The Unified Brand - Branding Podcast

The Unified Brand is a branding podcast hosted by Chris Outlaw.

Basic Member

Latest Episodes

Why Brands Like Airbnb & Liquid Death Don’t Compete, They Redefine

Why Brands Like Airbnb & Liquid Death Don’t Compete, They Redefine

What do Airbnb, Liquid Death, and Notion have in common? They didn’t just disrupt industries—they redefined them. In this episode of The Unified Brand Podcast, we break down what it truly means to achieve category ownership and why the most successful brands don’t chase demand—they create it.

You’ll discover:

  • What separates truly differentiated brands from the rest

  • The two pathways to brand distinction: Amplify or Redefine

  • How companies like Liquid Death and Oatly made the familiar unignorable

  • The psychological power of brand archetypes

  • Why your brand should aim to stand alone, not just stand out

  • How to claim your own category of one using strategic positioning and messaging

🎯 Ideal for founders, marketers, and business leaders looking to build brands that dominate, not compete.

🔗 Take the Brand Power Scorecardbrandpowerscorecard.co.uk


Watch podcast clips & deep dives on YouTube: Elements Brand Management


Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Support the show


Free Brand Development Resources


How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

From Disney Magic to Main Street Mastery: Vance Morris on Turning Customer Experience Into Revenue

From Disney Magic to Main Street Mastery: Vance Morris on Turning Customer Experience Into Revenue

In this episode of The Unified Brand Podcast, we're joined by Vance Morris, a customer experience strategist, Disney veteran, and founder of the Deliver Service Now Institute. Vance shares how he went from designing Disney attractions like Chef Mickey’s to helping everyday businesses create “wow” moments that drive loyalty and revenue.

We dive deep into:

  • What Disney does differently (and how your business can do it too)

  • How to turn the mundane into memorable brand experiences

  • The power of scripting, surprise, and theming

  • Emotional connection as your biggest brand asset

  • Real-world examples like the “rock ‘n’ roll insurance agent” and the “pirate dentist”

  • How to map your customer journey and find quick wins

  • Why simple systems and consistent training create brand magic

Whether you’re a founder, marketer, or service-based business owner, this episode will show you how to use experience as your unfair advantage.

🎁 Grab Vance’s free resource: wow52ways.com
🌐 Learn more: deliverservicenow.com


------------------


PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj


----------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact? 

Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----------------------


Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Support the show by leaving a review.


Free Brand Development Resources


How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠


10 Powerful Reasons to Rebrand Your Business Now

10 Powerful Reasons to Rebrand Your Business Now

Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management.

Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from brands like Apple, Old Spice, and Airbnb, this episode dives into the top 10 reasons to rebrand, including market differentiation, enhancing loyalty, and driving long-term growth.

Whether you're considering a rebrand or curious about its impact, this episode will empower you to build a memorable and impactful brand that thrives in today’s competitive market.


PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSjDo Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact? 

Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

------------------------

SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-----------------------


Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Support the show


Free Brand Development Resources


How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Donald Kelly on Podcasting as the #1 Sales Tool Most B2B Brands Overlook

Donald Kelly on Podcasting as the #1 Sales Tool Most B2B Brands Overlook

How can a podcast become your best performing sales channel?

In this episode of the Unified Brand Podcast, we're joined by Donald Kelly, award-winning sales trainer, top Salesforce sales influencer, author of Sell It Like a Mango, and host of the Sales Evangelist Podcast. Donald shares how podcasting helped him leave his full-time job, build two businesses, and become a trusted voice in B2B sales.

We dive into:

  • Why you don’t need thousands of downloads to build an effective podcast

  • How podcasting creates lead gen and brand trust at scale

  • The right way to launch a podcast that actually gets traction

  • How sales and marketing teams can collaborate using podcast content

  • Turning episodes into lead magnets and sales appointments

  • The rise of non-gated content and building community trust

Whether you're a founder, marketer, or B2B sales leader, this episode will show you how to stop chasing fancy metricsand start creating content that sells.

