The Unified Brand - Branding Podcast

In this powerhouse episode, we sit down with David Aaker, Vice Chairman of Prophet, Professor Emeritus at UC Berkeley’s Haas School of Business, and the legendary “Father of Modern Branding.” With over 17 influential books to his name — including Building Strong Brands, Brand Leadership, and Aaker on Branding — David shares the groundbreaking insights that have transformed how businesses think about brand strategy.

We dive deep into:

• The evolution of brand equity and why loyalty must be at its core

• Why brand relevance, not just awareness, is key to market dominance

• The secret to building energy and differentiation with “Silver Bullet” brands

• Why disruptive innovation creates real growth, not brand preference

• The role of signature stories and purpose-driven branding in creating lasting impact

• How legacy brands can remain relevant in an age of constant disruption

Whether you're a founder, marketer, or strategist, this episode offers practical, timeless advice on building brands that endure.

🎧 Don’t miss this masterclass in branding strategy from one of the industry’s most influential voices.

David's Links

David on Linkedin

Prophet Website

David's Books

👉 Take the free 4-minute Brand Power Assessment: ⁠⁠Brand Power Scorecard⁠⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠⁠

Red Bull doesn’t just sell energy drinks—they sell adrenaline, culture, and a way of life. In this episode, we unpack how Red Bull built one of the most iconic and dominant brand ecosystems in the world—and more importantly, how you can apply the same principles to your business.

Discover how Red Bull:

• Became a media powerhouse by owning their content

• Built emotional connection through storytelling and immersive experiences

• Chose partnerships and events that embodied their brand values

• Created a world their audience wants to live in

Learn how to shift from short-term promotion to long-term brand belonging—no billion-dollar budget required. Take the first step to building a brand ecosystem that creates belief, not just buyers.

👉 Take the free 4-minute Brand Power Assessment: ⁠Brand Power Scorecard⁠

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Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠

In this episode of The Unified Brand Podcast, we’re joined by John Sapiente, founder of Volition America—a powerful brand that blends patriotism, purpose, and performance fashion.

What started as a Memorial Day awakening evolved into a national movement empowering individuals to wear their values, support American heroes, and rally around a shared cause.

John shares the origin of Volition America, how he overcame the hurdles of entering the apparel space from a manufacturing background, and how strategic partnerships with brands like Puma and influencers like Gary Woodland ignited nationwide brand love.

We explore:

• How storytelling and cause marketing built a community-first brand

• Why brand DNA and emotional connection drive customer loyalty

• The secret behind 13-fold branding and hidden messages in product design

• Volition’s bold new vision—including TV shows, new categories, and experiences

This is a must-listen for founders, marketers, and purpose-driven brand builders who want to stand out and scale impact.

🔗 Learn more: volitionamerica.com

👉 Take the free 4-minute Brand Power Assessment: ⁠Brand Power Scorecard⁠

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠⁠

What separates enduring startups from the rest? Branding.

In this powerful solo episode, Chris Outlaw walks you through 9 essential principles of startup branding—each designed to help your brand resonate with customers, stand out from competitors, and adapt to scale. Whether you're defining your purpose, refining your brand voice, or creating community connection, this episode delivers practical, proven strategies to future-proof your startup brand.

You'll learn how:

• Airbnb builds belonging through brand purpose

• Slack tailors its identity to tech-savvy professionals

• Mailchimp and Glossier use tone and community to drive loyalty

• Tesla and Spotify master category creation and innovation

Whether you’re a founder, marketer, or early-stage entrepreneur—this is your roadmap to a unified, unforgettable brand.

👉 Take the free 4-minute Brand Power Assessment: Brand Power Scorecard

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

In this episode of The Unified Brand Podcast, we're joined by Lauren, strategic storyteller, public speaker, founder of Meshing Movement, and Group Strategy Director at Article Group. Lauren unpacks how personal transformation and vulnerability can powerfully shape business storytelling, and how brands can build authentic narratives that resonate on a human level.

