The Unified Brand - Branding Podcast

What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow’s theory of transformation and Maya Angelou’s timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty.

You’ll learn:

• Why iconic brands offer aspirational transformation

• How companies like Dove, Zappos, and Patagonia build trust and loyalty

• The power of purpose-led branding

• How small touches can make big emotional impacts

• Tips for triggering emotional responses through brand messaging

Plus, take our FREE 4-minute Brand Power Assessment to see where your brand stands and unlock your full potential.

🔗 Take the assessment: Brand Power Scorecard

Subscribe and join the movement to build smarter, more unified brands.

Catch visual brand tips on our ⁠YouTube channel⁠

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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠

In this episode of The Unified Brand Podcast, host Chris Outlaw sits down with Deevo Tindall — brand architect, creative visionary, and founder of The Brand Storyteller.

With over two decades of experience spanning photography, videography, and brand strategy, Deevo shares how personal transformation directly fuels brand growth.

Discover how emotional storytelling, brand consistency, and authentic personal branding can elevate your business and deepen client connections. Deevo breaks down the lessons he’s learned from building five businesses, the power of personal-professional brand integration, and why the “mirror effect” is the foundation of successful branding.

We also dive into:

• Why your brand problem is likely a messaging problem

• The power of left and right brain synergy

• Emotional connection as a branding strategy

• The link between mindset and business ceilings

• Why authenticity beats trends (and how Coke got it wrong)

• His upcoming transformational retreat

  
  

This is an insightful, no-fluff conversation for founders, creatives, and marketers serious about building human-centric, identity-driven brands.

🔗 Connect with Deevo: thebrandstoryteller.com

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Take our free 4-minute Brand Power Assessment → ⁠BrandPowerScorecard.co.uk⁠

Catch visual brand tips on our ⁠YouTube channel⁠

-------------------------

If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠

In the early 2000s, Lego was spiraling toward bankruptcy. Today? It's a cultural juggernaut across movies, video games, theme parks, and beyond.

In this episode of The Unified Brand Podcast, we break down how Lego saved itself from collapse through brand clarity, community building, and strategic reinvention. Learn how they returned to their core identity, leveraged global collaborations, and created an ecosystem far beyond the brick.

You’ll discover:

• Why Lego lost its way—and how it got back on track

• The power of staying true to your brand DNA

• How embracing pop culture transformed Lego into a global force

• What your business can learn from Lego's bold brand moves

Whether you're a founder, marketer, or brand strategist, this is your blueprint for turning struggle into brand strength.

Take our free 4-minute Brand Power Assessment → BrandPowerScorecard.co.uk

Catch visual brand tips on our YouTube channel

-------------------------

If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠brandpowerscore.co.uk⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠

Robert Brunner — former Chief Designer at Beats by Dre, Partner at Pentagram, and founder of Ammunition — joins us to explore the deep emotional connection between design and identity. With over three decades of experience building culture-shaping products for Apple, Square, and more, Robert unpacks what makes design iconic, how empathy fuels innovation, and why great products don’t just work — they speak to the soul.

In this episode, you'll learn:

• The real difference between design and art

• How Beats by Dre was built to become a cultural movement

• What every founder should know about building brand-led products

• The overlooked power of prototyping and the “death by a thousand cuts” in product design

• Why empathy is the most underrated design tool

• How AI is changing the design landscape — and why human creativity still wins

Whether you're a founder, marketer, or product leader, this conversation will change how you think about brand, product, and the power of design.

🔗 Learn more about Ammunition: ammunitiongroup.com

Ammunition Instagram

Ammunition Facebook

Robert's Linkedin

Robert's Instagram

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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠brandpowerscore.co.uk⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠

Struggling to connect with your audience? In this solo episode of The Unified Brand Podcast, we uncover the five critical steps brands must take to go from forgettable to fan-favorite. Discover why most businesses fail to resonate—hint: it's not about your product—and learn how to build psychological and emotional connections that make your brand the obvious choice.

We’ll cover:

• The #1 mistake brands make in their messaging

• How to position your brand as the guide (not the hero)

• Why emotional connection trumps product features

• The psychology behind "brand love"

• How to create consistency that builds trust and recall

If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: brandpowerscore.co.uk

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠

In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and Aaker on Branding — David shares the groundbreaking insights that have transformed how businesses think about brand strategy.

We dive deep into:

• The evolution of brand equity and why loyalty must be at its core

• Why brand relevance, not just awareness, is key to market dominance

• The secret to building energy and differentiation with “Silver Bullet” brands

• Why disruptive innovation creates real growth, not brand preference

• The role of signature stories and purpose-driven branding in creating lasting impact

• How legacy brands can remain relevant in an age of constant disruption

Whether you're a founder, marketer, or strategist, this episode offers practical, timeless advice on building brands that endure.

🎧 Don’t miss this masterclass in branding strategy from one of the industry’s most influential voices.

David's Links

David on Linkedin

Prophet Website

David's Books

👉 Take the free 4-minute Brand Power Assessment: ⁠⁠Brand Power Scorecard⁠⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠

Red Bull doesn’t just sell energy drinks—they sell adrenaline, culture, and a way of life. In this episode, we unpack how Red Bull built one of the most iconic and dominant brand ecosystems in the world—and more importantly, how you can apply the same principles to your business.

Discover how Red Bull:

• Became a media powerhouse by owning their content

• Built emotional connection through storytelling and immersive experiences

• Chose partnerships and events that embodied their brand values

• Created a world their audience wants to live in

Learn how to shift from short-term promotion to long-term brand belonging—no billion-dollar budget required. Take the first step to building a brand ecosystem that creates belief, not just buyers.

👉 Take the free 4-minute Brand Power Assessment: ⁠Brand Power Scorecard⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠

In this episode of The Unified Brand Podcast, we’re joined by John Sapiente, founder of Volition America—a powerful brand that blends patriotism, purpose, and performance fashion.

What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared cause.

John shares the origin of Volition America, how he overcame the hurdles of entering the apparel space from a manufacturing background, and how strategic partnerships with brands like Puma and influencers like Gary Woodland ignited nationwide brand love.

We explore:

• How storytelling and cause marketing built a community-first brand

• Why brand DNA and emotional connection drive customer loyalty

• The secret behind 13-fold branding and hidden messages in product design

• Volition’s bold new vision—including TV shows, new categories, and experiences

This is a must-listen for founders, marketers, and purpose-driven brand builders who want to stand out and scale impact.

🔗 Learn more: volitionamerica.com

👉 Take the free 4-minute Brand Power Assessment: ⁠Brand Power Scorecard⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠

What separates enduring startups from the rest? Branding.

In this powerful solo episode, Chris Outlaw walks you through 9 essential principles of startup branding—each designed to help your brand resonate with customers, stand out from competitors, and adapt to scale. Whether you're defining your purpose, refining your brand voice, or creating community connection, this episode delivers practical, proven strategies to future-proof your startup brand.

You'll learn how:

• Airbnb builds belonging through brand purpose

• Slack tailors its identity to tech-savvy professionals

• Mailchimp and Glossier use tone and community to drive loyalty

• Tesla and Spotify master category creation and innovation

Whether you’re a founder, marketer, or early-stage entrepreneur—this is your roadmap to a unified, unforgettable brand.

👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