Podcast Junkies - Conversations with Fascinating Podcasters

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Ever wondered how to turn your personal struggles into a powerful platform for change? Justine Finocchiaro-Doles, host of "Just Talk with Justine," shares her journey from cancer survivor to podcast host, inspiring others through stories of resilience and hope.

Justine, a four-time cancer survivor and dragon boat enthusiast, launched her podcast to give voice to breast cancer survivors and thrivers. With 20 episodes under her belt, she's created a safe space for sharing deeply personal stories of triumph over adversity.

In this episode, Justine opens up about her own battle with cancer, her mission to make guests feel at ease, and her plans to rebrand and grow her show. She discusses the challenges of podcasting, from technical hurdles to building self-confidence as a host.

Harry and Justine explore the art of holding space for difficult conversations, the importance of curiosity in interviewing, and strategies for podcast growth. They touch on topics like sponsorship, website creation, and the power of treating guests and sponsors "like gold."

Ready to be inspired by Justine's journey and gain valuable insights into podcasting with purpose? Listen now and discover how one woman's mission to share stories of survival is changing lives, one episode at a time.

Episode Sponsor

FullCast – https://fullcast.co/

5 Key Takeaways

1. Rebrand your podcast to better reflect its focus. Consider changing "Just Talk with Justine" to something like "Survivors and Thrivers: Living Your Best Life" to clearly communicate the show's purpose and attract your target audience.

2. Create a simple website using a tool like PodPage. Connect it to your RSS feed so new episodes automatically generate blog posts, giving you an easy-to-maintain online presence.

3. Develop a "dream 100" list of potential guests whose stories of surviving and thriving you'd love to feature. Use this as motivation and a guide for growing your show.

4. Improve your guest follow-up process. After publishing an episode, send your guest a package with links to the episode, social media copy, and graphics they can use to promote their appearance.

5. Focus on creating a safe space for guests to share vulnerable stories. Practice active listening, allow for pauses and silence, and remember there are three people in each conversation - you, your guest, and the listener.

Tweetable Quotes

"I view life as live life like you're dying. If I want to jump out of that airplane, I better do it. You're going to go one day, so it all depends on how you go. I want to just live like I'm dying."

"My goal is to make them feel at ease. I don't want anybody to feel nervous talking about personal stuff like their breasts are gone and they've got tattoos on their nipples. That's a hard thing to talk about sometimes."

"I'm a four time cancer survivor, so I know when I was going through all that, I didn't have somebody to chat with. Now with the camaraderie of my team, that has really helped me step out of my comfort zone and speak to others about their journeys."

Connect with Justine

Facebook - https://www.facebook.com/justtalkwithjustine/

Website - https://justtalkwithjustine.com/

Resources Mentioned

Buzzsprout (podcast hosting platform) -

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Ever wondered how to revolutionize podcast discovery and monetization for indie creators? I've got the inside scoop.

Lucas Dickey, CEO of Deepcast, joins me to share his vision for transforming the podcast landscape. With a background spanning digital music, ad tech, and e-commerce, Lucas brings a unique perspective to the challenges facing indie podcasters.

In this episode, we dive deep into Deepcast's innovative approach to podcast discovery and monetization. Lucas explains how their AI-powered platform aims to help listeners find niche content while enabling creators to tap into new revenue streams. From semantic search to automated content generation, Deepcast is pushing the boundaries of what's possible in podcasting.

We also explore Lucas's journey from DJ to tech entrepreneur, discussing the valuable lessons he learned at Amazon and how they shaped his systems-thinking approach. Plus, we touch on the potential for AI to revolutionize podcast marketing and audience engagement.

If you're an indie podcaster looking to grow your audience and monetize your content in new ways, you won't want to miss this conversation. Tune in now to discover how Deepcast could be the game-changer you've been waiting for.

Episode Sponsor

FullCast – https://fullcast.co/

5 Key Takeaways

1. Leverage AI and transcripts to enable deeper podcast discovery. Use topic navigation, entity extraction, and semantic search to help listeners find relevant content beyond just top shows.

