BE THAT LAWYER

What if the final piece of the puzzle for your growth was right here?

This is the second and last part of a powerful two-part conversation on Be That Lawyer Live, where Steve Fretzin sits down again with Daniel Scola, Eido Walny, and Karl Seelbach. Together, they dive deep into rainmaking, relationships, and leadership in ways most lawyers never discuss publicly. You’ll hear candid stories, real mistakes, and strategies that connect directly to your own journey. Don’t miss this closing segment — it’s your chance to take the full picture and turn it into action.
 

In this episode, Steve, Daniel, Eido, and Karl discuss:

• Authentic business development through personal passions
• Building and sustaining client relationships
• Gaining visibility with thought leadership
• Lessons from mistakes and missed opportunities

Key Takeaways:

• Aligning personal passions like music, car restoration, or cufflink-making with client connections creates natural and sustainable business opportunities.
• Avoiding the “too busy” perception is critical, since clients and prospects may hold back opportunities if they think you’re overwhelmed.
• Speaking engagements, timely PR responses, and consistent online presence remain the most effective ways to stay top of mind and be recognized as a leader.
• Complacency, failure to delegate, and clinging to unproductive organizations can stall growth, while being proactive ensures long-term success.
   

"It’s not like you have to go 100% all the time, but you should go at a nice speed. You shouldn’t rest on your laurels." —  Daniel Scola

"You gotta love it, or else you’re not going to be good at it." —  Eido Walny

"No matter how busy you may be, if you want to bring in more work… don’t talk about how busy you are." —  Karl Seelbach
 

Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.
 

Thank you to our Sponsors!

Rankings.io: https://rankings.io/

Legalverse Media: https://legalversemedia.com/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

About our Guests:

• Daniel Scola is the Managing Partner of Hoffmann & Baron, LLP, focusing on patents, trademarks, copyrights, and global IP protection [LinkedIn | Website].
• Eido Walny is the founder of Walny Legal Group, a nationally recognized estate planning and asset protection practice [LinkedIn | Website].
• Karl Seelbach is the Managing Partner of Doyle & Seelbach, specializing in personal injury defense and legal technology innovation [LinkedIn | Website].
   

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

What if you could finally understand what it really takes to grow as a lawyer beyond just practicing law?
 

In this first part of a special two-part Be That Lawyer Live, Steve Fretzin brings together Daniel Scola, Eido Walny, and Karl Seelbach for a candid conversation you won’t hear anywhere else. You’ll be pulled into their stories, their struggles, and the strategies that shaped their careers in ways most attorneys never talk about openly. As you listen, you’ll discover how much of this applies directly to you, wherever you are in your own journey. This episode isn’t just about hearing from successful lawyers — it’s about helping you see what’s possible for yourself.
 

In this episode, Steve, Daniel, Eido, and Karl discuss:

• Challenges lawyers face in business development and rainmaking
• Importance of consistent habits and time management in client growth
• Role of personal passions, networking, and authentic connections in practice-building
• Lessons learned from mistakes that shape long-term legal careers

Key Takeaways:

• Many lawyers struggle with rainmaking because they aren’t taught marketing skills, and mentorship or coaching is often the turning point in learning business development.
• Time-blocking, using a CRM, and accountability partners are crucial for keeping business development efforts consistent and measurable.
• Combining personal passions (like car restoration or music) with client relationships creates authentic connections that naturally lead to new business opportunities.
• Asking directly for business and following through on promises builds trust, while overpromising or relying on others’ client relationships can backfire.
   

"Not overpromising is a really important one for me… you’ve got to deliver what you say." —  Daniel Scola
 

"There are two things that this firm can never and no one can ever take away from you. That’s your knowledge base and your contact base." —  Eido Walny
 

"Clients aren’t going to remember every case you handle, but they’re never going to forget how you make them feel." —  Karl Seelbach
 

Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.

Thank you to our Sponsors!

