Stories and Strategies for Public Relations and Marketing

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"Stories and Strategies for Public Relations and Marketing," hosted by Doug Downs.

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WOMEN Can Reach PR Executive Leadership Roles Faster Than You Think!

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There’s a striking imbalance in the PR industry: while women make up two-thirds of the workforce, they hold only a third of executive positions.

For Dr. Karen Hills Pruden the strategy to help women close this leadership gap is to focus strongly on provable analytics. She shares how to amplify your value through metrics, finding your unique selling proposition, and why silence is NOT a superpower when it comes to self-advocacy.

Listen For
4:34 Amplifying Your Value at the Table
6:21 Immediate vs Delayed ROI in PR
10:55 Analytics Every Aspiring Leader Needs
12:42 The Three Pillars of Leadership Metrics
14:05 Barriers Women Face in Leadership
17:31 The Value of a Unique Selling Proposition
20:18 Silence is NOT a Superpower
22:16 Advocating for Yourself at the Leadership Table
23:29 Answer to Last Episode’s Question from Guest Matt Krayton

Guest: Dr Karen Hills Pruden
Website | Email | LinkedIn

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Political Campaigns as PR Case Studies

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What can political campaigns teach us about the art of public relations? Political strategist Matt Krayton explores how modern political campaigns have become masterclasses in PR strategy. From messaging and media to influencers and voter vibes, Matt breaks down what worked in the recent US election, what didn’t, and why.

Listen For
8:09 The Role of Social Media in Shaping Voter Perceptions
9:10 Were Democrat Messages on Target?
11:29 Celebrity Endorsements. Do They Work Anymore?
13:10 Podcasts and Niche Media: The New Political Battleground
14:19 Why Influencers Resonate More than Celebrities
16:44 The Double Edged Sword of Traditional Media
17:48 How “Horse Race” Reporting Impacts Political Narratives
20:11 Answer to Last Episode’s Question From Guest Adrian Cropley

Guest: Matt Krayton, Publitics
Website | Email

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Has JAGUAR Committed Brand Suicide?

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Jaguar is one of the most iconic luxury car brands in the world, known for its sleek designs and powerful engines. But has the company made a fatal mistake that could impact its future?

It’s rebranding, launched last week, has drawn widespread and almost universal criticism. One writer even called it “Imminent Brand Immolation.”

Is this the end of Jaguar? Or does a cat always land on its feet?

Listen For
4:59 The Cat is Dead: First Reactions to the Jaguar Rebrand
6:38 Blue Steel, But Make it Jaguar
7:46 Did Jaguar Set its Identity on Fire?
14:26 Pissing Off Your Loyal Audience: Bold or Brain Dead?
17:27 Living Your Values vs Alienating Your Base?
19:30 Save the Cat: Imagine a Jaguar Brand Turnaround

Guest: Tyler Chisholm
Website | Email | X | LinkedIn | Instagram | YouTube | Facebook

Listen to Tyler’s podcast Collisions YYC

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Adapt or Die: PR in the Age of AI

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In many ways, the ground is shifting beneath our feet. PR professionals are shifting from traditional roles to becoming trusted advisors in a world where AI and data are reshaping the landscape.

Generative AI and advanced analytics are changing the way PR pros build strategies, measure success, and influence public perception. But how can AI be used responsibly? How do we go beyond simple metrics to understand true impact? And what skills are essential in this new era of PR?

Listen For
7:38 Why PR Pros Must Shape AI Development
13:41 Outcomes-based Dashboards. The Future of PR Analytics
17:38 How PR Hiring Needs to Change in the AI Era
19:03 Answer to Last Episode’s Question from Guest Raphael Labbe

Guest: Adrian Cropley, OAM, FRSA, IABC Fellow, GCSCE, SCMP
Website | Email | X | LinkedIn
CSCE link to training offerings
Check out Adrian’s podcast

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PROTECT Your Organization from Misinformation with Blockchain Tech!

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There’s a rising tide of disinformation threatening corporate communication and financial stability. It’s increasingly influential and at times very well-funded.

Most recently there was the infamous Adidas hoax, where activists manipulated public perception to spark conversations about workers' rights.