2. Consider creating a "second screen" experience for podcasts, similar to IMDb for movies. This could include episode summaries, key takeaways, and links to referenced people/products.

3. Explore new monetization opportunities for indie podcasters, such as affiliate links for products mentioned passively in episodes or pooling inventory across smaller shows for ad buys.

4. Use AI-powered chat interfaces to gain insights into what listeners are most interested in. This data can inform future episode planning and guest bookings.

5. Think holistically about the podcast ecosystem and look for opportunities to create value for both listeners and creators. Consider how technologies from other industries (e.g. ad tech) could be applied to podcasting.

Tweetable Quotes

"Systems level thinking. Because I operated in a single business unit, digital music. Right. However, at the time Amazon had 55 business units of which AWS was just one business unit at the time."

"I never really thought I... When I talked about this, I think the deepcast creator page says... 'You create the show. Let us help you with what comes after.' That's now a misnomer. Right. Because I never thought we would be getting to show planning or the creative part of creation of the shows, except for with this data signal."

"How do I actually take a hundred Harry Podcast Junkie-like shows... and all of them fascinating. But how do I potentially turn that into buying and selling something into that audience? This is where again, system thinking across all the parts of my brain like yours, I connect all these dots. I'm like, why aren't we doing these things?"

Connect with Lucas

LinkedIn - https://linkedin.com/in/lucasdickey

Instagram - https://www.instagram.com/deepcastfm

X - https://x.com/lucasdickey4 &

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Are you struggling to grow your podcast audience and monetize your show? Discover how Eric Melchor, founder of B2B Pod Pros, leverages innovative strategies to boost podcast growth and create valuable connections in the industry.

Eric Melchor, a marketing expert turned podcast enthusiast, shares his journey from corporate success to becoming a driving force in the B2B podcasting space. With a background in marketing and a passion for connecting people, Eric has developed unique approaches to podcast growth and audience engagement.

In this episode, Eric reveals his secret weapon for increasing podcast downloads: creating Quora posts for each episode. He also discusses the power of authentic conversations in podcasting and why AI-hosted shows may not replace human-led podcasts anytime soon. Eric's insights into building a community of B2B podcasters and leveraging AI tools for productivity are invaluable for anyone looking to elevate their podcasting game.

From hosting international cocktail parties to embracing fatherhood in his 40s, Eric's diverse experiences contribute to his holistic approach to business and life. He shares his thoughts on the future of AI in podcasting, the importance of networking, and his calling to combat loneliness through meaningful connections.

Episode Sponsor

FullCast – https://fullcast.co/

5 Key Takeaways

1. Leverage Quora for podcast promotion: Create Quora posts related to your podcast topics and link back to relevant episodes. This can drive significant traffic and listenership over time.

2. Use personal videos to connect with guests: Send a short video to guests before recording to help them feel more comfortable and familiar with you. This can lead to better conversations.

3. Play guests' favorite songs before recording: Ask guests for their favorite song and play it when they join the recording session. This puts them in a good mood and helps create a relaxed atmosphere.

4. Explore AI tools to boost productivity: Experiment with AI assistants for tasks like email management, call preparation, and content creation. This can significantly increase efficiency.

5. Host casual gatherings to build connections: Organize small cocktail parties or meetups to facilitate meaningful interactions between people. Focus on icebreakers and follow-up to nurture relationships.

Tweetable Quotes

"I feel like people want to tune into podcasts for the authenticity, and I don't think that will be replaced. I'm sure there will be some people who listen to podcasts that are AI hosted, but I think the majority of people want real, authentic conversations."

"Your network probably matters more than you being able to spot opportunity. A lot of the opportunities that you see are based on the connections that you have. The more people who know you and know what you do, the more opportunities are going to come your way."

"Fatherhood is the greatest joy, knowing that you have the chance to be a coach, a guide, a parent to another human being and have a huge impact on the trajectory of their life. To grow up and be something that could be amazing."

