Episode Summary:
Bary El-Yacoubi shares the origins of his unique franchise business, initially starting as a concierge service for personal trainers and evolving into a complete home services platform. Send Me A Pro simplifies the process for customers by providing instant transparent pricing and streamlined booking for services ranging from house cleaning to tutoring and more. Bary and Susie discuss marketing strategies, the importance of good content, and advice for aspiring franchisees.
Key Ideas
-The publicity around the app for Send Me A Pro turned Bary into an accidental franchisor
- Send Me A Pro is disrupting franchising by offering multiple franchise concepts under one umbrella
- Send Me A Pro marketing includes online marketing, working with franchise consultants, and creating quality content
- Bary’s advice for individuals entering the franchise field is to surround yourself with the right mentors and be intentional about the end game
About Bary:
Beginning his career as a street performer at the age of 12, Bary became a self-taught entrepreneur, learning the importance of and perfecting the art of personal branding, marketing, and audience engagement. This competitive drive and determination continued to fuel through his experience as a D1 football player as a Running Back for the University of Northern Colorado. Determined to see the vision through helping others reach their peak mentally and physically, Bary founded Bounce Fitness, an in-home personal training and residential fitness management service. With the exponential success of his first company, he went on to found Send Me a Trainer, a scalable mobile application designed to make it easy to connect with a local personal trainer.
About Susie:
After working in the creative field for over a decade, owner Susie Liberatore realized that corporations were missing out on creativity. Business owners come to Visions2images for full-service marketing because they feel that they are missing out on local marketing opportunities.
When she started her journey in the creative field, she started working at a startup agency in Nashville TN, and loved every little piece of it; she loved the fast-growing pace, the creativity, and the unique customers. She loved the dynamics and uniqueness of each client. Visions2images was born shortly after that!
At Visions2images, our mission is to serve as a leading franchise marketing agency dedicated to elevating companies by enhancing their visibility, generating valuable leads, and establishing authoritative presence. Through strategic and innovative approaches, we empower businesses to thrive and achieve enduring success in the competitive landscape.
At Visions2images we don’t just offer marketing services; we become your dedicated partners in success. When a new franchise location opens its doors, we’re there to set up a robust online presence across various platforms, all tailored to meet your unique business goals.
Every location in your franchise family is special, and we recognize that. That’s why we create custom content for each location to ensure they shine in their local area, making your franchise truly stand out.
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