The Dental Practice Heroes Podcast

The Dental Practice Heroes Podcast, hosted by Dr. Paul Etchison.

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Latest Episodes

Cancellation Policies That Patients (& Your Team) Actually Follow

Cancellation Policies That Patients (& Your Team) Actually Follow

We all have those patients that call and say they’re “sick” at the last minute. When it keeps happening, you’ve got to ask: is your cancellation policy working, or just being ignored?

In this episode, the DPH coaches share how they reduce no-shows and last-minute cancellations, hold patients accountable, and get their team to follow through. From how much to charge (if anything) to getting patients to value your time, you’ll learn how to lower your cancellation rate without losing patients.

Topics discussed in this episode:

  • What your average cancellation rate should be
  • Henry’s $50 deposit policy
  • Why patients no-show or cancel last minute
  • Language that reduces cancellations
  • Training your team to enforce policies
  • How to balance being understanding and staying firm


This episode was produced by Podcast Boutique https://www.podcastboutique.com

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

The High-ROI Levers Every Dental Practice Owner Is Missing

The High-ROI Levers Every Dental Practice Owner Is Missing

What if you could dramatically improve your dental practice without working harder or longer hours? The secret lies in understanding the butterfly effect – how small, strategic changes create massive ripple effects throughout your practice.

Most dentists make the same critical mistake: believing that increased production requires more patients, more procedures, or more associates. They chase these "big wins" while overlooking dozens of small levers hiding in plain sight – levers that could multiply profitability with minimal effort.

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

How to 2-3X your Production Without Working Harder

How to 2-3X your Production Without Working Harder

What if you could double or even triple your dental practice's profitability without working more hours? The secret lies in understanding and optimizing your dollar-per-hour production.

Most dentists unknowingly operate practices that generate around $300 for every 40 minutes of work when they could be making $1,500 in that same time frame. This profound difference doesn't just impact your income—it transforms every aspect of practice ownership, from stress levels to management decisions to work-life balance.

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Easy, Low-Cost Ways to Improve Patient Experience & Get More Reviews

Easy, Low-Cost Ways to Improve Patient Experience & Get More Reviews

Case acceptance often hinges on moments most dentists overlook. Do you follow-up with post-op patients? Does the front desk greet every patient? Is your office clean and welcoming?

In this episode, we talk about the little things that improve patient experience and lead to more reviews, loyalty, and referrals. Tune in for creative ways to make your practice stand out and help your team provide consistent care!

Topics discussed in this episode:

  • Why patient experience matters
  • How to make a good first impression
  • Phone etiquette and follow-up calls
  • Patient gifts that are worth the money
  • How to keep your team accountable
  • Tips to get more five-star reviews
  • Creative, low-cost marketing strategies

This episode was produced by Podcast Boutique https://www.podcastboutique.com


Use the same marketing company as Dr. Etch!

Get your free demo with Relevance Marketing by Clicking Here

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Hiring or Onboarding: What to Do When a New Hire Isn’t Working Out

Hiring or Onboarding: What to Do When a New Hire Isn’t Working Out

Did you hire the wrong person… or is it your onboarding process?

In this episode, learn how to figure out if it’s a hiring mistake or an onboarding issue, why coachability matters more than resumes, and what to do when your new hire isn’t meeting expectations. You'll hear about our own hiring mistakes and get tips for spotting red flags early, asking better interview questions, and knowing when it’s time to let someone go.

Topics discussed in this episode:

  • Why your office isn’t the right fit for everyone
  • Questions to ask in interviews
  • Interview red flags to watch for
  • How to tell if candidates are coachable
  • When to let someone go

This episode was produced by Podcast Boutique https://www.podcastboutique.com


Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

How to Step Back Without Stepping Away w/ Dr. Mustafa Shah-Khan

How to Step Back Without Stepping Away w/ Dr. Mustafa Shah-Khan

Ready to get out of the operatory without leaving dentistry? If you’re mid-career and craving more, this episode will help you figure out your next move and how to get there.

