The Unified Brand - Branding Podcast

Discover the transformative power of rebranding in this episode of The Unified Brand Podcast, brought to you by Elements Brand Management.

Learn how rebranding can help your business stand out, attract new customers, and align with your company's growth. Packed with real-world examples from brands like Apple, Old Spice, and Airbnb, this episode dives into the top 10 reasons to rebrand, including market differentiation, enhancing loyalty, and driving long-term growth.

Whether you're considering a rebrand or curious about its impact, this episode will empower you to build a memorable and impactful brand that thrives in today’s competitive market.

PLUS! Take our FREE 4-minute Brand Power Test and receive a scorecard to pinpoint your brand's strengths, weaknesses, and areas for improvement. https://bit.ly/2VksUSjDo Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact? 

Or are you seeking an impactful, iconic and memorable logo and brand identity system?Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Support the show

Free Brand Development Resources

How strong is your brand? Take our brand assessment and find out - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://bit.ly/2VksUSj⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Brand Building Course - Learn how to build a magnetic brand that stands out from the competition and grows your business - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://bit.ly/2Zw5dos⁠⁠

How can a podcast become your best performing sales channel?

In this episode of the Unified Brand Podcast, we're joined by Donald Kelly, award-winning sales trainer, top Salesforce sales influencer, author of Sell It Like a Mango, and host of the Sales Evangelist Podcast. Donald shares how podcasting helped him leave his full-time job, build two businesses, and become a trusted voice in B2B sales.

We dive into:

• Why you don’t need thousands of downloads to build an effective podcast

• How podcasting creates lead gen and brand trust at scale

• The right way to launch a podcast that actually gets traction

• How sales and marketing teams can collaborate using podcast content

• Turning episodes into lead magnets and sales appointments

• The rise of non-gated content and building community trust

Whether you're a founder, marketer, or B2B sales leader, this episode will show you how to stop chasing fancy metricsand start creating content that sells.

🔗 Donald’s Links:

• The Sales Evangelist

• Blue Mango Studios

🎧 Listen now and learn how to build a podcast that drives real business results.

If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

📈 Take the Brand Power Scorecard assessment and start your transformation → ⁠⁠BrandPowerScorecard.co.uk⁠⁠

Catch visual brand tips on our ⁠⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What if your brand could sell before the customer even knows they need you?

This week on The Unified Brand Podcast, we’re joined by Ryan Chute, strategic marketing expert and partner at Wizard of Ads, who breaks down the psychology, neuroscience, and storytelling behind high-converting brands.

Ryan shares how his experience in high-friction, toxic sales environments led him to uncover the secrets of motivation, identity, and authentic branding—and how you can apply these to grow faster and more profitably.

We dive deep into:

• Why culture = marketing, and how employee experience shapes customer loyalty

• The three major friction points blocking growth (and how to remove them)

• How to decode customer motivation through identity and purpose

• The truth about lead generation vs. lead capture

• Why distinctiveness beats being different, and how to craft a “pink door” brand

• The ROI of removing friction in every part of your customer journey

If you’re a founder, marketer, or service-based business looking to stand out and scale with purpose—this episode is essential listening.

🔗 Learn more about Ryan and Wizard of Ads at RyanChute.com

If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

📈 Take the Brand Power Scorecard assessment and start your transformation → ⁠BrandPowerScorecard.co.uk⁠

Catch visual brand tips on our ⁠⁠⁠⁠YouTube channel⁠⁠⁠⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Is your brand suffering from an identity crisis?

You’ve hired the right people. Your product is improving. Marketing campaigns are firing on all cylinders. But your brand still feels… messy. In this episode of The Unified Brand Podcast, we uncover why this disjointedness happens and how to fix it with a strategic, unified approach.

You'll learn:

• The hidden signs of a misaligned brand

• Why internal chaos leads to external confusion

• How the Unified Brand Framework helps bring clarity, consistency, and creativity

• Why your brand should function like a well-aligned battleship — not scattered lifeboats

• How to pause, reflect, and rebuild your brand strategy from the inside out

If you're ready to unify your brand and turn confusion into clarity, this episode is your playbook.

📈 Take the Brand Power Scorecard assessment and start your transformation → BrandPowerScorecard.co.uk

Catch visual brand tips on our ⁠⁠⁠YouTube channel⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠

This week on The Unified Brand Podcast, we’re joined by Howard Lim — renowned branding expert, business strategist, and author of Authentic Branding. With over 30 years of experience and a client list including Apple, Disney, DreamWorks, and Honda, Howard shares timeless insights on building brands with soul, vision, and long-term clarity.

In this episode, we dive into:

• Why most companies unknowingly outgrow their original brand identity

• The three parts of a brand every business must understand: position, identity, and image

• How to design companies from the inside out using Howard’s SIM model (Strategy, Implementation, Management)

• The dangers of fragmented branding and "brand schizophrenia"

• Why consistent brand DNA is non-negotiable — and how to define yours

• Case studies that grew 2000x by applying authentic branding principles

• The real difference between branding, marketing, and advertising

Howard also reveals the origin of his bestselling book Authentic Branding, and offers practical tips you can apply immediately to realign and future-proof your brand.

