry. For inquiries on potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business.

Whether you’re looking to grow your revenue, expand your customer base, or enhance your brand presence, this real workbook offers practical strategies and actionable steps tailored to your unique needs.

https://wondrous-author-3639.ck.page/e1e5dfca86

Summary:

Toni Harris Taylor shares her journey from a hesitant entrepreneur to a leading figure in business coaching and networking. As a business coach with Drastic Results Marketing and a franchisee of Network in Action, Toni uses proven networking strategies to help her clients make the impact and income they desire. By taking drastic steps herself, Toni discovered the power of building authentic relationships in business. Toni’s story is a testament to perseverance, resilience, and the importance of having a solid “why” in your entrepreneurial journey. 

Key Points: 

• Relationships build the ‘know/like/trust’ factor, which is critical to business success. 

• Both social media and in-person connections are important to expanding your network.

• Re-examine your ‘why’ to reclaim your purpose and create new goals. 

• It is crucial to invest in learning how to network and to continue to hone networking skills.

• Online reviews are a part of the networking process and are important to leverage in your marketing.

•  Become a master marketer by focusing on networking and referrals before outsourcing any marketing tasks. 

About Toni: 

Toni Harris Taylor is known as “The Networking Queen”. Toni’s brand is about taking DRASTIC steps to be successful. As an owner of a referral network and a sales and marketing coach, Toni teaches her clients to build relationships to Get Known, Get Connected to Get Paid! If you are ready to end the frustrations of growing your business, connect with Toni to see how she can help you turn more contacts into contracts! 

Connect with Toni: https://toniharristaylor.com/home

Susie Liberatore, a seasoned entrepreneur, discovered her passion for business ownership at a young age. Following years of academic pursuits and corporate experience, she founded her initial venture, Visions2images.com. What began as a solo endeavor has now evolved into a thriving enterprise led by Susie and supported by a team of 13 professionals. In a remarkably short period, she has elevated the brand’s success by providing comprehensive services like website development, social media management, SEO, content creation, and paid advertising.

Fueling her entrepreneurial spirit, Susie went on to establish various companies, showcasing her versatility in business development. The latest addition to her portfolio is Franchise-clarity.com. Recognizing a gap in the franchise market, she innovatively developed marketing software to address specific needs within the industry.For inquiries on potential partnerships and investments, feel free to contact Susie Liberatore to discover how she can contribute to the growth of your business.

Whether you’re looking to grow your revenue, expand your customer base, or enhance your brand presence, this real workbook offers practical strategies and actionable steps tailored to your unique needs.

https://wondrous-author-3639.ck.page/e1e5dfca86

Summary:

Daniel Stein is the CEO of Special Strong, a fitness company with the mission of providing adaptive fitness training to those with mental, physical, and cognitive challenges. Daniel’s own experience with fitness as a means to overcome a learning disability led to the creation of this unique business. This episode offers powerful insights into defining success, entrepreneurship, and the emotional impact of meaningful work. Get ready to be inspired as Daniel's story unfolds and leaves a lasting impression.

Key Points:

• Daniel’s mentor gave him the idea and vision for working with people with disabilities.

• Special Strong expanded to 10 locations via franchising, starting in 2020.

• Faith has been a prime motivator for Daniel to preserve during tough times in business. 

• Special Strong has used LinkedIn strategically to connect with its target audience. 

• Emotional storytelling through the use of video has put the spotlight on the brand’s mission and led to a large following and visibility for the organization. 

• Entrepreneurs must define what personal success looks like based on their values, and strive to achieve that. 

About Daniel: 

In 2011, Daniel felt a calling to help provide physical fitness training for young children, adolescents, and adults who have special needs. With this in mind, Daniel set out to achieve his goal by becoming certified in many areas of expertise. Today, he has certifications from the National Academy of Sports Medicine (ACSM), the National Federation of Personal Trainers (NFPT) and is a Certified Inclusive Fitness Trainer (CIFT).

In 2016 Daniel started Special Strong with his wife Trinity, offering online autism fitness and special needs certification. Twelve months later, the program exploded resulting in a long waiting list of applicants from every corner of the United States.

In 2019 the Steins opened their Special Strong special needs certification program to the public. Their goal is to train others who are interested in autism fitness training as personal trainers or in opening their own autism fitness training centers. Today, they have clients coming to them for certification from all over the world.

Since the debut of Special Strong, Daniel and his team are proud to say they have been instrumental in helping hundreds of clients who live with a variety of conditions. These include autism, Asperger’s, Down’s Syndrome, ADD/ADHD, spinal cord injuries, cerebral palsy, victims of stroke, obesity, and more. Their mission is to expand Special Strong training into new markets around the globe and affect positive change in as many lives as possible.

