The Dental Practice Heroes Podcast

The Dental Practice Heroes Podcast, hosted by Dr. Paul Etchison.

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Latest Episodes

How to Say No to Raises Without Losing Your Team

How to Say No to Raises Without Losing Your Team

Every time a team member asks for a raise, the pressure is instant — but it doesn’t have to be. In this episode, find out how to talk money with your team, set clear expectations, and lead raise conversations without it getting awkward. We explore inflation, bonuses, and systems that give your team a clear path for growth without blowing up your payroll. Listen now to take the stress out of every raise decision!

Topics discussed:

  • The trap of throwing money at problems
  • Mistakes owners make when asked for a raise
  • Henry's dental assistant ladder and pay scale
  • How to avoid losing team members when you say “no”
  • How bonuses impact pay decisions
  • How to handle the inflation and market pay argument
  • How to stay competitive and keep team members happy

This episode was produced by Podcast Boutique https://www.podcastboutique.com

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Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App.  Click Here to Join!

Get Free DPH Trainings,  Download the App and Join our Community!  CLICK HERE

GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.

https://www.dentalpracticeheroes.com/playbook

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Work Less, Collect More: The Hidden Math of Owner Freedom

Work Less, Collect More: The Hidden Math of Owner Freedom

If you’ve ever felt like the glue holding your practice together, this conversation will challenge that belief and give you a new playbook for freedom. We unpack a counterintuitive idea—the Void Principle—where you stop filling every gap so your team has to step in, decisions spread, and systems mature. Through the story of Dr. Lance, a high-output dentist who cut his clinical days and raised income yet still feared taking more time off, we show how real autonomy arrives only when the owner steps back on purpose.

Ready to trade heroics for a practice that runs without you? Subscribe, share this with a colleague who needs it, and leave a quick five-star review to help more owners find the show. Want personalized help designing your freedom plan? Book a strategy call at dentalpracticeheroes.com/strategy.

Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App.  Click Here to Join!

GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.

https://www.dentalpracticeheroes.com/playbook

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Why Your Office Manager Isn’t Growing Your Practice (And How to Change That Fast)

Why Your Office Manager Isn’t Growing Your Practice (And How to Change That Fast)

Most dental offices don’t have an office manager problem—they have a role definition problem. We promoted the best front desk performer, gave them a title, and then left them buried in tasks with no roadmap for leadership. In this conversation, I share the exact KPI-based bonus system that transforms a “super admin” into a true leader who aligns team behavior with the practice’s goals and delivers measurable growth.

Ready to align behavior with results and build a practice that runs without you? Subscribe, share this episode with a fellow practice owner, and leave a review to tell us which KPI you’re prioritizing next.

Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App.  Click Here to Join!

Get Free DPH Trainings,  Download the App and Join our Community!  CLICK HERE

GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.

https://www.dentalpracticeheroes.com/playbook

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Stop Trying to Be a Super GP: Why Niching Down Can Explode Your Income with Alex Sharp

Stop Trying to Be a Super GP: Why Niching Down Can Explode Your Income with Alex Sharp

Trying to be the super GP who does every procedure might be making your practice harder than it should be. In this episode, Dr. Alex Sharp explains how specializing not only helps you create a model that's easier to market and scale, but also lets you spend more of your time doing the dentistry you actually enjoy. Hear where the GP model still works, how to specialize in an existing practice, and what the future of dentistry looks like!

Topics discussed:

  • Alex's journey from associate to practice owner to CEO
  • The benefits of niching down for dentist and patient
  • Why your marketing isn’t working and what to do instead
  • 3 key factors for a successful denture/implant practice
  • Hiring for implants: doctor fit and the dentist’s role
  • What’s changed and where dentistry is going

Learn more about Shared Practices Group: https://sharedpracticesgroup.com/

Listen to The Full Arch Podcast: https://thefullarchpodcast.com/

This episode was produced by Podcast Boutique https://www.podcastboutique.com

Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App.  Click Here to Join!

Get Free DPH Trainings,  Download the App and Join our Community!  CLICK HERE

GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.

https://www.dentalpracticeheroes.com/playbook

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

The 5 Biggest Time Wasters Killing Your Practice Efficiency

The 5 Biggest Time Wasters Killing Your Practice Efficiency

Ever feel like your day moves at the speed of the slowest checkout lane? We unpack the hidden inefficiencies that quietly drain hours, stress your team, and shrink profit—then replace them with simple, durable systems that make your practice feel calm, fast, and predictable.

