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Marketing Channels vs Programs with Asia Orangio

Why should your marketing evolve into programs? In this episode, we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.

Visit our website for the detailed episode recap with key learnings.

DemandMaven
In Demand Episode 26: What is the SaaS Black Hole?
Managing SaaS Growth with Asia Orangio
Userlist’s email examples posts
SignWell – example of a good SEO program
Amplitude, Google Analytics 4, SegMetrics – marketing attribution tools
Metabase – business intelligence tool
Dovetail, Cognism, Balsamiq, Drift – good marketing program examples
MagicLibrary – ideas for ads
ProfitWell’s hot sauce campaign
Follow Asia on Bluesky and LinkedIn
The Work by DemandMaven on Substack

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

The Impact Mindset with Connor Joyce

How can the Impact Mindset improve your product development process? In this episode, we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and more.

Visit our website for the detailed episode recap with key learnings.

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Bullseye Customer Research with Michael Margolis

How do you narrow down to your perfect customer? In this episode, we talk to Michael Margolis, UX Research Partner at Google Ventures. You'll learn about their bullseye customer sprint, the difference between an ideal customer profile and the bullseye customer, how to apply prototypes, and more.

Visit our website for the detailed episode recap with key learnings.

Learn More Faster – Michael’s book
Follow Michael on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Product SEO with David Pasztor

When should you start investing in product SEO? In this episode, we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more.

Visit our website for the detailed episode recap with key learnings.

UX studio – David’s company
UXfolio, Copyfolio, Archifolio, Ranking Raccoon – their products
Ranking Raccoon email example
Building Two-sided Marketplaces with John Doherty
Check out Ranking Raccoon
Follow David on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Storytelling in SaaS with Stephen Steers

How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.

Visit our website for the detailed episode recap with key learnings.

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Managing Priorities with Harry Max

Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.

Visit our website for the detailed episode recap with key learnings.

Managing Priorities – Harry’s book
The Eisenhower Matrix
RICE, ICE – scoring models for prioritization
Prune the Product Tree Method
Innovation Games – a book by Luke Hohmann
Analytic Hierarchy Process
The Max Priorities Pyramid
Thinking in Bets – a book by Amy Duke
How I Master Productivity with the “Mise en Place” Method
Follow Harry on LinkedIn
Visit Harry’s website

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Implementing Self-service SaaS with Franciska Dethlefsen

How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

Visit our website for the detailed episode recap with key learnings.

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Measuring Paid Media for SaaS with Barbara Galiza

How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

Visit our website for the detailed episode recap with key learnings.

Data Discrepancies in Marketing Sources
Snowplow, Segment – data platforms
Decoding Marketing Mix Modeling: A Complete Guide
GeoLift, Holdout – types of tests
Measuring the ROI of Email with Claudiu Murariu
The consequences of privacy features and regulations for consumers
021 Newsletter
Follow Barbara on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

PR Strategies for Founders with Sneha Saigal

What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.

Visit our website for the detailed episode recap with key learnings.

Thanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.

Sponsor

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Better Done Than Perfect

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Latest Episodes

Marketing Channels vs Programs with Asia Orangio

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The Impact Mindset with Connor Joyce

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Bullseye Customer Research with Michael Margolis

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Product SEO with David Pasztor

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Storytelling in SaaS with Stephen Steers

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Managing Priorities with Harry Max

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Implementing Self-service SaaS with Franciska Dethlefsen

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Measuring Paid Media for SaaS with Barbara Galiza

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PR Strategies for Founders with Sneha Saigal

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Bio of Better Done Than Perfect

Topics Discussed by Better Done Than Perfect

Better Done Than Perfect's previous Guests

Claudiu Murariu

Jonathan Gandolf

Samar Owais

Todd Olson

Lauren Meyer

John Kotowski

Janna Bastow

Andrew Reifman

Julian Juenemann

John Doherty

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