The Unified Brand - Branding Podcast

This week on The Unified Brand Podcast, we’re joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, Howard shares timeless insights on building brands with soul, vision, and long-term clarity.

In this episode, we dive into:

• Why most companies unknowingly outgrow their original brand identity

• The three parts of a brand every business must understand: position, identity, and image

• How to design companies from the inside out using Howard’s SIM model (Strategy, Implementation, Management)

• The dangers of fragmented branding and "brand schizophrenia"

• Why consistent brand DNA is non-negotiable — and how to define yours

• Case studies that grew 2000x by applying authentic branding principles

• The real difference between branding, marketing, and advertising

Howard also reveals the origin of his bestselling book Authentic Branding, and offers practical tips you can apply immediately to realign and future-proof your brand.

Get the book: Authentic Branding by Howard Lim on Amazon

For Howard’s brand assessment offer -  howard@howcreative.com

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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠

You’ve invested in a logo, typography, and visuals that look amazing—but your brand still isn’t converting. Why?

In this episode of The Unified Brand Podcast, we break down the myth that branding starts and ends with visuals. We uncover what truly drives brand growth—positioning, messaging, and strategic clarity—and why most brands fail to connect with their audience or align internally.

Learn:

• Why beautiful design isn’t enough

• The hidden power of brand strategy

• How positioning shapes perception

• What causes marketing to feel like "shouting into the void"

• Real-world examples of brands that turned things around with strategy-first branding

🎯 If your brand looks great but feels off, this episode will help you get to the root of the issue.

👉 Take the 4-minute Brand Power Assessment and discover what’s holding your brand back: BrandPowerScore.co.uk

Catch visual brand tips on our ⁠⁠YouTube channel⁠⁠

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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠

In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA.

Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where he pioneered the concept of Brand DNA and the Brand-Centred Managementmodel.

You’ll discover:

• Why most brands respray the car without checking the engine (and what to do instead)

• The key elements of Brand DNA that form the foundation of truly differentiated brands

• How Dim Sum Strategy delivers bite-sized, actionable tools for solopreneurs and founders

• Why design must come after strategy—and how to align culture, experience, and communication around your brand promise

• Behind the scenes of creating The Lighthouse Brand Strategy Academy to democratize effective brand building

This episode is packed with decades of experience distilled into practical, strategic insight that will change the way you think about your brand. If you’re a founder, marketer, or business leader—you don’t want to miss this one.

🔗 Learn more about Peter: https://peterwilken.com
📘 Get Dim Sum Strategy:
🎓 Explore the Lighthouse Brand Strategy Academy

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Take our free 4-minute Brand Power Assessment → ⁠⁠BrandPowerScorecard.co.uk⁠⁠

Catch visual brand tips on our ⁠⁠YouTube channel⁠⁠

-------------------------

If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠

What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow’s theory of transformation and Maya Angelou’s timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty.

You’ll learn:

• Why iconic brands offer aspirational transformation

• How companies like Dove, Zappos, and Patagonia build trust and loyalty

• The power of purpose-led branding

• How small touches can make big emotional impacts

• Tips for triggering emotional responses through brand messaging

Plus, take our FREE 4-minute Brand Power Assessment to see where your brand stands and unlock your full potential.

🔗 Take the assessment: Brand Power Scorecard

Subscribe and join the movement to build smarter, more unified brands.

Catch visual brand tips on our ⁠YouTube channel⁠

-------------------------

If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠

In this episode of The Unified Brand Podcast, host Chris Outlaw sits down with Deevo Tindall — brand architect, creative visionary, and founder of The Brand Storyteller.

With over two decades of experience spanning photography, videography, and brand strategy, Deevo shares how personal transformation directly fuels brand growth.

Discover how emotional storytelling, brand consistency, and authentic personal branding can elevate your business and deepen client connections. Deevo breaks down the lessons he’s learned from building five businesses, the power of personal-professional brand integration, and why the “mirror effect” is the foundation of successful branding.

We also dive into:

• Why your brand problem is likely a messaging problem

• The power of left and right brain synergy

• Emotional connection as a branding strategy

• The link between mindset and business ceilings

• Why authenticity beats trends (and how Coke got it wrong)

• His upcoming transformational retreat

  
  

This is an insightful, no-fluff conversation for founders, creatives, and marketers serious about building human-centric, identity-driven brands.

🔗 Connect with Deevo: thebrandstoryteller.com

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Take our free 4-minute Brand Power Assessment → ⁠BrandPowerScorecard.co.uk⁠

Catch visual brand tips on our ⁠YouTube channel⁠

-------------------------

If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠

In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond.

In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core identity, leveraged global collaborations, and created an ecosystem far beyond the brick.

You’ll discover:

• Why Lego lost its way—and how it got back on track

• The power of staying true to your brand DNA

• How embracing pop culture transformed Lego into a global force

• What your business can learn from Lego's bold brand moves

Whether you're a founder, marketer, or brand strategist, this is your blueprint for turning struggle into brand strength.

Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.uk

Catch visual brand tips on our YouTube channel

-------------------------

If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠brandpowerscore.co.uk⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠

Robert Brunner — former Chief Designer at Beats by Dre, Partner at Pentagram, and founder of Ammunition — joins us to explore the deep emotional connection between design and identity. With over three decades of experience building culture-shaping products for Apple, Square, and more, Robert unpacks what makes design iconic, how empathy fuels innovation, and why great products don’t just work — they speak to the soul.

In this episode, you'll learn:

• The real difference between design and art

• How Beats by Dre was built to become a cultural movement

• What every founder should know about building brand-led products

• The overlooked power of prototyping and the “death by a thousand cuts” in product design

• Why empathy is the most underrated design tool

• How AI is changing the design landscape — and why human creativity still wins

Whether you're a founder, marketer, or product leader, this conversation will change how you think about brand, product, and the power of design.

🔗 Learn more about Ammunition: ammunitiongroup.com

Ammunition Instagram

Ammunition Facebook

Robert's Linkedin

Robert's Instagram

-------------------------

If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠brandpowerscore.co.uk⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠

Struggling to connect with your audience? In this solo episode of The Unified Brand Podcast, we uncover the five critical steps brands must take to go from forgettable to fan-favorite. Discover why most businesses fail to resonate—hint: it's not about your product—and learn how to build psychological and emotional connections that make your brand the obvious choice.

We’ll cover:

• The #1 mistake brands make in their messaging

• How to position your brand as the guide (not the hero)

• Why emotional connection trumps product features

• The psychology behind "brand love"

• How to create consistency that builds trust and recall

If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠

In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and Aaker on Branding — David shares the groundbreaking insights that have transformed how businesses think about brand strategy.

We dive deep into:

• The evolution of brand equity and why loyalty must be at its core

• Why brand relevance, not just awareness, is key to market dominance

• The secret to building energy and differentiation with “Silver Bullet” brands

• Why disruptive innovation creates real growth, not brand preference

• The role of signature stories and purpose-driven branding in creating lasting impact

• How legacy brands can remain relevant in an age of constant disruption

Whether you're a founder, marketer, or strategist, this episode offers practical, timeless advice on building brands that endure.

🎧 Don’t miss this masterclass in branding strategy from one of the industry’s most influential voices.

David's Links

David on Linkedin

Prophet Website

David's Books

👉 Take the free 4-minute Brand Power Assessment: ⁠⁠Brand Power Scorecard⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