Keeping It Real - Real Estate Growth Tips, Tricks, & Techniques

SEO can feel intimidating, but Eric Engelbert makes it simple. In this episode of /RealEstate, we explore how Eric uses small, repeatable steps to win in a competitive market.

You’ll hear how Eric:

• Creates neighborhood-specific content that ranks above generic pages
• Uses schema and breadcrumbs to help Google trust his site
• Keeps site speed fast to avoid losing leads
• Relies on AI to draft market reports and update site code

What stands out is Eric’s focus on consistency. Instead of spreading himself thin with every marketing trend, he doubled down on writing his weekly housing report. Combined with smart use of AI, that one habit has positioned him as a trusted authority for Orange County real estate.

To get a free pdf of Eric's AI prompt and to dive deeper into the episode topic check out our blog post: https://www.realgeeks.com/blog/small-seo-habits-big-real-estate-wins-part-2 

Want to attract more buyers and sellers without paying for ads? In this episode of /RealEstate, host Chris Whitling sits down with Orange County agent Eric Engelbert to break down how consistent SEO habits can transform your business.

Eric shares how his weekly Orange County Housing Report ranks on Google next to billion-dollar companies like Zillow and Redfin and how long-tail keywords like “single-level homes in Costa Mesa” drive targeted, motivated leads.

You’ll learn:

• Why local market reports are a goldmine for real estate SEO
• How long-tail keywords beat out big portals
• The simple weekly habits that build predictable growth

Discover how small SEO habits can create big wins for real estate agents.

For additional information check out our blog post for this episode here.

Don’t miss Part 2 of our conversation with Eric on October 1st.

Most real estate agents think the best way to grow is to say “yes” to every opportunity. Condos, luxury homes, commercial, rentals—you name it. But the truth? That approach keeps you stuck, forgettable, and constantly chasing business.

In this episode of /RealEstate, Todd Tramonte explains why generalists struggle, how specialization makes you memorable, and the exact steps agents can take to niche down without losing deals.

• Learn why referrals come faster when you’re the go-to expert.

• Hear real examples of agents who grew by focusing.

• Discover how to audit your brand so clients instantly know what you stand for.

If you’re ready to stop blending in and start standing out, this is the episode you can’t afford to miss.

For all of the links mentioned in the episode, additional information, and a discount code for this year’s Real Growth Summit check out our blog post here: https://www.realgeeks.com/blog/why-specialization-wins-in-real-estate 

Struggling to manage your leads? 

You’re not alone. Chuck Richards, Senior Product Manager over CRM and AI at Real Geeks, joins us to unpack why so many agents avoid CRMs, how to set one up for success, and the traps that waste time instead of saving it. 

During our conversation we cover:

• Why agents resist CRMs (and how to get past it)
• The difference between “just having a CRM” and using it well
• Common mistakes agents make with lead management
• How AI is transforming real estate CRM systems

If you’ve ever said, “I’ll get to my CRM later,” this episode is for you.

For more details and links to everything mentioned today check out our blog post HERE.

Be sure to also check out Chuck ‘s previous appearances —each one packed with actionable ideas to help you work smarter with your CRM.

CRM 101 – New to CRM or need a refresher? In this episode, Chuck breaks down exactly what a CRM is, why it matters for real estate agents, and how it can become the foundation for your growth. Perfect if you’re just starting out or want to make sure you’re using your CRM to its fullest potential.

You’ve Got a CRM! Now What Do You Do? – Owning a CRM is only the first step. Chuck shares practical best practices for identifying hidden opportunities in your database and turning existing leads into active clients.

Workflows and Automation in Real Estate – Take your CRM game to the next level. We cover the basics of automation, the difference between workflows and automations, and creative ways to streamline your follow-up so you can focus on building relationships.

Ready to see how Real Geeks can help you scale? Talk to our team today

What would your business look like if most of your clients were inbound and ideal?

That’s exactly what Todd Tramonte helps agents build. On this episode of /RealEstate, he shares how to attract clients instead of chasing them, and how to create a business that supports the life you want.

We talk through:

• The difference between attracting and chasing leads
• How to identify your ideal client (and who to avoid)
• Simple systems for building authority and social proof
• Todd’s script for getting the great reviews you want
• What is happening in the marketplace right now 

This one’s all about building a business that’s predictable, profitable, and focused on the clients you want most.

Want to go deeper with this kind of strategy? Join us at the Real Growth Summit in Dallas on September 15–16, hosted by Todd Tramonte. It’s built for agents who want consistent growth by attracting the right clients and building a business that actually works for them.

We’ll be there too, and we’d love to meet you.

Grab your ticket now at https://www.realgrowthsummit.com before they’re gone.

Ready to skyrocket your real estate business? Real Geeks is here to help – we’re an all-in-one CRM + IDX Websites + Marketing Automations platform designed by real estate professionals, for real estate professionals.

https://www.realgeeks.com/
https://www.instagram.com/realgeeks

Stop guessing. Start posting with purpose.

