Law Firm Marketing Club's Podcast

This was an experimental podcast created by some AI software.

The team at Conscious Solutions research AI and regularly experiment with softwre which could be beneficial for law firms. 

This week, Ben Foord showed me some new tech from Google called NotebookLM (https://notebooklm.google.com/) which turns written documents into podcasts.

Hear me out... 

We fed it the Law Firm Marketing Club What Clients Want report (80+ pages!), and it turned the whole thing into a conversational podcast. 

Instead of reading through the entire report, you can listen to it while you're on the go or in the background when working from home - which is my favourite time to listen to podcasts. 

This got me thinking: could this be useful for other long reports or resources you have? Could turning documents into podcasts help make them more accessible and easier to consume - even if they're not for public consumption? 

Have a listen and let me know your thoughts... 

In this episode, Sophia and David talk all things law firm PR.

David Opie is the Managing Director of Today's Media, a UK-based company focused on publications, events, and marketing services for the legal and property sectors. Under his leadership, Today’s Media oversees several well-regarded outlets, including Today’s Wills and Probate, Today’s Conveyancer, and Today’s Family Lawyer. These platforms aim to bridge gaps in the legal industry, particularly between regulated and unregulated sectors, while providing valuable insights and updates for professionals in those fields.

In this episode, Joanna Gaudoin talks about how law firms can more effectively work within the framework of a hybrid model. Jonna is a consultant who specialises in helping professionals in the financial and legal sectors build strong, effective relationships that lead to business growth, client retention, and improved workplace culture.

Alex is a CSR expert and is passionate about making an impact where it's needed most. In this episode, we dive into:

💡 Alex's experience at Shakespeare Martineau and her key learnings for law firms

💡 Why it's critical for law firms to make a social impact, and why it should extend beyond their local communities

💡 Practical steps for law firms starting their CSR journey

💡 How marketing professionals can elevate their firm's social responsibility efforts.

If you work in the legal sector or are simply interested in how businesses can drive positive change, this episode is for you. 

We delve into the critical role of networking for legal professionals, covering the significant impact of networking on professional growth, effective strategies for expanding your network both online and offline, the influence of digital platforms and social media on modern networking, how to build genuine relationships with peers and colleagues, and tips for overcoming networking anxiety, especially for introverts. 

In this episode, Clare and Sophia delve into the findings of the 2024 Law Firm Marketing Club's Professional Services Marketing Survey, highlighting key insights and notable headlines.

In this episode, LFMC Community Manager Sophia and Haydn Wakeling discuss video content for law firms and the importance of storytelling.

Haydn  helps law firms to connects with audiences and expresses lawfirms/brands as a personality, as a story, as a mission or as a high-quality service. With video, this can be an emotional or straight-forward message that allows the audience to connect with. 

In this episode, the host,  LFMC Community Manager Sophia and guest Simon McNidder, embark on a comprehensive discussion surrounding law firm CRM. They dissect the common hurdles encountered in implementing CRM systems within law firms, brainstorm innovative methods to enhance organisational buy-in, and delve into strategies for optimising CRM usage to its fullest potential.