Brand & New

The numbers tell a stark story: According to a recent study from the United Nations, women are three times more likely than men to lose their jobs to AI automation, 25 percent less likely to adopt AI tools, and represent only 22 percent of AI professionals globally. 

In this episode of Brand & New, host Ayala Deutsch explores this critical paradox with Dr. Felicia Newhouse, founder of the AI Powered Women Summit at MIT, and Nikita Roy, founder of Newsroom Robots Labs, host of the globally acclaimed Newsroom Robots podcast. She also leads the AI Journalism Lab at the Craig Newmark Graduate School of Journalism at the City University of New York (CUNY).

Together, they shed light on how women can move from the margins to the center of AI development, leveraging unique strengths to shape technology that truly serves humanity. From overcoming impostor syndrome to building AI-powered businesses, this conversation provides concrete strategies for women to claim their space in the AI revolution. 

This episode of Brand & New was produced in collaboration with The Women’s LeadershIP Initiative as part of The Women Leaders Series. The series brings together women leaders in diverse roles, not just in the IP space, but within brands, small businesses, and beyond. 

RESOURCES: 

About Dr. Felicia Newhouse 

About Nikita Roy 

AI Powered Women Summit 

Newroom Robots Lab 

AI Journalism Lab at the Craig Newmark Graduate School of Journalism 

Shattering Systemic Barriers: How to Advance Gender Diversity in the Intellectual Property Profession (INTA, 2024) 

Your brand drives consumer behavior, shapes purchasing decisions, and fuels economic growth, but can you prove it with numbers? While companies invest millions in logos, marketing campaigns, and brand positioning, most struggle to move beyond subjective descriptions like "strong brand recognition" or "customer loyalty" when communicating value to investors, lenders, or their own C-suite. Meanwhile, investors are increasingly scrutinizing intangible assets to assess future returns, and banks are factoring IP value into lending decisions. The question isn't whether your brand has value, it's whether you can quantify, benchmark, and strategically leverage that value for a competitive advantage.

Today’s guest is David Haigh, founder and CEO of Brand Finance, the world's leading brand valuation consultancy that values over 5,000 brands globally each year. With 30+ years of experience as a pioneer in brand valuation, Haigh shares how organizations can assess, benchmark, and strategically leverage their intangible assets.

Exclusive for INTA Corporate Members: 

INTA is committed to providing brand professionals with a solid understanding of brand valuation to help them become key partners to their finance teams and effectively communicate the value of trademarks to both members of the C-suite and externally. 

We are excited to announce our new partnership with Brand Finance. INTA Corporate Members can now access free brand valuation information and receive a no-obligation consultation call for guidance on brand management and strategy. Whether your brand is already in Brand Finance's global database at Brandirectory.com or needs initial assessment, this member-exclusive benefit provides direct access to the expertise you heard in this episode. Learn how your brand can become a strategic asset for business growth and financing decisions.

Resources:

• About David Haigh
• About Brand Finance
• Access your free Brand Finance brand valuation (INTA Corporate Members only)
• INTA's Integrating IP, Finance, and Valuation Workshop Series
• IP Reporting for Brands Presidential Taskforce Report (INTA, 2024)

In this episode of Brand & New, we’re bringing you the human story behind the headlines. Willard Knox sits down with Mariya Ortynska and Yuliya Prokhoda from the National Association of Patent Attorneys of Ukraine (NAPA) for a conversation that redefines what it means to practice law under impossible circumstances. From distributing laptops during air raids to maintaining client deadlines while missiles fall, these attorneys embody resilience. This episode isn’t just about trademark law or patent prosecution; it’s about the unbreakable human spirit and the belief that innovation and legal protection must continue, especially in humanity’s darkest hours.  

*This episode was pre-recorded during INTA’s 2025 Annual Meeting, May 17-21, in San Diego, California. 

Resources:  

About NAPA 

About Mariya Ortynska 

About Yuliya Prokhoda 

INTA Resouces: The Status of
Intellectual Property in Russia and Ukraine 

On this episode of Brand & New, INTA Chief Policy Officer Heather Steinmeyer sits down with David Gooder, INTA's newly appointed Senior Advisor and former Commissioner for Trademarks at the United States Patent and Trademark Office (USPTO). 

In this insightful conversation recorded at INTA's 2025 Annual Meeting in San Diego, California, Ms. Steinmeyer and Mr. Gooder explore the evolving role of global intellectual property (IP) offices, as well as the delicate balance IP offices must strike between serving their users and advancing broader competitiveness goals. 

Mr. Gooder shares his unique perspective from both sides of the IP ecosystem, having worked as chief trademark counsel at Jack Daniels Properties before leading the USPTO's trademark operations through five transformative years. 

As he transitions into his new role helping INTA deepen collaboration with IP offices worldwide, this conversation offers valuable insights into the future of IP protection and the strategic importance of trademark systems in fostering global competitiveness. 

Resources:  

About David Gooder 

INTA Welcomes David Gooder as Senior Advisor (INTA, May 2025) 

David Gooder to depart USPTO (USPTO, February 2025) 

Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimately, it is the pathway to industry leadership and legacy. “Disruptive innovation” is a term coined by Harvard Business School professor, Clayton Christenson, in the 90’s. It describes a process by which entrepreneurs break the low end or new market and create business models that are different from existing ones in those markets, thereby disrupting the status quo and, usually, driving change in the market sector and beyond.

