The Unified Brand - Branding Podcast

How do brands truly live in our minds—and why do some stick while others fade?

In this episode, strategist and branding professor Dan Wallace, co-author of The Physics of Brand, joins us to unpack how brands operate across time, space, and sensory memory. From his early days at Fallon to co-creating a groundbreaking brand model with Aaron Keller and Rene Marino, Dan explains why brands are more than logos—they're energetic systems of human interaction.

We explore:

• The three dimensions of time in brand building

• The real role of multi-sensory brand experiences

• How consciousness and culture shape brand value

• Why Costco and Amazon are two sides of the same branding coin

• The future of branding in an AI-driven world

If you're a founder, marketer, or strategist looking to create brand moments that stick and scale, this episode is a must-listen.

Connect with Dan: ideafood.com → LinkedIn
📖 Grab The Physics of Brand

In this episode of The Unified Brand Podcast, we explore how top brands like Netflix, Google, Zappos, Pixar, Zoom, and IKEA have developed winning company cultures that drive their success.

Discover how these companies build environments that foster creativity, innovation, customer service excellence, and purpose-driven leadership.

Learn the key takeaways and how you can apply these lessons to your own business to build a brand that stands out from the competition.

 Key Takeaways:

• How Netflix's culture of unfiltered honesty drives productivity and creativity.

• Google's commitment to innovation through perks and mentorship.

• Zappos’ rigorous hiring process to maintain a strong customer service culture.

• Pixar’s focus on creativity and collaboration through feedback and openness.

• Zoom’s dedication to maintaining culture with their ‘Happiness Crew.’

• IKEA’s purpose-driven approach to creating a better everyday life for everyone.

Take our free Brand Power Assessment at Brand Power Scorecard UK to uncover what’s holding your brand back and how to unlock its full potential - ⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠⁠

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BRAND POWER SCORE

Take our 4min assessment today and get your brand power score.

Find out what is holding your business back and where you can improve.⁠⁠⁠www.brandpowerscore.co.uk⁠⁠⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

How do you turn a commodity business into a market leader with unmatched employee loyalty and premium pricing?

In this episode of the Unified Brand Podcast, we welcome back Barry LaBov, two-time Ernst & Young Entrepreneur of the Year, Founder and CEO of LaBov Marketing Communications and Training, and author of The Power of Differentiation.

Barry shares:

• The overlooked power of brand differentiation in winning hearts, minds—and market share

• A powerful rebranding case study that transformed “the cheap copper guys” into an industry-leading premium brand

• How celebrating what makes your brand unique can re-engage teams, increase morale, and boost profitability

• Why striving for perfection can kill innovation and how “rough edges” and imperfections make brands more human

• Lessons from rock bands like The Police, Pearl Jam & The Black Keys on branding, uniqueness, and experience

Whether you're a founder, marketer, or business leader, this episode is packed with actionable insights that will change how you see your brand—from the inside out.

Plus: Barry’s take on what frustrates him most about the industry, and why saying “no” is the ultimate act of brand clarity.

Links & Resources:

Barry LaBov: https://barrylabov.com
LaBov Agency: https://labov.com
The Power of Differentiation (Book): Available on Amazon

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BRAND POWER SCORE

Take our 4min assessment today and get your brand power score.

Find out what is holding your business back and where you can improve.⁠⁠www.brandpowerscore.co.uk⁠⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

Thinking about rebranding but unsure where to start?

In this episode of The Unified Brand Podcast, we break down the strategic process of rebranding to ensure a smooth and effective transformation.

Learn how to define your rebranding goals, assess your current brand, conduct vital research, and implement a strategy that sets you up for success.

Discover why rebranding is more than just a visual update—it’s about aligning your business with its future vision.

Tune in for expert insights from Elements Brand Management and take the guesswork out of your rebrand!

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BRAND POWER SCORE

Take our 4min assessment today and get your brand power score.

Find out what is holding your business back and where you can improve.⁠⁠www.brandpowerscore.co.uk⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

In this episode of The Unified Brand Podcast, we sit down with Maxwell Nee, Chief Revenue Officer at ScoreApp, a multi-award-winning entrepreneur, bodybuilder, and dancer featured in Forbes and Singapore's The Business Times. Maxwell shares invaluable insights into scaling businesses, identifying market gaps, and leveraging AI-driven sales tools to maximize efficiency.