We explore:

• The neuroscience behind storytelling and empathy

• How personal stories can drive professional success

• The 4Cs framework to unlock brand stories

• Strategic storytelling in B2B tech and why empathy still matters

• Using purpose-driven storytelling to align brand identity and impact

Whether you're a founder, marketer, or creative leader, this episode will shift how you think about story, brand, and growth.

🔗 Connect with Lauren: meshingmovement.com

Learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard⁠⁠

Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.

🎧 Subscribe and stay unified.

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

Does your audience seem disconnected from your brand message—even though you're confident in your purpose and expertise? You're not alone. This episode of The Unified Brand Podcast dives deep into The Curse of Knowledge — the silent gap between what you know and what your audience understands.

Join us as we unpack the 5 essential strategies every founder, marketer, and business leader must master to connect more empathetically and meaningfully with their target market. You'll learn:

✅ How to identify and solve the right problem for your audience
✅ The power of tapping into emotional pain points (not just surface issues)
✅ Why understanding your audience’s journey is key to messaging
✅ How simplicity enhances memorability
✅ The importance of stepping into your audience's shoes for authentic resonance

PLUS — discover how our free Brand Power Scorecard can reveal what’s holding your brand back.

Perfect for: Founders, Marketers, Brand Builders, and Business Professionals serious about closing the communication gap.

👉 Take the Brand Power Scorecard now

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

This week on The Unified Brand Podcast, we’re joined by branding and digital marketing strategist Jacinta Gandy, founder of Social Circle. With experience working on powerhouse brands like Disney and Nike, Jacinta shares how she helps entrepreneurs craft brand foundations that actually convert—long before diving into social media or advertising.

In this deep-dive episode, we explore:

• Why brand strategy must come before design

• The power of niching down and owning your local market

• How to use Pinterest, email, and SMS to grow beyond Instagram

• Marketing mistakes that waste money and time

• What small businesses can learn from agency life

Whether you're struggling to gain traction or looking to refine your message, this episode delivers real, tactical advice to help you grow strategically and sustainably.

🎧 Tune in for actionable insights to brand smarter, not harder.

Jacinta's Links

Instagram

Website

Linkedin

Learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard⁠

Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.

🎧 Subscribe and stay unified.

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

Why do brands like Netflix, Nike, Disney, and Zappos stick in our minds, while others fade into the background?

In this episode of The Unified Brand Podcast, we break down five iconic brands that didn't just enter their industries—they transformed them. From Netflix flipping the video rental model on its head, to Dollar Shave Club disrupting decades-old traditions, we explore how bold decisions, distinct identities, and emotional connections can lead to brand memorability.

You'll discover:

• Why disruption breeds memorability

• The strategy behind Nike’s swoosh and movement messaging

• How Zappos dominated through radical customer service

• What Disney does to embed magical experiences across generations

• How your brand can find its own "blue ocean" and rise above the noise

Plus, learn how to assess your own brand’s power with our free 4-minute Brand Power Scorecard

Perfect for founders, marketers, and brand builders who want to think differently and build brands that last.

🎧 Subscribe and stay unified.

---------------------------------------------------------------

Do Feel like your brand could use improving but not sure where to start?

Or are you looking to build upon and grow your existing brand to create more impact?

Or are you seeking an impactful, iconic and memorable logo and brand identity system?

Schedule a brand discovery consultation call here - ⁠⁠⁠⁠https://www.elementsbrandmanagement.o.uk/schedule-a-call⁠

How do brands truly live in our minds—and why do some stick while others fade?

In this episode, strategist and branding professor Dan Wallace, co-author of The Physics of Brand, joins us to unpack how brands operate across time, space, and sensory memory. From his early days at Fallon to co-creating a groundbreaking brand model with Aaron Keller and Rene Marino, Dan explains why brands are more than logos—they're energetic systems of human interaction.

We explore:

• The three dimensions of time in brand building

• The real role of multi-sensory brand experiences

• How consciousness and culture shape brand value

• Why Costco and Amazon are two sides of the same branding coin

• The future of branding in an AI-driven world

If you're a founder, marketer, or strategist looking to create brand moments that stick and scale, this episode is a must-listen.

Connect with Dan: ideafood.com → LinkedIn
📖 Grab The Physics of Brand