Stories and Strategies for Public Relations and Marketing

"Stories and Strategies for Public Relations and Marketing," hosted by Doug Downs.

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Latest Episodes

Embracing AI as a Stakeholder in Public Relations

Embracing AI as a Stakeholder in Public Relations

Here’s a different perspective. What if we didn’t regard AI as a technology? What if we thought of it as a stakeholder?

AI has the power to influence and even revolutionize industries from sustainable development to climate intervention. At the same time, we know the risks involve navigating ethical complexities and misinformation.

Maybe we need to expand our perspective beyond this tool we’re learning to use, and accept it as a complex voice we need to influence for the greater good.

Guest: Rupert Younger, Founder and Director of the Oxford University Centre for Corporate Reputation
X | LinkedIn | Oxford University Centre for Corporate Reputation | Enacting Purpose Initiative | Activist Manifesto   

Publications
Rupert’s original article in Oxford Answers
The reputation game: the art of changing how people see you

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Throwback Thursday - The Ethics of AI in PR

Throwback Thursday - The Ethics of AI in PR

This episode was originally published September 13, 2020 but it's just as relevant today as then. Easily one of the most thoughtful episodes we've ever done.

"Society is changing... there's a new elite emerging and those elite have huge amounts of power."
Professor Anne Gregory, Ph.D., BA, FRSA, HonFCIPR, Huddersfield University, a.gregory@hud.ac.uk

"The problem with algorithms is they... discriminate almost by design. They're missing on diversity and inclusion, so you have to get in there as PR people."
Jean Valin, BA, BA (Hons), APR, FCPRS, HonFCIPR, Valin Strategic Communications,  jvalinpr@gmail.com
 
The Artificial Intelligence in Public Relations panel was founded in 2018. It’s a global volunteer committee, developed through the Chartered Institute of Public Relations (CIPR) comprising senior communications professionals and leading PR academics and researchers. Recently CIPR and the Canadian Public Relations Society (CPRS) partnered to publish the AI in Ethics Guide which seeks to improve ethical decision-making of algorithms and other automated tools to avoid harmful impacts on individuals.

To access the Ethics Guide to Artificial Intelligence in PR:
https://www.cipr.co.uk/ai
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FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart.

GE has changed a whole lot since Global CMO Linda Boff started working there, more than 20 years ago. It was once a sprawling portfolio company that made everything from microwaves to television shows; recently, it spun off its healthcare, energy, and aerospace divisions into three distinct public companies, and executives like Linda take these core areas of focus very seriously.
 
 Linda and MMA Global CEO Greg Stuart discuss how to punch above your weight with a smaller marketing team, why B2B businesses don't have to be boring, the importance of communicating to the rest of the C-Suite in their language.

Guest Linda Boff
LinkedIn

This episode was produced and edited by Eric Johnson from LightningPod.fm

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So… You Want to Be a Professional Voiceover Actor?

So… You Want to Be a Professional Voiceover Actor?

Andrea Rooz has been a professional voice actor for two decades. In this episode she shares the intricacies of voiceover work, including the importance of acting classes and improvisation skills. She also highlights the shift in the industry from seeking traditional "radio voices" to preferring more relatable, everyday voices.

Andrea outlines some of her techniques for maintaining a clear voice, such as chewing gum, staying hydrated, and munching on green apples.

She also discusses the challenges of the job, including dealing with demanding clients and the increased competition due to the rise of home studios during the pandemic.

Listen For
4:25 – The Industry Shift from “Voice of God” to “Voice of the Everyday Person”
5:19 – How to Adapt Voice to the Product or Service and Audience
10:12 – The Role of Demographics in Voiceover Choice
13:06 – Technical Aspects and Preparation for Voiceover Work

Guest: Andrea Rooz
Website | LinkedIn | One of Andrea’s TTC reads for the TTC 

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How a Ban on TikTok Might Impact PR and Marketing Pros

How a Ban on TikTok Might Impact PR and Marketing Pros

TikTok is a powerful social media tool in the United States. About 170 million Americans use the platform and for many marketing and PR agencies it’s the preferred go to tool.

The average time on TikTok in 2024, per user, is estimated to be 58 minutes per day.

But several governments have banned TikTok from being used on Government devices – including the United States, Canada, the UK and Australia. In India, TikTok is banned altogether.

In late April 2024, President Biden signed a bill into law that has bipartisan support. It’s called the National Security Act, 2024. Under the new law, ByteDance, the owner of TikTok, has until late January 2025 to divest itself of TikTok and find new ownership for the social media company.

TikTok is fighting back saying the law is unconstitutional.

What does the potential ban mean for marketing and PR pros?

