Startups Magazine: The Cereal Entrepreneur

Anna Wood, Editor at Startups Magazine, speaks to Jonny Plein, Co-Founder of YASO, all about the huge opportunity for Western brands wanting to enter the Chinese market, the importance of building a strong Co-Founder relationship and winning the Top Performing Team award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Jonny Plein, Co-Founder of YASO, all about the huge opportunity for Western brands wanting to enter the Chinese market, the importance of building a strong Co-Founder relationship and winning the Top Performing Team award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Garreth Wood, Co-Founder and Chairman of KidsOR, all about innovating a new approach to charity surgical work in middle and low-income countries that empowers local teams, selling his company to start KidsOR, and winning the Founder of the Year award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Jenny Gardner, Director of Development at ARC - Advanced Research Clusters, all about its work in creating inclusive and flexible workspaces for the science and innovation clusters, Moderna's new manufacturing facility at its Harwell campus, and winning Workspace of the Year award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Yasmine Abdu, Founder of CarbonTrac, all about how sustainability can make money and isn't the cost that corporates think it is, making sure to enjoy the founder journey, and winning the Eco Warrior award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Mark Sweeny, Founder and Group Chief Executive de Novo Solutions, all about always focusing on the fundamentals, championing the Welsh ecosystem and winning the Most Successful Scaleup Award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Jo Stevens, Managing Director at Oxford Innovation Space all about being founded by the University of Oxford's first spin-out, how the organisation encourages the creation of a regional innovation ecosystem, and winning the Readers' Choice award at the Hustle Awards 2025.

Anna Wood, Editor at Startups Magazine, speaks to Sergey Jakimov, Founding and Managing Partner at LongeVC, all about the journey from serial founder to investor, the longevity space and the innovations that will change lives and prolong health spans, and winning the Game-Changing Investor Award at the Hustle Awards 2025. 

Anna Wood, Editor at Startups Magazine, speaks to Bethany Hatten and James Wood, Co-Founders of ClearEar all about what its like to start and run a business as two busy medical students, the importance of accessibility and their service offering, and winning the Young Entrepreneur award at the Hustle Awards 2025.