Peter Reid

Peter Reid is the CEO of MSQ Partners Ltd, a global network of nine leading agencies that offer research and insights, brand design consultancy, web and digital product development, full-service digital, PR and content, customer acquisition and engagement, B2B marketing, and full-service creative and media services. With more than 850 employees working in 13 offices worldwide, MSQ Partners helps brands drive growth by providing flexible and agile agency relationships that combine multiple disciplines around a single strategic and creative platform.

Reid co-founded MSQ Partners in 2011 to offer brands a more connected and personalized experience for their customers. Under his leadership, the company has become an industry leader on issues such as sustainability and diversity. Reid also serves as the Non-Exec Chairman of Xupes, a leading pre-owned luxury e-commerce retailer.

Before MSQ, Reid was the CEO of Media Square plc and a leading member of McKinsey & Co's Media and Digital practice.