The Marketing Millennials

Want to grow faster on LinkedIn without burning out on daily posts? It’s all in the comments section.  Daniel and Jay share how a comment-first strategy helped The Marketing Millennials gain thousands of new followers in a single year, outpacing traditional posting.  Daniel reveals how LinkedIn’s new comment impressions feature signals a shift: comments can now generate as much or more reach than traditional posts. Comments can act like “mini-posts” inside someone else’s thread. Plus, how do you take advantage of adding images to your comments? Comments that have memes or quick insights perform better than text-only. They also give you a chance to test ideas in comments before committing to a full company post. If you're a Marketer looking to up your LinkedIn engagement, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennialsDaniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What happens when a Microsoft marketer takes TikTok-style humor to LinkedIn?  Viral growth, 35K+ followers, and a whole new playbook for B2B content. Daniel sits down with Heike Young, content leader at Microsoft, former Salesforce veteran, and one of LinkedIn’s most recognizable creators. Heike has built an engaged audience by proving that professional content doesn’t have to be boring. Heike opens up about her journey: from editing For Dummies books and running social at Salesforce, to reinventing herself as a LinkedIn video creator who blends humor, relatability, and practical insights. You’ll hear: > Why low-fidelity, authentic content often outperforms polished, high-budget productions. > How to bring humor and personality into B2B without losing credibility. > The step-by-step playbook for individuals who want to build their personal brand on LinkedIn. If you’re planning on scaling your B2B brand through social content, this is the episode for you.  Acquired by Atlassian in 2023, Loom is an AI-powered video communication tool for work that lets users record and share videos quickly and easily. Trusted by millions of users across 400,000 companies, Loom is improving how teams communicate. Visit Loom.com and get started.  Follow Heike: LinkedIn: https://www.linkedin.com/in/heikeyoung/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think you know your customer? You might be wrong. And that’s costing you.  Daniel sits down with Rachel Waldstein, VP of Global Strategic Consulting at Wunderkind, to explore how today’s top brands balance personalization and privacy.  Money isn’t the only currency around here…it’s also about trust. Rachel walks through how Marketers can collect and activate first-party data without crossing the line, and how to shift KPIs as privacy regulations and platform changes reshape what really matters. And, Rachel describes her 15-touch customer path: a plan to meet customers where they are located. From email to SMS, to scouring Reddit pages and beyond, where are your customers located? How does AI play a role in this? If you’re planning on using customer data to drive decisions AND care about their privacy while doing your job, this is the episode for you.  Wunderkind is a global performance marketing solution powered by AI, data, and identity. To learn more, visit: https://www.wunderkind.co/ Follow Rachel: LinkedIn: https://www.linkedin.com/in/rachel-waldstein/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Instagram is always changing. So, it’s time to optimize your content.  Daniel and Jay break down the newest Instagram updates and share the practical strategies driving serious growth right now: reply-driven stories, banners, and even pinning comments are doing numbers.  Plus, should you prioritize SEO-friendly captions or chase hashtags? Captions are the way to go…and hashtags are on their way out.  If you're a Marketer looking to beat the algorithm, get more eyeballs on your content, and convert viewers, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think cloud security is boring? Think again. Daniel talks with Tom Orbach, Director of Growth Marketing at Wiz and creator of the Marketing Ideas newsletter. His mission? Make “boring” impossible to ignore. Tom reveals the three-step framework he’s used to turn a quiet cybersecurity brand into a social-media magnet: Humor. Participation. Status. He drops real examples you can steal: a CISO Toy Store, a cybersecurity musical, even a meditation app for stressed-out security leaders. These stunts turned brand awareness into fuel for sales and made Wiz the name everyone in cloud security knows. Whether you market SaaS, finance, or any “too serious” industry, this conversation proves “boring” can be exciting if you know how to Market your brand. If you want your brand to get noticed, talked about, and remembered, this episode is for you.  Atlassian is made for teams. Organize, collaborate, and manage work with a suite of tools that include Jira, Confluence, Trello, and more. To learn about how Atlassian can change the game for your team, go to https://www.atlassian.com/ Follow Tom: LinkedIn: https://www.linkedin.com/in/tomorbach/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