Dr. Mustafa Shah-Khan of Simplify Dentistry shares his tips for simplifying your systems, meeting production goals, and avoiding the common traps that keep dentists stuck. Learn how to get out of that mid-career burnout and build a practice that supports the lifestyle you want!

Topics discussed in this episode:

  • Practice models for more flexibility
  • The 3 core competencies in dentistry
  • How to simplify your practice
  • Why you should embrace new technology
  • How to find freedom and fulfillment in your career

Learn more about Simplify Dentistry:
http://www.simplifydds.com

This episode was produced by Podcast Boutique https://www.podcastboutique.com

Use the same marketing company as Dr. Etch!

Get your free demo with Relevance Marketing by Clicking Here

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Building Your Practice Bridge: How Missing Systems Create Risk

Building Your Practice Bridge: How Missing Systems Create Risk

The bridge you're walking across has missing planks. Every step feels uncertain, progress slows to a crawl, and you might even consider turning back. This perfectly captures what running a dental practice feels like when critical systems are missing or broken.

Most dental practices struggle with five fundamental gaps: inadequate onboarding that never fully integrates team members into the culture; collections and financing systems that allow money to leak through cracks; chaotic scheduling that creates daily stress instead of predictable production; case acceptance approaches that focus solely on the dentist rather than leveraging the entire team; and leadership systems that fail to create accountability and coordination. The consequences manifest as constant frustration, team turnover, and profitability challenges.

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Your Practice Doesn't Have to Stay the Way You Bought It

Your Practice Doesn't Have to Stay the Way You Bought It

Taking over a practice is hard, but a full overhaul is even harder. In this episode, hear how Dr. Rhonda Kalasho transformed a hygiene-only dental office into a modern, multi-location practice and retained most of the original patient base.

She shares how she pulled it off — from building trust with skeptical patients and getting case acceptance, to rebranding the practice and creating a team culture that supports her vision. Tune in to hear her take on female leadership, why delegation isn’t working for you (and how to fix it), and what it takes to grow a practice and a family!

Topics discussed in this episode:

  • The pros and cons of acquisitions vs. startups
  • Building trust with existing patients
  • Must-have technology in a modern practice
  • Establishing yourself as an affordable luxury brand
  • TruGlo’s competitive membership model
  • How to hire and lead for a strong team culture
  • Balancing motherhood and entrepreneurship
  • Challenges and solutions in female leadership

Use the same marketing company as Dr. Etch!

Get your free demo with Relevance Marketing by Clicking Here

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Confronting Underperformance: Why You Can't Always Be the Nice Boss

Confronting Underperformance: Why You Can't Always Be the Nice Boss

That dreaded, “I need to talk to you about something?” It’s a conversation no one looks forward to, but every owner has to deal with. Whether it's an underperforming employee or tension in the office, this episode will give you the tools to address issues that can make or break workplace culture.

You’ll learn how to confront underperformance and team conflict head-on, prevent problems before they spiral, and get your team back on track. Plus, we also share a quick test to help you decide if it's time to let an employee go!

Topics discussed in this episode:

  • Why owners are part of the problem
  • How to address underperformance and employee complaints
  • The do’s and don’ts of handling team conflict
  • Dr. Henry’s method for getting honest feedback
  • Your role as a leader in shaping team culture
  • How to decide when to let someone go
  • The green, yellow, red performance framework

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Bio of The Dental Practice Heroes Podcast

The Dental Practice Heroes Podcast, hosted by Dr. Paul Etchison, offers a wealth of knowledge and practical strategies specifically tailored for dental professionals. With in-depth discussions and meaningful insights, this podcast provides valuable content that can be implemented into your dental practice right away.

Dr. Paul Etchison's expertise in the dental business shines through as he shares his experiences and expertise to help dentists and other dental professionals succeed in their careers. The podcast goes beyond theory and focuses on providing actionable strategies that can be applied in real-life dental settings. From improving practice management to enhancing patient care, each episode offers valuable advice that is both practical and applicable.

The Dental Practice Heroes Podcast is not limited to dentists alone. It is designed to benefit anyone working in the dental field, including doctors, hygienists, dental assistants, and administrative personnel. The discussions and strategies shared are relevant and applicable across various roles within the dental practice.

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