Rankings.io: https://rankings.io/

Legalverse Media: https://legalversemedia.com/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

About our Guests:

• Daniel Scola is the Managing Partner of Hoffmann & Baron, LLP, focusing on patents, trademarks, copyrights, and global IP protection [LinkedIn | Website].
• Eido Walny is the founder of Walny Legal Group, a nationally recognized estate planning and asset protection practice [LinkedIn | Website].
• Karl Seelbach is the Managing Partner of Doyle & Seelbach, specializing in personal injury defense and legal technology innovation [LinkedIn | Website].
   

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Nancy Fox discuss:

• The importance of mindset shifts in professional growth
• Strategic approaches to networking and business development
• Navigating uncertainty and change in the legal industry
• The role of consistency, agility, and technology in building relationships

Key Takeaways:

• Lawyers often fail at networking because they choose events or groups without a strategy; instead, they should target where actual decision-makers gather, even if it requires greater investment.
• Relying solely on referrals is risky; building a balanced portfolio of referral sources and direct decision-maker relationships creates stability and growth.
• Practicing “daily consistent activity” in 15-minute chunks—such as emailing contacts or engaging on LinkedIn—can meaningfully grow a practice without overwhelming time demands.
• Shifting focus away from oneself and toward listening to others during networking conversations reduces fear, builds confidence, and creates deeper connections.

"Agility is not necessarily what lawyers are trained in, but being agile and being flexible is something that I think all of us really need to look at." —  Nancy Fox
 

Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.
 

Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/
 

Thank you to our Sponsor!

Legalverse Media: https://legalversemedia.com/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

About Nancy Fox: Nancy Fox is the founder and President of The Business Fox, a consulting and training company that helps law, accounting, and service firms grow through smarter networking, business development, and niche marketing strategies. A former corporate executive with over two decades of marketing experience at Warnaco and VF Corporation, she launched her coaching and training business in 1999 and has since worked with firms such as Sheppard Mullin, Latham & Watkins, and Citrin Cooperman. She is the author of Make Rain Without the Pain and Network Like a Fox™, and is currently writing Make Rain Like a Fox, blending mindset with tactical strategies for rainmaking in the digital era. Known for her “Daily Consistent Activity” approach, Nancy is also a keynote speaker, community builder, and trusted advisor to professionals seeking to build stronger business relationships and sustainable practices.
 

Connect with Nancy Fox:  

Website: https://www.wyzerainmakers.com/ | https://thebusinessfox.com/

Book: Network Like a Fox: https://www.amazon.com/Network-Like-Fox-Successful-Relationships/dp/1928782442

LinkedIn: https://www.linkedin.com/in/nancyfoxwyze/
 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Matt Darner discuss:

• Challenges attorneys encounter in chasing overdue client payments
• Building strong systems, processes, and roles to keep law firms efficient
• Psychology and communication dynamics that shape how clients pay their bills
• Lessons learned from business mistakes and the growth unlocked by niching

Key Takeaways:

• When lawyers delay or inconsistently send invoices, clients subconsciously perceive the firm as disorganized, which weakens professionalism and makes collecting payment significantly more difficult later.
• Establishing transparent expectations with clients about how billing and payments will work from day one creates accountability, prevents confusion, and reduces the risk of overdue receivables.
• Shifting accounts receivable follow-ups away from attorneys and onto trained specialists or outsourced support ensures that lawyers can focus on high-value legal and business development work rather than chasing payments.
• Narrowing focus to serve a single type of client—such as law firms—can dramatically accelerate growth, create clearer messaging, and lead to deeper expertise that builds stronger client trust and results.

"If you’re not invoicing regularly, it is communicating something is wrong with your business, whether you know that or not." —  Matt Darner

Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.
 

Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/

Thank you to our Sponsor!

Legalverse Media: https://legalversemedia.com/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

About Matt Darner: Matt Darner is the Co-Founder and Vice President of Business Development at CollBox, a platform built to help law firms and professional service businesses recover what they’re owed without straining client relationships. Over the past decade, he has focused on blending technology with a human touch to simplify accounts receivable and give attorneys back their time. With a background in sales and business growth, Matt understands the challenges firms face in scaling while staying profitable. His mission is to ensure that hard-working professionals get paid faster and more reliably, allowing them to focus on the work they do best.

