BE THAT LAWYER

BE THAT LAWYER, hosted by Steve Fretzin.

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Latest Episodes

Jen Lee: Innovation in the Legal Industry

Jen Lee: Innovation in the Legal Industry

In this episode, Steve Fretzin and Jen Lee discuss:

  • Breaking the mold of traditional legal molds within ethical guidelines.
  • Legal models that are changing the game for attorneys.
  • The growing demand for legal services in underserved communities and non-traditional markets.
  • How COVID changed the legal landscape.

 

Key Takeaways:

  • The billable hour contributes to lawyer burnout and work-life imbalance as attorneys feel pressure to work long hours to pay off high student loans and meet law firm expectations.
  • Some variations for fee models include flat fees, hybrid, unbundled services, subscription models, and passive income (such as a sponsored podcast, a course, a book, etc.).
  • Part of your job as a lawyer is helping your clients accurately understand the costs of your services necessary to solve their problems.
  • Turn off your lawyer brain when thinking about business development. What do you like solving? Build a business model around that.

 

"The legal profession itself stands in its own way. We’ve got such a long tradition and history of how things have always been done. It’s almost a stodgy profession. We have a lot of regulations on us, and it's hard to come up with ideas to get around those or to be ethical. Attorneys worry about that a lot. We're very conservative with how we look at things." —  Jen Lee

 

Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: https://fretzin.com/events

 

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

 

Episode References: 

About Jen Lee: Jen Lee AKA Rebel Esquire. Once a mild-mannered attorney, now the superhero for lawyers intent on transforming an industry resistant to change. She is redefining the practice of law through innovation, accessibility, and a bold departure from the status quo. Jen is the owner of Lawyer Success Network® and host of the Rebel Esquire™ podcast. 

 

Connect with Jen Lee: 

Website: https://www.lawyersuccessnetwork.com/

LinkedIn: https://www.linkedin.com/in/rebelesquire/

Facebook: https://www.facebook.com/groups/lawyersuccessnetwork

Instagram: https://www.instagram.com/rebelesquire

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Tom Dunlap: Scaling Your Law Firm with Business Experts

Tom Dunlap: Scaling Your Law Firm with Business Experts

In this episode, Steve Fretzin and Tom Dunlap discuss:

  • Letting go of the old things to promote the new things. 
  • The power in relinquishing control. 
  • The two paths to scaling. 
  • Finding the right fit for your team, clients, and fees. 

 

Key Takeaways:

  • Having your name on the door makes you the lightning rod for problems. It is not as big of a benefit as most lawyers think. 
  • If viable for your firm, consider bringing in non-lawyer team members who can help with the non-legal aspects of running a firm. 
  • You have to find the right fit clients in the right stage in the right scope. 
  • If some people don’t say ‘no’ to your fees, you’re charging way too little. 

 

"You went to law school to be a lawyer. The highest and best use of your time is the billable hour and getting clients and keeping them happy. If you want to manage a law firm, you should have professionals who work for you doing it." —  Tom Dunlap

 

Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential at: https://fretzin.com/events

 

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

 

Episode References: 

 

About Tom Dunlap: Tom is the managing partner of a law firm he does not run and is the better for it. Leveraging his time working in terrible law firm and corporate environments, and then leaving law to command a Recon Scout Platoon and Infantry company in the Us Army, together with a series of graduate projects crafted during his last years in an MBA program, much of Tom’s time, not practicing law, has been spent building his national firm of more than 80 lawyers from the ground up as a place where lawyers want to be.

In his legal practice as principally an IP and government contracts lawyer he has handled

numerous successful bid protests before the GAO and Court of Federal Claims, and  Federal district court jury and bench trials as lead counsel including a $12 million jury verdict in a patent infringement case doubled as a result of punitive damages to $24,635,000 in the Bunch of Balloons case, and a $2,600,000 jury counterclaim verdict in a copyright and commercial litigation dispute over Blackwater. He is the past president of the Loudoun County Bar Association and admitted to the state and Federal bars of Virginia, Maryland, and Washington, DC, VA, and MD and more than 30 other Federal Courts. Tom has repeatedly been a Washington, D.C., and Virginia SuperLawyer (2006 – 2024). 

