The Marketing Millennials

Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way?  Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community building. How can you build a strong brand and gain organic attention without using paid strategies?  Jon shares how you can best leverage podcasting and community-driven strategies to create a loyal, cultlike following using his special influencer formula. Learn how to create your own faith, unify people under one belief, and provide actionable steps for your audience to always want more. Plus, how can you weaponize polarization in your brand’s direction? Stay tuned to find out Jon’s best tips for leveraging your brand’s worst fans.    00:02:04 - Unleashing Your Marketing Superpowers for Success 00:05:23 - The Power of Polarization in Branding 00:09:06 - Start Building Your Business Early 00:16:03 - Rapid Rise: Brands and Influencers 00:17:51 - Growing a Podcast Audience Consistently 00:24:14 - Early Podcasting Yields Huge Networking Benefits 00:29:36 - Building Community Through Organic Engagement 00:30:55 - Crafting a Unique Unifying Belief 00:32:03 - Harnessing the Power of Organic Marketing   Follow Jon: Website: https://jondavids.com/marketingsuperpowerspro/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn?  Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong.  Daniel’s breaking down the top 6 things marketers get wrong when it comes to pointing the finger at different channels. What are the top things you should be looking at before packing up your bags and calling it quits? And how can you make sure you make your new relationship with any channel work?  Make sure that the next time you break up with a channel that it’s definitely not you—it’s them.    Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

If he’s wearing boat shoes to a yacht party… à la poubelle.  If he’s making marketing videos without a sense of humor… à la poubelle.  Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous?  Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an overnight success story. How did Gstaad Guy’s rich alter ego persona and sense of humor translate into partnership deals with Italy’s finest?  Tune in now to learn how this former six-figure Apple employee left his job behind to become one of Instagram’s most influential luxury-brand marketers for brands like Loro Piana and Audemars Piguet, turning over organic profit like nothing before.  Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

Why isn’t there a webinar about how to market a better webinar?  Seems like a missed opportunity, no?  Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolutely CRUSH your webinar goals. We’re unlocking the biggest secrets behind boosting webinar attendance. Discover why FOMO is your best weapon and how to capitalize on great copywriting to drive higher engagement rates. Plus, how can add-to-calendar event functionality and two-day sends impact your show-up rates?    00:01:40 - Increase Webinar Attendance with FOMO 00:07:28 - Creating a Consistent Webinar Series for Engagement 00:00:56 - How to Revamp Your Webinar Promotions for Success 00:02:01 - Leveraging Guests for Distribution Success 00:07:22 - Targeting with Titles in Email Marketing 00:10:32 - More Tips for Successful Marketing   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do THIS, Not THAT   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Good vs Bad Marketing. Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing. What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers?   Dave explains why great content always boils down to one thing: being entertaining and reveals exactly how to stand out from the competition by making clear goals, understanding the market, and building a healthy marketing strategy.   Plus, how will AR/VR like Meta change marketing? Before we spill all that future tea, let’s just say you heard it here from Meta’s Head of Marketing here first!

If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more effectively.  Learn how to increase your speed-to-market, resonate with your audience, and repurpose with more purpose. Tracey reveals her insights on the power of a good webinar and unleashes her juiciest takes on evergreen content, the most effective types of content, and the rookie mistakes companies make when planning their content calendar.  Plus, are webinars the secret weapon your company needs to start using today?  Yes. Yes. AND YES.   00:00:30 - Content Marketing KPIs and Trends 00:02:24 - Refresh Your Content Strategy Annually 00:03:17 - Revamp Webinars for Modern Audiences 00:03:56 - Balancing Evergreen and Trending Content 00:05:04 - Creating Content that Resonates with Audiences 00:06:42 - Importance of Evergreen Video Content 00:09:08 - Repurposing Content for Search Success 00:10:14 - Aligning Content Marketing Goals Strategically 00:11:40 - Integrated Marketing in Large Organizations 00:13:19 - Creating Impactful Content as a Marketer 00:14:18 - Underrated Content Marketing Tips Revealed 00:15:09 - Increase Content Speed to Market     Follow Tracey:  LinkedIn: https://www.linkedin.com/in/traceyrwallace/ Newsletter: https://workweek.com/brand/contentment/   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me.  This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates.  Learn how, by creating a compelling title, teasing valuable content, and being 100% transparent about the ask you’re making, you can increase registration, retention, and repeat attendance.  Plus, what’s the #1 thing you can do to boost your attendance rates IMMEDIATELY?  Hint: It always comes down to networking (sorry, introverts).    00:00:56 - How to Revamp Your Webinar Promotion for Success 00:02:01 - Leverage Guests for Distribution Success 00:07:22 - Targeting with Titles in Email Marketing 00:10:32 - More Tips for Successful Marketing   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/ Podcast: Do THIS, Not THAT   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com  

What’s got Karen caught in a Target tizzy of absolute madness?  Stanley Cup— that’s who. How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight? Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketing prospectus and brought life into the fledgling flask company. How did Stanley capitalize on influencer marketing and brand collaborations to position themselves as the top tumbler in the TikTok uinverse?  Let’s just say this limited-time edition is one download you simply can’t afford *NOT* to add to your Marketing Millennials collection…     Wistia is every marketer’s best-kept secret when it comes to video.  Pop Wistia’s email collector forms on your videos to generate leads. Send viewing data to your marketing automation platform to nurture and convert your prospects. Even engage your audience with in-video CTAs that drive viewers further down your funnel. Try Wistia for free at https://www.wistia.com/millennials.   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Do you need a fractional chief marketing officer?  But first of all, what does a fractional officer even do? Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs.  How can it help your business to grow and scale? And how can the deep marketing experience, communication skills, and deeply analytical mindset of a fractional CMO propel your business strategy to new heights?  And stay tuned as John shares his top strategies for building a cohesive marketing plan. You definitely don’t wanna miss this episode from one of marketing’s bestselling authors.   Digital marketers, start working smarter with Wix Studio, THE web platform for agencies and enterprises.  After you deliver in record time, Wix Studio’s built-ins, like automatic redirects, help sites stay optimized for long-term growth. Less repetition, more growth. Visit https://www.wix.com/studio for more information.   00:02:10 - Advantages of Hiring a Fractional CMO 00:07:44 - Marketing Help for Small Businesses 00:09:30 - Becoming a Fractional CMO Requirements 00:11:10 - Fractional CMO Model Enhances Marketing 00:17:01 - Optimal Marketing Budget for Growing Companies 00:20:10 - Small Businesses Benefit from Fractional CMO 00:22:42 - Understanding the Evolution of Consumer Behavior   Read “Duct Tape Marketing” here.   Follow John: LinkedIn: https://www.linkedin.com/in/ducttapemarketing Website: https://ducttapemarketing.com   Follow Aidan: LinkedIn: https://www.linkedin.com/in/aidanbrannigan/ Twitter: https://twitter.com/BranniganAidan TikTok: https://www.tiktok.com/@aidan_brannigan   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com