Brand & New

Today we're kicking off the first of four episodes of our Women Leaders Series, presented in collaboration with INTA’s Women's LeadershIP Initiative.  

Now in its fifth year, the Women's LeadershIP Initiative was launched to champion and advance women's leadership in intellectual property (IP), and today's episode is the perfect embodiment of that mission as we explore the remarkable history of women in IP.  

On this episode of Brand & New, host Ayala Deutsch talks with two distinguished guests who offer unique perspectives on women in the field — Virginia S. Taylor, who has had an illustrious career spanning decades in IP law, and Professor Amanda Levendowski, founding director of The Intellectual Property and Information Policy Clinic at Georgetown Law.  

Resources: 

Amanda Levendowski

Virginia S. Taylor

About Florence King

About Edith Griswold

About Miriam E. Benjamin 

About Barbara Ringer

The Women’s LeadershIP Initiative Marks Five-Year Anniversary  

In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire generation of customers. 

Here, brand expert Jessica Binns returns to analyze how some brands are successfully navigating this new landscape and the broader implications for brand loyalty. IP attorney David Lipkus delves into the legal tools available to brands and explores how different jurisdictions approach the legality of dupes. The episode features an extended conversation with influencer Cassandra Bankson. 

This episode is part two of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands. 

 Inside the Dupe Revolution | Part 1 

RESOURCES: 

• INTA's Gen Z Insights: Brands and Counterfeit Products Study (2019) 
• About the Unreal Campaign 
• INTA Fact Sheet: Protecting a Trademark 
• About Cassandra Bankson 
• About Jessica Binns 
• About Alastair Gray 
• About David Lipkus 

In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a cultural movement that's reshaping retail. The episode traces this evolution from INTA's 2019 study on Gen Z's relationship with counterfeit products to today's viral dupe culture. 

The journey begins with intellectual property attorney David Lipkus breaking down the crucial legal distinctions between dupes and counterfeits. Brand strategist Jessica Binns then examines how social media has normalized and amplified dupe culture among young consumers. The episode culminates with insights from beauty influencer Cassandra Bankson, who shares a unique perspective from the front lines of this movement, including how she evaluates and recommends dupes to her more than two million followers. 

This episode is part one of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands. 

Inside the Dupe Revolution | Part 2 

RESOURCES: 

• About Cassandra Bankson 
• About Jessica Binns 
• About Alastair Gray 
• About David Lipkus 
• INTA's Gen Z Insights: Brands and Counterfeit Products Study (2019) 
• About the Unreal Campaign 
• INTA Fact Sheet: Protecting a Trademark 

The World Wide Web launched in the public domain on April 30, 1993, a little over 30 years ago. It was a major technological leap forward for humanity. It was a game changer, full of possibility… and uncertainty. 

 Experts are reminding us a lot lately that artificial intelligence (AI) has also been around for many decades. Nevertheless, much like the Internet in the 1990s, ChatGPT becoming publicly available in November 2022 represents another paradigm shift for humanity and its relationship with technology. One billion ChatGPT web visits took place following its launch. According to PwC, AI is predicted to contribute $15.7 trillion to the global economy by 2030. Yes, the stakes are high. Yes, it’s a game changer. Yes, it’s full of possibility… and uncertainty.

 Last month, the International Monetary Fund (IMF) released a study predicting that AI will affect close to 40 percent of all jobs. For some, it will be beneficial, boosting their productivity. For almost everyone else, their jobs are at risk. This report was published as business and political leaders from around the world prepared to gather in Davos, Switzerland, for the World Economic Forum, where AI took center stage. Highlighting the apprehension around this “disruptive” technology, the response from governments has been surprisingly swift. A number of countries signed a declaration on the safe development of the technology at an AI Safety Summit hosted by the UK late last year. And we’re seeing increased regulation around the world, including in the European Union, China, and the U.S., meaning in the world’s largest economies. 

 As businesses across all sectors explore AI’s potential, they must also wade through its unknowns and navigate evolving regulation. In other words, they must innovate and use AI responsibly. 

Our guest today is Jon Iwata. He is an Executive Fellow at the Yale School of Management where he co-leads a program studying the leadership implications of stakeholder capitalism. He also directs the Data & Trust Alliance, a not-for-profit organization established in 2020 by CEOs of major companies including American Express, Johnson & Johnson, Nike, Pfizer, Starbucks, and Walmart. The Alliance develops and promotes the adoption of responsible data and AI practices. Among his various accolades and accomplishments, Mr. Iwata is also the co-inventor of a U.S. patent for a nanotechnology and process for atomic-scale semiconductors.

