SaaS Nordic

In this episode, Adam Holmgren, Head of Demand Gen, Rillion, the Accounts Payable Automation Software supporting over 3,000 companies across over 50 countries.

We talked with Adam about the process and structure of running successful LinkedIn ad Campaigns, particularly looking into the flow and goals of the different layers of a campaign.  

Some of the questions we discuss in this episode are: 

• How the Linkedin Ad Platform is fundamentally different from other platforms and thus requires a different approach?
• What is the best way to define and continuously refine target lists for best outcomes?
• Which are the 3 key layers in a successful campaign?
• Understanding why your goal is not to drive traffic to your site in the first cold layer of the campaign process?
• How do you design a good retargeting strategy to continue to drive the demand?
• What is the look and feel of a good ad? What is the breakthrough of a few examples?
• How should you measure ROI on LinkedIn ad spend?

If you’re keen to step up your Linkedin Ad game this is a must listen to episode - Tune in!

In this episode, Malin Schmidt, founder and CEO of Kodiak Hub, takes us on her journey from the shipping and oil industries to building a game-changing SaaS platform transforming global supply chains. Malin shares how Kodiak Hub is empowering strategic Enterprise buyers, tackling skepticism, and redefining procurement with transparency and trust at the core. 

We dive into the challenges of competing with large legacy players, and how understanding enterprise dynamics is key to their success. At the heart of Malin’s insights? Building scalable, sustainable growth while staying true to Kodiak Hub’s mission of creating solutions that actually deliver value.

Some of the questions we discuss in this episode are:

• What are the key ways to demonstrate a superior value-to-investment ratio and outplay competitors with more resources?
• How can smaller players effectively get trust and demonstrate a great understanding of the complex dynamics of enterprise stakeholders better than legacy giants?
• What onboarding strategies can help deliver faster time-to-value compared to larger competitors?
• Why openness and seamless interconnectivity through efficient APIs is crucial for winning against established systems?
• How does the “Land & Expand” strategy enable smaller players to build trust and grow within enterprise accounts?

If you’re curious about how you also can win in the Enterprise space against the legacy giants then this is a must-listen episode. Tune in!

What’s the secret to turning partnerships into a SaaS growth engine?

In this episode, Victor Wrede, Co-founder and CSO of Scrive, reveals how the company is transforming business workflows with electronic signatures and digital contracts. He shares the strategies behind building strong partnerships, integrating seamlessly into customer workflows, and creating solutions that stand out in competitive markets.

Victor also opens up about the lessons learned from navigating partner dynamics, the importance of joint initiatives, and the fine balance between direct sales and partner-driven growth.

What you’ll take away:

• How Scrive creates efficiency through streamlined solutions
• The game-changing impact of strategic partnerships in SaaS
• Insights on thriving in dynamic marketplaces
• The role of collaboration in driving long-term success
• Practical advice for scaling through innovation and teamwork

If you’re ready to take your SaaS growth to the next level, this episode is filled with ideas and strategies to help you get there. Grab a coffee, tune in, and let’s dive into the world of smarter partnerships!

What if AI is not just the future of SaaS but the catalyst for redefining its very essence? 

In this thought-provoking episode of the SaaSiest podcast, we explore the vast and transformative potential of AI with Christina and Henrik from Verdane, a leading venture capital firm shaping the future of SaaS. They take us on a journey through the changing landscape of technology, discussing how AI is not only influencing the products SaaS companies deliver but is also revolutionizing the way these businesses scale and compete.

Is AI just a tool for automation, or does it hold the key to unlocking deeper innovation? From optimizing decision-making processes to enhancing customer experiences, this episode uncovers how AI is becoming the backbone of intelligent, data-driven growth. 

Here are some of the thought-provoking insights you'll hear:

• Discover how AI is becoming a core strategy for scaling smarter and faster.
• How AI is amplifying human intelligence, unlocking new opportunities.
• The power of AI to drive smarter, more precise business decisions.
• What’s next for AI in SaaS, and how should companies prepare?

If you’re wondering how to navigate this AI-driven future and what steps you can take to stay ahead, don’t miss this episode! 

Ever wondered how product marketing can truly drive a company’s growth and alignment?