Tom received his law degree from Washington & Lee University in Lexington, Virginia and earned an MBA and MS in Biotechnology at the University of Maryland. 

Outside of law, Tom founded a successful software company for first-person MMORPG gaming, and a biotechnology company, where he was also an inventor on patents are that currently the standard used by NIH for COVID wastewater surveillance (www.ceresnano.com). Tom is also a licensed instrument pilot, PADI Master SCUBA Diver, Freemason, and avid runner, recently completing the 2023 Paris Marathon.

 

Connect with Tom Dunlap:  

Website: dbllawyers.com

Show: dbllawyers.com/podcasts-seasons

LinkedIn: linkedin.com/in/tomdunlap & linkedin.com/company/dbllawyers

Twitter: twitter.com/DBLLawyers

Facebook: facebook.com/dbllawyers

Instagram: instagram.com/dbl_lawyers

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Victoria Collier: Planning for the Future of Your Law Firm

Victoria Collier: Planning for the Future of Your Law Firm

In this episode, Steve Fretzin and Victoria Collier discuss:

  • Thinking about your law practice of the future. 
  • Selling a book of business versus an actual business. 
  • Balancing future needs with your current lifestyle. 
  • Key components of having an exit strategy and preparing your firm for sale. 
  • Technology that is supporting law firms to run better. 

 

Key Takeaways:

  • A solo practice is an asset as a business itself, beyond the goodwill and book of business, when the practice is streamlined and built well. 
  • Everyone can build assets into their firm, even if they are a solo firm. 
  • Focus more on the net revenue, not the gross revenue, and you’ll be surprised to see how much your firm can grow and thrive. 
  • Clients don’t care about the name on the door as much as they just want their problem solved. 

 

"Gross revenue is not where the value is, that’s in the net revenue. If you're making decisions based on ‘I want to grow my gross revenue,’ then you are making other microdecisions below that, that affect your net revenue, and often it's not in the same direction." —  Victoria Collier

 

Find out more about the 10 Easy-to-Execute Hacks to Unlock Your Full Potential Event at: https://fretzin.com/events

 

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

 

Episode References: 

About Victoria Collier, Founder and CEO of Quid Pro Quo: Victoria is a seasoned entrepreneur with over 20 years of experience in the legal industry. She is a Certified Exit Planning and Value Builder Advisor and has been coaching lawyers since 2008 on how to add value to their law firms. After building and then selling her own 7-figure law firm in 2020, she founded Quid Pro Quo. It is now her mission to teach others the art and science to creating turnkey law offices, positioning to transition, and selling for profit.

 

Connect with Victoria Collier:  

Website: https://quidproquolaw.com/

Podcast: https://quidproquolaw.com/smart-lawyers-position-to-transition/  

Facebook Group: https://www.facebook.com/groups/1284225722042602/

LinkedIn: https://www.linkedin.com/in/victoria-collier-b10b992/

LinkedIn: https://www.linkedin.com/company/victoria-collier-coaching/

Facebook: https://www.facebook.com/VictoriaCollierCoach

Instagram: https://www.instagram.com/quidproquolaw

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Miriam Airington-Fisher: Be the Entrepreneur of Your Law Firm

Miriam Airington-Fisher: Be the Entrepreneur of Your Law Firm

In this episode, Steve Fretzin and Miriam Airington-Fisher discuss:

  • Building your business on your own or under a firm umbrella. 
  • Embracing an entrepreneurial mindset. 
  • Growing and scaling in different ways. 
  • Advice for those lawyers going out on their own. 

 

Key Takeaways:

  • You get a higher return when you’re the one that you’re investing in. 
  • Even though we are all important in our own ways, we can still delegate to others. You do not need to be the person talking to every single person on every single issue. 
  • Take yourself out of the day-to-day equation. You can do that with technology, a small staff, or a large staff. Regardless of your goals, getting out of the whirlwind counts as scaling. 
  • There is never a perfect time to pull the trigger. Draw a line in the sand, bet on yourself, and go do it. 

 

"When you're an entrepreneur and you're in control, you can you can shape how the business looks." —  Miriam Airington-Fisher

 

Take the BE THAT LAWYER challenge at Fretzin.com!

