Podcasting Success Secrets

Most business podcasts fail because they're chasing the wrong metrics. Downloads, rankings, and chart positions don't equal revenue or clients. In this episode, Hector Santiesteban breaks down the five episode types that actually generate business results: Framework Episodes that showcase your proprietary process, Case Studies that build trust through relatability, Success Stories that highlight possibilities, Common Mistakes episodes that reach wider audiences by addressing pain points, and Objection Handlers that strategically move prospects through your sales pipeline. Learn how to transform your podcast from a content treadmill into a strategic marketing asset that drives real business growth.

Chapters:

• (00:00:00) - Introduction: Downloads Don't Equal Revenue
• (00:01:00) - Episode Type #1: Framework Episodes
• (00:04:00) - Don't Worry About Giving Away Too Much
• (00:05:00) - Episode Type #2: Case Studies
• (00:07:00) - Episode Type #3: Success Stories
• (00:09:00) - Episode Type #4: Common Mistakes
• (00:10:00) - Episode Type #5: Objection Handlers
• (00:13:00) - Conclusion: Strategy Over Vanity Metrics

Links And Resources:

• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector Santiesteban steps into the guest seat in this special crossover episode, pulling back the curtain on what it really takes to build a profitable podcast. He breaks down why most business owners get it wrong, how to actually turn your show into a revenue-generating machine, and the one mistake that could cost you thousands. With years of experience helping entrepreneurs launch and scale their podcasts, Hector delivers insights on what works, what’s a waste of time, and why your podcast should be your biggest sales tool—not just another content chore. If you’re thinking about starting a show (or wondering why yours isn’t making money), this episode is a must-listen.

Chapters:

• 00:00:00 The Mic Drops—And So It Begins
• 00:00:41 Meet Hector—The Wizard Behind the Curtain
• 00:02:22 Sales Hustle, Sharp Turns & A Podcasting Plot Twist
• 00:05:42 How a Wild Idea Became a Full-Blown Empire
• 00:08:20 Why Playing for Fun Won’t Pay the Bills
• 00:11:31 The Podcasting Playbook No One Taught You
• 00:25:36 Robots Are Here—But Are They Any Good?
• 00:32:15 AI vs. Authenticity—Who Wins?
• 00:35:23 Clients Speak—The Good, The Great, and The Profitable
• 00:38:49 Why Podcasting Is the Gift That Keeps on Giving
• 00:41:27 The 3P Formula: Profits, Podcasts & Power Moves
• 00:49:43 Stop Splitting Your Focus—Make It Work Together
• 00:51:50 So You Want a Podcast? Start Here
• 00:55:42 Mic Drop—Now Go Do Something With This

Links and Resources:

• 7-Figure Leap: Secrets to Building Profitable Podcasts from the Ground Up with Hector Santiesteban
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Podcasting isn’t just another content platform—it’s the game-changer no one saw coming. Hector breaks down why podcasts have become the secret weapon for influence, connection, and impact, especially in a world where trust is hard to come by. He also talks about how podcasting is reshaping industries, building relationships with big names, and creating deep, parasocial bonds with audiences. If you’re still on the fence about starting a podcast, this episode will make you rethink everything.

Chapters:

• 00:00:00 – So, You Think You Don’t Need a Podcast?
• 00:00:34 – How Podcasts Quietly Took Over Politics
• 00:02:58 – Your Podcast’s Purpose: More Than Just a Mic and a Message
• 00:05:11 – The Unexpected Perks of Hitting Record
• 00:06:24 – How Podcasting Gets You in the Room With the Right People
• 00:09:22 – The Hidden Influence of Podcasts on Society
• 00:10:36 – Where Podcasts Are Headed (And Why You Should Care)
• 00:13:02 – Final Push: Stick With It, You’re Closer Than You Think

Links And Resources:

• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector shares his no-nonsense approach to building a podcast that doesn’t just survive but thrives for the long haul. He discusses the “infinite game” mindset, pointing out the importance of staying in the game rather than chasing arbitrary milestones. Hector explains three essential pillars—understanding your audience, defining your perspective, and building a purposeful platform—to create a podcast that resonates and sustains. This episode is for podcasters committed to playing the long game.

Chapters

• 00:00:00 - A Bold Welcome to Endless Success
• 00:00:59 - Redefining Wins: The Infinite Game
• 00:02:38 - Why Podcast Saturation Is a Myth
• 00:03:35 - The Three-Pillar Podcast Blueprint
• 00:04:00 - Unlocking the Listener Code
• 00:05:29 - Resonance: The Secret Sauce
• 00:08:56 - Beyond Downloads: Platform Power
• 00:10:13 - Parting Wisdom: Keep Publishing

Links And Resources:

• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector digs into the common misconceptions that new podcasters often have. He breaks down the realities of starting and maintaining a successful podcast, emphasizing that it's far from a quick or easy path. From the time-intensive nature of production to the slow pace of monetization, Hector offers candid insights and practical advice to help you set realistic expectations and navigate the challenges of podcasting.

Chapters:

• 00:00:00 - Introduction to Podcasting Success Secrets: Setting the Stage for Real Talk
• 00:00:32 - The Biggest Mistakes New Podcasters Make: Misconceptions and Missteps
• 00:01:13 - Understanding the True Effort Required in Podcasting: It's a Marathon, Not a Sprint
• 00:05:01 - The Hidden Time Costs of Podcasting: What You Need to Know
• 00:07:17 - Monetization Myths: Why Most Podcasts Don't Make Money Right Away
• 00:09:21 - Key Takeaways: Practical Advice for Podcasting Success
• 00:11:27 - How to Connect with Hector and Get Professional Help with Your Podcast

Links And Resources:

• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Josh Nielsen, the founder of Zencastr, shares his journey from software engineer to creating a tool that is transforming how podcasts are recorded and produced. He talks about the growing importance of podcasting for businesses, the technical and market challenges faced by Zencastr, and the opportunities that podcasting presents as a powerful marketing tool. Whether you're wondering if it's too late to start your own podcast or seeking insights on building a successful one, this episode provides practical advice and a unique perspective on the evolving podcast landscape.

