This is Product Marketing

"This is Product Marketing" is a podcast presented by Product Marketing Hive.

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Latest Episodes

Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company

Episode 48: Rossmary Gil-Tian - A Product Marketer’s Journey in An IPO-Bound Company

In this episode, Rossmary Gil-Tian, a seasoned product marketer joins Louise Liu to discuss the experiences and insights of her company's transition from private to IPO. She also shares the challenges, strategies, and key learnings from this transformative journey.

Listen to the full interview above or read the highlights from the conversation here.

All rights reserved. © Product Marketing Hive.

Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups

Episode 47: Anthony Pierri - Effective Homepage Messaging Strategy for Startups

In this episode, Anthony Pierri, co-founder and partner at FletchPMM, joins Louise Liu to discuss homepage messaging for startups. Anthony shares his process of building homepage messaging with his clients, and the dos and don'ts product marketers should bear in mind when crafting homepage messaging.

Listen to the full interview above or read the highlights from the conversation here.

All rights reserved. © Product Marketing Hive.

Episode 46: Terezia Batovska - The Key to Analyst Relations Success

Episode 46: Terezia Batovska - The Key to Analyst Relations Success

In this episode, Terezia Batovska, analyst relations manager at Bloomreach, joins Louise Liu to discuss her experience in managing analyst relations programs. Terezia shares her thoughts on what makes an analyst relations program successful, and her strategies for establishing and maintaining a leadership position in analyst evaluations.

For more information, please check Terezia Batovska's article: How Industry Analysts Can Help You Land Your Next Promotion as a PMM.



All rights reserved. © Product Marketing Hive.

Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI

Episode 45: Anubhav Rao - Scaling Hyper-personalized Messaging with AI

In this episode, Anubhav Rao, product marketing manager at AWS, joins Louise Liu to discuss his experience in developing personalized messaging. Anubhav talks about the fast-changing AI landscape and his view on how marketing will be reshaped with the development of AI.

For more information, please check Anubhav Rao's article "Marketing in the Age of AI: The Key for Success".

All rights reserved. © Product Marketing Hive.

Episode 44: Abiola Apooyin - Conducting Market Research

Episode 44: Abiola Apooyin - Conducting Market Research

In this episode, Abiola Apooyin, business and product manager at Anfani, joins Louise Liu to discuss market research. Abiola talks about the vibrant Nigerian tech scene and his experience in conducting market research in the pharmaceutical and clean energy industries. He also shares the unique challenges of conducting market research in Nigeria. 


For more information on the topic, check out the article by Abiola Apooyin "The Role of Market Research in Shaping Product Development and Marketing Strategies"

All rights reserved. © Product Marketing Hive.

Episode 43: Ashley Litzenberger   - Data-Driven ICP for Multi-Product Portfolio

Episode 43: Ashley Litzenberger - Data-Driven ICP for Multi-Product Portfolio

In this episode, Ashley Litzenberger, Senior Director of Product Marketing at Betterworks, joins Louise Liu to discuss the ideal customer profile for the multi-product portfolio. Ashley shares her experience of developing the data-driven ICP. She also talks about how to better collaborate with other functions in the process.

For more information, please check out Ashley's article "Identifying your Ideal Customer Profile: Quantitative and Qualitative Approach to ICP". 

All rights reserved. © Product Marketing Hive.

Episode 42: Marcio Moerbeck   - B2B Tech Partnership Go-To-Market Strategy

Episode 42: Marcio Moerbeck - B2B Tech Partnership Go-To-Market Strategy

In this episode, Marcio Moerbeck, adjunct professor of marketing at Miami Dade College, joins Louise Liu to discuss the B2B tech partnership go-to-market strategies. Marcio talks about the different types of partnerships and partner marketing. He also shares his opinion on what common mistakes to avoid for partner marketing based on his experience.

All rights reserved. © Product Marketing Hive.

Episode 41: Matt Mehus  - Developing The Ideal Customer Profile

Episode 41: Matt Mehus - Developing The Ideal Customer Profile

In this episode, Matt Mehus, Vice President of Marketing at OpenVPN Inc, joins Louise Liu to discuss the ideal customer profile. Matt talks about the misconceptions of the "ideal customer profile", and how ideal customer profiles influence other marketing and business activities. He also walks through the common challenges of developing the ICP. For more information, please check out Matt's article: Product Marketing’s Ideal Customer Profile Field Guide

All rights reserved. © Product Marketing Hive.

Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform

Episode 40: Dave Panek - Product/Market Fit Transitioning from Product to Platform

In this episode, Dave Panek, Partner at Aventi Group, joins Louise Liu to discuss the product/market fit. Dave explains how product/market fit impacts the go-to-makret strategy and overall business growth. He also discusses his process of developing product/market fit and his experience in helping clients transition from product to platform.

For more information, check out article "Boosting Business Growth: The Strategic Product Marketer's Guide to Leveraging Product/Market Fit" by Dave Panek.

All rights reserved. © Product Marketing Hive.

Bio of This is Product Marketing

"This is Product Marketing" is a podcast presented by Product Marketing Hive. The podcast explores various aspects of product marketing, product management, and technology marketing.

Hosted by industry experts, the podcast features interviews with thought leaders and renowned professionals in the field of marketing and product management. Listeners can expect insightful discussions, valuable tips, and industry trends shared by the guests.

Product Marketing Hive aims to bring together product marketers from around the world, providing them with a platform to connect, learn, and share knowledge. By joining the PMM Hive community, listeners can engage with fellow product marketers and expand their professional network.

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