Listen For
5:10 The Impacts a Ban on Tiktok Will Have on Different Sectors
6:07 Platform Contingency Plans
21:12 Regulation and Market Dynamics

Guest: Cayce Myers, PhD, LL.M., JD, APR
Email | X | LinkedIn | Website 

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Travel Marketing Strategies

Travel Marketing Strategies

Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social media search habits, and the new booking landscape on marketing strategies.

Learn how generations differ in their travel planning, how VR and AI are reshaping the industry, and why rich storytelling matters.

Discover how to connect with travelers at every stage and measure campaign success through cutting-edge analytics.

Listen For:
3:26 Seasonal Travel Trends Shift
4:07 From Bleisure to Lissness
6:11 The Power of TikTok in Travel Marketing
19:58 Data-Driven Measurement

Guest: Dani Hannah and Allegra Demerjian
Website | E-Book | Dani’s Email  | Allegra’s Email | Dani’s LinkedIn | Allegra’s LinkedIn

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PRSA’s Strategy to Out-Communicate Misinformation

PRSA’s Strategy to Out-Communicate Misinformation

The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s a critical challenge and a battle we need to be honest about… we’re losing.

At the end of 2023, PRSA assembled a group of 25 senior communicators from a wide range of industries, in-house and firms, for an additional meeting, with several follow-up meetings with subject matter experts, all spearheaded by Ray Day, 2024 PRSA Chair-elect. Three main actions emerged:

  1. We need to champion honesty and transparency, recognizing the need to enhance message strategies to outpace misleading information (which will always exist)
  2. We need to emphasize the importance of community-based listening and education, advocating for civil discussion to foster a more informed and respectful public
  3. The PR industry needs to become a trusted entity by reinforcing integrity and reliability across all communication channels

Listen For
3:54 A Stakeholder Engagement Process for Addressing Misinformation
10:04 Community Level Education Strategies
13:56 Focus on Building Trust
18:26 Civility and Constructive Discourse

Guest: Ray Day
LinkedIn

PRSA News Release
Download the Guidebook

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A Close Examination of Each of the Major Social Media Channels in 2024

A Close Examination of Each of the Major Social Media Channels in 2024

This episode examines the current state of each of the big social media channels.

Which platforms are the most used? Which ones are we engaging the most on? Where are content creators sinking their energy? And what can we predict in the near-term future for each?

Listen For
5:57 X (formerly Twitter)
8:45 Facebook
9:54 Instagram
13:36 Threads
16:56 TikTok
18:34 YouTube
20:50 LinkedIn
21:59 Pinterest
22:56 Medium

Guest: Stephanie Huston
Website | X | LinkedIn | Instagram | You Tube | Facebook | TikTok

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Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies

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Do you want to podcast? Book a meeting with Doug Downs to talk about it.

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The Rise of Virtual Influencers and Global Engagement

The Rise of Virtual Influencers and Global Engagement

Frankie is the dinosaur that went digital.

The emergence and impact of virtual influencers can be seen in the United Nations' innovative climate change awareness campaign featuring a dinosaur named Frankie. This multifaceted initiative, which spanned a video in 38 languages, social media outreach, a children’s book, and various global events, successfully reached an audience of 2.2 billion.

In this episode we dig into the strategies behind the campaign's broad reach, including content repurposing for diverse platforms and audiences, and the compelling use of personal narratives to forge a community rather than just an audience.

Guest: Nicholas Bruneau
Website | Email | Skype | LinkedIn

Engage with Impact Website
Engage with Impact on Amazon
Check out the YouTube Trailer for the Engage with Impact book
Watch Frankie the Dinosaur Video

Rate this podcast with just one click 

Leave us a voice message we can share on the podcast  https://www.speakpipe.com/StoriesandStrategies

Stories and Strategies Website

Do you want to podcast? Book a meeting with Doug Downs to talk about it.

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Bio of Stories and Strategies for Public Relations and Marketing

"Stories and Strategies for Public Relations and Marketing," hosted by Doug Downs, is a podcast that explores the world of communication and its role in shaping our daily lives. In today's interconnected world, effective communication is essential for success, and this podcast delves into the various facets of public relations and marketing that contribute to effective communication strategies.

Through insightful conversations and interviews, the podcast delves into topics such as marketing, public relations, government relations, media relations, crisis management, stakeholder engagement, advertising, and strategic communications. The host, Doug Downs, provides valuable insights and practical advice for professionals working in these fields, as well as for individuals who hire communication experts.

From crafting compelling press releases to leveraging social media campaigns, from managing crises to engaging stakeholders, the podcast covers a wide range of communication-related topics.

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