The Dental Practice Heroes Podcast

The Dental Practice Heroes Podcast, hosted by Dr. Paul Etchison.

Basic Member

Latest Episodes

How to Make your Membership Plan Win-Win for Everyone

How to Make your Membership Plan Win-Win for Everyone

There’s an easy solution for patients who can’t afford treatment: membership plans. In this episode, you’ll learn how to structure your plan, price it so patients sign up, and get your team on board.

The DPH coaches share what’s worked in their practices and easy mistakes you can avoid, whether you're creating a plan or revamping one you already have. Tune in for tips to build a plan that keeps patients coming back and feels like a win for everyone!

Topics discussed in this episode:

  • Why membership plans are good for your practice
  • How membership plans benefit patients
  • Plan structures and pricing
  • How to get team buy-in
  • Marketing and getting patients to sign up

To download the Membership Plan Documents mentioned in the episode click here! 

Text us your feedback! (please note: we cannot respond through this channel))

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice:

  • Team and Doctor Training for every aspect of Practice Management
  • Comprehensive Training: Boost profit, efficiency, and team engagement.
  • Live Q&A Sessions: Get personalized help when you need it most.
  • Supportive Community: Connect with practice owners on the same journey.
  • Editable Systems & Protocols: Standardize your operations effortlessly.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Leaving Clinical to Mentor Doctors Into Partners w/ Dr. Sten Erickson

Leaving Clinical to Mentor Doctors Into Partners w/ Dr. Sten Erickson

Most owners manage the day-to-day; Dr. Sten Erickson is turning doctors into partners. He joins me in this episode to share how he stepped into a true leadership role and expanded his practice after leaving clinical work behind.

From scheduling weekly meetings across multiple practices to case reviews, we talk about the strategies and systems that help him get doctors ready to lead, drive culture, and grow a multi-location practice without micromanaging or seeing patients. Tune in to hear how he structures his time to mentor doctors and scale without burning out!

Topics discussed in this episode:

  • Mistakes as a young practice owner
  • The ideal practice size of new owners
  • Maintaining culture as you expand
  • Dr. Erickson’s meeting schedule and training system
  • How your role changes when you step back from clinical
  • Strategies to keep associates engaged and growing


Text us your feedback! (please note: we cannot respond through this channel))

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice:

  • Team and Doctor Training for every aspect of Practice Management
  • Comprehensive Training: Boost profit, efficiency, and team engagement.
  • Live Q&A Sessions: Get personalized help when you need it most.
  • Supportive Community: Connect with practice owners on the same journey.
  • Editable Systems & Protocols: Standardize your operations effortlessly.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

The Hybrid Ownership Model for Ultimate Work-Life Balance w/ Dr. Jennifer Haddad

The Hybrid Ownership Model for Ultimate Work-Life Balance w/ Dr. Jennifer Haddad

Practice ownership doesn’t have to mean running an office or signing a lease. Dr. Jennifer Haddad designed her practice around a hybrid model that keeps her schedule and clinical decisions all within her control. In this episode, she shares how it works inside an existing practice, the benefits of this non-traditional path, and how she began building a brand before ownership. Tune in to find out if this model is right for the career and lifestyle you want!

Topics discussed in this episode:

  • Struggling with work-life balance as a new mother
  • Logistics of the co-working hybrid model
  • Balancing responsibilities and patient care
  • Starting a brand before ownership
  • Building a brand based on referrals


Text us your feedback! (please note: we cannot respond through this channel))

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice:

  • Team and Doctor Training for every aspect of Practice Management
  • Comprehensive Training: Boost profit, efficiency, and team engagement.
  • Live Q&A Sessions: Get personalized help when you need it most.
  • Supportive Community: Connect with practice owners on the same journey.
  • Editable Systems & Protocols: Standardize your operations effortlessly.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

5 Scheduling Hacks that Allow you to Easily Cut Clinical Days

5 Scheduling Hacks that Allow you to Easily Cut Clinical Days

Feeling trapped in the operatory five days a week? Imagine reclaiming an entire workday without sacrificing income or patient care. That's exactly what today's episode delivers—a practical blueprint for dental practice owners who want to work smarter, not harder.