Get the book: Authentic Branding by Howard Lim on Amazon

For Howard’s brand assessment offer -  howard@howcreative.com

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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠⁠

You’ve invested in a logo, typography, and visuals that look amazing—but your brand still isn’t converting. Why?

In this episode of The Unified Brand Podcast, we break down the myth that branding starts and ends with visuals. We uncover what truly drives brand growth—positioning, messaging, and strategic clarity—and why most brands fail to connect with their audience or align internally.

Learn:

• Why beautiful design isn’t enough

• The hidden power of brand strategy

• How positioning shapes perception

• What causes marketing to feel like "shouting into the void"

• Real-world examples of brands that turned things around with strategy-first branding

🎯 If your brand looks great but feels off, this episode will help you get to the root of the issue.

👉 Take the 4-minute Brand Power Assessment and discover what’s holding your brand back: BrandPowerScore.co.uk

Catch visual brand tips on our ⁠⁠YouTube channel⁠⁠

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If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠

In this powerhouse episode of The Unified Brand Podcast, host Chris Outlaw is joined by globally renowned brand strategist, speaker, and author Peter Wilken—often called the Father of Brand DNA.

Peter shares the story of his journey from advertising exec at top agencies like Ogilvy and BBDO to founding his own consultancy, The Brand Company, where he pioneered the concept of Brand DNA and the Brand-Centred Managementmodel.

You’ll discover:

• Why most brands respray the car without checking the engine (and what to do instead)

• The key elements of Brand DNA that form the foundation of truly differentiated brands

• How Dim Sum Strategy delivers bite-sized, actionable tools for solopreneurs and founders

• Why design must come after strategy—and how to align culture, experience, and communication around your brand promise

• Behind the scenes of creating The Lighthouse Brand Strategy Academy to democratize effective brand building

This episode is packed with decades of experience distilled into practical, strategic insight that will change the way you think about your brand. If you’re a founder, marketer, or business leader—you don’t want to miss this one.

🔗 Learn more about Peter: https://peterwilken.com
📘 Get Dim Sum Strategy:
🎓 Explore the Lighthouse Brand Strategy Academy

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Take our free 4-minute Brand Power Assessment → ⁠⁠BrandPowerScorecard.co.uk⁠⁠

Catch visual brand tips on our ⁠⁠YouTube channel⁠⁠

-------------------------

If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠⁠

What separates a good brand from an iconic one? In this solo episode, we break down six proven strategies that elevate brands from forgettable to legendary. Drawing inspiration from Maslow’s theory of transformation and Maya Angelou’s timeless quote, we explore how emotional connection, purpose, and customer experience drive brand loyalty.

You’ll learn:

• Why iconic brands offer aspirational transformation

• How companies like Dove, Zappos, and Patagonia build trust and loyalty

• The power of purpose-led branding

• How small touches can make big emotional impacts

• Tips for triggering emotional responses through brand messaging

Plus, take our FREE 4-minute Brand Power Assessment to see where your brand stands and unlock your full potential.

🔗 Take the assessment: Brand Power Scorecard

Subscribe and join the movement to build smarter, more unified brands.

Catch visual brand tips on our ⁠YouTube channel⁠

-------------------------

If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠

In this episode of The Unified Brand Podcast, host Chris Outlaw sits down with Deevo Tindall — brand architect, creative visionary, and founder of The Brand Storyteller.

With over two decades of experience spanning photography, videography, and brand strategy, Deevo shares how personal transformation directly fuels brand growth.

Discover how emotional storytelling, brand consistency, and authentic personal branding can elevate your business and deepen client connections. Deevo breaks down the lessons he’s learned from building five businesses, the power of personal-professional brand integration, and why the “mirror effect” is the foundation of successful branding.

We also dive into:

• Why your brand problem is likely a messaging problem

• The power of left and right brain synergy

• Emotional connection as a branding strategy

• The link between mindset and business ceilings

• Why authenticity beats trends (and how Coke got it wrong)

• His upcoming transformational retreat

  
  

This is an insightful, no-fluff conversation for founders, creatives, and marketers serious about building human-centric, identity-driven brands.

🔗 Connect with Deevo: thebrandstoryteller.com

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Take our free 4-minute Brand Power Assessment → ⁠BrandPowerScorecard.co.uk⁠

Catch visual brand tips on our ⁠YouTube channel⁠

-------------------------

If you're a founder or marketer looking to build a brand people genuinely care about, this is a must-listen.

🎧 Take the free Brand Power Score assessment: ⁠⁠⁠brandpowerscore.co.uk⁠⁠⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠⁠⁠⁠⁠