The Unified Brand - Branding Podcast

This week, we’re joined by Amrit Dhaliwal, a multi-award-winning entrepreneur, franchise strategist, and CEO of Walfinch, who is revolutionising homecare franchising in the UK.

In this episode, Amrit shares how he transitioned from owning an Italian deli to creating a franchise-first, tech-savvy homecare brand that puts both the client and franchisee at the heart of the business.

He unpacks the overlooked power of brand consistency in franchising, explains why tech and storytelling are key drivers of growth, and shares the mindset every entrepreneur must adopt to thrive in today’s landscape.

We also explore:

• Why brand clarity is kindness in franchising

• How he scaled operations from £1 to £3.6M+ in revenue

• Turning unsexy sectors into standout brands

• The truth about hustle culture, resilience, and startup mindset

• Why emotional ROI matters just as much as financial ROI

If you're a founder, franchise owner, or scaling a service business — this is a must-listen masterclass on brand-driven business growth.

🔗 Connect with Amrit:
Instagram: @walfinch
LinkedIn: Amrit Dhaliwal

👉 Take the FREE 4-Minute Brand Power Assessment: ⁠Brand Power Scorecard⁠

Watch podcast clips & deep dives on YouTube: ⁠⁠Elements Brand Management⁠⁠

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Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Every marketer talks about "telling better stories," but what does that really mean for your brand?

In this episode of The Unified Brand Podcast, we break down the strategic anatomy of brand storytelling — why it’s far more than poetic taglines or clever About pages, and how it’s the key to building loyalty that lasts.

We explore:

• Why storytelling works on a psychological and emotional level

• 4 core brand story pillars: Origin, Mission, Arc, and Customer Role

• How brands like Patagonia, Nike, and Hiut Denim embed narrative in everything they do

• The biggest mistake brands make with storytelling (and how to fix it)

• How to embed story-driven messaging across every touchpoint, from TikToks to packaging

If you want your brand to be unforgettable—not because it's loud, but because it's real—this episode is your guide to making story your greatest brand asset.

👉 Take the FREE 4-Minute Brand Power Assessment: Brand Power Scorecard

Watch podcast clips & deep dives on YouTube: ⁠Elements Brand Management⁠

Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

What if your brand story could hit like a blockbuster movie?

In this episode of The Unified Brand Podcast, we're joined by Greg Logan — founder of Narrativity, Cannes Award-winning writer, and author of Creating a Blockbuster Brand. Greg reveals how he cracked the code to blending Hollywood storytelling formulas with business branding — and why it’s the secret weapon behind some of the world’s most emotionally resonant and high-performing brands.

We unpack:

🎬 Why Hollywood has the blueprint for brand storytelling
⚡ The "enemy and superpower" framework every founder needs
🧠 The neuroscience of why stories stick — and convert
🗣️ How tone of voice builds trust and crushes category sameness
📖 How his book helps founders DIY their own blockbuster brand

If you’re tired of sounding like everyone else, this episode will reframe your entire brand strategy.

🔗 Learn more about Greg’s work at narrativity.com
📘 Grab his book at blockbusterbrands.com
🧪 Try the quiz: storytellingquiz.com

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PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. ⁠https://bit.ly/2VksUS⁠j

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact? 

Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Other Social Channels

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Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Support the show by leaving a review.

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠⁠

What do Airbnb, Liquid Death, and Notion have in common? They didn’t just disrupt industries—they redefined them. In this episode of The Unified Brand Podcast, we break down what it truly means to achieve category ownership and why the most successful brands don’t chase demand—they create it.

You’ll discover:

• What separates truly differentiated brands from the rest

• The two pathways to brand distinction: Amplify or Redefine

• How companies like Liquid Death and Oatly made the familiar unignorable

• The psychological power of brand archetypes

• Why your brand should aim to stand alone, not just stand out

• How to claim your own category of one using strategic positioning and messaging

🎯 Ideal for founders, marketers, and business leaders looking to build brands that dominate, not compete.

🔗 Take the Brand Power Scorecard: brandpowerscorecard.co.uk

Watch podcast clips & deep dives on YouTube: Elements Brand Management

Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Support the show

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

In this episode of The Unified Brand Podcast, we're joined by Vance Morris, a customer experience strategist, Disney veteran, and founder of the Deliver Service Now Institute. Vance shares how he went from designing Disney attractions like Chef Mickey’s to helping everyday businesses create “wow” moments that drive loyalty and revenue.

