BE THAT LAWYER

BE THAT LAWYER, hosted by Steve Fretzin.

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Latest Episodes

Claire Parsons: Reframing Fear and Overwhelm to Build a Career with Intention

Claire Parsons: Reframing Fear and Overwhelm to Build a Career with Intention

In this episode, Steve Fretzin and Claire Parsons discuss:

  • Integrating mindfulness into high-pressure professional environments
  • Navigating mental health challenges while maintaining demanding careers
  • Rethinking traditional views on business development for introverts
  • Building emotional resilience and clarity through intentional daily practices

 

Key Takeaways:

  • Starting with just one minute of daily meditation can create subtle but lasting shifts in emotional regulation, clarity, and resilience under pressure.
  • Mindfulness doesn’t eliminate stress but reshapes how it’s processed, making space for more grounded decisions and healthier coping habits.
  • Emotional regulation skills gained through meditation reduce fear of rejection, making business development feel less risky and more authentic.
  • Practices like breathwork, body scans, and loving-kindness help professionals stay centered during conflict, reconnect with purpose, and act from intention rather than reactivity.
     

"A lot of law practice involves a gut check… and you have to consistently check in with your values to make sure you're representing your client as best you can." —  Claire Parsons
 

Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
 

Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/

 

Thank you to our Sponsors!

Rankings.io: https://rankings.io/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

About Claire Parsons: Claire E. Parsons is a Cincinnati-based attorney practicing in school law, employment law, and litigation. In addition to her legal work, she teaches mindfulness and compassion to lawyers and professionals and frequently shares her insights on these topics through her blog, Brilliant Legal Mind, and her published books. Claire draws on both personal experience and formal training to make mindfulness practices accessible, practical, and effective for busy professionals. Her work blends deep legal expertise with a commitment to well-being, helping others find clarity and resilience in high-pressure environments.
 

Connect with Claire Parsons:  

Website: https://brilliantlegalmind.com/ & https://www.brickergraydon.com/team/claire-parsons

Book: How to Be a Badass Lawyer: https://www.amazon.com/How-Badass-Lawyer-Development-Mindfulness/dp/B0BLQYNBXZ

LinkedIn: https://www.linkedin.com/in/claireeparsons/ & https://www.linkedin.com/company/bricker-graydon/
 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Shireen Hilal: Winning in a Crowded Legal Market by Putting Clients First

Shireen Hilal: Winning in a Crowded Legal Market by Putting Clients First

In this episode, Steve Fretzin and Shireen Hilal discuss:

  • Navigating modern law firm strategy in a rapidly evolving legal market
  • Improving internal operations and team culture to boost law firm performance
  • Enhancing client engagement and retention amid budget constraints
  • Leveraging cross-selling and business development tactics within law firms

 

Key Takeaways:

  • Law firms that prioritize understanding and responding to their clients' future needs instead of mirroring competitors can unlock unique opportunities for differentiation and growth.
  • Clear and value-based billing practices—paired with proactive scope, time, and budget alignment—are essential to reinforcing client trust and maintaining healthy payment cycles.
  • Structured programs like internal expert briefings and strategic client lunches can make cross-selling more natural and effective by focusing on solving client problems rather than pitching services.
  • Communicating pricing changes with context and care rather than through generic finance memos helps strengthen client relationships and reinforces long-term loyalty.

 

"The problem with obsessing about your competition instead of your clients is that, if you do, you are almost, by definition, falling in the middle. So the better way to get ahead, I think, is to be client-obsessed." —  Shireen Hilal
 

Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
 

Thank you to our Sponsors!

Rankings.io: https://rankings.io/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

About Shireen Hilal: Shireen is the CEO of Maior, a boutique consultancy that helps law firms with their pain points and plateaus with strategic and operational support, ranging from go-to-market solutions and profitability programs to process improvement and enhancing employee engagement.

Before starting Maior, Shireen spent a decade practicing at AmLaw100 firms and then had the privilege of serving in several executive roles: COO of a national law firm (where she increased revenue by 20%, profits per partner by 30%, and achieved "best place to work" accolades), pivoting strategy and operations for enterprise firms (KPMG and BDO), and building out the growth division of a communications consulting firm.