In this episode, Samuel Winderö, Global Director of Marketing and Communication at Avinode Group, takes us through his journey in product marketing and explains why it's crucial to integrate product marketing early in the development process. He shares how Avinode Group is thriving in the business aviation sector and the importance of aligning product development with customer needs for effective positioning.

What’s in this episode:

• How product marketing connects product and marketing teams
• Why early integration of product marketing is a game-changer
• Avinode Group's success in the business aviation industry
• Key skills every product marketer needs to succeed
• The evolving role of product marketing as companies grow

Want to know how product marketing can transform your business? This episode is packed with insights you don’t want to miss!

In this episode, Angeley Mullins, CCO at Resourcify, takes us inside her journey through tech, offers a sneak peek into her upcoming book for founders, and explains how Resourcify is helping companies break free from analog waste management with digital solutions. She dives into why sustainability can’t just be a buzzword, the real impact of physical marketing, and why user-generated content is key to authentic brand building. At the core of her insights? How to create a brand that lasts, connect meaningfully, and use storytelling to transform the sustainability landscape.

What’s in this episode:

• Why sustainability must be more than a buzzword
• How Resourcify is driving the shift to digital waste solutions
• Creative, budget-friendly marketing tactics that deliver
• The power of physical outreach and authentic user-generated content
• Reviving referral programs and reconnecting in person
• The secrets to storytelling that makes a brand unforgettable

Curious about how to build a brand that doesn’t just survive but truly matters? This episode is your roadmap.

Think you need to create a whole new category to win? Think again.

In this episode of the SaaSiest Podcast we had a chat with Matt Lerner, the founder & CEO of SYSTM and a seasoned tech and venture capital expert, who reveals why focusing on growth levers beats the allure of creating new categories.

Matt dives into his personal productivity hacks, from his morning routine to daily goal setting, and shares how his time at PayPal shaped his growth philosophy. He stresses the power of experimentation in finding a scalable go-to-market strategy and the critical role of understanding your customers' needs, not just building for the sake of it.

Here are a few key takeaways from the episode:

• Why morning routines can turbocharge productivity.
• How startups can avoid the trap of unnecessary category creation.
• The Jobs to Be Done methodology for uncovering what your customers really want.
• The magic of strategic messaging transformations that boost conversion rates.
• Insights on managing investor expectations and staying laser-focused on growth.

Whether you’re a founder or part of a scaling startup, Matt's no-nonsense approach will leave you inspired to prioritize your customers and experiment your way to success. Don't miss this one!

In our latest episode, we’re joined by Birte Sten, the CRO at Centra and industry leader in SaaS. From her early days as a competitive swimmer to leading high-impact sales teams, Birte shares how she’s used a structured, factory mindset to drive scalability and growth in the SaaS space. She dives deep into building a sustainable go-to-market strategy, customer retention, and enabling others in the organization to create lasting impact.

What’s covered in this episode:

• What does it mean to adopt a “factory mindset” in sales, and how can it enhance efficiency and scalability?
• How does revenue architecture support both acquisition and retention, and why is this balance essential for sustainable growth?
• How can companies use a systematic framework to create a growth formula and measure success with a data-driven approach?
• Why is it crucial to understand your ICP when scaling, and how can it guide your strategy?

This episode is packed with Birte’s hard-won insights. Make sure to tune in to learn from her strategic roadmap for growth and scalability. 

In this episode, we had an insightful conversation with Saahil Karkera, VP of Customer Success at Oaky, to explore how customer success is evolving into a critical driver of growth and efficiency in the travel tech space. Saahil dives into his approach to building high-performing CS teams, with a focus on strategic initiatives that go beyond the day-to-day tasks of customer management. Here are some highlights from our discussion:

• Saahil’s strategy for segmentation, prioritizing future potential value over current revenue to boost retention and expansion.
• The importance of identifying white space opportunities within existing accounts to unlock new growth.
• Why customer success qualified leads are becoming key to showing the value of CS teams in driving revenue.

We also explore the growing need for CS professionals to adopt a commercial mindset, the power of sales and CS collaboration, and the operational benefits of having a dedicated CS Ops role to streamline efficiency. If you want to elevate your customer success strategy and see real results, this episode is a must-listen!