Connect with Eric

LinkedIn - https://www.linkedin.com/in/ericmelchor/

Resources Mentioned

Bonjoro - https://www.bonjoro.com/

PodMatch - https://podmatch.com/

ChatGPT -

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Are you struggling to keep up with the latest video marketing trends and tools? Lou Bortone, a veteran of the TV industry turned video marketing expert, shares invaluable insights on leveraging AI-powered tools to create compelling content efficiently.

Lou Bortone, host of "Oh Shit, I'm Dead" podcast and video marketing guru, brings decades of experience from his time in radio, TV, and cable in Los Angeles. Now based in the Boston area, Lou helps clients harness the power of video and podcasting to amplify their message.

In this episode, Lou dives deep into the evolving landscape of video production and podcasting. He explores how AI tools like Descript, Pictory, and Luma Labs are revolutionizing content creation, making it easier than ever to produce high-quality videos and podcasts. Lou emphasizes the importance of meeting your audience where they are, whether it's on YouTube, LinkedIn, or traditional podcast platforms.

The conversation also touches on the challenges of remote work, the importance of building social connections, and how content consumption habits are changing across generations. Lou shares personal insights on balancing introversion with public speaking and the joys (and challenges) of working from anywhere.

Ready to take your video marketing to the next level? Listen to this episode for practical tips and cutting-edge strategies from a true industry veteran.

Episode Sponsor

FullCast – https://fullcast.co/

5 Key Takeaways

1. Leverage video for podcasts: Record video versions of podcast interviews whenever possible. Your face on camera is a powerful marketing asset, especially in a world of avatars and bots.

2. Utilize AI tools for content creation: Explore AI tools like Pictory, Luma, and Suno to generate B-roll footage, create custom music, and enhance podcast production efficiency.

3. Optimize for multiple platforms: Create different versions of content for various platforms. For example, make square versions with captions for LinkedIn and YouTube Shorts that point back to full episodes.

4. Embrace new technologies: Stay open to emerging tools and platforms. The podcast and video production landscape is constantly evolving, so adaptability is key.

5. Balance online and offline presence: While remote work offers flexibility, make conscious efforts to build and maintain social connections, especially for introverts in the digital space.

Tweetable Quotes

"Your face on camera is your most powerful marketing asset as well as your voice. The more you can give them you, especially in this world of avatars and bots, the better off you're going to be."

"I'm very much an introvert and pretty low key. I think when people meet me in person, they're like 'oh, you seem so quiet' because there's onstage Lou, and then there's everyday Lou."

"Every time you add something - another camera, another light, another piece of software - it gets exponentially more complicated. Now you can just sort of let your guard down and say, as we used to say in TV days, 'we'll fix it in post.'"

Connect with Lou

LinkedIn - https://www.linkedin.com/in/loubortone/

Facebook - https://www.facebook.com/lou.bortone/

Instagram - https://www.instagram.com/loubortone/

X-

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Ever feel like you're stuck in a rut, unable to break free from old patterns and reach your full potential? Rocío Pérez's journey from teenage mother to successful entrepreneur and leadership expert might just be the inspiration you need.

Rocío Pérez, Chief Leadership Officer at Virtuous, shares her remarkable story of transformation and resilience. From overcoming a brain tumor diagnosis to developing innovative tools for personal growth, Rocío's experiences offer valuable insights for anyone looking to make positive changes in their life.

In this episode, we explore the power of self-awareness and intentional growth. Rocío discusses her Mind Shift game, a unique tool designed to help individuals create new neural pathways and achieve their goals. She also touches on the importance of authenticity in leadership and the challenges of balancing personal growth with professional success.

Additional topics include the development of Rocío's TV show and podcast, her expansion plans into Latin American countries and Canada, and the transformative power of changing one's perspective on life and relationships.

Ready to shift your mindset and unlock your potential? Listen now to gain actionable insights from Rocío Pérez's inspiring journey and learn how you can apply her strategies to your own life and career.

Episode Sponsor

FullCast – https://fullcast.co/

5 Key Takeaways

1. Cultivate your intuitive wisdom. Rocío credits her success to staying connected with her inner guidance from a young age. Make time to listen to your intuition and trust your instincts.