Connect with Matt Darner:  

Website: https://collbox.co/

LinkedIn: https://www.linkedin.com/in/matthewdarner/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Eric Ritter discuss:

• Shifts in digital marketing strategies for law firms
• The growing role of AI and answer engine optimization in client acquisition
• Common mistakes lawyers make in online marketing
• Practical tools for improving websites, reviews, and advertising effectiveness

Key Takeaways:

• Law firms should invest early in Answer Engine Optimization (AEO) by writing FAQ-style content and using schema markup to rank in AI-driven search results.
• Building topic clusters around specific practice areas (e.g., motorcycle accidents instead of broad personal injury) increases authority and visibility while avoiding wasted traffic.
• The most effective time to request reviews is immediately after a successful case or client outcome, making it a standard part of the closing process.
• Local Service Ads and remarketing are cost-effective ways for law firms to attract qualified leads, with remarketing offering quick wins by re-engaging prior website visitors.

"SEO gets you seen, but that answer engine optimization gets you quoted." —  Eric Ritter
 

Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.
 

Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/

Thank you to our Sponsor!

Legalverse Media: https://legalversemedia.com/

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/

Episode References: 

Who Moved My Cheese by Spencer Johnson: https://www.amazon.com/Who-Moved-My-Cheese-Amazing/dp/0399144463

About Eric Ritter: Eric Ritter is the CEO of Digital Neighbor and a trusted partner in building smarter, stronger marketing strategies for law firms. Known as “The SEO Sommelier,” he specializes in simplifying SEO, AI-powered client acquisition, and digital transformation for attorneys, helping firms not only achieve top rankings but also build sustainable, scalable marketing systems that deliver results.

He founded Digital Neighbor to fill a critical gap in the market by offering transparent, data-driven SEO solutions tailored specifically for the legal industry. From enhancing Google visibility to optimizing for ChatGPT search rankings, Eric ensures that law firms remain competitive, compliant, and top-of-mind.

He is also the host of The Search Bar Podcast and the founder of Sip & Search, a unique networking experience that blends professional growth with wine tasting for attorneys.

Connect with Eric Ritter:  

Website: https://digitalneighbor.com/ & https://helloericritter.com/

Show: The Search Bar: https://podcasts.apple.com/us/podcast/the-search-bar-law-firm-growth-wine-optional/id1696121990

LinkedIn: https://www.linkedin.com/in/helloericritter/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Steve Haddadin discuss:

• The importance of cultivating an entrepreneurial mindset in professional growth
• Building and maintaining strong client relationships through communication and transparency
• Managing and mitigating risk while pursuing opportunities
• Leveraging marketing tools and personal branding for visibility and credibility

Key Takeaways:

• Being proactive is essential because waiting for the “perfect time” to act often delays progress and causes missed opportunities, while those who start early gain momentum and reach their goals faster.
• Creating and maintaining accessible online profiles across LinkedIn and legal directories allows professionals to be easily found, build credibility, and attract clients who would otherwise never discover them.
• Providing excellent client care requires consistently clear communication, setting realistic expectations, and educating clients so that they not only feel informed during the process but also appreciate the value of your work.
• Instead of trying to eliminate risk, professionals should identify potential risks, apply mitigation strategies, and continuously monitor and refine their approach so they can confidently move forward rather than remain stuck.

"[Entrepreneurship is] about creating your own opportunities. It’s about finding out what you can do in the marketplace that’s different than others." —  Steve Haddadin
 

Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.
 

Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/
 

Thank you to our Sponsor!