I break down five seemingly small schedule adjustments that combine to create massive efficiency gains. From the simple act of staggering assistant lunches (yes, you can eat quickly!) to training your team to handle crown deliveries up to the final cementation, these strategies address the hidden time thieves lurking in your daily operations. By implementing these changes, you'll reclaim a staggering 16 hours of production time weekly while simultaneously increasing your hourly production value.

The math is compelling: just two crown appointments daily at $1,500 each generates $3,000 daily—that's $430 per hour or nearly $331,000 annually. Combined with your newly reclaimed production time, this approach transforms practice economics while reducing your chairside hours. These aren't theoretical concepts—they're the exact strategies I've implemented in my own multi-doctor practice and helped countless coaching clients adopt with remarkable results.

This episode reveals the foundation of what makes a "three-day dentist" possible. You'll discover how seemingly minor inefficiencies compound into major production losses, and more importantly, how addressing them systematically can revolutionize both your practice and your quality of life. Ready to spend more time with family, pursue other interests, or simply reduce the physical toll of clinical dentistry? These practical strategies offer the concrete pathway many dentists have been searching for.

Want to implement these systems with expert guidance? Visit dentalpracticeheroes.com to explore our coaching options designed to help practice owners install efficiency-driving systems that ultimately allow your practice to run itself. Work less, earn more, and fall back in love with practice ownership.

Text us your feedback! (please note: we cannot respond through this channel))

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice:

  • Team and Doctor Training for every aspect of Practice Management
  • Comprehensive Training: Boost profit, efficiency, and team engagement.
  • Live Q&A Sessions: Get personalized help when you need it most.
  • Supportive Community: Connect with practice owners on the same journey.
  • Editable Systems & Protocols: Standardize your operations effortlessly.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Why Your Practice Keeps Taking From You

Why Your Practice Keeps Taking From You

Ever felt that mounting frustration when someone keeps crossing a line you never actually drew? That's exactly what happens in dental practices without clear boundaries. When you're constantly putting out fires, feeling resentful toward team members, or watching work bleed relentlessly into your personal time, it's not just about difficult people—it's about undefined limits.

The truth is uncomfortable but liberating: your practice will take whatever you allow it to take. Those late-night texts from team members, patients who expect weekend emergency care despite ignoring your treatment recommendations for years, staff who consistently arrive late to morning huddles—these aren't just isolated annoyances. They're symptoms of boundary deficiency.

Text us your feedback! (please note: we cannot respond through this channel))

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice:

  • Team and Doctor Training for every aspect of Practice Management
  • Comprehensive Training: Boost profit, efficiency, and team engagement.
  • Live Q&A Sessions: Get personalized help when you need it most.
  • Supportive Community: Connect with practice owners on the same journey.
  • Editable Systems & Protocols: Standardize your operations effortlessly.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Why Are DSO's Failing?  What's Happening Inside Dentistry with Jake Berry

Why Are DSO's Failing? What's Happening Inside Dentistry with Jake Berry

Why have dozens of DSOs collapsed? What’s the impact on the dental industry? And how can you protect yourself, even if you never plan to sell? Tune in to learn what’s really happening in the DSO market, and what YOU should look for if you're considering a DSO!

Topics discussed in this episode:

  • Why so many DSOs are failing
  • What investors look for in DSOs today
  • 3 characteristics of an ideal partner
  • Risks of the DSO business model
  • Benefits of partnering with a DSO

_________________________________


****To learn more about MB2 and get a free valuation for your practice:  Text "MB2" to (312)910-2603****



Text us your feedback! (please note: we cannot respond through this channel))

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice:

  • Team and Doctor Training for every aspect of Practice Management
  • Comprehensive Training: Boost profit, efficiency, and team engagement.
  • Live Q&A Sessions: Get personalized help when you need it most.
  • Supportive Community: Connect with practice owners on the same journey.
  • Editable Systems & Protocols: Standardize your operations effortlessly.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Built to Sell: Increasing the Value of Your Practice

Built to Sell: Increasing the Value of Your Practice

A sellable practice runs smoother, earns more, and stresses you less. But what does it mean to have a sellable practice? In this episode, the DPH coaches share the seven signs your practice is sellable and explain why you should build a sellable practice even if you never plan to sell. Learn how to increase the value of your practice, what metrics matter to buyers, and how long it takes to make a practice sellable. Tune in to find out if your practice checks all the boxes of a sellable practice!