In this episode of Brand & New we will zoom in on the idea of disruptive innovation, what it means, how it translates into intellectual property, how brand professionals can support and even advance it, the right corporate culture to foster it, and what disruption may look like in the near future. We also look at these topics against the backdrop of recent and rapid developments in artificial intelligence. Our guest, Aoife McArdle, has a storied career in this space, exemplified with experiences at the forefront of many disruptive innovators, including at Airbnb, Apple, and Skype. A law and business development expert by training, Ms. McArdle is a strategic thinker who has been a key initiator and driver in the rapid growth of many startups and well-established companies. 

Ms. McArdle occupied prominent legal leadership roles in major international tech companies. This includes five years as European legal counsel at Apple, more than five years at Skype as their global head of commercial and regulatory affairs. As a founding leader of Airbnb’s Experiences business, she led their business affairs unit and their work in the areas on social impact and diversity and inclusion. In this role, she initiated and led a 10-year global partnership deal with the International Olympic Committee, the largest such deal for the company. With her broad experience navigating complex regulatory and policy environments for companies expanding globally, Ms. McArdle has become a sought-after innovation and disruption expert.

Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet - Contribution of M. Halle & S. Lagedamond - Music by JD Beats

FOR MORE INFORMATION, VISIT INTA.ORG

To go further:
https://www.linkedin.com/in/aomcardle/

Also of interest:
https://hbr.org/2015/12/what-is-disruptive-innovation

The theme for World IP Day 2025 is "IP and Music: Feel the Beat of IP." In celebration, this episode of Brand & New features the founders of The Opposition™, a band comprised entirely of International Trademark Association (INTA) members. Host Willard Knox, chats with two of the band’s co-founders, Richard Dissmann and Jason Vogel, to uncover how this unique musical collective came together and evolved into a must-see phenomenon at INTA Annual Meetings. 

From their humble beginnings to drawing crowds of 2,000+ intellectual property (IP) professionals at their performance at the 2024 Annual Meeting in Atlanta, Georgia, The Opposition™ shares behind-the-scenes stories of balancing legal careers with their love for music. The duo also offers fascinating insights on the intersection of IP and AI in the music industry. 

Resources:  

World IP Day 

About Richard Dissmann 

About Jason Vogel 

Today we're kicking off the first of four episodes of our Women Leaders Series, presented in collaboration with INTA’s Women's LeadershIP Initiative.  

Now in its fifth year, the Women's LeadershIP Initiative was launched to champion and advance women's leadership in intellectual property (IP), and today's episode is the perfect embodiment of that mission as we explore the remarkable history of women in IP.  

On this episode of Brand & New, host Ayala Deutsch talks with two distinguished guests who offer unique perspectives on women in the field — Virginia S. Taylor, who has had an illustrious career spanning decades in IP law, and Professor Amanda Levendowski, founding director of The Intellectual Property and Information Policy Clinic at Georgetown Law.  

Resources: 

Amanda Levendowski

Virginia S. Taylor

About Florence King

About Edith Griswold

About Miriam E. Benjamin 

About Barbara Ringer

The Women’s LeadershIP Initiative Marks Five-Year Anniversary  

In part one of our special series, we examined how brands are responding to the dupe revolution. As young consumers embrace affordable alternatives, traditional brands face a choice: adapt or risk losing an entire generation of customers. 

Here, brand expert Jessica Binns returns to analyze how some brands are successfully navigating this new landscape and the broader implications for brand loyalty. IP attorney David Lipkus delves into the legal tools available to brands and explores how different jurisdictions approach the legality of dupes. The episode features an extended conversation with influencer Cassandra Bankson. 

This episode is part two of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands. 

 Inside the Dupe Revolution | Part 1 

RESOURCES: 

• INTA's Gen Z Insights: Brands and Counterfeit Products Study (2019) 
• About the Unreal Campaign 
• INTA Fact Sheet: Protecting a Trademark 
• About Cassandra Bankson 
• About Jessica Binns 
• About Alastair Gray 
• About David Lipkus 

In part one of our special investigation, guest host Alastair Gray, Director of Anticounterfeiting at INTA, explores how dupes evolved from simple product alternatives into a cultural movement that's reshaping retail. The episode traces this evolution from INTA's 2019 study on Gen Z's relationship with counterfeit products to today's viral dupe culture. 

The journey begins with intellectual property attorney David Lipkus breaking down the crucial legal distinctions between dupes and counterfeits. Brand strategist Jessica Binns then examines how social media has normalized and amplified dupe culture among young consumers. The episode culminates with insights from beauty influencer Cassandra Bankson, who shares a unique perspective from the front lines of this movement, including how she evaluates and recommends dupes to her more than two million followers. 

This episode is part one of a special series in collaboration with INTA's Unreal Campaign, an initiative that educates young consumers about the importance of trademarks and brands. 

Inside the Dupe Revolution | Part 2 

RESOURCES: 

• About Cassandra Bankson 
• About Jessica Binns 
• About Alastair Gray 
• About David Lipkus 
• INTA's Gen Z Insights: Brands and Counterfeit Products Study (2019) 
• About the Unreal Campaign 
• INTA Fact Sheet: Protecting a Trademark