 

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

 

Episode References: 

 

About Miriam Airington-Fisher: Miriam is a lawyer, firm owner, speaker, and best-selling author. She started a practice in 2016 as a new mom in the middle of a divorce, and over the past 8 years has grown it into a 12-person, multi-million dollar firm specializing in immigration and civil rights. Today, she runs the Virginia-based firm, Airington Law, and consults with lawyers and law firm owners who want to build or scale family-friendly law firms. She is the author of Mom's A Lawyer: How to Start a Firm and Take Control of Your Life. 

 

Connect with Miriam Airington-Fisher:  

Website: https://airingtonlaw.com/

Website: https://www.momsalawyer.com/

Book: https://www.momsalawyer.com/book

LinkedIn: https://www.linkedin.com/in/lawyer-like-a-mother/

Instagram: https://www.instagram.com/lawyerlikeamother

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Laura Sauter: Personal Branding and Authenticity

Laura Sauter: Personal Branding and Authenticity

In this episode, Steve Fretzin and Laura Sauter discuss:

  • What branding really is and what it really means. 
  • Personal branding to stand out authentically. 
  • Building and protecting your reputation and brand. 
  • Reflecting on your personal brand and values to elevate your law practice. 

 

Key Takeaways:

  • People hire lawyers, not just law firms. To stand out, you must have your own branding, not just that of the firm. 
  • You only know what your brand is when it is reflected to you by those who love you and those who hate you. 
  • Dig deep, understand yourself, and be you. That is your biggest differentiator. 
  • You don’t need everyone as a customer. You just need the right ones. 

 

"No matter what the company, no matter what the size, I'm still going to go through those core values and help those entities, the person or the firm, understand how they are unique within the plethora of offerings out there." —  Laura Sauter

Take the BE THAT LAWYER challenge at Fretzin.com!

 

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

 

Episode References: 

 

About Laura Sauter: 

Meet Laura Sauter, a seasoned brand expert, educator, and speaker passionate about the power of personal branding. With over two decades of experience in brand strategy and design, Laura empowers entrepreneurs, non-profits, and seasoned company founders to navigate growth, transition, and conflict with confidence. 

Laura's expertise lies in strategic brand positioning, naming, corporate identity, and associated marketing. She has consulted for multinational corporations such as Fidelity, Biogen, and TJX, as well as numerous small and mid-sized companies across New England and nationwide. 

As a dynamic speaker and educator, Laura shares actionable insights and strategies to help individuals and businesses amplify their personal brands. Her approach combines precision, creativity, and empathy to drive tangible results in today's competitive landscape. 

Whether you're looking to enhance your personal brand or elevate your company's identity, Laura Sauter is your trusted partner in achieving lasting impact and success.

 

Connect with Laura Sauter:  

Website: https://agencybel.com/

LinkedIn: https://www.linkedin.com/in/laura-sauter-58a341/

LinkedIn: https://www.linkedin.com/company/agency-bel/

Twitter: https://twitter.com/agencybel

Facebook: https://www.facebook.com/laura.sauter.5/

Facebook: https://www.facebook.com/agencybel

Instagram: https://www.instagram.com/designerlulu/

Instagram: https://www.instagram.com/agencybel/

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

David Aaronson: Using the Universal Seven Principles for Successful Legal Marketing

David Aaronson: Using the Universal Seven Principles for Successful Legal Marketing

In this episode, Steve Fretzin and David Aaronson discuss:

  • Why sales has a bad reputation in the legal industry. 
  • Being human before selling. 
  • Properly utilizing the Universal Seven Principles of Persuasion. 
  • Understanding the emotional decision-making that happens before the intellectual decision-making. 

 

Key Takeaways:

  • Sales has changed from hard selling to consultant selling. 
  • There is power in social proof and in having authority. What are you doing to build relationships and authority in your area of expertise?
  • Look at what your competitors are doing and be an authority against those competitors. If they are creating lots of content online, you should be as well to compete with them. 
  • Do your research on those you want to build relationships with to create unity with something beyond the superficial. 