🔗 Donald’s Links:

🎧 Listen now and learn how to build a podcast that drives real business results.


If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

📈 Take the Brand Power Scorecard assessment and start your transformation → ⁠⁠BrandPowerScorecard.co.uk⁠


Catch visual brand tips on our ⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


The Identity Code: Ryan Chute on Frictionless Marketing, Motivation, and Building Brands That Bond

The Identity Code: Ryan Chute on Frictionless Marketing, Motivation, and Building Brands That Bond

What if your brand could sell before the customer even knows they need you?

This week on The Unified Brand Podcast, we’re joined by Ryan Chute, strategic marketing expert and partner at Wizard of Ads, who breaks down the psychology, neuroscience, and storytelling behind high-converting brands.

Ryan shares how his experience in high-friction, toxic sales environments led him to uncover the secrets of motivation, identity, and authentic branding—and how you can apply these to grow faster and more profitably.

We dive deep into:

  • Why culture = marketing, and how employee experience shapes customer loyalty

  • The three major friction points blocking growth (and how to remove them)

  • How to decode customer motivation through identity and purpose

  • The truth about lead generation vs. lead capture

  • Why distinctiveness beats being different, and how to craft a “pink door” brand

  • The ROI of removing friction in every part of your customer journey

If you’re a founder, marketer, or service-based business looking to stand out and scale with purpose—this episode is essential listening.

🔗 Learn more about Ryan and Wizard of Ads at RyanChute.com


If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

📈 Take the Brand Power Scorecard assessment and start your transformation → ⁠BrandPowerScorecard.co.uk


Catch visual brand tips on our ⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Your Brand Isn't Broken, It's Misaligned: How to Fix a Brand Identity Crisis

Your Brand Isn't Broken, It's Misaligned: How to Fix a Brand Identity Crisis


Is your brand suffering from an identity crisis?

You’ve hired the right people. Your product is improving. Marketing campaigns are firing on all cylinders. But your brand still feels… messy. In this episode of The Unified Brand Podcast, we uncover why this disjointedness happens and how to fix it with a strategic, unified approach.

You'll learn:

  • The hidden signs of a misaligned brand

  • Why internal chaos leads to external confusion

  • How the Unified Brand Framework helps bring clarity, consistency, and creativity

  • Why your brand should function like a well-aligned battleship — not scattered lifeboats

  • How to pause, reflect, and rebuild your brand strategy from the inside out

If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

📈 Take the Brand Power Scorecard assessment and start your transformation → BrandPowerScorecard.co.uk


Catch visual brand tips on our ⁠⁠⁠YouTube channel⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠


Howard Lim on Authentic Branding: Designing Companies from the Inside Out

Howard Lim on Authentic Branding: Designing Companies from the Inside Out

This week on The Unified Brand Podcast, we’re joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, Howard shares timeless insights on building brands with soul, vision, and long-term clarity.

In this episode, we dive into:

  • Why most companies unknowingly outgrow their original brand identity

  • The three parts of a brand every business must understand: position, identity, and image

  • How to design companies from the inside out using Howard’s SIM model (Strategy, Implementation, Management)

  • The dangers of fragmented branding and "brand schizophrenia"

  • Why consistent brand DNA is non-negotiable — and how to define yours

  • Case studies that grew 2000x by applying authentic branding principles

  • The real difference between branding, marketing, and advertising

Howard also reveals the origin of his bestselling book Authentic Branding, and offers practical tips you can apply immediately to realign and future-proof your brand.


Get the book: Authentic Branding by Howard Lim on Amazon


For Howard’s brand assessment offer -  howard@howcreative.com


-------------------------


If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠


Why Your Brand Isn't Working—Even with Great Design | Brand Strategy Essentials

Why Your Brand Isn't Working—Even with Great Design | Brand Strategy Essentials

You’ve invested in a logo, typography, and visuals that look amazing—but your brand still isn’t converting. Why?

