Evernest Property Management Show (Formerly 300 to 3,000)

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300 to 3,000 is a podcast hosted by Matthew Whitaker and Spencer Sutton.

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Latest Episodes

Episode 157: The Hidden Cost of Maintenance (Every Property Manager MUST Know)

Matthew and Gray sit down with Ray Hespen (Property Meld) to unpack why, in today’s market, maintenance execution is one of the biggest levers for NOI. Ray shares fresh data showing how specific maintenance behaviors statistically change renewal rates, why the first 90 days are make-or-break, and how coordinators armed with benchmarks can talk to owners with confidence. We hit alignment of PM/owner incentives, proactive budgeting, and where insurance + AI are taking maintenance next.

What you’ll learn:

Why post-2021 conditions make leasing + maintenance the profit center, not an afterthought.
New data: a certain maintenance ops style can measurably lift renewal rates.
First 90 days = landmines: failures in HVAC, water, and hot water can spike churn risk ~90%.
How communication volume & satisfaction correlate to renewals (over- and under-comm can both hurt).
Using data to set realistic NTEs and keep owner trust (no wild estimates).
A simple way to budget maintenance so owners expect the spend (and stop feeling “surprised”).
Turning a 60-day coordinator into a 20-year vet with benchmarks, history, and vendor fit.
The case for aligning incentives around NOI (not just service volume).
Why resident quality and past care of a home should influence expectations—and maybe pricing.
A peek at insurance-style maintenance and portfolio-level risk in the next 5 years.

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Connect with Matt, Spencer, and Gray at Evernest: Evernest.co

Guest: Ray Hespen of Property Meld

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

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Production House: Flint Stone Media

Episode 156: Churn, Profit Margins, & Exit Plans: What Every PM Owner Needs to Know | Brad Johnson

In this episode of The Evernest Property Management Show, CEO of ProfitCoach Brad Johnson returns to share industry secrets that every property manager should know. Have additional questions? Reach out to Profit Coach on their website or Brad on LinkedIn.

You'll Learn:

The two most difficult transitions all PMs face when trying to scale
How to avoid becoming a business bottleneck
Why a gradual transition from being hands-on with every owner to passing issues to your employees works best
The importance of uniformity across your property management agreements (PMAs)

Plus:

Who your first hire should be based on your skillset
What people looking for freedom of time and money should do next

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Connect with Matt and Spencer at Evernest: Evernest.co

Guest: Brad Johnson, CEO of ProfitCoach

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 155: We've Bought 30+ Property Management Companies... Here's What We Learned

In this episode, Evernest heavyweights Matthew Whitaker, Spencer Sutton, and Gray Hall discuss the biggest lessons they’ve learned from acquiring more than 30 companies. From unexpected challenges during integration to building the right team and managing owner expectations, this conversation dives deep into what it really takes to grow a business through acquisition.

You'll Learn:

Why an acquisition can feel less exciting and more like buying work - and why it's still worthwhile
How building trust with owners can be easy if you're strategic about it
What level of business density best empowers success in a new market
The importance of creating a dedicated acquisition team

Plus:

The biggest challenges when working with new rental property owners post-acquisition
What to expect when buying a small business and how that impacts employees

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Connect with Matt and Spencer at Evernest: Evernest.co

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 154: Here's Where Property Management Companies Lose Money... Watch Out! (Brad Johnson)

In this episode of The Evernest Property Management Show, hosts Spencer Sutton and Matthew Whitaker chat with Brad Johnson, CEO of Profit Coach. Their conversation delves into the importance of having a solid financial foundation for property management companies, exploring financial performance, revenue generation, and the significance of ancillary services. Brad shares his unique journey into property management, emphasizing the need for clarity in financial goals and the common pitfalls many property managers face. Reach out to Profit Coach on their website or Brad on LinkedIn.

You'll Learn:

Why the bottom 10% of clients often drain your resources
How to focus on value creation to build trust with clients
You can have a profitable business with fewer doors
How to get ready to sell your business to maximize profits

Plus:

How ancillary services can significantly boost revenue
What questions you must be able to answer to make the most of selling your property management business

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Connect with Matt and Spencer at Evernest: Evernest.co

Guest: Brad Johnson, CEO of Profit Coach

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 153: Losing It All in 2008: How He Turned a Failing Business into 470 Doors | Todd Ried

In this episode of The Evernest Property Management Show, Todd Reid reveals how the 2008 financial crash wiped out his financing, forced mass layoffs, and pushed him into full-time property management. He reveals exactly how he rebuilt from survival mode to a 470-door property management portfolio with actionable steps that any aspiring wealth-builder could follow. Reach out to Todd on LinkedIn or Facebook.

You'll learn:

How Todd turned a catastrophic bank failure into a thriving business
What Todd and Spencer would have done way earlier to make their property management businesses succeed sooner
The difference between the adrenaline of finding new deals and the grind of property management + recurring revenue
How Todd turned a catastrophic bank failure into a thriving business - and what you can do to get all the glory with less strife and struggle

Plus:

The importance of community and how it's unlocked opportunities for Spencer and Todd alike
Why reaching 1,000 doors no longer appeals to Todd (and what he's focused on instead)

===================================

Connect with Matt and Spencer at Evernest: Evernest.co

Guest: Todd Reid | Reach out to Todd on LinkedIn or Facebook

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 152: What Happens If Your Bank Fails Today? (PM Owners Need To Know THIS) | Marshall Fulton

Most property managers think their trust accounts are set up correctly, but many are completely wrong - and that can lead to devastating consequences. In this episode of The Evernest Property Management Show, Marshall Fulton from Enterprise Bank breaks down the truth about trust accounts, FDIC insurance, and so much more. Contact Marshall on his LinkedIn or by emailing mfulton@enterprisebank.com.

