This is Product Marketing

"This is Product Marketing" is a podcast presented by Product Marketing Hive.

Basic Member

Latest Episodes

Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI

Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI

In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and his view on how marketing will be reshaped with the development of AI.

For more information, please check Anubhav Rao's article "Marketing in the Age of AI: The Key for Success".

All rights reserved. © Product Marketing Hive.

Episode 44: Abiola Apooyin - Conducting Market Research

Episode 44: Abiola Apooyin - Conducting Market Research

In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and clean energy industries. He also shares the unique challenges of conducting market research in Nigeria. 


For more information on the topic, check out the article by Abiola Apooyin "The Role of Market Research in Shaping Product Development and Marketing Strategies"

All rights reserved. © Product Marketing Hive.

Episode 43: Ashley Litzenberger   - Data-Driven ICP for Multi-Product Portfolio

Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio

In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process.

All rights reserved. © Product Marketing Hive.

Episode 42: Marcio Moerbeck   - B2B Tech Partnership Go-To-Market Strategy

Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy

In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and partner marketing. He also shares his opinion on what common mistakes to avoid for partner marketing based on his experience.

All rights reserved. © Product Marketing Hive.

Episode 41: Matt Mehus  - Developing The Ideal Customer Profile

Episode 41: Matt Mehus - Developing The Ideal Customer Profile

In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the misconceptions of the "ideal customer profile", and how ideal customer profiles influence other marketing and business activities. He also walks through the common challenges of developing the ICP. For more information, please check out Matt's article: Product Marketing’s Ideal Customer Profile Field Guide

All rights reserved. © Product Marketing Hive.

Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform

Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform

In this episode, Dave Panek, Partner at Aventi Group, joins Louise Liu to discuss the product/market fit. Dave explains how product/market fit impacts the go-to-makret strategy and overall business growth. He also discusses his process of developing product/market fit and his experience in helping clients transition from product to platform.

For more information, check out article "Boosting Business Growth: The Strategic Product Marketer's Guide to Leveraging Product/Market Fit" by Dave Panek.

All rights reserved. © Product Marketing Hive.

Episode 39: Julien Sauvage - Building a Great Sales Deck

Episode 39: Julien Sauvage - Building a Great Sales Deck

In this episode, Julien Sauvage, VP of Brand and Product Marketing at Clari, joins Louise Liu to discuss the sales deck. Julien shares the key components of a great sales deck and his creation process. He also discusses the governance process of the sales deck after creation.

For sales deck example and template, please check out "A Deceptively Simple Checklist To Help With Something Really Hard" by Julien Sauvage.

All rights reserved. © Product Marketing Hive.

Episode 38: Dejan Gajsek - Minimum Viable Competitive Intelligence Programs

Episode 38: Dejan Gajsek - Minimum Viable Competitive Intelligence Programs

In this episode, Dejan Gajsek, CEO at Grow + Scale, joins Louise Liu to discuss competitive intelligence. Dejan Gajsek shares his valuable insights on how to initiate CI programs with limited budgets. In addition, he also discusses the common reason why CI programs fail and offers practical advice on measuring the success of your CI efforts.

For more, please check out Dejan's article: How to Start Your First Efficient Competitive Intelligence Program on productmarketinghive.com.



All rights reserved. © Product Marketing Hive.

Episode 37: Robert Karel - Analyst Relations and Product Marketing

Episode 37: Robert Karel - Analyst Relations and Product Marketing

In this episode, Robert Karel, founder of Product Marketing Perspective and former analyst at Forrester, joins Louise Liu to discuss analyst relations and product marketing. Robert shares his experience transitioning into product marketing from being an industry analyst. He also discusses helpful tips on engaging and building meaningful relationships with analysts .

For more information, please check out Robert's article "Both sides of the mirror: Product Marketing and Analyst Relations".



All rights reserved. © Product Marketing Hive.

Bio of This is Product Marketing

"This is Product Marketing" is a podcast presented by Product Marketing Hive. The podcast explores various aspects of product marketing, product management, and technology marketing.

Hosted by industry experts, the podcast features interviews with thought leaders and renowned professionals in the field of marketing and product management. Listeners can expect insightful discussions, valuable tips, and industry trends shared by the guests.

Product Marketing Hive aims to bring together product marketers from around the world, providing them with a platform to connect, learn, and share knowledge. By joining the PMM Hive community, listeners can engage with fellow product marketers and expand their professional network.

Similar Podcasts

Podcasts

United States

The Skin in the Game VC Podcast, hosted by Tom Wallace.

Podcasts

United States

Entrepreneur's Enigma, hosted by Seth Goldstein and Goldstein Media LLC.

Podcasts

United Kingdom

"How I Got Hired" podcast hosted by Sonal Bahl.

Podcasts

United States

Podcast on designing successful brands.

Podcasts

United States

Insurance Town, the podcast hosted by Heath Shearon.

CEO Sales Strategies, an insightful podcast hosted by Doug C. Brown.

"The Mid•Point with Gabby Logan" is a podcast hosted by Gabby Logan.

"Leadership in Action" is a podcast presented by eoleadershipinaction.

"Financial Flossing," hosted by Ross Brannon.

back-to-top