Chapters

• 00:00:00 - Double Welcome to Podcasting Success
• 00:01:09 - Why Every Business Needs a Podcast
• 00:03:49 - The Genesis of Zencastr: Josh Nielsen's Story
• 00:08:53 - Overcoming Podcast Recording Challenges
• 00:13:32 - The Vision for Zencastr’s Future
• 00:17:58 - Leveraging Podcasts for Powerful Content Marketing
• 00:20:47 - Is It Too Late to Start Your Podcast?
• 00:25:55 - The Key to Podcast Success
• 00:27:48 - Wrapping Up: The Final Word

Links and Resources

• Josh on LinkedIn
• Zencastr
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Hector dives into the essentials of podcast monetization, sharing proven strategies to convert listeners into customers. He discusses the common mistakes podcasters make when promoting their business and offers actionable tips for embedding promotional content without disrupting the listener experience. Hector emphasizes the importance of consistency and variety in advertising, drawing on personal experiences and industry insights to help you transform your podcast into a revenue-generating machine.

Chapters:

• 00:00:00 - Kicking Off: Unlocking Podcast Monetization Secrets
• 00:00:33 - How to Make Sure Your Podcast Drives Business Growth
• 00:00:47 - Avoid These Common Mistakes: Don’t Undervalue Your Promotion
• 00:02:29 - Actionable Strategies to Turn Listeners into Customers
• 00:04:03 - Boost Your Revenue: Smart Ways to Use Ads in Your Podcast
• 00:05:59 - Keep It Fresh: The Power of Consistency and Variety in Ads
• 00:07:51 - Engaging Your Audience: Make Every Interaction Count
• 00:08:37 - Final Insights: Taking Your Podcast to the Next Level

Links And Resources:

• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

We welcome Trent Anderson who is the head of growth and strategy at Podchaser. He discusses his journey into the podcasting industry, sharing valuable lessons from his experiences with branded shows and his time at Podchaser. Trent talks about the challenges of podcast discovery, the importance of claiming your podcast profile, and how Podchaser Pro can benefit podcasters, particularly those with niche audiences. He also touches on the value of audience engagement, community building, and innovative ways to monetize podcasts beyond traditional advertising methods. This episode is packed with practical advice for all you podcasters out there, no matter what stage of the podcasting journey you’re in.

Chapters:

• 00:00:00 - Welcome to Podcasting Success Secrets!
• 00:00:19 - Introducing Our Special Guest: Trent Anderson from Podchaser
• 00:00:48 - Trent's Humble Beginnings in Podcasting
• 00:01:30 - Lessons Learned from Early Podcasting Failures
• 00:03:07 - The Story Behind Podchaser's Creation
• 00:05:40 - Amazing Features and Benefits of Podchaser
• 00:07:30 - How Podchaser Became the Ultimate Discovery Engine
• 00:11:49 - Unlocking Monetization for Niche Podcasts
• 00:17:08 - Strategies to Boost Engagement and Growth
• 00:21:13 - Claim Your Podchaser Profile: Why It Matters
• 00:25:30 - Final Thoughts and Goodbyes

Links And Resources:

• Trent on LinkedIn
• Podchaser
• Podchaser Pro
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Evan Carmichael is here to talk about the changing world of podcasting and the impact of YouTube. Evan shares his journey from YouTube pioneer to podcasting advocate, explaining how adding video can significantly increase your podcast's reach and engagement. He offers practical tips on transitioning to video and personal insights on maintaining passion and authenticity. Whether you're an experienced podcaster or just getting started, this conversation offers a fresh perspective on using YouTube to amplify your voice and connect with a broader audience. Tune in to gain valuable insights from one of the industry's most innovative minds.

Chapters:

• 00:00:00 - Meet Evan Carmichael: Podcasting and YouTube Guru
• 00:00:53 - How Podcasting Has Changed: Adding Video to the Mix
• 00:02:20 - Why YouTube is a Game-Changer for Podcasters
• 00:04:25 - Crafting Content That Hits Home
• 00:05:20 - The Evolution of a Content Creator: Evan’s Journey
• 00:09:17 - Key Tactics for Thriving on Both Podcasts and YouTube
• 00:11:15 - Crafting Effective Titles and Thumbnails
• 00:12:30 - The Importance of Consistent Content Creation
• 00:13:45 - Overcoming the Fear of Imperfection
• 00:14:50 - Lessons Learned from Over a Decade on YouTube
• 00:16:05 - Balancing Strategy with Passion
• 00:17:20 - Building an Authentic Connection with Your Audience
• 00:19:51 - Connect with Evan Carmichael & Final Thoughts

Links And Resources:

• Evan on LinkedIn
• Evan on YouTube
• Evan Carmichael
• Evan on Twitter / X
• Evan on Facebook
• Join Evan’s Discord
• Transform Your Experiences, Ideas, And Dreams Into A Legitimate, Profitable Career! A FREE MASTERCLASS
• Get Brandlytics for You or Your Team
• Hector Santiesteban LinkedIn
• Hector Santiesteban Twitter

Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!