Confessions of a B2B Marketer | B2B Marketing & Demand Generation

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Latest Episodes

Branding & Solopreneurship with Emily Dunlop of Good Marketing Club™

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt interviews Emily Dunlop, founder of The Good Marketing Club, about her journey from scaling a B2B brand from $2M to $45M ARR to launching her own venture. Emily shares valuable insights on brand building, the power of authenticity in business transitions, and how to stay true to your values while scaling.

[Greatest Hits] How To Start A Movement with David Heinemeier Hansson of 37signals

In this greatest hits episode of Confessions of a B2B Entrepreneur, Tom Hunt is joined by David Heinemeier Hansson of 37signals (Makers of Basecamp + HEY). David shares his journey bootstrapping a business in the tech industry, debunking a few audience-building myths for marketers, how he overcame Apple's threat to launch Hey, and how he maximizes their profitability by selling a service rather than monetizing their products.

How to Achieve B2B Podcasting Growth: Expert Strategies with Tom Hunt (Grow Your B2B SaaS Podcast)

In this episode of Confessions of a B2B Entrepreneur, host Joran Hofman of Grow Your B2B SaaS Podcast welcomes Tom Hunt, Founder of Fame and a leading expert in B2B podcasting. Discover how to create a winning podcast strategy for your business, including tips on host selection, show positioning, content repurposing, and leveraging AI for maximum impact. Learn from Tom's experience in scaling both a podcast production company and his own successful show.

How To Find, Buy & Transform Businesses with Nick McLean of Four Pillars Investors

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt sits down with Nick McLean, a partner at Four Pillars Investors, a private equity firm that buys companies between 20 and 100 million dollars in revenue. Nick shares his journey into private equity, the challenges he faced breaking into the industry, and how he built his own firm focused on acquiring and scaling businesses. He discusses the importance of understanding the numbers, building relationships, and developing a sophisticated sales and marketing approach. This episode is a must-listen for any entrepreneur looking to sell their business or scale their company to new heights.

Cracking the LinkedIn Code - Tom Hunt's 5 Steps to Viral Growth & B2B Podcasting Domination (The Founder-Led Marketing Show)

In this episode of The Founder-Led Marketing Show, host Finn Thormeier interviews Tom Hunt, founder and CEO of Fame, a B2B podcasting agency. Tom shares his incredible journey of building a thriving business using the power of LinkedIn and podcasting. Discover how he organically grew his LinkedIn following from 25,000 to over 170,000 in just one year. Tom reveals his five-step strategy for creating viral posts, emphasizing the importance of persuasive writing, consistent engagement, and smart topic selection. He also shares the secrets behind his most successful posts, like the one that garnered 26 million impressions, and how he manages the overwhelming response. Whether you're a seasoned marketer or just starting out, this episode is packed with actionable insights to elevate your LinkedIn game and unlock exponential growth for your business.

Signals Based Marketing with Kevin White of Common Room

In this episode of Confessions of a B2B Entrepreneur, host Tom Hunt sits down with Kevin White, the Head of Marketing at Common Room, to dissect the ever-evolving world of B2B marketing strategies. They'll explore the power of "signals" in the buying process and how to effectively align your marketing and sales efforts for maximum impact. With 15+ years of experience in both B2C and B2B marketing, Kevin delivers invaluable insights on adapting your approach to thrive in today's dynamic landscape.

Unlocking Explosive Growth - Tom Hunt's LinkedIn & Podcasting Strategies (Million Dollar Mastermind)

In this episode, Larry Weidel interviews Tom Hunt, CEO of Fame, who shares his incredible journey from bootstrapping to $3.8M ARR. Discover how he built a thriving business using the power of LinkedIn and podcasting. Tom reveals his organic growth strategies, the importance of personal branding, and why every entrepreneur should consider starting a podcast. Unlock explosive growth for your business.

Building 5 Agencies In 2 Years with John Ghiorso of Orca Pacific

In this episode of Confessions of a B2B Entrepreneur, Tom Hunt interviews John Ghiorso, founder of Orca Pacific, an Amazon-focused agency that he grew to 100 people and 8 figures before selling to Media Monks. John discusses the importance of having a niche focus for agencies, building a full-stack growth team, transitioning from a commission-based model to a retainer-based model, the challenges of the agency landscape, why agencies shouldn't sell their proprietary tech stack, and his decision to sell Orca Pacific.

How & Why We Acquired Lychee (Solo Episode)

In this episode, Tom Hunt delves into the recent acquisition of Lychee, a company specializing in AI-powered short-form video clip production. He shares his initial skepticism and the strategic considerations that led to the decision, including potential synergies and due diligence. Tom also discusses the integration plan, focusing on maintaining stability and prioritizing growth. He reveals the unique funding strategy employed for the acquisition and outlines future acquisition targets, emphasizing the importance of strategic fit and operational efficiency.

Bio of Confessions of a B2B Marketer | B2B Marketing & Demand Generation

Why is it that some B2B businesses seem to grow seamlessly whilst others struggle to find customers/clients?

And those that grow… what is it about them? What are they doing differently to attract a wealth of clients and customers?

This podcast aims to answer these questions as we follow Tom Hunt along his journey to grow a B2B SaaS business (bCast.fm) and agency (Fame.so) and to understand the world of B2B marketing and demand generation... meeting his friends, family and business associates along the way.