Future of Fitness

In this conversation, Eric Malzone and Justin Tamsett explore the shifting landscape of the fitness industry, emphasizing the growing importance of community, strong leadership, and integrating fitness with healthcare. They discuss how REX Round Tables offers fitness professionals a platform for peer support, problem-solving, and shared learning, as well as the critical role of behavioral change in boosting gym attendance. The discussion also addresses the challenges of an increasingly crowded market, the potential of the industry to improve mental health and strengthen community ties, and the opportunities that come from adopting strategies from other sectors. They highlight how leadership development, technology, and inspiring community stories can shape the future of fitness and drive better health outcomes.

Key Takeaways

• The fitness industry is shifting toward a broader focus on wellness.

• REX Round Tables provides essential peer support and collaboration for fitness professionals.

• Learning from other industries can enhance fitness business operations.

• Strong leadership development is vital for industry growth.

• Encouraging behavioral change is key to increasing gym attendance.

• Competition is rising due to the growing number of service providers.

• Mental health and community connection are integral to fitness.

• Integrating fitness with healthcare can improve health outcomes.

• Technology will play a major role in shaping the industry’s future.

• Positive community stories can inspire and motivate professionals.

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 https://egym.com/int 

In this episode of The Future of Fitness, host Eric Malzone sits down with Evelyn Webster, CEO of SoulCycle, to explore the shifting dynamics of fitness and wellness in a post-pandemic world and how evolving consumer behavior is shaping the industry’s future. Evelyn shares how SoulCycle is redefining wellness beyond the bike, embracing experiential spending, and strengthening its emotional connection with riders to build lasting loyalty. She dives into the brand’s innovative use of AI and technology to personalize the customer journey—such as matching riders with instructors who play their favorite music, a strategy that has doubled new customer retention. The conversation also highlights SoulCycle’s brand strategy, the importance of investing in talent, expanding into retail beyond apparel, and forming strategic partnerships to reach new audiences. With a strong emphasis on a test-and-learn mindset, Evelyn offers valuable insights on driving growth, enhancing customer experience, and staying relevant in a rapidly changing wellness landscape.

https://goteamup.com/ 

https://podcastcollective.io/ 

 https://egym.com/int 

In this episode of The Future of Fitness, host Eric Malzone welcomes guest Royi Metser, founder and CEO of Avelo, to discuss his journey in creating an innovative running product at Avelo Running. Metser shares his personal motivation rooted in a period of unfitness during the COVID-19 pandemic that led to an obsession with improving running performance. He emphasizes the importance of creating a vertically integrated smart running shoe that combines hardware and software to offer real-time data, injury prevention, and enhanced performance for runners. The conversation delves into the biomechanics of running, the persistent high rate of running-related injuries, and how Avelo’s product aims to address these issues by quantifying biomechanical load and providing personalized coaching. Metser also touches on his entrepreneurial journey, the challenges of balancing hardware and software development, and the excitement surrounding their active Kickstarter campaign.

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In this conversation, Michael Ramsey, co-founder of Strong Pilates, shares his journey from personal trainer to entrepreneur in the boutique fitness space. He discusses the unique offerings of Strong Pilates, which combines strength training with traditional Pilates and cardio, creating a comprehensive workout experience. Michael highlights the importance of member satisfaction, the franchise model's success, and the brand's rapid expansion. He also addresses industry challenges, the need for innovation, and the significance of building brand equity in a competitive market.

https://goteamup.com/ 

https://podcastcollective.io/ 

In this conversation, Amber Martinez shares her extensive journey in the fitness industry, emphasizing the critical role of people in business success. She discusses her evolution from a front desk employee to a leader in various capacities, highlighting the importance of culture, operations, and sales integration. Amber provides insights on scaling culture, measuring the impact of people and culture, and establishing standards for accountability. She also addresses the challenges of navigating personality assessments in hiring and the necessity of selling the importance of culture to business leaders. Finally, Amber discusses the implications of AI on company culture and the importance of networking and collaboration in the industry.

https://goteamup.com/

https://podcastcollective.io/

https://egym.com/int 

In this special episode of Power Moves, host Eric interviews Tim Green to discuss the latest updates and offerings from Team Up, a leading gym management software. The conversation highlights two major new products: a custom branded app for gyms and enhanced lead management tools. The custom app allows gym owners to create personalized applications with two-way messaging and other customizable features. The upgraded lead management system incorporates AI to streamline operations and improve customer engagement. They also touch on future developments, including resource management tools to help gyms optimize their space for additional revenue streams. Tim provides insights into the resilient gym industry and emphasizes the transformational potential of AI for small business owners.

In this episode, Eric Malzone sits down with Julie Cartwright, President of Pvolve, to dive into the brand’s rapid growth and evolution. Julie shares how Pvolve is redefining fitness through its unique combination of functional movement and resistance-based training. They discuss the company’s expanding franchise footprint, the surge in digital subscriptions, and how the brand stays focused on serving a specific audience. From leadership challenges to the power of community, this conversation offers a behind-the-scenes look at Pvolve’s innovative business model and commitment to a holistic fitness experience.

https://goteamup.com/

https://podcastcollective.io/

 https://egym.com/int 

In this episode, we sit down with Mike Goscinski from the Health and Fitness Association to explore the dynamic shifts in the fitness industry. Discover how the 2025 consumer report highlights a significant increase in fitness facility visits, with 96 million Americans contributing $59.6 billion to the US economy. Mike shares insights into the growing engagement of Gen Z and Gen Alpha, who now represent 30.8% of fitness members, viewing fitness as an essential part of their lifestyle rather than a luxury.

We delve into the diverse options available for physical activity, which are driving increased participation across all demographics. Mike discusses the association's policy advocacy efforts, including the PHIT Act, which aims to redefine fitness as preventive health. Learn about the exciting opportunities on the horizon, such as the upcoming European Congress in Amsterdam, where global advocacy and industry collaboration will take center stage.

Join us for an enlightening conversation on how the Health and Fitness Association is shaping the future of fitness and what it means for you.

https://goteamup.com/

https://podcastcollective.io/

 https://egym.com/int 

In this episode of the Future of Fitness podcast, Lise Kuecker, CEO and founder of Studio Grow, discusses the evolving landscape of boutique fitness. The conversation covers a wide array of topics, including innovation in the fitness space, the professionalization of boutique fitness, the impact of major acquisitions, and the promising growth of Pilates. Lise also highlights the importance of strategic openings for long-term success and touches on the trend of smaller markets offering more profitable opportunities. Tune in for insights into the future of fitness, industry rebranding, and much more.

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