Topics discussed in this episode:

  • The benefits of building a sellable practice
  • What healthy businesses have in common
  • Characteristics of sellable practice
  • How long it takes to build a sellable practice
  • Increasing the value of your practice
  • When to sell vs. keep building

 

Text us your feedback! (please note: we cannot respond through this channel))

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice:

  • Team and Doctor Training for every aspect of Practice Management
  • Comprehensive Training: Boost profit, efficiency, and team engagement.
  • Live Q&A Sessions: Get personalized help when you need it most.
  • Supportive Community: Connect with practice owners on the same journey.
  • Editable Systems & Protocols: Standardize your operations effortlessly.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

The Drinking Game that Taught Me Practice Culture

The Drinking Game that Taught Me Practice Culture

Ever have one of those nights where you're exhausted but someone talks you into staying up anyway—and it turns into the most fun night ever? That's exactly what happened when my family convinced me to play our ridiculous Italian-themed drinking game called "Garlic and Oil" at the lake house.

The truth is that strong practice cultures aren't built through mission statements—they're created through shared experiences, inside jokes, and rituals that bond your team together. People connect through experiences more than tasks. In my practice, we've developed unique cultural elements like our appreciation token system, morning huddle rituals, and our notorious "P2P" feedback approach where team members literally ask, "Can I pee on you for a second?" before offering constructive feedback. These might sound silly, but they create our identity.W

Text us your feedback! (please note: we cannot respond through this channel))

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice:

  • Team and Doctor Training for every aspect of Practice Management
  • Comprehensive Training: Boost profit, efficiency, and team engagement.
  • Live Q&A Sessions: Get personalized help when you need it most.
  • Supportive Community: Connect with practice owners on the same journey.
  • Editable Systems & Protocols: Standardize your operations effortlessly.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Practice Policies: Cell Phones, Tattoos, and Staff Discounts

Practice Policies: Cell Phones, Tattoos, and Staff Discounts

When’s the last time you reviewed your office policies? Regular check-ins keep your practice running smoothly and your team on the same page. In this episode, the DPH coaches share how they've updated their own policies to reflect today’s workplace, cut down stress, and avoid playing favorites.

Get tips on managing cell phone use, stopping patients who start recording in the chair, and creating policies that are fair to all employees. Plus, find out how staff discounts can strengthen your team and grow your practice!

Topics discussed in this episode:

  • Evolving cell phone policies
  • How to handle cell phone use by patients
  • Appearance policies: tattoos, piercings, and apparel
  • Creating fair, consistent policies
  • The benefits of employee discounts
  • Why you need updated policies in your practice

Text us your feedback! (please note: we cannot respond through this channel))

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

I help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.

Join the DPH Hero Collective and get the tools, training, and support you need to transform your practice:

  • Team and Doctor Training for every aspect of Practice Management
  • Comprehensive Training: Boost profit, efficiency, and team engagement.
  • Live Q&A Sessions: Get personalized help when you need it most.
  • Supportive Community: Connect with practice owners on the same journey.
  • Editable Systems & Protocols: Standardize your operations effortlessly.

Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Bio of The Dental Practice Heroes Podcast

The Dental Practice Heroes Podcast, hosted by Dr. Paul Etchison, offers a wealth of knowledge and practical strategies specifically tailored for dental professionals. With in-depth discussions and meaningful insights, this podcast provides valuable content that can be implemented into your dental practice right away.

Dr. Paul Etchison's expertise in the dental business shines through as he shares his experiences and expertise to help dentists and other dental professionals succeed in their careers. The podcast goes beyond theory and focuses on providing actionable strategies that can be applied in real-life dental settings. From improving practice management to enhancing patient care, each episode offers valuable advice that is both practical and applicable.

The Dental Practice Heroes Podcast is not limited to dentists alone. It is designed to benefit anyone working in the dental field, including doctors, hygienists, dental assistants, and administrative personnel. The discussions and strategies shared are relevant and applicable across various roles within the dental practice.

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