2. Challenge limiting beliefs about your potential. Despite difficult circumstances, Rocío refused to accept others' low expectations for her future. Examine any self-limiting beliefs and push past them.

3. Use gamification to make personal growth fun. Rocío created the Mind Shift game to make transformation more engaging. Find ways to gamify your own self-improvement efforts.

4. Prioritize authenticity over perfection. Rocío learned to embrace her humanity on camera rather than striving for flawless delivery. Allow yourself to be genuine rather than putting up a perfect facade.

5. Set public goals to increase accountability. By stating her 12-month goals for international expansion on the podcast, Rocío created external pressure to follow through. Share your goals with others to boost your commitment.

Tweetable Quotes

"I feel like we all are born with that connection and somewhere along the line we lose it because we hear anywhere from 450 negative comments to 50 positive comments a day."

"I was pregnant at 14, had a 6 month old baby at 15, knocking on university doors asking them to let me in. And I wasn't taking no for an answer."

"I wanted to gamify it. I wanted to make it fun. I wanted to make it exciting for people. You decide what you're playing to win for. Are you playing to become a speaker? An accountant? A football player? What is your game?"

Connect with Rocío

LinkedIn - https://www.linkedin.com/in/rocio-perez-the-mindshift-experience/

Facebook - https://www.facebook.com/TheMindShiftExperience/

Instagram – https://www.instagram.com/rocioperezpublicfigure/

Resources Mentioned

Expand...

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Ever wonder how a gaming podcast pioneer navigates the ever-changing landscape of the industry? I sat down with Danny Peña, the creator of Gamertag Radio, to explore his 20-year journey in podcasting and gaming.

Danny Peña is the founder of Gamertag Radio, the first gaming podcast to reach 1,000 episodes. With two decades of experience in the gaming industry, Danny has become a respected voice and consultant in the field. In this episode, we dive into Danny's remarkable journey from the early days of podcasting to his current role as a media consultant. We discuss the evolution of the gaming industry, the impact of podcasting on his career, and how he's adapted to changes in technology and audience preferences.

We also explore Danny's personal life, including his move from Miami to Los Angeles, his marriage, and becoming a father. Danny shares insights on interviewing celebrities, the importance of asking creative questions, and his approach to measuring success beyond just numbers. If you're interested in the intersection of gaming, podcasting, and personal growth, you won't want to miss this inspiring conversation with Danny Peña. Click play to hear how passion and persistence can lead to a fulfilling career in the ever-evolving world of digital media.

Episode Sponsor

FullCast – https://fullcast.co/

5 Key Takeaways

1. Focus on impact over numbers. Danny emphasizes that the true measure of success isn't view counts or subscriber numbers, but the tangible impact you have on your audience and industry. Concentrate on creating quality content and building meaningful relationships.

2. Diversify your income streams. Danny's success comes from multiple sources - his podcast, consulting business, speaking engagements, and more. Don't rely solely on one revenue stream; explore various opportunities within your niche.

3. Stay adaptable in a changing industry. The gaming and content creation landscapes are constantly evolving. Be willing to pivot, learn new skills, and embrace emerging platforms or technologies to stay relevant.

4. Network and build relationships. Many of Danny's opportunities came from connections he made over the years. Attend industry events, collaborate with others in your field, and nurture professional relationships.

5. Give back to your community. Danny speaks at schools and mentors upcoming creators. Sharing your knowledge and experiences can be rewarding and help establish you as a leader in your field.

Tweetable Quotes

"Podcasting has changed so much where it's not how it used to be when it comes to making money. I think podcasts nowadays, for me is a tool to promote my talent, to promote and also to help me network with gaming companies."

"Numbers come and go. But to me, what matters most is the impact that you make. Did you influence somebody to buy the product? Did you influence somebody to subscribe to your show, to buy a shirt, to wear a shirt?"

"I want to make sure that my daughter is set for life. I don't want her to go through the struggles that I went through as a kid, I want her to have a better life. I think that's my main goal."

