The Unified Brand - Branding Podcast

This week on The Unified Brand Podcast, we’re joined by Seth Erickson, Chief Mischief Maker at Storify Agency and author of How to Hack Humans.

Seth shares groundbreaking insights on the neuroscience of storytelling, the secrets to crafting memorable brand narratives, and why startups often fail to communicate effectively.

In this episode, we discuss:

• The emotional power of storytelling and its impact on memory retention.
• Why every great story needs a problem, solution, and transformation.
• Common mistakes startups make when telling their story.
• How Seth transitioned from a struggling web agency to a storytelling expert.

Discover how to harness the ancient art of storytelling to captivate your audience, communicate your brand’s value, and build a memorable presence in the marketplace.

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Links  Storify Agency -  ⁠https://www.storifyagency.com/unified⁠   

Storify Agency Linkedin - ⁠https://www.linkedin.com/company/storifyagency/⁠

Seth's Linkedin ⁠https://www.linkedin.com/in/setherickson/⁠   Instagram - ⁠https://www.instagram.com/originalsetherickson/?hl=en-gb⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

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⁠ ⁠⁠Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠http://bit.ly/2Zw5dos⁠

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Other Social Channels

YouTube - ⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠

Instagram - ⁠https://www.instagram.com/elementsbrandmanagement/⁠

Website - ⁠https://bit.ly/36BQX00⁠

Discover how top brands like Nike, Apple, and Netflix embed memorability into their DNA to stand out in a competitive marketplace. In this episode, we break down four actionable steps to ensure your brand is recognized and remembered:

Plus, learn a powerful psychological hack—associative memory—that can supercharge your brand's recall. Whether you're a founder, marketer, or business professional, this episode is packed with insights to help you brand smarter, not harder.

Listen now and unlock the secrets to building an unforgettable brand!

PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact? 

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

X - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management.

Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from brands like Apple, Old Spice, and Airbnb, this episode dives into the top 10 reasons to rebrand, including market differentiation, enhancing loyalty, and driving long-term growth.

Whether you're considering a rebrand or curious about its impact, this episode will empower you to build a memorable and impactful brand that thrives in today’s competitive market.

PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSj Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact? 

Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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SUBSCRIBE to our brand tip video series delivered straight to your inbox - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2A8kpif⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Other Social Channels

YouTube - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Twitter - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Website - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Support the show

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

Discover how to build a scalable, customer-focused brand with Toby Burns, Founder & CEO of The Silent Disco Company Group. In this episode of The Unified Brand Podcast, Toby shares the story behind his innovative entertainment brands, the power of simplicity in branding, and how he overcame challenges to create a thriving business. Tune in for actionable insights on scaling your brand, innovating in competitive markets, and fostering a winning team culture.

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Toby's links 

Linkedin - ⁠https://www.linkedin.com/in/toby-burns-ba3ab8151/⁠

Facebook - ⁠⁠⁠https://www.facebook.com/thesilentdiscocompany/⁠⁠

Website - ⁠https://thesilentdiscocompany.co.uk⁠

YouTube - ⁠https://www.youtube.com/channel/UCpMivNVCvofxwqiSnxGOU-Q⁠

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Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠

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Social Channels

YouTube - ⁠⁠⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠⁠⁠

Instagram - ⁠⁠⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠⁠⁠

Facebook - ⁠⁠⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠⁠⁠

X - ⁠⁠⁠⁠https://twitter.com/ElementsBrand ⁠⁠⁠⁠

Website - ⁠⁠⁠⁠https://bit.ly/36BQX00⁠⁠⁠⁠ 

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠

Your brand doesn’t have to be the best to win fans… 

It just needs to be DIFFERENT.

If you’ve ever been tempted to sing the same tune as iconic brands or your biggest competitor, you’re stopping your brand from connecting with the people who matter.

Your audience.

So, how can you build a loyal audience of superfans both on the inside your brand and the outside?

Well, you can start by putting on your headphones to listen to a little sweet sounding advice from Barry LaBov. The founder and CEO of LABOV and two-time Ernst & Young Entrepreneur of the Year recipient.

Having worked with the likes of Harley Davidson, Macallan Scotch, Audi and Mercedes-Benz. Barry will teach you how to get your team and your audience singing sweet music about your unique brand.

Now, are you ready to grow an audience of diehard fans?