We discuss:

• The 3 pillars of building a business that thrives: Team, Market Demand, and Cash Flow.

• Why listening to the market is the most powerful tool for entrepreneurs.

• The importance of objective decision-making and overcoming personal biases in business.

• How ScoreApp transforms lead generation, sales, and customer experience.

• The secret behind high-converting sales processes using AI-powered assessments.

Maxwell also reveals his favorite industries to invest in, the biggest mistakes entrepreneurs make, and why personalization and segmentation are the future of marketing.

If you’re looking for actionable strategies to build a scalable, efficient, and profitable business, this episode is a must-listen!

Maxwell's Links

Linkedin

About Me

ScoreApp

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BRAND POWER SCORE

Take our 4min assessment today and get your brand power score.

Find out what is holding your business back and where you can improve.⁠www.brandpowerscore.co.uk⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

Looking to craft a tagline that sticks?

In this episode of The Unified Brand Podcast, we explore the power of taglines, breaking down some of the most iconic examples, including Nike’s “Just Do It,” Apple’s “Think Different,” and BMW’s “The Ultimate Driving Machine.”

Discover what makes a tagline truly memorable, how it differs from a slogan, and how you can use it to position your brand effectively.

Tune in for expert insights and actionable tips to create a tagline that resonates with your audience and sets your brand apart.

Take the Brand Power Assessment⁠  to see where your brand stands.

In this episode of The Unified Brand Podcast, we sit down with Seth Casdan, CEO and co-founder of Hologenix, to explore how building a purpose-driven brand has been key to Celliant's success.

Salient, a proprietary infrared technology embedded into textiles, is revolutionizing wellness, performance, and recovery.

But how do you educate the market, position an innovative product, and scale a brand with a strong mission?

We dive into:

✅ The role of brand storytelling in educating consumers about new technology

✅ How infrared technology enhances circulation & recovery ✅ The challenges of creating demand for an unknown product category

✅ The importance of strategic brand partnerships (Under Armour, KT Tape, and more)

✅ How a strong brand purpose drives long-term business success

✅ What’s next for Salient in 2025

If you’re a founder, marketer, or entrepreneur looking to scale a purpose-driven brand, this episode is packed with insights!

Plus, take our 4-minute Brand Power Assessment to uncover what’s holding your brand back! ⁠⁠Brand PowerScorecard UK⁠⁠

🎧 Tune in now and take your brand to the next level!

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact? 

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Thinking about rebranding your business? Avoid the four most common mistakes that can derail your rebrand and waste valuable time and resources. In this episode of The Unified Brand Podcast, we explore:

1. Skipping the Strategy: Why a strategy-first approach is essential for success.

2. Ignoring the 'Why': How understanding your rebrand’s purpose shapes the entire process.

3. Copying Competitors & Trends: How chasing trends can make your brand blend in, not stand out.

4. Stopping After the Rebrand: Why rollout and ongoing communication are crucial.

Learn how brands like Kia nailed their rebrand and how you can, too. Take the Brand Power Assessment  to see where your brand stands.

🎧 Tune in and transform your rebrand into a growth opportunity!

Struggling to grow your business through referrals?

Wondering how to position yourself as the go-to expert in your industry? In this episode of The Unified Brand Podcast, we sit down with Scott Grates, co-founder and head coach of Insurance Agency Optimization.

Scott shares his journey of personal and business growth, revealing how he transitioned from representing big brands to building his own powerful personal brand.

We dive into:

✅ The importance of personal branding and how it intersects with corporate branding

✅ How to create an effective referral marketing strategy without feeling salesy

✅ Why relationships are the key to long-term business success

✅ The biggest mistakes business owners make when trying to generate referrals

✅ Actionable tips to get more word-of-mouth business through authentic networking

If you want to establish a brand that attracts clients effortlessly, this is a must-listen episode!

🎧 Listen now and start turning connections into long-term success!

Plus, take our 4-minute Brand Power Assessment to uncover what’s holding your brand back! ⁠Brand PowerScorecard UK⁠

🎧 Tune in now and take your brand to the next level!

---------------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact? 

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