 

"Just because the seven principles are there, doesn't mean they're going to happen naturally, you have to affect them." —  David Aaronson

 

Take the BE THAT LAWYER challenge at Fretzin.com!

 

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

 

Episode References: 

 

About David Aaronson: 

As the owner of Digital Inbound, David is a Cialdini Institute Certified Coach, trainer, and practitioner, specializing in the field of marketing. Our focus is leveraging the Universal 7 Principles of Persuasion (PoP) to help get more prospects to say yes. We are dedicated to demonstrating how to utilize the 7 PoPs not just for marketing and sales, but for everyday decisions we all make. We utilize insights from both Robert Cialdini, Ph.D. author of Influence, the Psychology of Influence and Daniel Kahneman, Ph.D. winner of the Nobel Prize in Economics and author of Thinking, Fast & Slow.

 

Connect with David Aaronson:  

Website: https://www.digitalinbound.com/

Email: david@digitalinbound.com

Phone: 323-428-2015

LinkedIn: https://www.linkedin.com/in/davidcaaronson/

LinkedIn: https://www.linkedin.com/company/digital-inbound/

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Sarah Victory: Building Your Business Through Expert Speaking

Sarah Victory: Building Your Business Through Expert Speaking

In this episode, Steve Fretzin and Sarah Victory discuss:

  • Building your business without imploding. 
  • What to focus on whether you’re running a small or large firm.
  • The biggest problems lawyers face when scaling. 
  • Getting business and leads from speaking and presentations. 

 

Key Takeaways:

  • Become better in the face of hard challenges. Don’t wish your challenges were easier when you can get stronger. 
  • You can find great people, but you have to dare to do it. Do something brave every day to grow your business. 
  • Hire somebody before you think you need them. You can also look for people outside of the US and are not constrained by only those in your area.
  • At speaking engagements, connect with people before and after. Network, connect, build relationships, and show your expertise. 

 

"I believe there's a form of marketing for everybody. And that usually is something you love to do." —  Sarah Victory

 

Take the BE THAT LAWYER challenge at Fretzin.com!

 

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

 

Episode References: 

 

About Sarah Victory: CEO of The Victory Company & international best-selling Author, Sarah Victory, has spoken to over 3000 distinguished audiences, including 3 ½ million people, in Europe, the US, and South America, and is sought after for popular Podcasts, and TV and Radio Shows. 

She is the author of Double Your Business in One Year or Less! and Do Something Brave Every Day.

 

Connect with Sarah Victory:  

Website: https://www.thevictorycompany.com/

Email: sarah@thevictorycompany.com

Book: How to Be Powerful: Insider Secrets to Brilliant Leadership, Sales, and Speaking

YouTube: https://www.youtube.com/@inspiringvictory

LinkedIn: https://www.linkedin.com/in/sarahvictory/

Facebook: https://www.facebook.com/sarahvictory/

Instagram: https://www.instagram.com/inspiringvictory/

 

Connect with Gary Johnson:  

Website: j2marketingconsultants.com

Email: garyj@j2marketingconsultants.com

LinkedIn: linkedin.com/in/j2marketingconsultants

Twitter: twitter.com/j2consultants

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Robert Friedman: Before there is Marketing, there is Positioning

Robert Friedman: Before there is Marketing, there is Positioning

In this episode, Steve Fretzin and Robert Friedman discuss:

  • Focusing on the client and what their needs are, both physical and psychographic. 
  • The five questions Robert asks each of his questions.  
  • Setting your aperture appropriately. 
  • Understanding your positioning and making it work for you. 

 

Key Takeaways:

  • When you can position yourself precisely, you won’t attract everyone, but you will attract the right clients to your firm. 
  • You have to do both the strategy work and the research work to know that you’re landing in the right space with your branding. 
  • If your message is not resonating with your potential referral sources and clients, then workshop it. Ask for feedback and be willing to listen. You don’t want to spin your wheels when a simple change could bring business growth. 
  • Focus on what makes you unique and make sure that comes across to your clients and potential clients. 

 

"The number one way to differentiate is to really think about what you value and what you stand for and put that upfront." —  Robert Friedman

 

Take the BE THAT LAWYER challenge at Fretzin.com!