Through Maior, she now helps growing firms skyrocket, early-stage firms maintain their "special sauce" as they scale, and mature firms with a fresh perspective.

Shireen also serves on the advisory board of a Top 100 accounting and advisory firm and writes a quarterly column for Law360 answering law firm leaders' questions.
 

Connect with Shireen Hilal:  

Website: https://www.maiorconsultants.com/

LinkedIn: https://www.linkedin.com/in/shireenhilal/ & https://www.linkedin.com/company/maior-consultants/


Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Christopher Anderson: Creating a Law Practice That Aligns with Your Goals, Time and Values

Christopher Anderson: Creating a Law Practice That Aligns with Your Goals, Time and Values

In this episode, Steve Fretzin and Christopher Anderson discuss:

  • Urgency and intentionality in how professionals approach time and life decisions
  • Operational and structural challenges faced by small and large law firms
  • Personal clarity and value-driven goal setting in legal careers
  • Misalignment between perceived business needs and actual areas for growth

 

Key Takeaways:

  • Many law firms suffer from an inefficient cycle of over-marketing when caseloads are low, followed by frantic hiring when they surge, resulting in chronic instability.
  • The most common and damaging mistake lawyers make is hiring help in areas they enjoy, rather than where they truly lack capability, such as fixing the "butterfly stroke."
  • True work-life alignment comes from clearly defining three things: how much income you need, how much time you're willing to trade for it, and what you're trying to accomplish personally and professionally.
  • Holding on to underperforming team members not only hurts your business but also deprives them of the opportunity to thrive elsewhere, and it's often best addressed through a third-party assessment.

 

"Too many people just go after the money, and then they realize, okay, I’m trading time for money. So the more money I want, the more time I trade, and that leads to misery." —  Christopher Anderson
 

Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
 

Thank you to our Sponsors!

Rankings.io: https://rankings.io/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

About Christopher Anderson: Christopher T. Anderson is a lifelong entrepreneur and attorney with a deep passion for helping law firm owners build practices that align with their goals, values, and vision. With nearly 30 years of experience, he draws from both wins and lessons learned across his ventures—including New Leaf Family, AndersonDodson, and Sunnyside Services, where he remains actively involved.

Known for testing every strategy on his firm before advising others, Christopher combines business acumen, legal insight, and a pilot’s clarity of focus to help law firm owners take control of their time, teams, and trajectory—on their terms.
 

Connect with Christopher Anderson:  

Website: http://www.sunnysidelaw.com/

Email: christopher@sunnysidelaw.com

Show: Un-Billable Hour: https://podcasts.apple.com/us/podcast/un-billable-hour-business-management-strategies-for/id335971413

LinkedIn: https://www.linkedin.com/in/lawfirmbusiness/ & https://www.linkedin.com/company/sunnysidelaw

Twitter: https://x.com/LawFirmBusiness

Facebook: https://www.facebook.com/NewLeafFamily

Instagram: https://www.instagram.com/newleaf.family/
 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Adam Ouellette: Why Your Law Practice Is Killing You and How to Fix It

Adam Ouellette: Why Your Law Practice Is Killing You and How to Fix It

In this episode, Steve Fretzin and Adam Ouellette discuss:

  • The long-term impact of unmanaged stress in the legal profession
  • Shifting from reactive to responsive behavior in work and life
  • The necessity of integrating systems, organization, and delegation in law practices
  • Exploring effective breathing and mindfulness practices for emotional regulation

 

Key Takeaways:

  • Most lawyers suffer from nervous system dysregulation due to chronic stress, which leads to physical symptoms like migraines, arrhythmia, and burnout.
  • Heart-focused breathing, specifically the “Quick Coherence” method, can physiologically shift the body from fight-or-flight into healing mode in just minutes.
  • Using modern legal tech tools like CRMs, automation software, and client management systems can drastically reduce workload and prevent burnout, but most lawyers resist adopting them.
  • Implementing micro-pauses every 50 minutes for breathwork and short breaks can significantly reduce mental fatigue and boost long-term performance.
     