We dive deep into:

• What Disney does differently (and how your business can do it too)

• How to turn the mundane into memorable brand experiences

• The power of scripting, surprise, and theming

• Emotional connection as your biggest brand asset

• Real-world examples like the “rock ‘n’ roll insurance agent” and the “pirate dentist”

• How to map your customer journey and find quick wins

• Why simple systems and consistent training create brand magic

Whether you’re a founder, marketer, or service-based business owner, this episode will show you how to use experience as your unfair advantage.

🎁 Grab Vance’s free resource: wow52ways.com
🌐 Learn more: deliverservicenow.com

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PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj

----------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact? 

Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----------------------

Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Support the show by leaving a review.

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management.

Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from brands like Apple, Old Spice, and Airbnb, this episode dives into the top 10 reasons to rebrand, including market differentiation, enhancing loyalty, and driving long-term growth.

Whether you're considering a rebrand or curious about its impact, this episode will empower you to build a memorable and impactful brand that thrives in today’s competitive market.

PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSjDo Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact? 

Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----------------------

Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Support the show

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

How can a podcast become your best performing sales channel?

In this episode of the Unified Brand Podcast, we're joined by Donald Kelly, award-winning sales trainer, top Salesforce sales influencer, author of Sell It Like a Mango, and host of the Sales Evangelist Podcast. Donald shares how podcasting helped him leave his full-time job, build two businesses, and become a trusted voice in B2B sales.

We dive into:

• Why you don’t need thousands of downloads to build an effective podcast

• How podcasting creates lead gen and brand trust at scale

• The right way to launch a podcast that actually gets traction

• How sales and marketing teams can collaborate using podcast content

• Turning episodes into lead magnets and sales appointments

• The rise of non-gated content and building community trust

Whether you're a founder, marketer, or B2B sales leader, this episode will show you how to stop chasing fancy metricsand start creating content that sells.

🔗 Donald’s Links:

• The Sales Evangelist

• Blue Mango Studios

🎧 Listen now and learn how to build a podcast that drives real business results.

If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

📈 Take the Brand Power Scorecard assessment and start your transformation → ⁠⁠BrandPowerScorecard.co.uk⁠⁠

Catch visual brand tips on our ⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What if your brand could sell before the customer even knows they need you?

This week on The Unified Brand Podcast, we’re joined by Ryan Chute, strategic marketing expert and partner at Wizard of Ads, who breaks down the psychology, neuroscience, and storytelling behind high-converting brands.

Ryan shares how his experience in high-friction, toxic sales environments led him to uncover the secrets of motivation, identity, and authentic branding—and how you can apply these to grow faster and more profitably.

We dive deep into:

• Why culture = marketing, and how employee experience shapes customer loyalty

• The three major friction points blocking growth (and how to remove them)

• How to decode customer motivation through identity and purpose

• The truth about lead generation vs. lead capture

• Why distinctiveness beats being different, and how to craft a “pink door” brand

• The ROI of removing friction in every part of your customer journey

If you’re a founder, marketer, or service-based business looking to stand out and scale with purpose—this episode is essential listening.

🔗 Learn more about Ryan and Wizard of Ads at RyanChute.com

If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

📈 Take the Brand Power Scorecard assessment and start your transformation → ⁠BrandPowerScorecard.co.uk⁠

Catch visual brand tips on our ⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Is your brand suffering from an identity crisis?

You’ve hired the right people. Your product is improving. Marketing campaigns are firing on all cylinders. But your brand still feels… messy. In this episode of The Unified Brand Podcast, we uncover why this disjointedness happens and how to fix it with a strategic, unified approach.

You'll learn:

• The hidden signs of a misaligned brand

• Why internal chaos leads to external confusion

• How the Unified Brand Framework helps bring clarity, consistency, and creativity

• Why your brand should function like a well-aligned battleship — not scattered lifeboats

• How to pause, reflect, and rebuild your brand strategy from the inside out

If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

📈 Take the Brand Power Scorecard assessment and start your transformation → BrandPowerScorecard.co.uk

Catch visual brand tips on our ⁠⁠⁠YouTube channel⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