You'll learn:

The two questions every property manager should ask their banker to avoid disaster down the line
The most common mistake property managers make (and what to do instead)
How property managers within HOAs should approach banks to maximize success
Which popular software can handle both property management and HOA needs
The one thing the best operators do to scale their business

Plus:

Why bankers try to keep HOA members out of their software
How private equity impacts acquisitions, sales, and purchases in the property management industry

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Connect with Matt and Spencer at Evernest: Evernest.co

Guest: Marshall Fulton, Enterprise Bank

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 151: Why this PM Owner Has a 4.8-Star Rating with 1,000 Doors (Trent Ratliff)

In this episode of The Evernest Property Management Show, property management owner Trent Ratliff tells host Spencer Sutton how he scaled from 200 to 1,000 doors across Atlanta and Montgomery.

You'll discover:

How Trent accidentally found himself contributing to the 2008 market crash
The one decision that changed Trent's life and led to 1,000 doors owned
The type of investors that fueled these industry vets' growth pattern
The impact of tariffs on the property management industry
Why most property managers get stuck between 400-600 doors (and how to overcome)
How Trent leveraged virtual assistance to scale his business
The importance of creating a positive work environment to promote growth
Why Trent focuses on long-term relationships
The need for engaging in your local property management group

Plus:

Experts' predictions on AI and the property management industry
How the "make it right, make it count, make it meaningful" mindset has fueled Trent's business success
Why industry-specific coaches are like chiropractors

===================================

Connect with Matt and Spencer at Evernest: Evernest.co

Guest: Trent Ratliff

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 150: Culture > Contracts: Courtney Parks’ Playbook for Growing a Human-Driven PM Business

In this episode of The Evernest Property Management Show, Spencer Sutton sits down with Courtney Parks, Principal Broker & Director of Operations, Allegiance Property Management, to dive into:

How Courtney fell into property management and rose to lead her company
What it means to suddenly be the one setting the vision and culture—even when it’s not “your” company
Why property management desperately needs better PR—and how Courtney is working to elevate the industry
The painful (and hilarious) story of the time she accidentally put a new roof on the wrong house—and what it taught her about systems and leadership
What makes a great property manager (hint: it’s not what you think)
The challenge of balancing empathy with boundaries when dealing with owners, residents, and vendors
Why Google reviews and word-of-mouth still rule—and how she wins them over one touchpoint at a time
How to grow leaders inside your company—even if you’re still figuring it out yourself
The turning point when she realized it was time to define a mission, core values, and build culture intentionally

===================================

Connect with Matt and Spencer at Evernest: Evernest.co

Guest: Courtney Parks, Principal Broker & Director of Operations, Allegiance Property Management | Meet Courtney on LinkedIn

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Episode 149: Want to Grow? This is the Way

In this episode of The Evernest Property Management Show, Spencer and Matthew sit down with longtime friend and recruiter, Dylan Scroggins — Founder of Kalmar Group and property management’s unofficial headhunter.

They cover:

Why your “founder story” doesn’t matter to an A-player (and what does)
The #1 role property managers get wrong when hiring
When it’s time to stop hiring from your network and start hiring like a pro
The Grinder: a brutal but brilliant interview technique that exposes true talent
Why most PMs think they need a “director” before they actually do
What great storytelling has to do with great recruiting
How to hire someone that makes you nervous (in the best way possible)
The mistake of confusing “good at lunch” with “good at the job”
How Nick Saban built a dynasty using recruiting as his superpower — and how PM owners can do the same
A step-by-step hiring process for teams under 500 doors (including the exact order of interviews)

Plus:

A hilarious origin story of the term “The Grinder”
Spencer and Matthew’s keys to finding, landing, and keeping A-players
Dylan’s worst reason to hire someone — and it’s one most PMs fall for

===================================

Connect with Matt and Spencer at Evernest: Evernest.co

Guest: Dylan Scroggins, Founder of Kalmar Group | Meet Dylan on LinkedIn

Link: Connect with Evernest

Link: Evernest YouTube Channel (@ThreeHundredToThreeThousand) (Watch this episode and more!)

Visit the Podcast Website: Evernest.co/podcasts

Email the Show: podcast@evernest.co

===================================

Production House: Flint Stone Media

Bio of Evernest Property Management Show (Formerly 300 to 3,000)

300 to 3,000 is a podcast hosted by Matthew Whitaker and Spencer Sutton, specifically designed for property managers who are seeking to scale their business beyond 300, 500, or even 1,000 doors.

Matthew and Spencer bring their wealth of experience and expertise to the table, sharing valuable insights from their own journey of scaling from 300 to 3,000 houses. They openly discuss the mistakes they made, as well as the strategies that proved successful along the way.

Through engaging discussions and real-life examples, Matthew and Spencer offer practical advice on what works and what doesn't when it comes to scaling a property management business. They cover various aspects, including finance, operations, team management, marketing, and more.

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