A new tool called Wiztrust Protect is a blockchain-based solution designed to certify and verify corporate information, helping companies safeguard their reputation and ensure the truth prevails in an increasingly deceptive digital landscape.

Listen For
3:51 The Rising Tide of Corporate Misinformation
8:10 Examples of Stock Market Manipulation Hoaxes
12:27 How Wiztrust’s Blockchain Verification Works
18:45 Answer to Last Episode’s Question From Guest Rod Cartwright

Guest: Raphaël Labbé, Wiztrust
Website | Email

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The Human Element of Crisis Management in PR

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Our World faces a lot of big problems all at once right now. Wars, disinformation, climate change, and money troubles.

A new report suggests these problems actually reinforce each other, creating a “new abnormal” state of constant risk. Life feels uncertain and that’s becoming normal.

The report emphasizes we need to shift our focus, not just by using technology but by focusing on people. Shift resources toward human preparedness and critical human infrastructure rather than relying solely on technical systems.

Listen For
7:12 Why Crises Deserve a Human Response
10:23 Poly-Crisis: The New Normal in Crisis Management
14:24 Crisis as a Turning Point
16:59 Answer to Last Episode’s Question From Guest Brittany Brown

Guest: Rod Cartwright
LinkedIn
Download the Full Report “Reputation, Risk and Resilience
Article for UK’s National Preparedness Commission o the crucial role of human preparedness and critical human infrastructure

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Why Communications Strategy is NASA’s Secret Weapon

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Why is strategic communications so important to NASA? And what strategies do they use? What audiences do they target?

Brittany Brown of NASA shares how NASA tailors messages for different audiences - ranging from super fans to untapped communities and stakeholders. She shares insights into memorable campaigns, including the Apollo 11 moon landing and the Parker Solar Probe.

Listen For
5:21 Segmenting NASA's Audiences
9:38 Making Complex Science Relatable
11:02 Collaborating with Partners - There's Space for Everybody
21:30 Answer to Last Episode’s Question From Guest Arik Karani

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Stories and Strategies Website

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Regulating PR. What Three African Nations are Doing

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Arik Karani, the President of the African Public Relations Association shares why three African nations have introduced mandatory certification for public relations professionals. It’s intended to standardize the PR practice and enforce ethical practice but they also standardize pay rates and even protect practitioners from being fired needlessly.

Is it working in Africa? Would it work in the United States?

Listen For
4:37 Elevating Professional Standards
8:57 Penalties for Unlicensed Practice
12:58 Standardizing Pay for PR Professionals
19:22 Answer to Last Episode’s Question From Guest Sia Papageorgiou

Guest: Arik Karani, President African Public Relations Association
X | LinkedIn

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Accreditation vs Certification for Communications Pros

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Is professional certification is becoming a must for the industry? Sia Papageorgiou challenges the traditional idea of accreditation and argues that certification is the real game-changer for PR professionals. She shares insights on why the Global Communication Certification Council (GCCC) stands out with its internationally recognized standards, and why it’s crucial for communication professionals to continually update their skills to stay relevant in a rapidly changing field.

Listen For
2:43 Certification over Accreditation
6:02 Ongoing Education and Accountability
12:55 Mandatory Certification in Some Countries
17:00 Answer to Last Episode’s Question from Guest Vince Nero

Guest: Sia Papageorgiou, FRSA, FCSCE, SCMP
Website | Email | X | LinkedIn
CSCE link to training offerings

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Stories and Strategies Website

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Bio of Stories and Strategies for Public Relations and Marketing

"Stories and Strategies for Public Relations and Marketing," hosted by Doug Downs, is a podcast that explores the world of communication and its role in shaping our daily lives. In today's interconnected world, effective communication is essential for success, and this podcast delves into the various facets of public relations and marketing that contribute to effective communication strategies.

Through insightful conversations and interviews, the podcast delves into topics such as marketing, public relations, government relations, media relations, crisis management, stakeholder engagement, advertising, and strategic communications. The host, Doug Downs, provides valuable insights and practical advice for professionals working in these fields, as well as for individuals who hire communication experts.

From crafting compelling press releases to leveraging social media campaigns, from managing crises to engaging stakeholders, the podcast covers a wide range of communication-related topics.

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