Law Firm Marketing Club's Podcast

In this episode, Clare and Sophia delve into the findings of the 2024 Law Firm Marketing Club's Professional Services Marketing Survey, highlighting key insights and notable headlines.

In this episode, LFMC Community Manager Sophia and Haydn Wakeling discuss video content for law firms and the importance of storytelling.

Haydn  helps law firms to connects with audiences and expresses lawfirms/brands as a personality, as a story, as a mission or as a high-quality service. With video, this can be an emotional or straight-forward message that allows the audience to connect with. 

In this episode, the host,  LFMC Community Manager Sophia and guest Simon McNidder, embark on a comprehensive discussion surrounding law firm CRM. They dissect the common hurdles encountered in implementing CRM systems within law firms, brainstorm innovative methods to enhance organisational buy-in, and delve into strategies for optimising CRM usage to its fullest potential. 

This podcast episode primarily focuses on the experiences and insights of Pat Coyle, who works in marketing at Rollits. The discussion covers various topics related to marketing in the legal sector, including the importance of portraying the firm's values and culture on their website, the process of redesigning the website, ongoing projects such as charity events and social media presence, and the cautious approach towards utilising AI in marketing. 

Listen for insights on how Rollits approaches marketing in 2024. 

This episode was created from a recent LFMC webinar in which trusted partner Alex Barr talks about how law firms can best approach their business development and planning in 2024. 

In a recent podcast featuring Maddie from Conscious Solutions, the multifaceted nature of law firm marketing roles comes to the forefront, offering valuable insights and parallels for professionals in the legal marketing sphere.

In this engaging podcast episode, we delve into the world of client relationships with two experienced professionals, Clare Yates, interviewed by Clare Fanner. Join their candid conversation about the pivotal role of first impressions in the legal and estate agency industries.

Picture this: you're excitedly arriving at a hotel for a weekend getaway, only to encounter unexpected hiccups. Clare uses this relatable scenario to highlight how initial interactions profoundly shape client experiences. From phone etiquette to reception professionalism, email responsiveness, and confidentiality, each detail plays a significant role.

In this ep, Clare hints at strategies for crafting strong initial impressions on potential clients, they pique your interest without giving away all the secrets. Tune in to this insightful podcast episode to discover how the art of first impressions can revolutionise your professional relationships.

In this podcast, host Clare Fanner, Ben from Awesome Panda productions and Sophia from the LFMC discuss all things podcasts from creation to promotion. 

If your law firm is considering making a podcast, why not give our latest episode a listen?

In this podcast Clare talks to Matt Fretten about the family business and how the impact marketing has had on the firm’s journey.  

Throughout their exchange, several key insights emerge. Clare and Matt emphasise the importance of continuous progress, highlighting that remaining stagnant or regressing can be detrimental. 

Given Frettens' position as a full-service law firm, Matt stresses the necessity of moving forward to thrive and remain relevant. They also delve into the essence of growth, emphasising the need to understand the underlying reasons behind the pursuit of expansion. 

Listen now for more interesting insights.