The Marketing Millennials

Take a look at your tech stack. It needs some cleaning, right?  Spring is weeks away, but Daniel’s already thinking about spring cleaning: decluttering your tech stack should be at the top of your list. It cuts dead weight, makes things more efficient, and saves money in general. What are you using? What are you NOT using? Take some inventory of what’s going on and what you can consolidate.  Plus, many teams are running multiple automation tools when you really only need one. Which one should you ditch?  And, your tech stack shouldn’t just work for TODAY. Think about the future. When you scale, will your stack follow? Or will you need to move to something else? What your team says about the tools also has a ton of weight on these decisions.  If you’re looking to clean some things up, this is the episode for YOU. 🧹 Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Online marketing is changing every day. Are you keeping up with it? Amy Porterfield is an online marketing expert, consultant, and podcast host. Dedicated to helping people scale through email marketing, content creation, and even entrepreneurship, Amy has been in the biz for almost two decades... It’s changed a LOT.  The key to keeping up? Personalization strategies. It may seem simple, but it’s super effective: it drives customer loyalty and creates trust. Creating a personalized experience at any touchpoint makes customers feel like you know exactly what they need.  Also, having a large following doesn’t always equate to large sales. There’s a lot of noise on the internet, and it’s getting even noisier. How can you turn those followers into paying customers?  And, podcasting is the backbone of Amy’s business. When you create a podcast, you have the opportunity to segue your other platforms into it. It’s a huge asset to building your brand.  If you’re a marketer who wants to scale BIG this year, this is the episode for you.  Follow Amy: LinkedIn: https://www.linkedin.com/in/amyporterfield/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are your landing pages GOOD? Probably. Are they converting? Well… Jay and Daniel are talking pages: landing pages, destination pages, pages people click on after seeing your ad, etc. You may get attention, but are users turning that attention into intention? You may be missing just a simple CTA or personalized element.  Jay also adds that these pages are a great way to show social proof. Have any big name companies as clients? Show them off. Did anyone leave a super positive testimonial? Put it on there.  This short ‘n sweet Bathroom Break is all about how your pages can lead to conversions, attention, and more. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Merch is still a valuable marketing tool in 2025, BUT it’s gotten way past pens and mugs with your branding on it. How can you level up your merch game and still be authentic? This episode’s guest is Savannah Dmytriw, aka Merch Girly. From new hire kits to awards and recognition items, Savannah believes merch doesn’t just celebrate but adds to everyone’s brand marketing experience. Most importantly, she believes that good merch shouldn’t end up in a trashcan—and you should agree. What does your audience want, and what need could you fill? What’s unique but not crazy and random?  Plus, your company employees are some of your most valuable marketing assets. Are you giving them company merch that you’re proud of, or is it just another lame drink tumbler? Merch is also a great way to get your new hires excited about working with you—how do you make it feel even more special? And, Savannah reveals the latest trends in merch—anyone care for their own personal tree? If you’re a field marketer, brand marketer, or someone who just loves receiving swag bags full of goodies, this is the episode for YOU. 🛍️ Follow Savannah: LinkedIn: https://www.linkedin.com/in/savannah-dmytriw-851956117/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

The secret ingredient to success in the food industry isn’t a secret... it actually lies with your customers.  In this episode, Daniel chats with Jessica Serrano, the mastermind behind the New York chain of locally farmed and fresh, fast-casual restaurants. From using in-season ingredients to making items from scratch, it’s proved to be a hit. Jessica says they rely on inbound messages from customers about their experiences, what they liked and didn’t like, etc. to improve the menu. Will introducing AI help streamline this process? It’s a possibility.  Plus, never doubt the ability of word of mouth. It’s played a key role in Dig’s branding and drives more people to try it out. How do you convert non-vegetable lovers into trying a Dig meal? How does protein drive those customers to come in? And, Jessica reveals the most underrated and profitable food items on the menu, and you’ve probably already had them.  If you’re into good food, marketing good food, or in need of motivation to eat a vegetable, this is the episode for YOU. 🥬🍗🥦 Follow Jessica: LinkedIn: https://www.linkedin.com/in/jessicacausse/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

There’s a TON of value in having a newsletter.  There are two main reasons why: it establishes a brand, and it’s an ongoing stream of information and thought leadership. Think about the newsletters you’re subscribed to—they serve a purpose and offer you content you wouldn’t otherwise have.  Daniel says they’re expertise-builders, and Jay says it’s a way to establish real estate in your audience’s minds. How do you create meaningful content? Do you need to have an already existing podcast or following of some sort to get your newsletter off the ground?  This short ‘n sweet Bathroom Break is all about why a newsletter can take your brand from 0 to 100—and how, in the age of TikTok and Reels, newsletters are still great to have. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Marketing products seems pretty straightforward... until you get to the cannabis industry. It’s heavily regulated. States have different laws. What are the best practices for it? Our guest Mike Tebb knows the ins and outs of cannabis marketing. From knowing rules and regulations to making sure you’re 107% sure about every marketing decision, it can be tough. Mike’s rule? Get really close to breaking the rules, and THEN take two steps back.  Plus, storytelling with the cannabis industry poses some challenges, especially when it comes to social media platforms’ terms and conditions. Did you know that promoting cannabis is against Instagram’s policies? Mike shares how he and his team get creative to find a solution around it. And we all know edutainment is on the rise for 2025. How can you incorporate educational material into your products in an effective way?  If you’re curious about the cannabis industry or interested in marketing complicated products, this is the episode for YOU.  Follow Mike: LinkedIn: https://www.linkedin.com/in/michaeltebb/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Don’t believe everything you hear: YouTube (especially with its Shorts feature) isn’t dead or going downhill anytime soon. Just ask this week’s guest, Avi Shenkar.  YouTube is a great platform for a mix of news and behind the scenes content. From product reviews to education, the creative opportunities are endless. What’s the REAL best cheesesteak in Philly? Avi tells us how he learned from a video that it’s not Pat’s or Geno’s. (And without viewing that video, he wouldn’t have had the best cheesesteak ever.) Plus, you can reformat your textual content, like articles, into videos. Everything is a remix, and that’s a way to grow your content library, share your thoughts, and circle back. However, there’s a balance between quality viewers and people who’ll view your content briefly. How do you get them to stick around? And, brands are making a huge mistake on YouTube—find out what Avi has to say about it. If you’re on the fence about scaling your brand on YouTube or exploring video options for your brand, this is the episode for YOU.  Follow Avi: LinkedIn: https://www.linkedin.com/in/ashenkar/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

You’re not going to click with every client. So, what’s the right way to break up with them? Daniel and Jay share their experiences with parting ways with clients—sometimes, they ask for too much or the vision just isn’t there. Maybe communication is lacking. Any way you put it, it’s time to say goodbye when value isn’t on the same page.  Jay reveals he tries to minimize saying “bye” from the jump, and that means transparency and setting expectations from the very beginning. Should you increase your minimums? Who gets final say in contractual obligations?   This short ‘n sweet Bathroom Break is all about breaking up the right way—and how it’s changing as we move forward. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com