"It's so critical that lawyers start to quiet their mind and regulate their nervous systems, because if you don't, you're gonna hit a wall at some point in your practice, and you're not gonna like it. Most people won't change until they have to." —  Adam Ouellette
 

Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
 

Thank you to our Sponsors!

Rankings.io: https://rankings.io/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

Episode References: 

Getting Things Done by David Allen: https://www.amazon.com/Getting-Things-Done-Stress-Free-Productivity/dp/0142000280
 

About Adam Ouellette: Adam Ouellette, Esq. is a former law firm owner turned transformational consultant for lawyers. With over 28 years of experience in the legal field, Adam now helps law firm owners eliminate stress, increase productivity, and build balanced, fulfilling practices. He is the creator of Esquire Academy, the Stress Less Plus course for lawyers, and author of Raising the Bar – Turning a Law Career You Hate Into a Life You Love, In or Out of the Law. His new book, Transform Your Law Firm, Transform Your Life, will be published later this year. Adam specializes in law firm growth, time management for lawyers, lawyer wellness, and stress reduction for attorneys.


Connect with Adam Ouellette:  

Website: http://adam.law/

Raising The Bar by Adam Ouellette: https://www.amazon.com/Raising-Bar-Turning-Career-Hate-ebook/dp/B00I9K1J58

Twitter: https://twitter.com/AdamJOuellette

Email: ajo@adam.law

LinkedIn: https://www.linkedin.com/in/adamjouellette/

Facebook: https://www.facebook.com/esquireacademy
 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Viki Johnston: Learning to Listen, Adapt, and Reflect for Stronger Teams and Leadership

Viki Johnston: Learning to Listen, Adapt, and Reflect for Stronger Teams and Leadership

In this episode, Steve Fretzin and Viki Johnston discuss:

  • Navigating the transition from individual contributor to effective leader
  • Developing communication skills that foster trust and clarity
  • Understanding how mindset and self-awareness shape professional success
  • Using behavioral tools to improve collaboration and team dynamics

 

Key Takeaways:

  • Role-playing in training helps managers safely practice difficult conversations, allowing them to fail, debrief, and improve without real-world consequences.
  • Poor listening is a critical leadership flaw; most people are merely waiting to talk instead of truly hearing others, especially in virtual settings.
  • Paraphrasing not only shows active listening but also gives the speaker space to correct misunderstandings, reducing conflict and enhancing clarity.
  • Undervaluing your services, often due to internal narratives or low self-worth, can hurt both your business and client relationships—a lesson learned after undercharging for years.
     

"We think we can multitask. We really can’t. We can’t think and listen to somebody at the same time." —  Viki Johnston
 

Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
 

Thank you to our Sponsors!

Rankings.io: https://rankings.io/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

About Viki Johnston: Viki Johnston is an entrepreneur, Training Consultant with over 25 years of her career dedicated to professional training. She designs and delivers soft skills classroom training that is customized to a client’s exact requirements, across a range of subjects. Her in-depth knowledge of Customer Service and Business Management allows Viki to provide an exceptionally high level of learning facilitation and consultancy across a wide range of industries.

Viki is British, a Master Practitioner of NLP (Neuro-Linguistic Programming), DiSC certified, and Certified in Applied Improvisation. She currently lives in Irvine, Southern California, with her husband and daughter. She is a self-confessed lifelong learner with a passion for helping others experience light bulb moments and achieve their own goals.
 

Connect with Viki Johnston:  

Website: https://www.exelorate.com/

Email: viki@exelorate.com

LinkedIn: https://www.linkedin.com/in/vikijohnston/

Facebook: https://www.facebook.com/vikiajohnston

Instagram: https://www.instagram.com/exelorate2015/

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911


Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Ben Chiriboga: How Lawyers Can Reinvent Themselves With Intention and Courage

Ben Chiriboga: How Lawyers Can Reinvent Themselves With Intention and Courage

In this episode, Steve Fretzin and Ben Chiriboga discuss:

  • Career reinvention for lawyers beyond traditional legal roles
  • Relationship-building as a foundation for personal and professional success
  • Internal mindset shifts needed for meaningful career growth
  • Fear as a driving force behind both success and stagnation

 

Key Takeaways:

  • Building a sustainable legal career requires deliberately cultivating professional relationships rather than relying on coincidence or default connections.
  • Success in and beyond law depends not only on delivering excellent work but also on ensuring others perceive the value of that work.
  • Many lawyers unknowingly use fear to fuel perfectionism or people-pleasing behaviors, which ultimately leads to emotional burnout and professional dissatisfaction.
  • Embracing authenticity and aligning your work with personal strengths creates more meaningful opportunities than following narrow conventional paths.
     

