Product Marketing Life

In this special episode of Product Marketing Life, host Mark Assini reflects on some of his favorite soundbites from the last 12 months.

He spoke to some incredibly talented product marketing experts over the year, so he thought he'd share a few that'll definitely be taking him through to 2023.

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In this episode of Product Marketing Life, host Mark Assini is joined by Andrew Hatfield, Founder and Marketing Strategist at Deepstar Strategic.

During their chat, they discussed the concept of message-market fit. Andrew provides a very clear overview of what it is and how important it is for product marketers to help their company get it right. He also gives practical guidance on how to evaluate message-market fit, and how to identify when your messaging may need updating.

Want to learn more about messaging? Get Messaging Certified.

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In this episode of Product Marketing Life, host Mark Assini is joined by Jana Frejova, Team Lead of Growth and Product Marketing at Spendesk.

During their chat, they discussed the unique and dynamic relationship between growth and product marketing teams. From the role product marketing plays in experimentation, to how they collaborate directly with their growth counterparts to drive conversion at every stage of the funnel, Jana provides great insight into how these two teams combine to generate tangible outcomes for the product and the customer.

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In this episode of Product Marketing Life, host Mark Assini is joined by Shira Atkins. Co-founder and CRO of Wonder Media Network.

During their chat, they discussed how product marketers can leverage podcasts to help tell their company’s stories and connect with a broader audience of customers. Shira also suggests other ways product marketers can leverage podcasts to promote their brand, acquire new customers and, interestingly, close deals.

Wanna learn more about Storytelling? Get Storytelling Certified.

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In this episode of Product Marketing Life, host Mark Assini is joined by Thomas Eugene, Senior Professional Services Engineer at Merydyan Technologies.

During their chat, they discussed how critical it is to understand your customers and their unique learning needs when onboarding them to your product. Plus, Thomas shares some methods that he’s used in his career to create a learning environment that puts customers at ease and makes them that much more willing to share valuable insights and feedback.

Wanna learn more about customer research? Get Customer Research Certified.

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In this episode of Product Marketing Life, host Mark Assini is joined by Yi Lin Pei, Director of Product Marketing at Teachable.

During their chat, Yi Lin shares her thoughts and recommendations on how to navigate the product marketing job market during the current economic downturn. She provides some really practical tips on how to assess your current situation, evaluate your next opportunity, and how to go about seeking it out.

Looking for a PMM job? Check out PMM Hired.

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In this episode of Product Marketing Life, host Mark Assini is joined by Shirin Shahin, Product Marketing Leader and Consultant.

The pair discuss the emergence of product marketing within the consultant space, where and when product marketing consultants tend to offer the most value to clients, and the unique challenges that come with running your own consulting practice.

Looking for a consultant of your own? Check out PMA Consult.

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On this week's episode of Product Marketing Life, host Mark Assini is joined by Jon Neher, Product Marketing Manager at Vendasta.

The pair discuss the power of qualitative data as part of a product marketer’s storytelling toolkit including how to elevate the importance of qualitative data within a quantitative-focused environment, and some tools Jon's found useful in uncovering qualitative data that goes beyond traditional customer interviews.

Want more on storytelling? Tune in to our StorySelling podcast.

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On this week's episode of Product Marketing Life, host Mark Assini is joined by Danny Peavey, Product Marketing & Sales Enablement at Story Sells.

The pair discuss the role of storytelling in product marketing, including frameworks and best practices, as well as what product marketers can learn about effective storytelling through movies, television, interviews, and even hip hop.

Want more on storytelling? Tune in to our StorySelling podcast.

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