Evernest Property Management Show (Formerly 300 to 3,000)

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300 to 3,000 is a podcast hosted by Matthew Whitaker and Spencer Sutton.

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Latest Episodes

Episode 170: The 5 Reasons You Need to Create Video Content (Or Get Left Behind)

How do you become the leading property manager in your market? Spencer Sutton explains how to leverage videos as the ultimate differentiator in property management.

You'll learn:

The five reasons why you need to be creating video content (and how to get started)
How to generate trust via human anchors
Marketing secrets to repurpose the content you create and use it to be found by large language models (LLMs) like ChatGPT
How storytelling can help your BDMs close more deals with higher conversion rates

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

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Production House: Flint Stone Media

Episode 169: How to Turn LinkedIn Into a Lead Machine for Your PM Business | Lucas Wollschlager

Former Evernester and founder of Veritas Copy, Lucas Wollschlager, shares strategies most property managers don't know that will unlock more clients and empower you to net better deals - all through your social media presence. Want help from Lucas? Reach out to him on LinkedIn.

You'll learn:

How to build a content strategy that evolves with your business
Whether you have to be an influencer to score clients through social media (hint: no - and we make it so much easier!)
The secret behind leveraging your LinkedIn for lead generation
How to create a personal brand that pays in spades

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Guest: Lucas Wollschlager, founder of Veritas Copy

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 168: The #1 Lead Magnet Every Property Manager Needs (We've Tested Them All)

In the second episode of our marketing series, Spencer Sutton reflects on how to encourage leads to move down your marketing funnel so you can net more clients.

You'll learn:

The best lead magnets in property management
How to leverage email sequencing to convert more leads
Why the fortune is in your follow up
The difference between a marketing-qualified lead and a sales-qualified lead

===================================

Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 167: The Secret to Ranking #1 as a Property Manager... (Almost Nobody Does This) | Kayleen vonSchondorf

How do you establish an online presence that wins clients? Kayleen vonSchondorf, Director of Marketing at Everrnest, sat down with Spencer Sutton to reveal marketing strategies that property managers need to land more leads, strengthen their brand, and convert clients.

You'll learn:

What kind of information your website should include to boost your number of qualified leads
The importance of building trust through your marketing efforts (and how to do it)
How to leverage your industry's pain points to sell your services better
Easy technical search engine optimization tips to boost your website's visibility in Google
How to create content that answers your customers' questions and gets promoted via ChatGPT and other AI engines

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Guest: Kayleen vonSchondorf, Director of Marketing at Everrnest

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 166: How AI Is Doubling Efficiency and Redefining Property Management

AI is everywhere - including in property management. But will it replace property managers? Jay Berube, Founder of BetterWho, explains how he leverages AI for property management success in his 3,000+ door business. Reach out to Jay by visiting BetterWho.com or emailing jay@betterwho.com.

You'll learn:

Which tools boost efficiency and maximize your profit potential
If AI will replace property managers
How to create master prompts for your business
Why you should think of your long-term success like a road trip - and how to make AI your co-pilot

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Guest: Jay Berube, Founder of BetterWho

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 165: The Trap of Tying Your Self-Worth to Your Company's Success | Mark Brower

Are you using your business to meet your emotional needs? Successful investor Mark Brower is here to tell you how that approach will sabotage your growth and what to do instead.

You'll learn:

How to determine if your self-worth is tied too closely to your professional success (and how that desperation could ruin your progress)
Why it's better to tackle one painful situation head-on instead of living with papercuts day in, day out
How to avoid moving the goal posts on your dreams so you can continue to build meaningfully
The books and resources Mark has used to reframe his mindset
The power of focusing on the impact you can make on one person

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Guest: Mark Brower

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 164: What Most New Leaders Get Wrong (and How to Fix It)

What does it take to become a leader who makes an impact? Where do most newbies stumble, and how can you recover? In this episode, Spencer Sutton shares his insights as Evernest's VP of Marketing through the lens of the book, Leader Shift.

You'll learn:

What makes a true leader (and why falling short will cost you in the long run)
How humility fuels growth
The three price points of leadership
Why you should embrace struggle to evolve in your career
How to become a leader worth following

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 163: Here's How Leaders Retain Top Talent

How well your employees' personalities mesh is among the most underrated aspects of scaling your property management business. That's why Spencer Sutton sat down with Matt White, an Executive Advisor at Culture Index. Culture Index lays out the potential of each employee's personality, allowing companies like Evernest to match each employee's unique strengths to the demands of every role. Reach out to Matt White on LinkedIn for more details.

You'll learn:

Why success doesn't come down to the work that your company does, but rather the people you lead
How identifying personality patterns for various departments leads to greater employee satisfaction and retention
What to do when leading someone completely different from you
Why hiring people whose internal wiring aligns with role-based personality trends empowers employee growth

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Guest: Matt White, an Executive Advisor at Culture Index

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 162: From Investor to Institution: Level Up Your Property Management Business Today

In this episode, Spencer Sutton shares a detailed roadmap to institutionalize your real estate investor clients and set yourself apart as a growth-focused industry asset.

You'll Learn:

How to help your clients form a portfolio-based investment strategy to amplify their efforts (and their need for your services)
Why a good rehab based on market data and comps is worth the time and money
How to uplevel your strategic mindset to become an invaluable consultant
The easiest way to lose your clients (and how to retain your contracts)
How institutions approach maintenance to reduce churn
Why thinking relationally is the secret to growing your property management business

===================================

Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Bio of Evernest Property Management Show (Formerly 300 to 3,000)

300 to 3,000 is a podcast hosted by Matthew Whitaker and Spencer Sutton, specifically designed for property managers who are seeking to scale their business beyond 300, 500, or even 1,000 doors.

Matthew and Spencer bring their wealth of experience and expertise to the table, sharing valuable insights from their own journey of scaling from 300 to 3,000 houses. They openly discuss the mistakes they made, as well as the strategies that proved successful along the way.

Through engaging discussions and real-life examples, Matthew and Spencer offer practical advice on what works and what doesn't when it comes to scaling a property management business. They cover various aspects, including finance, operations, team management, marketing, and more.

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