You can listen and learn with Barry on The Unified Brand Podcast via our bio.

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Barry's Links

Barry Linkedin - https://www.linkedin.com/in/barry-labov-6965241/

Labov Agency - https://www.labov.com/

Labov Linkedin - https://www.linkedin.com/company/labov-&-beyond/

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BRAND POWER SCORE

Take our 4min assessment today and get your brand power score. Find out what is holding your business back and where you can improve.

www.brandpowerscore.co.uk

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Do Feel like your brand could use improving but not sure where to start?
Or are you looking to build upon and grow your existing brand to create more impact?
Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here -
https://www.elementsbrandmanagement.o.uk/schedule-a-call


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SUBSCRIBE to our brand tip video series delivered straight to your inbox - https://bit.ly/2A8kpif

------------------------

Other Social Channels

YouTube - https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw
Instagram - https://www.instagram.com/elementsbrandmanagement/
Facebook - https://www.facebook.com/ElementsBrandManagement/
Twitter - https://twitter.com/ElementsBrand
Website - https://bit.ly/36BQX00

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - https://bit.ly/2VksUSj

Unified Brand Podcast - Subscribe here - http://spoti.fi/3sdg5nq

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition
and grows your business - http://bit.ly/2Zw5dos

In today's episode Learn the secrets to building cognitive ease, boosting brand memorability, and driving audience engagement. Packed with actionable insights, case studies, and strategies, this is your ultimate guide to unifying and elevating your brand.

Discover how to brand smarter, not harder. Join us weekly as we empower founders, marketers, and business professionals to create memorable, impactful brands that captivate audiences and stand out from the competition.

Subscribe now and transform your brand into a powerful asset.

In this episode of The Unified Brand Podcast, we talk to brand and story coach Greg Monaco about the challenge of brand alignment. Greg explains the differences between corporate and personal brand development, including the essential role of discovering a unified brand truth.

Learn why the strongest brands have a clear, prioritized focus—and how going ‘all in’ on one defining element creates memorable connections with audiences. Whether you’re part of a company or an individual, this episode dives into how to avoid ‘flooding’ and instead build a brand that truly resonates.

Greg Monaco - Linkedin⁠⁠

Monaco Branding and Creative⁠⁠

Greg Monaco - Twitter⁠

⁠Greg Monaco - Instagram⁠

Is your brand failing to captivate your audience or struggling to stand out in the crowded market?

On this episode of The Unified Brand Podcast, brought to you by Elements Brand Management, we dive deep into the art of rebranding as a game-changing strategy to unlock your product’s full potential.

From comprehensive brand audits to successful rebrand rollouts, we walk you through each critical step to create a memorable, differentiated brand that resonates.

Listen in for real-world examples from Old Spice, Netflix, and MailChimp to inspire your journey.

This episode is essential for founders, marketers, and business pros ready to make a lasting impact.

Start branding smarter, not harder, with expert insights, actionable advice, and transformational stories.

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

How can multi-unit brands stand out in crowded markets?

In this episode of The Unified Brand Podcast, we dive into community marketing with Brett Campbell, Co-Founder and CMO of LOMA. With over 25 years of transformative marketing leadership, Brett shares insights on integrating local businesses into their communities, fostering genuine connections, and overcoming the challenges of scalability.

Discover how franchise giants like Papa John’s leverage community presence to differentiate in competitive landscapes. Tune in for actionable strategies to elevate your brand through community engagement.

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Brett's links 

Brett's linkedin - ⁠https://www.linkedin.com/in/brettpcampbell/

Loma Website - ⁠https://www.lomaplatform.com

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Do Feel like your brand could use improving but not sure where to start?Or are you looking to build upon and grow your existing brand to create more impact? Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠

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Social Channels

YouTube - ⁠⁠https://www.youtube.com/channel/UCB1DttwtvyIL5wOAewMSeRw⁠⁠

Instagram - ⁠⁠https://www.instagram.com/elementsbrandmanagement/⁠⁠

Facebook - ⁠⁠https://www.facebook.com/ElementsBrandManagement/⁠⁠

X - ⁠⁠https://twitter.com/ElementsBrand ⁠⁠

Website - ⁠⁠https://bit.ly/36BQX00⁠⁠ 

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠https://bit.ly/2VksUSj⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠http://bit.ly/2Zw5dos