"Some way, somehow you're going to have to face your fear. Either reality will come crashing on you, or... you work with the fear... but there's no getting around it." —  Ben Chiriboga
 

Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
 

Thank you to our Sponsors!

Rankings.io: https://rankings.io/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

Episode References: 

This Legal Life: https://podcasts.apple.com/us/podcast/this-legal-life-lessons-learned-from-a-life-in-legal/id1679451845

 

About Ben Chiriboga: Ben Chiriboga is a lawyer turned legal technology executive at Nexl, an all-in-one legal CRM that helps lawyers, marketers, and business development professionals turn their growth ambitions into action.

Alongside his work at Nexl, Ben speaks, writes, and podcasts about the evolution of legal careers. A seasoned conference speaker, Ben presents to legal professionals around the world about the future of law.

Check out Ben’s podcast, This Legal Life, where he interviews legal professionals about their lives in legal.
 

Connect with Ben Chiriboga:  

Website: https://nexl.cloud/

LinkedIn: https://www.linkedin.com/in/benchiriboga/
 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Nick Augustine: Creating Connection and Legacy in Your Practice

Nick Augustine: Creating Connection and Legacy in Your Practice

In this episode, Steve Fretzin and Nick Augustine discuss:

  • Authenticity in legal careers and professional identity
  • Branding, marketing, and business development in law
  • Career reinvention through personal values and experience
  • The connection between human storytelling and client trust

 

Key Takeaways:

  • Lawyers should humanize their brand by sharing personal interests (e.g., hobbies, family life) on social media to create relatability and trust with clients.
  • Many attorneys fail at marketing because they attempt to outsource it without contributing their personality or narrative, which is what really attracts referrals.
  • To identify your authentic brand, listen closely to client compliments and peer feedback—these often reveal your true differentiators.
  • Attorneys overly dependent on digital marketing (like Google ads) should step back and re-engage in grassroots relationship-building to avoid a fragile business model.
     

"Your brand is how people know you, who are the types of people who call you, who are the types of law firms who give referrals to you, who you are, differentiated among the others in the community." —  Nick Augustine
 

Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT
 

Thank you to our Sponsors!

Rankings.io: https://rankings.io/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

Episode References: 

The Joe Rogan Experience: https://podcasts.apple.com/us/podcast/the-joe-rogan-experience/id360084272



About Nick Augustine: Nick Augustine is a lawyer who doesn't practice law and instead launched a digital marketing agency in 2005 to create the best content for lawyers and business professionals.


Connect with Nick Augustine:  

Website: https://lonestarcontentmarketing.com/

LinkedIn: https://www.linkedin.com/in/nickaugustinetx/ & https://www.linkedin.com/company/2884978/

Facebook: https://www.facebook.com/JohnNicholasAugustineJD


Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Howard Ankin: Finding Business Growth through Ethical Branding and Advertising

Howard Ankin: Finding Business Growth through Ethical Branding and Advertising

In this episode, Steve Fretzin and Howard Ankin discuss:

  • The strategic use of media and marketing in legal services
  • The evolving role of lawyers in both legal practice and business development
  • Building personal and firm-wide brand equity in competitive industries
  • Adapting to modern client behaviors and expectations

 

Key Takeaways:

  • Focus on ethical, long-term brand visibility rather than chasing the latest marketing gimmicks. Consistency and integrity build lasting trust.
  • Use traditional and digital media together to reinforce brand recognition, especially by being present where your audience already is.
  • Develop deep professional relationships by aligning your identity and messaging with authenticity, so clients know exactly who you are and what to expect.
  • Stay current on technology and regulations impacting outreach, but avoid tactics that risk client privacy or cross ethical lines.