In this episode of The Unified Brand Podcast, we break down the myth that branding starts and ends with visuals. We uncover what truly drives brand growth—positioning, messaging, and strategic clarity—and why most brands fail to connect with their audience or align internally.

Learn:

  • Why beautiful design isn’t enough

  • The hidden power of brand strategy

  • How positioning shapes perception

  • What causes marketing to feel like "shouting into the void"

  • Real-world examples of brands that turned things around with strategy-first branding

🎯 If your brand looks great but feels off, this episode will help you get to the root of the issue.

👉 Take the 4-minute Brand Power Assessment and discover what’s holding your brand back: BrandPowerScore.co.uk


Catch visual brand tips on our ⁠⁠YouTube channel⁠⁠


-------------------------


If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠


The Father of Brand DNA on Building Iconic Brands: Peter Wilken on Brand Strategy, Purpose & Change Management

The Father of Brand DNA on Building Iconic Brands: Peter Wilken on Brand Strategy, Purpose & Change Management

In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA.

Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where he pioneered the concept of Brand DNA and the Brand-Centred Managementmodel.

You’ll discover:

  • Why most brands respray the car without checking the engine (and what to do instead)

  • The key elements of Brand DNA that form the foundation of truly differentiated brands

  • How Dim Sum Strategy delivers bite-sized, actionable tools for solopreneurs and founders

  • Why design must come after strategy—and how to align culture, experience, and communication around your brand promise

  • Behind the scenes of creating The Lighthouse Brand Strategy Academy to democratize effective brand building

This episode is packed with decades of experience distilled into practical, strategic insight that will change the way you think about your brand. If you’re a founder, marketer, or business leader—you don’t want to miss this one.

🔗 Learn more about Peter: https://peterwilken.com
📘 Get Dim Sum Strategy:
🎓 Explore the Lighthouse Brand Strategy Academy


-------------------------


Take our free 4-minute Brand Power Assessment → ⁠⁠BrandPowerScorecard.co.uk⁠⁠

Catch visual brand tips on our ⁠⁠YouTube channel⁠⁠


-------------------------


If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠


---------------------------------------------------------------


Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠


Bio of The Unified Brand - Branding Podcast

The Unified Brand is a branding podcast hosted by Chris Outlaw and produced by Elements Brand Management. The podcast is dedicated to exploring the world of brand building and brand strategy, providing valuable insights and guidance to directors, founders, owners, marketers, and entrepreneurs.

Through The Unified Brand, listeners are introduced to the concept of unlocking their brand's potential, enabling them to stand out from competitors and make a lasting impact. The podcast delves into various aspects of branding, including brand strategy, brand touchpoints, purpose-driven branding, and developing a clear brand vision.

Chris Outlaw, the host of the podcast, demystifies and simplifies the practice of branding, helping listeners understand its importance and providing practical advice on how to implement effective branding strategies. Additionally, The Unified Brand occasionally features expert branding guests who share their insights, offering a broader understanding of the topic.

Similar Podcasts

Podcasts

United States

Baptist HealthTalk podcast, hosted by Dr. Jonathan Fialkow.

Embrace. Live. Thrive., hosted by Sarah.

The Higher EdTech Podcast, hosted by Tim VanNorman and Brent Warner.

The Insurance Guys Podcast hosted by Scott Howell and Bradley Flowers.

Podcasts

United States

DENtalks powered by DEN Meditation Podcast, Hosted by Tal Rabinowitz.

Women, Career & Life podcast, hosted by Sirisha Kuchimanchi.

Women Entrepreneurs Radio, hosted by Deborah A. Bailey.

Podcasts

United States

Global Leadership Podcast: Inspiring insights, authentic perspectives.

"Addiction Talk" is a live online talk show hosted by the American Addiction Centers.

back-to-top