Connect with Danny

LinkedIn - https://www.linkedin.com/in/dpena7

Instagram - http://instagram.com/godfree

X - http://x.com/godfree

Resources Mentioned

Gamertag Radio Podcast -...

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Ever wondered how to turn your passion for travel into a thriving podcast? Marilyn Ball's journey from marketing executive to host of "Speaking of Travel" offers invaluable insights.

Marilyn Ball, host of "Speaking of Travel," shares her inspiring transition from a successful marketing career to creating a travel-focused podcast. With over 500 episodes under her belt, Marilyn has mastered the art of storytelling and building a loyal audience.

In this episode, Marilyn reveals how she leveraged her marketing background to secure long-term sponsors and create a sustainable podcast business. She discusses the challenges of pivoting during COVID-19 and how she used the pandemic as an opportunity to explore deeper, more meaningful conversations with her guests.

Harry and Marilyn also delve into the importance of embracing new technologies, the power of community in podcasting, and how to stay true to your passion while growing your show. Marilyn's experience with recent natural disasters in her hometown of Asheville, NC, adds a poignant perspective on resilience and the human spirit.

Ready to take your travel podcast to the next level? Listen now to gain actionable insights from a seasoned podcaster who's successfully merged her love for travel with a thriving show.

Episode Sponsor

FullCast – https://fullcast.co/

5 Key Takeaways

1. Leverage your existing skills and background when starting a podcast. Marilyn's marketing experience helped her approach sponsorships strategically from the beginning.

2. Be flexible with sponsorship arrangements, especially when starting out. Marilyn used trade deals and shorter commitments initially before moving to annual sponsorships.

3. Batch record episodes to build a queue, allowing you to take time off while maintaining a consistent publishing schedule. Marilyn records extra episodes before traveling.

4. Consider hiring help for areas outside your expertise. Marilyn hired a business coach to help transition her focus fully to her podcast.

5. Reach out to potential guests and opportunities, even if it feels uncomfortable. Marilyn

emphasized the importance of getting out of your comfort zone to grow your show.

Tweetable Quotes

"I think sometimes, as you would probably recognize in an advertising career especially, that old imposter syndrome steps in. Like, who am I to be wearing this hat or doing these great things? And I think people sometimes misunderstand me for my accomplishments and what I've really been able to accomplish in my career and my life."

"I feel more strongly than ever that I have found my voice and I'm strong with that voice. And maybe people just don't recognize yet how important that is."

"It's almost like when you live out in nature for so long, you start living like nature does. Patience and perseverance. You don't really know that little pine cone is eventually gonna grow into that giant pine tree."

Connect with Marilyn

LinkedIn - https://www.linkedin.com/in/marilyn-ball-8550a25/

Instagram - https://www.instagram.com/speakingoftravel/

Facebook - https://www.facebook.com/speakingoftravel/

Resources Mentioned

Speaking of Travel podcast -

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Ever wondered how environmental journalism can uncover hidden hazards in your community?

Jordan Gass-Pooré, host of "Hazard NJ" and an accomplished environmental journalist, shares her journey from small-town Texas to becoming a leading voice in investigative reporting on hazardous sites and environmental issues.

In this episode, Jordan discusses her latest project, "Hazard NJ," which explores the origins and impacts of PFAS (forever chemicals) in New Jersey. She delves into the challenges of reporting on environmental issues, the importance of long-term follow-ups on hazardous site cleanups, and the fascinating characters she encounters in her work.

Jordan also touches on her early days in journalism, her passion for horror movies, and how she balances freelance work with her dedication to environmental reporting. She offers insights into the changing landscape of journalism in the face of AI advancements and shares her thoughts on the future of hazardous site reporting.

Ready to dive into the world of environmental journalism and discover the hidden stories beneath our feet? Listen now to gain a new perspective on the environmental challenges we face and the dedicated reporters working to bring them to light.

Episode Sponsor

FullCast – https://fullcast.co/

5 Key Takeaways

1. Pursue your passions early: Jordan's early interest in environmental issues and journalism led to a successful career. Start exploring your interests and gaining experience in your chosen field as soon as possible.