 

"There’s no question that the success of any lawyer, anywhere and anytime, comes from having and associating with great people." —  Howard Ankin

 

Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT

 

Thank you to our Sponsors!

Rankings.io: https://rankings.io/

 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/

 

Episode References: 

Good to Great by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996

 

About Howard Ankin: Howard Ankin is the principal owner of Ankin Law, a leading Chicago-based firm he co-founded with his father in 1997. A third-generation attorney, Howard has deep roots in the legal community and longstanding relationships with many clients. Ankin Law has grown to become one of Illinois' largest filers of injury and workers’ compensation cases, supported by over 90 attorneys and staff. Howard is also a recognized legal leader and active community member, serving on multiple legal boards and earning numerous professional honors.

 

Connect with Howard Ankin:  

Website: https://ankinlaw.com/

Phone: 3126000000

LinkedIn: https://www.linkedin.com/in/howard-ankin-9671743/ & https://www.linkedin.com/company/ankin-law/

Twitter: https://x.com/ankinlaw

Facebook: https://www.facebook.com/AnkinLawOffice/

Instagram: https://www.instagram.com/ankinlaw/

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Cecilia Poullain: The Power of Speaking Up and Refusing to Shrink

Cecilia Poullain: The Power of Speaking Up and Refusing to Shrink

In this episode, Steve Fretzin and Cecilia Poullain discuss:

  • The intersection of personal transformation and professional identity
  • Navigating and overcoming fear through self-expression
  • The power of storytelling in reclaiming one’s voice
  • Shifting from traditional career paths to more authentic, purpose-driven lives

 

Key Takeaways:

  • To overcome fear of public speaking or visibility, engage in practices like vocal training or performance-based activities that reconnect you with your physical voice and sense of self-expression.
  • Before pursuing a major career opportunity, reflect deeply on whether the role aligns with your true values and identity, rather than simply accepting it based on prestige or external validation.
  • Avoid falling into perfectionism by giving yourself permission to make mistakes, take small experimental steps, and speak up even when your contribution feels imperfect or incomplete.
  • Create intentional professional communities where you can actively contribute, connect with aligned individuals, and develop visibility, rather than waiting passively for recognition or advancement.

 

" A real destroyer of confidence is perfectionism." —  Cecilia Poullain

 

Unlock the secrets of the industry's top rainmakers with Be That Lawyer: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice. Grab your ultimate guide to building a thriving law firm now on Amazon: https://www.amazon.com/dp/B0F78HXJHT

 

Thank you to our Sponsors!

Rankings.io: https://rankings.io/

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/

 

Episode References: 

Rebel Ideas by Matthew Syed: https://www.amazon.com/Rebel-Ideas-Power-Diverse-Thinking/dp/1473613949

 

About Cecilia Poullain: Cecilia Poullain is a certified executive coach and former finance lawyer who helps women in law make partner and lead with confidence. Qualified in Australia, the UK, and France, she brings decades of legal experience to her work coaching female lawyers on the path to partnership.

Cecilia supports women in building confidence, navigating firm politics, and developing a strong client base to succeed at the highest levels. Through her 1:1 coaching, Pathway to Partnership program, and Firm Women breakfasts in Paris, she empowers women lawyers to rise, lead, and drive change in the legal profession.

 

Connect with Cecilia Poullain:  

Website: https://www.ceciliapoullain.com/

LinkedIn: https://www.linkedin.com/in/ceciliapoullain

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Bio of BE THAT LAWYER

BE THAT LAWYER, hosted by Steve Fretzin, is a podcast specifically tailored to attorneys who aspire to have greater freedom, enjoyment, and control in their legal careers. With a focus on business development, marketing, branding, technology, and law firm growth, this podcast aims to educate, entertain, and provide valuable insights to help listeners thrive in their legal profession.

The podcast features interviews with a diverse range of guests, including attorneys and legal marketing professionals, who share their stories, analogies, and personal experiences. Through these engaging discussions, listeners will gain practical knowledge, discover best practices, and uncover strategies to enhance their professional journey.

BE THAT LAWYER offers valuable content and actionable advice. Each episode is designed to keep listeners entertained and coming back for more week after week.

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