Legalverse Media: https://legalversemedia.com/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

About Steve Haddadin: Steve Haddadin is a Real Estate Attorney, Broker, and Entrepreneur with over a decade of Real Estate experience, and is the Founder and President/Broker of King Real Estate Group in Brea, CA. He entered the industry at 18 and built a diverse background in Commercial and Residential sales, property management, lending, and development in Orange and Riverside Counties. In 2025, he passed the California Bar Exam on his first attempt, was sworn in on May 9th, and was admitted to the United States 9th Circuit Court of Appeals and the United States District Court | Central Court of California. Haddadin has also developed electric car charging stations, created National Wagyu Day, and completed the Kentucky Bourbon Trail®, American Whiskey Trail, and the B-Line tour while traveling to all 50 states. He is a graduate of Capital University Law School and CSUF College of Business & Economics with numerous designations, including CCIM®, CPM®, CIPS®, and SFR®, and currently serves as an active board member of the CSUF Center for Real Estate, where he established the Student Travel Endowment to support students attending national conferences.

Connect with Steve Haddadin:  

Website: https://www.stevehaddadin.com/

LinkedIn: https://www.linkedin.com/in/stevehaddadin

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and K'Lee Terrazas discuss:

• The importance of lead generation for building and sustaining a business
• Common blind spots lawyers face in marketing and business development
• How intake processes affect client acquisition and law firm growth
• The role of coaching, auditing, and systems in scaling effectively

Key Takeaways:

• Many law firms fail because they do not track essential numbers like ROI, cost per acquisition, or client lifetime value, leaving them “flying blind.”
• A poor intake process—such as calls going unanswered, being handled unprofessionally, or staffed with undertrained employees—can turn high-quality leads into lost opportunities.
• Investing in skilled coaches and quality marketing services often yields exponential returns, whereas cutting corners in these areas leads to wasted money and lost clients.
• Scaling requires breaking through discomfort by improving systems and recognizing when existing strategies or staff can no longer take the firm to the next level.
   

"People have to feel like they are heard and that they’re cared about, or they’re going to go somewhere else." —  K'Lee Terrazas
 

Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.
 

Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/
 

Thank you to our Sponsor!

Legalverse Media: https://legalversemedia.com/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

Episode References: 

• Oversubscribed by Daniel Priestley: https://www.amazon.com/Oversubscribed-How-People-Lining-Business/dp/0857088254
• Key Person of Influence by Daniel Priestley: https://www.amazon.com/Key-Person-Influence-Revised-Five-Step/dp/178133109X
• Fireproof by Mike Morse and with John Nachazel: https://www.amazon.com/Fireproof-Five-Step-Unpredictable-Wildly-Profitable/dp/1544508530
   

About K'Lee Terrazas: K’Lee Terrazas is the founder of Legal Lead Sharks and co-founder of Intake EQ, where she helps law firms turn more clicks into signed cases through smarter client acquisition and modern intake systems. With 15+ years in sales and marketing, she and her team specialize in Google Ads while focusing just as much on what happens after the lead—building end-to-end systems that eliminate bottlenecks and convert at a higher rate. Intake EQ uses AI Voice Agents that sound human, work around the clock in multiple languages, and handle overflow without adding intake staff. Alongside her husband Jason, K’Lee also launched PayLynx Global to support firms with backend automation in payroll, HR, and compliance.
 

Connect with K'Lee Terrazas:  

Website: https://legalleadsharks.com/ & intake-eq.com

Legal Lead Sharks Podcast: https://www.youtube.com/@LegalLeadSharksPodcast

LinkedIn: https://www.linkedin.com/in/k-lee-terrazas-9366b31b4/

Facebook: https://www.facebook.com/klee.terrazas & https://www.facebook.com/profile.php?id=61578128520758

Instagram: https://www.instagram.com/legalleadsharks/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ed Alexander discuss:

• Challenges and risks in forming and managing law firm partnerships
• Strategic considerations and planning for succession and law firm exits
• The importance of communication, expectations, and alignment in business relationships
• Diversifying marketing and building sustainable value in a law practice

Key Takeaways:

• Many law firm partnerships collapse because they lack a clear strategic purpose, and poor communication during both the honeymoon phase and long term creates conflicts that are nearly impossible to resolve.
• Setting clear expectations early—on contributions, compensation, growth, retirement, and lifestyle philosophies—can prevent disputes where one partner feels undervalued or overburdened.
• Selling or transitioning a law practice requires years of preparation, including transferring goodwill, maintaining referral trust, phasing into an of counsel role, and positioning the buyer as a trusted successor.
• The 2008–2009 global financial crisis showed how fragile referral-dependent firms can be, as many lost business overnight, underscoring the need for diversified marketing, consistent development, and team-based client service.