2. Embrace diverse experiences: Jordan's varied work history across different media outlets and projects has enriched her skills and perspective. Don't be afraid to try different roles and organizations in your industry.

3. Find your niche: Jordan's focus on hazardous sites reporting demonstrates the value of specializing in a specific area. Identify a unique angle or topic within your field that you can become an expert in.

4. Be open to changing perceptions: Jordan's experience with New Jersey changed her preconceived notions about the state. Stay open-minded when approaching new subjects or locations in your work.

5. Use storytelling to make complex topics engaging: Jordan incorporates horror references and personal stories to make environmental reporting more accessible. Find creative ways to present difficult or technical information to your audience.

Tweetable Quotes

"I remember I approached him and I was like, 'Hey, first off, my college town, it's like, you know, there's an endangered species. It's an environmentally sensitive area. I said, no one's covering the environment. Can I cover the environment as a reporter for one of the radio shows?' He was like, 'Sure, as long as you don't cuss.'"

"I'm hoping that this is a way for whatever writing passion that they had or passion they had that now they could be able to pursue that, that maybe there will be some new openings. I've told people in the past too, especially like mentees that are in college that one, you know, you don't have to go into investigative journalism. But I'm bringing that up as an example that I think that's one of the genres of journalism that will be really hard for an AI to replicate."

"My whole obsession for the past couple of years has been around hazardous sites. I've just become super obsessed with hazardous sites. And not just Superfund sites, but just the idea for me of how we got to this place. At one point in time, we were definitely okay with just dumping every kind of chemical into a body of water. The psyche of it just is interesting to me about...

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Ever feel like your story isn't worth telling? You're not alone. April Adams Pertuis, host of the Inside Story podcast, knows that feeling all too well. April is a storytelling expert with over 30 years of experience in broadcasting and production. She's interviewed over 10,000 people and now helps others share their stories through her company, Light Beamers.

In this episode, April reveals how she overcame her own hesitation to share her story and why she believes everyone has a story worth telling. She breaks down the three-part story arc she uses to help clients uncover their transformative experiences and find the courage to share them.

Harry and April also discuss the power of podcasting as a storytelling medium, the challenges of maintaining a show long-term, and how to quickly build trust with interviewees. April shares her "heart math" technique for creating a safe space for vulnerability.

If you've ever doubted the value of your own story or struggled to find your voice, this episode will inspire you to shine your light. Listen now to unlock the transformative power of storytelling in your own life and work.

Episode Sponsor

FullCast – https://fullcast.co/

5 Key Takeaways

1. Embrace your story, no matter how big or small. Whether you have a complex, messy narrative or feel your life is "vanilla," your experiences are valuable and worth sharing.

2. Focus on the transformation in your story. Move past dwelling on the "before" and highlight how you've grown, what you've learned, and who you've become.

3. Use heart math to connect with interviewees. Enter conversations with genuine openness, compassion, and a desire to listen without judgment. This creates a safe space for authentic sharing.

4. Practice telling your own story. Even if you're used to sharing others' stories, push yourself to be vulnerable and share your experiences. This builds authenticity and connection with your audience.

5. Surround yourself with people who challenge you. Seek out relationships that push you to grow, call out your potential, and refuse to let you play small. This environment fosters continuous personal and professional development.

Tweetable Quotes

"I've probably interviewed 10,000 people in my career, which is pretty significant. And when I saw that on paper, when I did the math, I was like, wow, that's a lot. It's allowed me to really just be present with people and ask questions and let the interview go where it goes."

"The number one rule of storytelling is who is your audience? Remember that first. Who are you trying to reach? It's about them first. It's not about your agenda, your outcomes, your beautiful interview. It's about their story and them."

"I think people are actually surprised about how sharp-tongued I can be. With my clients and people in my inner circle, I will speak freely and say things you need to hear. I'm not going to stand for your mediocrity. If you're playing small, I'm going to call you out on it."

Connect with April

Podcast - https://www.lightbeamers.com/podcast

LinkedIn – https://www.linkedin.com/in/lightbeamers

Instagram - https://www.instagram.com/lightbeamers/

Facebook -