Startup Stories - Mixergy

Entrepreneurship

"Startup Stories - Mixergy" hosted by Andrew Warner.

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#2276 Close: The $50 Million / Year CRM

How is Close doing so well in the CRM space against such big competitors? The answer: focus. Instead of chasing enterprise clients or trying to build a CRM that does everything from web hosting to calendaring, Steli Efti focused on sales teams at small and mid-sized businesses. And he built a product with a tight set of features focused on more client conversations and less data entry.

Steli Efti is the co-founder and CEO of Close, a CRM platform designed to eliminate manual data entry and make sales more human and efficient. Before launching Close, he co-founded Elastic Sales (a sales-as-a-service agency) and SwipeGood (a charitable micro-donation startup)

Fun fact—he once said he spent six years following up twice a year to finally buy the domain close.com.

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#2275 He’s doing SEO on ChatGPT

Have you noticed how AI search results are now linking to websites? Today’s guest runs an SEO agency that helps his clients’ sites show up in those chat responses. I invited Chirag Kulkarni founder of Taco to talk about how he’s doing it and how he built his agency.

Chirag Kulkarni is the founder and CEO of Taco, an AI-powered SEO firm helping brands dominate emerging search platforms. Chirag and his team are building Taco into the go-to partner for companies navigating the shift from Google to generative search.

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#2274 1440: $20+mil / year newsletter

After closing a company that failed, Tim Huelskamp decided to keep it simple. He launched an email newsletter that briefed smart people about the day’s top news. Today his company, 1440, has over 4 million subscribers and generates over $20 million in annual revenue

Tim Huelskamp is the co-founder of 1440, the fact-focused daily newsletter. Tim and his team are building 1440 into a trusted source for intellectually curious readers who want an inch-deep, mile-wide view of the world.

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#2273 What happened to our partnership?

Before I partnered with Jesse Pujji, we were buddy-buddy. Texting all the time. When we got started, we got excited about the world of possibilities for our company. Now? Something is missing. I asked him about it. And about where he put his money, why he’s not launching more companies now, what he’s building with AI, and more.

Jesse Pujji is the founder of Gateway X, the venture studio. Jesse & Andrew are building Bootstrapped Giants, a resource for ambitious, unfunded founders.

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#2272 Aux: >$10mil advising private equity

When Kasey Grelle heard that private equity companies paid marketing agencies to evaluate companies they wanted to buy, she spotted a business opportunity. That realization became Aux Insights, the firm that’s become “the office of the CMO” for private equity companies. Listen to how they got clients & built their business.

Kasey is a former reporter who founded Aux Insights, a global advisory firm that acts as the office of the CMO for private equity firms, specializing in digital growth strategy and marketing diligence. When she’s not scaling businesses, she’s up before dawn at 4 AM, savoring the quiet magic of early morning work before the chaos of her three-kid household kicks in.

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#2271 Tucker Max left & his business crashed

Tucker Max thought his business was worth $64 million. Then it nearly died. This is the story of how Scribe, the ghostwriting and publishing company rose, crashed, and rose again.

Tucker Max first became famous for his best-selling “fratire” books. He shifted to entrepreneurship when he launched Scribe, a book ghostwriting and publishing company. Today he spends time on his ranch where he grows his own food, and runs Tell Your Story Memoir Academy, which helps authors document their truth.

Sponsored by

beehiiv – The best email newsletter publishing platform because they’ll grow your audience faster than any other service.

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#2270 Zillow laid him off, so he started his own company

Zillow laid him off. So John Doherty launched Credo a digital agency matchmaking firm. Exactly 7 years later — to the day — he sold the company. This is the story of how he built and sold Credo, and how he’s building his latest company, EditorNinja, which offers outsourced text editing.

John Doherty is the founder of Credo, which matches digital agencies with clients. After an exit in 2022, he built his professional editing/SEO service EditorNinja. When he’s not doing that, he disconnects from everything tech and goes skiing.

Sponsored by

Gusto – The HR platform so well designed that your team will thank you for using them.

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#2269 How the “My First Million” Guy Made his Money

Shaan Puri was exceptional at doing the Silicon Valley thing. Still, he says his newsletter was the fastest way he’s ever made money. Within a year of its creation, The Milk Road grew to 250k readers and a reported 8-figure exit.

Shaan Puri is perhaps most famous for co-hosting the My First Million podcast with Sam Parr, which has garnered over 200 million YouTube views since it started in 2019.

Some of his additional projects include Bebo (sold to Twitch in 2019), Blab (live-streaming service with ~4 million users), a venture fund, and his newsletter The Milk Road (250K readers in <1 year).

Sponsored by

beehiiv – the email platform that Shaan used to build The Milk Road. It’s fantastic. Try it free using our link.

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#2268 How is beehiiv making $15 mil per year?

They feel like the millionth company to offer email newsletter publishing. How are they growing so fast despite the competition? Tyler Denk is a big reason. A former Morning Brew employee, he took their growth techniques and turned them into a software company: beehiiv.

Tyler Denk was the second-ever employee at Morning Brew. After growing it to the reported biggest exit of any newsletter business, he started building beehiiv. Now, they’re doing $15 million in ARR as a growing underdog.

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Bio of Startup Stories - Mixergy

"Startup Stories - Mixergy" is a podcast hosted by Andrew Warner. Andrew is known for his ability to ask thought-provoking and challenging questions that delve into the real stories and experiences behind successful startups.

On the podcast, Andrew interviews entrepreneurs and founders, uncovering the trials, triumphs, and lessons learned throughout their startup journeys. By asking probing questions, Andrew encourages guests to share the authentic and sometimes gritty details of their entrepreneurial endeavors. Listeners gain insights into the strategies, challenges, and pivotal moments that contributed to the success of these startups.

"Startup Stories - Mixergy" provides a platform for entrepreneurs to share their experiences and offer valuable advice to aspiring founders. Through engaging and informative conversations, the podcast offers a wealth of knowledge and inspiration for those looking to navigate the startup world.