About Susie Liberatore:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing an authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/ 

Summary:

Stephanie Ruby is the director of franchise development for BioOne, the first crime and trauma scene cleaning franchise, operating in 41 States with over 100 locations. Stephanie shares her unique transition from retail weight loss into the franchising world and how she found her niche in the biohazard and trauma cleanup business. Susie and Stephanie discuss the increasing presence of women as franchise owners and the importance of building relationships in the industry. Stephanie sheds light on the compassionate and community-driven approach of BioOne, and why women are drawn to this unconventional yet lucrative business model. Listen in as they dive deep into the nuances of franchise development and the secret to successful candidate relationships.

Key Points:

• BioOne's unique business model focuses on leading with compassion, discretion, and care.

• Nearly half of BioOne franchise owners are women, who are drawn to the compassionate aspect of the business, providing assistance to families in need. 

• BioOne places a large emphasis on giving back to the communities they operate in. 

• Franchise growth is directly tied to building and maintaining relationships.

• Combining digital marketing with local networking tactics is a powerful combination for local growth.

• BioOne provides a 24-hour call center plus a wide range of additional resources to support their franchisees. 

About Stephanie: 

Over the past 11 years, Stephanie Ruby has placed hundreds of people into business ownership through franchising. Most of her franchising career has focused on the home service space, and she is currently the Franchise Development Director for Bio-One, a biohazard franchise. Stephanie considers herself lucky to work with people from various backgrounds and help them achieve their business ownership goals.

Stephanie lives in Tampa Bay, and her husband and two boys, ages 5 and 11. In her downtime, she enjoys everything that comes with being a boy mom: sports, Star Wars, superheroes, theme parks, and the beach whenever possible!

Contact Stephanie at 813-416 6460.

About Susie Liberatore:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/ 

Summary:

Jonathan Weathington is the CEO of Shuckin’ Shack Oyster Bar, a franchise with 18 locations. He shares his views on nontraditional marketing, the importance of genuinely knowing your customer, and the impact of authenticity in brand building. 

Key Points:

• The key to marketing success lies in the ability to deliver on the brand promise through the customer experience. 
• Creating authentic conversations and genuine connections with the customer, while not typically considered part of the marketing mix, are key to a successful marketing strategy.
• Knowing the customer means being able to differentiate between the target audience and the actual customer.
• Managing customer feedback including addressing constructive criticism can make or break your relationships.
• An authentic relationship between customers and the brand leads to trust.
• Jonathan's most important franchise advice is for both franchisors and franchisees to focus on finding a cultural fit and compatibility.

About Jonathan: 

Jonathan serves as the CEO of Shuckin' Shack Oyster Bar, a fresh seafood and cold beer concept out of North Carolina. He's been featured on the cover of FSR Magazine, appeared on Good Morning America, quoted and featured in numerous publications including The Wall Street Journal, Washington Post, Nations Restaurant News, and other local, regional, and national newspapers, journals, and magazines. Jonathan is known for his no-nonsense approach to true hospitality and business building.

Link: www.theshuckinshack.com

About Susie Liberatore:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/ 

Summary:

Daniel Feldman transitioned from being a state trooper to becoming a successful business owner as the founder of The Garage Floor Company. He was close to buying a franchise when he met his future business partner (a former franchise owner) and they decided to start a flooring business together. After establishing their business, they decided to become franchisors. Daniel shares how his experience with due diligence when he was considered becoming a franchisee changed his path. He also discusses branding, marketing strategies, and the importance of personalize support for franchisees.

Key Points:

• Daniel explored various business ventures before finding his niche in franchising.

• The decision to start a franchise came out of being dissuaded from becoming a franchisee. 

• The Garage Floor Company business model focuses on slow growth, building trust, and personal support for franchisees.

• Potential franchisees should seek out companies that offer direct support from the founders and owners.

• Personalized and authentic branding builds trust and relationships.

About Daniel Fletman: 

Dan Feltman, Executive Vice President of Development and Chief Marketing Officer at GFC Franchising, Inc., has been an integral part of the organization’s success story since its inception in May 2020. Alongside his role in the company, Dan also serves as the President and Chief Executive Officer of Feltman Enterprises, LLC, a position he has  held since July 2016. Moreover, from 2007 to 2020, Dan served as a dedicated Trooper with the Executive Protection Section of the Indiana State Police, ensuring the safety of the Governors of the State of Indiana. Based in Indianapolis, Indiana, Dan's multifaceted expertise, including marketing, development, and security, has greatly contributed to the franchise system's remarkable growth.

About Susie Liberatore:

After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Franchises come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.

At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.

At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.

Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.

Website: https://www.visions2images.com/