Law Firm Marketing Club's Podcast

In this insightful episode, Anna Lake of Client Talk discusses the merger of her consultancy with Claire Raison’s and their shared mission to improve client listening and experience for law firms across the UK and beyond. Anna outlines the multifaceted services they offer, from consultancy and training to a supportive community for firms conducting their own listening exercises.

A central theme is the importance of commitment at three levels – firm-wide, individual partner, and client variety – to create a meaningful client listening programme. Anna stresses the need for law firms to engage not only satisfied clients but also those with criticisms, as the richest insights often stem from less positive feedback. She advocates for independent voices in the process, ensuring unbiased input.

Client Talk’s “Gather, Reflect, Act” framework enables firms to collect feedback, consider it holistically, and implement changes that close the feedback loop. This approach helps firms tackle points of friction such as onboarding or billing, and identify opportunities like cross-selling or training.

Anna also emphasises listening beyond clients – to teams, support staff, and referrers – to foster a culture of responsiveness and continuous improvement. She advocates blending qualitative and quantitative feedback for richer insights and explains how thoughtful reporting and storytelling around feedback strengthens internal engagement.

Key challenges addressed include demonstrating ROI, fostering psychological safety, and improving soft skills like giving and receiving feedback. Anna notes that firms often overemphasise technical skill development at the expense of relationship-building and internal collaboration.

The episode closes with encouraging signs from the latest Professional Services Marketing Survey, revealing a small but meaningful increase in law firms actively engaging in client listening, signalling growing recognition of its strategic value.

In this episode, Sophia catches up with Jim Walton about all things brand related.

Jim runs Ascend Studio, a strategy, design and digital consultancy. They work with the emerging innovators and global leaders that know that to just stand out is not enough. They want to stand up for what they believe, through powerful ideas and purposeful design that means as much to their audiences as it does to them. Big or small, old or new, we stand for brands that matter.

Donna O'Toole, founder of August Recognition and an expert in awards strategy, shared essential tips to help law firms maximise their chances of success when entering awards. Here are the key takeaways that will help you navigate the awards landscape and elevate your firm to new heights.

In this episode, Peter Grundy, CEO of The Partnership, shares his top strategies for law firm leaders looking to build lasting relationships with clients and differentiate themselves in the market. From business-driven coaching and reframing "selling" legal services to mastering meaningful conversations and developing influence, Peter’s insights offer actionable advice for leaders ready to thrive. Tune in to learn how to build trust, adapt to market changes, and set yourself apart in the legal profession.

Zenplans is a digital estate planning tool, designed to help you provide your clients with priceless peace of mind and create more rewarding relationships.

In this episode, Sophis talks with Stephen moses, the founder of Zenplans about the importance of clear, accessible estate planning, the role of legal professionals in supporting clients, and how digital tools can enhance the process for both clients and their families. 

This was an experimental podcast created by some AI software.

The team at Conscious Solutions research AI and regularly experiment with softwre which could be beneficial for law firms. 

This week, Ben Foord showed me some new tech from Google called NotebookLM (https://notebooklm.google.com/) which turns written documents into podcasts.

Hear me out... 

We fed it the Law Firm Marketing Club What Clients Want report (80+ pages!), and it turned the whole thing into a conversational podcast. 

Instead of reading through the entire report, you can listen to it while you're on the go or in the background when working from home - which is my favourite time to listen to podcasts. 

This got me thinking: could this be useful for other long reports or resources you have? Could turning documents into podcasts help make them more accessible and easier to consume - even if they're not for public consumption? 

Have a listen and let me know your thoughts... 

In this episode, Sophia and David talk all things law firm PR.

David Opie is the Managing Director of Today's Media, a UK-based company focused on publications, events, and marketing services for the legal and property sectors. Under his leadership, Today’s Media oversees several well-regarded outlets, including Today’s Wills and Probate, Today’s Conveyancer, and Today’s Family Lawyer. These platforms aim to bridge gaps in the legal industry, particularly between regulated and unregulated sectors, while providing valuable insights and updates for professionals in those fields.

In this episode, Joanna Gaudoin talks about how law firms can more effectively work within the framework of a hybrid model. Jonna is a consultant who specialises in helping professionals in the financial and legal sectors build strong, effective relationships that lead to business growth, client retention, and improved workplace culture.

Alex is a CSR expert and is passionate about making an impact where it's needed most. In this episode, we dive into:

💡 Alex's experience at Shakespeare Martineau and her key learnings for law firms

💡 Why it's critical for law firms to make a social impact, and why it should extend beyond their local communities

💡 Practical steps for law firms starting their CSR journey

💡 How marketing professionals can elevate their firm's social responsibility efforts.

If you work in the legal sector or are simply interested in how businesses can drive positive change, this episode is for you.