We start with the most common culprit: unprepared operatories. You’ll hear how to standardize rooms for the 90% of procedures you do most, set visual par levels, and stop the scavenger hunts that interrupt care. From there, we attack duplicate admin work—re-explaining fees, reprinting treatment plans, and rescheduling canceled visits—and show how firm pre-collection policies and clean financial consent cut out second touches. The result is less confusion for patients and fewer fire drills for your front desk.

Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App.  Click Here to Join!

GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.

https://www.dentalpracticeheroes.com/playbook

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

The #1 Case Acceptance Bottleneck Dentists Ignore

The #1 Case Acceptance Bottleneck Dentists Ignore

Are you ignoring a crucial part of your practice? In this episode, we’re talking about the front desk. It’s one of the most overlooked areas in dentistry, yet can also make or break case acceptance and production. Tune in to learn how to train your front desk to talk money, close treatment, and follow up the right way!

Topics discussed:

  • Why training is crucial for front desk
  • Do you need a treatment coordinator?
  • Key factors to closing treatment
  • Follow-up systems that boost case acceptance treatment
  • How to coach your team and set them up for success

This episode was produced by Podcast Boutique https://www.podcastboutique.com


Title Options:

  1. The #1 Case Acceptance Bottleneck Dentists Ignore
  2. You’re Losing Cases at the Front Desk — Here’s How to Fix It
  3. Stop Ignoring the Front Desk (It’s Costing You Thousands)
  4. How to Train Your Front Desk So Patients Say Yes
  5. The Front Desk Training Every Dentist Skips (And Pays For)

Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App.  Click Here to Join!

GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.

https://www.dentalpracticeheroes.com/playbook

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

The Hidden Beliefs That Keep Dentists Overworked and Underpaid

The Hidden Beliefs That Keep Dentists Overworked and Underpaid

Ever follow a GPS with total confidence only to realize it’s steering you the wrong way? That’s how ownership can feel when mindset traps masquerade as good guidance. We dig into three hidden patterns that quietly create burnout for dental practice owners and map out a better route built on leverage, systems, and leadership.

Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App.  Click Here to Join!

GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.

https://www.dentalpracticeheroes.com/playbook

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Rewriting Your Front Desk Mindset to Convert More Treatment and Dollars

Rewriting Your Front Desk Mindset to Convert More Treatment and Dollars

What if the biggest reason patients delay necessary care isn’t price or insurance, but the quiet doubt in our own voices? We dig into the hidden driver of case acceptance—front desk mindset—and show how two simple defaults transform conversations at checkout: assume the patient can afford the treatment and assume the patient wants the treatment. When that belief is solid, tone, body language, and word choice snap into place, and patients feel confident moving forward.

Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App.  Click Here to Join!

GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.

https://www.dentalpracticeheroes.com/playbook

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Struggling with Team Buy-In? Here's What to Do

Struggling with Team Buy-In? Here's What to Do

When team members push back on production or growth, it’s rarely about the numbers or your systems... it’s about clarity. True buy-in comes from showing your team why growth matters and how it benefits everyone, not just the practice. In this episode, learn how to create true alignment with your team, track the right metrics, and talk about money and growth without sounding like a greedy owner!

Topics discussed:

  • Why teams are resistance to change
  • How to align your team around a shared vision
  • Leading vs. lagging indicators of success
  • Setting boundaries and non-negotiables
  • Tips for talking about money without sounding greedy
  • How transparency drives team buy-in

This episode was produced by Podcast Boutique https://www.podcastboutique.com


Join us for Free Live Trainings and Community Discussion in the DPH Hero Collective on the DPH App.  Click Here to Join!

GRAB THE FREE PLAYBOOK HERE - Discover 30 proven strategies top-performing dentists use to increase profits, cut clinical days, and finally enjoy the freedom they originally built their practices for.

https://www.dentalpracticeheroes.com/playbook

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Bio of The Dental Practice Heroes Podcast

The Dental Practice Heroes Podcast, hosted by Dr. Paul Etchison, offers a wealth of knowledge and practical strategies specifically tailored for dental professionals. With in-depth discussions and meaningful insights, this podcast provides valuable content that can be implemented into your dental practice right away.

Dr. Paul Etchison's expertise in the dental business shines through as he shares his experiences and expertise to help dentists and other dental professionals succeed in their careers. The podcast goes beyond theory and focuses on providing actionable strategies that can be applied in real-life dental settings. From improving practice management to enhancing patient care, each episode offers valuable advice that is both practical and applicable.

The Dental Practice Heroes Podcast is not limited to dentists alone. It is designed to benefit anyone working in the dental field, including doctors, hygienists, dental assistants, and administrative personnel. The discussions and strategies shared are relevant and applicable across various roles within the dental practice.

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