 Resources:

•  About Jon Iwata
•  The Data & Trust Alliance
•  AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity. (IMF, January 2024)
•  AI - artificial intelligence - at Davos 2024: What to know (WEF, January 2024)
•  AI and the Legal World: A Revolution Happening in Real Time (Brand & New, November 2023)
•  Will AI Take Your Job? (INTA Daily News, May 2023)
•  How AI Will Impact Trademarks (INTA Daily News, May 2023)

Artificial intelligence (AI) can streamline processes, improve efficiency, and provide valuable insights. Zooming in on its impact on the legal industry, AI has already proven to excel at tasks such as legal research, document analysis, and contract review. This is enabling lawyers to handle large volumes of data more quickly and accurately than ever before. However, some of the legal profession fear how AI will impact their jobs. And that fear isn’t unfounded. Goldman Sachs estimated in a 2023 report that 44 percent of current work tasks in the legal field could be automated. What does AI hold for the legal practice? Is it the threat that we most commonly hear about—Are we all going to be replaced by machines? Or is it an opportunity to evolve? Or maybe both? In short, is AI the revolution that many talk about for the legal world, and how can we prepare for it?

Our guest today is no less than Richard Susskind. Mr. Susskind is a renowned expert and visionary in the field of law and technology. With a career spanning several decades, he has made significant contributions to our understanding of how AI is transforming the legal profession. Mr. Susskind is not only a prolific author but also a sought-after speaker and consultant, advising governments, law firms, and legal organizations on how to adapt in the Digital Age.

His work has been translated into 18 languages, and he has been invited to speak in over 60 countries. He has written 10 books including The Future of Law, Tomorrow’s Lawyers, and, with three editions, The Future of the Professions with Daniel Susskind, with the last edition was published in 2022. He has also published two editions of an online course titled, “The Future of Justice.” He has also contributed more than 150 columns to The Times. In 2000, he was appointed an office of the Order of the British Empire by Her Majesty, the Queen. In 2022, it was announced that His Majesty the King, had approved Mr. Susskind appointment as an Honorary King’s counsel. 

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:
https://www.linkedin.com/in/richardsusskind/?originalSubdomain=uk

Also of interest:

Richard Susskind’s official website
Beware of "Technological Myopia," Richard Susskind Says About GPT-3.5 (law.com, February 2023)
How will leveraging AI change the future of legal services? (Reuters, August 2023)
India: The Artificial Intelligence Revolution and Its Intellectual Property Implications (Brand & New, June 2022)
Artificial Intelligence Threatens Trademark’s Gatekeeper Role (INTA Bulletin, February 2022)
Artificial Intelligence and Legal Research in the 21st Century (INTA Bulletin, December 2020)
The IPO of the Future—Think Tank Report & Checklist (INTA, November 2022)

We're wrapping up the year with a special episode of Brand & New.  Throughout the year, we concluded each episode by posing the same three thought-provoking questions to our distinguished guests, generating fascinating and sometimes surprising responses that reveal their diverse perspectives of the world today. 

Today, you'll hear rapid-fire insights from our incredible lineup of guests that represent the brightest minds in IP, business, and beyond. Whether you're a longtime listener or new to Brand & New, this episode—featuring our hosts Ayala Deutsch, Willard Knox, and Heather Steinmeyer—offers a perfect snapshot of the critical conversations driving brands and intellectual property forward. 

Resources: The International Trademark Association (INTA)

In this fourth and final episode in the “Women Leaders Series,” Ayala Deutsch, host of Brand & New and Executive Vice President & Deputy General Counsel at NBA Properties, speaks with Daniela Pierre-Bravo. 

Ms. Pierre-Bravo is a force to be reckoned with in the media world and beyond. As a journalist, bestselling author, and fierce advocate for young professionals and women of color, she brings a fresh perspective that's both inspiring and actionable. From her journey as a former DACA recipient to becoming a prominent voice in career development, her story is one of resilience, determination, and breaking barriers. Ms. Pierre-Bravo shares how she's redefining success on her own terms. 

The Women Leaders Series is a collaboration between Brand & New and The Women’s LeadershIP Initiative. The series brings together women leaders in diverse roles, not just in the IP space, but within brands, small businesses, and beyond.  