Nora Schneider joins us again to break down her strategy for growing a personal brand on Instagram that drives real results. No influencers, no gimmicks—just practical tools, tips, and tactics.

Nora walks you through: 

• What she posts (and how often)
• Easy tools to create, edit, and schedule
• The difference between tagging and collaborating
• Tips for batching, planning, and scheduling like a pro
• When to use filters

Whether you’re new to social or ready to level up, this episode gives you real-world tips you can use today.

Subscribe for more episodes every other Wednesday.

Check out Nora's first appearance: A New Agent’s Guide Post-NAR Settlement with Nora

Nora's Instagram: @noraschneiderr
Nora's Youtube Channel:  @noraschneiderr

Meet us all at the Real Growth Summit in Dallas, TX September 15 and 16  https://www.realgrowthsummit.com

Amazon Shopping List:

OCTOBUDDY Silicone Suction Phone Case Adhesive Mount
MOFT Phone Tripod Stand
PHOPIK 55" Magnetic Selfie Stick Phone Tripod
Flexible Phone Tripod Stand with Wireless Remote
Selfie Light for Phone

Suggested Editing Apps:

CapCut
Edits, an Instagram app

More great tips from Nora:

Batching
3 Mistakes KILLING Your Socials
Nora’s 3 Pillars
Hashtags
Behind the Scenes Videos

Ready to skyrocket your real estate business? Real Geeks is here to help – we’re an all-in-one CRM + IDX Websites + Marketing Automations platform designed by real estate professionals, for real estate professionals.

www.realgeeks.com
https://www.instagram.com/realgeeks

What really sets you apart in a crowded real estate market? 

In Part 2 of our conversation with Dr. Matt Johnson, we dig into the crucial difference between differentiation and branding.

Dr. Johnson explains how to develop meaningful differentiators that tap into a deeper emotional reservoir with your clients. 

During this part of our conversation, we cover:

• The 4 P’s of marketing (Product, Placement, Pricing, and Promotion) 
• The True Why test 
• Establishing product market fit
• Effectively using AI to help scale 

Plus, Dr. Johnson shares actionable insights on how tools like ChatGPT and AI can become powerful allies in shaping your messaging and scaling your reach without losing authenticity.

If you’re serious about standing out and scaling up, this conversation is your roadmap.

Catch up on Part 1 of our discussion: https://youtu.be/AQhXL-lRvcM

Matt’s website: https://www.neuroscienceof.com/

Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog  

Get Matt’s books:

Blindsight https://benbellabooks.com/shop/blindsight/   

Branding that Means Business https://www.hachettebookgroup.com/titles/matt-johnson/branding-that-means-business/9781541701687/  

To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/    

“Marketing is an exchange of value between company and consumer“

Dr. Matt Johnson sits down with us to teach us some Marketing 101 and explain how marketing is actually perceived by the consumer. 

During Part 1 of our discussion we explore:

• What is marketing? 
• Identifying unmet needs in the marketplace
• Collecting data
• Assimilating that back to your brand and delivering it to your consumers 
• What is a brand? And where does it live?
• The impact of the brand is in the minds of the consumers 
• What gives a brand power
• The importance of how you make the consumer feel 
• How to find more of your ideal clients 
• Not limiting your market before your brand is established 

You need to think about marketing, branding, and your perception in your clients' minds and Dr. Matt Johnson is here to help. 

And stay tuned for Part 2 on July 9th, where we dive deeper into differentiation, the 4 P’s of marketing, and how to leverage AI to drill down your messaging. 

Matt’s website: https://www.neuroscienceof.com/

Matt’s blog: https://www.neuroscienceof.com/marketing-psychology-blog 

Get Matt’s books Blindsight and Branding that Means Business

To learn more about Real Geeks and what we have to offer at https://www.realgeeks.com/   

“If I can help you eliminate the challenge or fill that hole will you partner with me when it’s time to bring that contract to the table?”

On this episode, Tamera Gaede gives us a basic overview of what you need to know as an agent about title. 

Tamera brings her expertise from over 16 years in real estate, as the Director of Colin Country Sales for Lawyers Title, and as the host of The Closing Table with Lawyers Title podcast.

During our discussion, Tamera shares the basics of what Title actually does, tells us how agents can leverage their Title reps, and clears up some common misconceptions about what Title does.  

We specifically dive into:

• How Title reps can help overcome challenges for you 
• The importance of having a great escrow team and working with a well-established title company
• How Tamera uses her vast network to help solve any challenges her clients have
• The ways she stays on top of the market
• Top tips to help real estate agents build their business today 
• The importance of using a CRM
• Starting a podcast
• Common misconceptions about what title reps can do 

Title reps are there to help, tune in to learn how you can save time and energy by leveraging them and their expertise. 

Check out Tamera's podcast The Closing Table with Lawyers Title 

Get in touch with Tamera

Discover how Real Geeks can help you grow your business at https://www.realgeeks.com/