 

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

 

Episode References: 

 

About Robert Friedman: I am the founder of Fearless Branding. I work with experts in law and consulting who are at the top of their game, but whose firms are not realizing their full potential. They want bigger clients and more lucrative cases/engagements but they struggle to get traction with their ideal clients. 

Here’s what I find: Frequently, professional services and consulting firms deliver powerful, unique expertise but they don’t reap the rewards because the way they define their value is generic. They’re not controlling their own narrative. 

For over 20 years, I’ve worked with expert firms to transform the way they present themselves to their market. We define their unique brilliance and develop a winning narrative that answers their prospects’ most important question: “Why should we choose you.” 

My work delivers a complete brand transformation: I deliver firms a new way to talk about themselves and position themselves precisely in the minds of their ideal clients. Deliverables include brand identities, website (including all messaging), thought leadership marketing and guidance for the right language for business development conversations. Results are significant increase in average engagement size, driven by increased clarity and confidence. 

Before Fearless Branding I was in brand management for Kraft and other major food companies, and I was a “Mad Man” for big New York City advertising agencies.

 

Connect with Robert Friedman:  

Website: https://www.fearlessbranding.com/

LinkedIn: https://www.linkedin.com/in/rfriedmanfearlessbranding/

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Andrew Michaels: Showing Your Best Side

Andrew Michaels: Showing Your Best Side

In this episode, Steve Fretzin and Andrew Michaels discuss:

  • Matching your branding and headshot to your firm and business goals. 
  • Opening the doors to consultation with your headshot. 
  • What every lawyer should have in their arsenal of headshots. 
  • AI headshots. 

 

Key Takeaways:

  • For internal purposes, you should have a friendly-looking headshot. That may not be what you want for your public headshot. 
  • Different variations on your headshot can be used for different purposes in your branding, marketing, and social media. 
  • A good impression will work for you. But more than that, everyone deserves to have a professional photo of themselves that they love. 
  • A headshot is meant to create a human connection. Using AI removes that humanity from the picture. 

 

"We talk a lot about judging a book by its cover. You're not supposed to do that, but as human beings, that’s the way that we're wired. It's just science, at this point, that a good impression will work for you." —  Andrew Michaels

 

Email Steve at Steve@Fretzin.com for a chance to audit one of his exclusive rainmaker round table groups in April!

 

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

 

Episode References: 

 

About Andrew Michaels: Andrew Michaels is a corporate headshot photographer who believes in selling without telling. 

With his award-winning imagery, Andrew helps attorneys tell viewers they are looking at a winning firm. 

Running his sessions with direct cues and some timely banter, he guides individuals through a range of expressions to match various content forms - from a warm smile to a game face that says "We fight for you". 

Having taken over 10,000 headshots, Andrew has developed a system that caters to all personalities, so even the most camera-shy individuals can finally lean into their greatest selling point, themselves.

 

Connect with Andrew Michaels:  

Website: https://www.statestreetheadshots.com/

Email: andrew@statestreetheadshots.com

LinkedIn: https://www.linkedin.com/in/andrewmichaelschi/

LinkedIn: https://www.linkedin.com/company/state-street-headshots/

Facebook: https://www.facebook.com/andrewmichaelschi/

Facebook: https://www.facebook.com/statestreetheadshots

Instagram: https://www.instagram.com/andrewmichaelschi

Instagram: https://www.instagram.com/statestreetheadshots

 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

 

 

Show notes by Podcastologist Chelsea Taylor-Sturkie

 

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

Bio of BE THAT LAWYER

BE THAT LAWYER, hosted by Steve Fretzin, is a podcast specifically tailored to attorneys who aspire to have greater freedom, enjoyment, and control in their legal careers. With a focus on business development, marketing, branding, technology, and law firm growth, this podcast aims to educate, entertain, and provide valuable insights to help listeners thrive in their legal profession.

The podcast features interviews with a diverse range of guests, including attorneys and legal marketing professionals, who share their stories, analogies, and personal experiences. Through these engaging discussions, listeners will gain practical knowledge, discover best practices, and uncover strategies to enhance their professional journey.

BE THAT LAWYER offers valuable content and actionable advice. Each episode is designed to keep listeners entertained and coming back for more week after week.

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