A lot of customers add items to their carts, but never buy. It’s time to fix that.  Daniel is joined by Brian Best, current Senior CRM Lead @ Samsung. They talk about the impending holiday season (yes, it’s right around the corner) and how you can pull shoppers back in using CRM and retargeting strategies.  Brian talks about making SMS, push, and email into a seamless journey, even if we’re trained to think they’re separate items. This journey also works for retargeting. With things like smart emails to category-specific nudges, you can move customers down the funnel…and have them coming back for more.  Plus, what’s the deal with customer lifetime value? How do you even calculate it? CLV should drive every decision you make, especially around the holiday season. Staying at the top of your customers’ minds should be your priority.  Whether you’re gearing up for Black Friday or building year-round retention, this is the episode for you.  Wunderkind is a global performance marketing solution powered by AI, data, and identity. To learn more, visit: https://www.wunderkind.co/ Follow Brian: LinkedIn: https://www.linkedin.com/in/brian-r-best/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

A baby blowout, a bird bomb, and a masterclass in making people click “yes.” Jay and Daniel go over parenting woes, bird mishaps, and how to get people to actually fill out your forms. Ever heard of a no-scroll tactic? Jay shares how it boosted conversions by 60%. Daniel also shares how his two-step tactic is more effective than forms with 4-5 steps.  Ever felt like filling out a form takes too much time? As Marketers, you can always use microcopy like “this takes 30 seconds” to reassure your audience. Plus, how do you create the best CTA possible? If you're a Marketer looking to come up with better forms AND have them convert, this is the episode for you. 🚽 Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do This, Not That Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Think AI is just for coming up with hooks and generating images? Think again.  Daniel sits down with Phil Lakin, Head of Enterprise Innovation at Zapier, to reveal how marketers can turn AI into a measurable growth engine, partner, and automation tool. Phil breaks down the biggest mistakes teams make when adding AI to their workflows. What does mapping have to do with automation? Turns out, you should map workflows manually before implementing anything AI-related. He also shares quick wins that save Marketers 20-40 hours a week. Plus, who should lead the charge? Daniel and Phil discuss how the next leaders in AI will be skilled people managers who know how to guide and evaluate a team of digital agents just as they would human employees. If you’re ready to make AI a trusted partner and part of your workflow, this is the episode for you.  Check out Zapier + build and ship AI workflows in minutes: https://zapier.com/ Zapier has nearly 8,000 integrations, so you can automate with AI without relying on engineering. That means you can roll out AI-powered workflows that do real work across your whole company in minutes, not weeks. Turn disconnected data into lush campaign insights, automate your sales outreach and follow-up, and clear your IT ticket queue faster. The possibilities are endless. Follow Phil: LinkedIn: https://www.linkedin.com/in/philip-lakin/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

BFCM is the Super Bowl of ecom. Do you have your game plan? In this episode, Daniel and Tim (VP of Digital, Content, and AI at Wunderkind) discuss how the smartest brands are turning anonymous visitors into lifelong customers…and doing it automatically. If you’re still blasting the same email to everyone, you’re leaving mountains of revenue on the table. Tim breaks down how AI decisioning engines pinpoint exactly when and how to reach each shopper, creating hyper-personalized messages that convert at lightning speed.  Also, should you be totally transparent about pricing in the age of taxes and tariffs? What does it mean to be mobile-first as a brand? They explain how all of it matters in the long run for trust and staying top-of-mind.  If you’re ready to move past spray-and-pray marketing this BFCM and start selling to people for life, this is the episode for you.  Check out Wunderkind and their Agentic AI capabilities: https://www.wunderkind.co/ Follow Tim: LinkedIn: https://www.linkedin.com/in/timglomb/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com