This episode is sponsored by Sideman & Bancroft LLP and includes an interview with partner Kelly P. McCarthy. Based in San Francisco, California, Sideman & Bancroft LLP is proud to be a women-owned business and leader within the IP community in terms of its commitment to diversity and how it promotes equal opportunity. It is also the sponsor of INTA’s recently published gender indicator study, Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession.

Thank you to Sideman & Bancroft LLP for sponsoring this episode of Brand & New.

RESOURCES: 

• About Daniela Pierre-Bravo 
• About Sideman & Bancroft LLP 
• About Kelly P. McCarthy 
• Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession (INTA, 2024)
• Shattering Systemic Barriers Press Release 

We're diving into a challenge that's been brewing in the world of intellectual property (IP) for quite some time: The public's misunderstanding of IP, particularly trademarks. 

Earlier this year, an INTA Presidential Task Force published a report titled Unlocking IP. The report shed light on a critical issue: the consequences of inaccurate or incomplete IP reporting in mainstream media. The message was clear—the media bears a responsibility to educate the public accurately on IP matters.

In this episode of Brand and New, we're turning the tables.  

We're exploring the perspective of a visionary media CEO and a seasoned IP journalist, both experts at navigating and communicating intricate subjects in our rapidly evolving media landscape. Nicholas Thompson is the CEO of The Atlantic and Trevor Little is Managing Editor of IAM and World Trademark Review. Mr. Little is also a long-time INTA member and one of two INTA members who led the Unlocking IP Presidential Task Force.

Related Resources 

• About Nicholas Thompson 
• About Trevor Little 
• Unlocking IP Presidential Task Force Report  
• Unlocking IP Press Release 
• Unlocking IP: INTA’s Media Mission (INTA Bulletin, July 2024)

Whether they discover new brands on social media or loyally purchase the same brands as their grandparents, consumers today encounter a variety of products and services designed to satisfy their diverse needs and preferences. The sum of these purchases is a core driver of economic growth. 

 In today’s economy, intangible assets play a large role in shaping customer behavior and purchasing habits. Consumers are anticipating a logo, recalling a jingle, or associating a product with an influencer. How does a company determine which of these marketing assets to invest in? How do investors assess the company’s intellectual property (IP) to calculate future returns? And how can governments understand whether the businesses in their jurisdiction are creating IP that is likely to fuel economic growth? 

Brand valuation provides a way to standardize questions such as these. Instead of having to subjectively describe why a brand is valuable, an organization can now quantify, assess, and benchmark intangible assets, and strategize accordingly, through brand valuation exercises.

INTA is approaching the valuation and commercialization of brands as a strategic priority within in 2022–2025 Strategic Plan. The Association is committed to provide brand professionals with a solid understanding of brand valuation and evaluation, to help them become key partners to their finance teams and effectively communicate the value of trademarks to both members of the C-suite and externally. Earlier this year, INTA recently published the Presidential Task Force Report on IP Reporting for Brands. Valuation methodologies are also covered in its Finance for Non-Finance Legal Professionals Certificate Program.

Today’s guest is David Haigh, the founder and CEO of Brand Finance Plc. He is a pioneer and foremost expert in brand valuation. He has worked in the field of branded business, and brand and intangible asset valuation since 1991 and, since 1995, has specialized entirely in this area.

Mr. Haigh has represented the British Standards Institution in the working parties responsible for crafting international industry standards and has authored many articles on brand valuation, having been published in numerous marketing and finance newspapers and magazines, including Accountancy Age, the Financial Times, and Marketing Week. He has also lectured on the topic of brand valuation at business schools around the world.

Mr. Haigh graduated from Bristol University with an English degree, qualified as a Chartered Accountant with Price Waterhouse in London, and obtained a postgraduate diploma in Marketing from the Chartered Institute of Marketing (CIM). He is a Fellow of The Royal Institution of Chartered Surveyors (RICS) and has a practicing certificate with the Institute of Chartered Accountants in England and Wales (ICAEW).

Related Resources

• About David Haigh
• About the Brand Finance Institute
• Brands: Past, Present, and Future (Brand & New, July 2024)
• IP Reporting for Brands Presidential Taskforce Report (INTA, 2024)
• Finance for Non-Finance Legal Professionals Certificate Program (INTA)