"Partnerships, it’s interesting, because they’re marriages, right? They’re business marriages, and that’s what they should be called, business marriages." —  Ed Alexander
 

Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.
 

Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/
 

Thank you to our Sponsor!

Legalverse Media: https://legalversemedia.com/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

About Ed Alexander: Ed Alexander is an attorney, author, and founder/CEO of Alexander Business Law, PLLC in Orlando, where he has practiced business law since 1993 after an early career in technology that earned him a U.S. patent. He is the author of several notable works, including The Guide to Selling Your Florida Law Practice, The Guide to Partnerships and Partnership Agreements, and 10 Common and Costly Business Killing Legal Mistakes and How to Avoid Them. He is recognized for professional excellence and community service and has also taught at the University of Central Florida. In his free time, Ed enjoys cycling, kayaking, sailing, hiking, and traveling with his wife of 38 years, Faith.
 

Connect with Ed Alexander:  

Website: https://orlandobusinesslawyer.com/

Email: ed@alexanderbusinesslaw.com

Books: https://www.amazon.com/stores/Ed-Alexander/author/B0C2QXJG7K

Show: Law Deals: https://podcasts.apple.com/us/podcast/law-deals-succession-planning-partnerships-purchases/id1724776380

LinkedIn: https://www.linkedin.com/in/attorneyedalexander/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Steve Fretzin and Ral West discuss:

• The importance of measuring and tracking the right business metrics
• The challenges and necessity of delegation for growth
• Using automation and systems to save time and increase efficiency
• Identifying ideal clients and aligning business with long-term vision

Key Takeaways:

• Profitability isn’t guaranteed by high revenue alone; entrepreneurs must actively track expenses, understand their financial statements, and focus on the bottom line to ensure their business is truly making money rather than just looking successful.
• Delegation is not simply about handing off tasks but about providing clear instructions, defining the desired outcome, establishing feedback loops, and ensuring accountability so that the work supports long-term business growth without creating new inefficiencies.
• Leveraging automation, from bookkeeping software to AI tools that organize email, allows entrepreneurs to reclaim significant hours each week, reduce overwhelm, and free themselves to focus on higher-value activities that actually grow the business.
• Sustainable business growth requires entrepreneurs to deliberately define their ideal client persona, align services with long-term goals, and be disciplined enough to decline work that doesn’t fit, so their time and resources are invested where they matter most.

"You cannot grow your business if you don't learn to delegate, and if you don't learn to get some of these pieces off your shoulders." —  Ral West

Check out my new show, Be That Lawyer Coaches Corner, and get the strategies I use with my clients to win more business and love your career again.
 

Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/

Thank you to our Sponsor!

Legalverse Media: https://legalversemedia.com/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

About Ral West: Ral West is a Visionary Business Leader and Systemization Expert who draws on over four decades of entrepreneurial experience in her newest endeavor, “Ral West Livin’ The Dream.” She teaches entrepreneurs how to be owners rather than operators of their businesses, creating both success and the freedom to live the life they deserve.

Through her online course and Mastermind program, Ral shares strategies refined from founding several companies, including one that achieved eight-digit annual revenue before being acquired by Alaska Airlines in 2008. With extensive experience in scaling businesses and mastering systemization, she excels at turning business theories into practical processes that drive transformation and sustained growth.

Ral and her husband split their time between Alaska and Hawaii when not traveling the world on new adventures.

Connect with Ral West:  

Website: https://www.ralwest.com/

LinkedIn: https://www.linkedin.com/in/ralwest/ & https://www.linkedin.com/company/98796211/

Facebook: https://www.facebook.com/ralwest & https://www.facebook.com/RalWestLTD

Instagram: https://www.instagram.com/rwestakmaui/ & https://www.instagram.com/ralwestltd

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.