The Dental Practice Heroes Podcast

The Dental Practice Heroes Podcast, hosted by Dr. Paul Etchison.

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Latest Episodes

Beyond Words: When Your Actions Contradict Your Values

Beyond Words: When Your Actions Contradict Your Values

Leadership's echo effect shapes dental practice culture far more than we realize. As practice owners, even when we're not actively leading, our behavior creates rippling effects that influence team dynamics long after we've left the building.

True practice culture isn't what you declare in mission statements or team meetings—it's the accumulation of every feeling your team members have about working in your practice. These feelings develop through countless small interactions where your actual behaviors either reinforce or contradict your stated values. A deep sigh when interrupted, multitasking during conversations, or inconsistently holding people accountable all send powerful unspoken messages that can undermine everything you claim to stand for as a leader.

Ready to create a practice that runs smoothly with less stress and higher profits? Consider joining our September mastermind where we'll help you build leadership skills and systems that create positive cultural echoes throughout your practice.

Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September.  Go Here

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

How to Mentally Shut Off the Practice

How to Mentally Shut Off the Practice

You get it, you need to let go. But how do you actually step back, stop micromanaging and see what your team can really do?

In this episode, we share actionable ways to reduce your workload, delegate the right tasks, and leave work stress at the office. Learn how you might be getting in your own way and why letting your practice fail is the first step to real growth!

Topics discussed in this episode:

  • Why letting go is so hard for practice owners
  • How to manage the guilt of letting go
  • Exercises to redefine your role and delegate effectively
  • Why you should let your practice fail
  • Building your perfect work week


Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September.  Go Here

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Why Patients Start Treatment But Never Finish: Understanding the Psychology of Momentum

Why Patients Start Treatment But Never Finish: Understanding the Psychology of Momentum

Discover the psychological key that unlocks patient follow-through with the endowed progress effect—a powerful concept that transforms how dental professionals communicate about treatment plans. This game-changing approach doesn't require changing your fees, procedures, or recommendations—just the way you frame patient progress.

Through a fascinating car wash punch card study, we explore why patients who feel they've already made progress are dramatically more likely to complete their treatment. Rather than overwhelming patients with everything that needs to be done, learn to recognize and celebrate the steps they've already taken. For new patients with extensive needs, acknowledge that simply coming in was "half the battle." For returning patients after a hiatus, reinforce that they're "the type of person who cares for their teeth" rather than making them feel they're starting over.

Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September.  Go Here

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Making Multi-Doctor Practices Work: Partnership Risks and Rewards

Making Multi-Doctor Practices Work: Partnership Risks and Rewards

Thinking about making your associate a partner? This episode will help you decide if it’s the right move for you and what other options you have to keep associates in your practice without giving up equity.

You'll learn the must-haves of a successful partnership, the common reasons they fail, and what to look for in a potential partner. Listen now to hear the benefits of partnership and why you might want to stay solo!

Topics discussed in this episode:

  • The first step to partnership
  • The benefits of partnership
  • Why Dr. Henry chose to stay solo
  • Why partnerships fail
  • How to make partnerships successful
  • Alternative ways to structure partnerships

Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September.  Go Here

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

How to Make your Membership Plan Win-Win for Everyone

How to Make your Membership Plan Win-Win for Everyone

There’s an easy solution for patients who can’t afford treatment: membership plans. In this episode, you’ll learn how to structure your plan, price it so patients sign up, and get your team on board.

The DPH coaches share what’s worked in their practices and easy mistakes you can avoid, whether you're creating a plan or revamping one you already have. Tune in for tips to build a plan that keeps patients coming back and feels like a win for everyone!

Topics discussed in this episode:

  • Why membership plans are good for your practice
  • How membership plans benefit patients
  • Plan structures and pricing
  • How to get team buy-in
  • Marketing and getting patients to sign up

To download the Membership Plan Documents mentioned in the episode click here! 

Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September.  Go Here

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Leaving Clinical to Mentor Doctors Into Partners w/ Dr. Sten Erickson

Leaving Clinical to Mentor Doctors Into Partners w/ Dr. Sten Erickson

Most owners manage the day-to-day; Dr. Sten Erickson is turning doctors into partners. He joins me in this episode to share how he stepped into a true leadership role and expanded his practice after leaving clinical work behind.

From scheduling weekly meetings across multiple practices to case reviews, we talk about the strategies and systems that help him get doctors ready to lead, drive culture, and grow a multi-location practice without micromanaging or seeing patients. Tune in to hear how he structures his time to mentor doctors and scale without burning out!

Topics discussed in this episode:

  • Mistakes as a young practice owner
  • The ideal practice size of new owners
  • Maintaining culture as you expand
  • Dr. Erickson’s meeting schedule and training system
  • How your role changes when you step back from clinical
  • Strategies to keep associates engaged and growing


Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September.  Go Here

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

The Hybrid Ownership Model for Ultimate Work-Life Balance w/ Dr. Jennifer Haddad

The Hybrid Ownership Model for Ultimate Work-Life Balance w/ Dr. Jennifer Haddad

Practice ownership doesn’t have to mean running an office or signing a lease. Dr. Jennifer Haddad designed her practice around a hybrid model that keeps her schedule and clinical decisions all within her control. In this episode, she shares how it works inside an existing practice, the benefits of this non-traditional path, and how she began building a brand before ownership. Tune in to find out if this model is right for the career and lifestyle you want!

Topics discussed in this episode:

  • Struggling with work-life balance as a new mother
  • Logistics of the co-working hybrid model
  • Balancing responsibilities and patient care
  • Starting a brand before ownership
  • Building a brand based on referrals


Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September.  Go Here

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

5 Scheduling Hacks that Allow you to Easily Cut Clinical Days

5 Scheduling Hacks that Allow you to Easily Cut Clinical Days

Feeling trapped in the operatory five days a week? Imagine reclaiming an entire workday without sacrificing income or patient care. That's exactly what today's episode delivers—a practical blueprint for dental practice owners who want to work smarter, not harder.

I break down five seemingly small schedule adjustments that combine to create massive efficiency gains. From the simple act of staggering assistant lunches (yes, you can eat quickly!) to training your team to handle crown deliveries up to the final cementation, these strategies address the hidden time thieves lurking in your daily operations. By implementing these changes, you'll reclaim a staggering 16 hours of production time weekly while simultaneously increasing your hourly production value.

The math is compelling: just two crown appointments daily at $1,500 each generates $3,000 daily—that's $430 per hour or nearly $331,000 annually. Combined with your newly reclaimed production time, this approach transforms practice economics while reducing your chairside hours. These aren't theoretical concepts—they're the exact strategies I've implemented in my own multi-doctor practice and helped countless coaching clients adopt with remarkable results.

This episode reveals the foundation of what makes a "three-day dentist" possible. You'll discover how seemingly minor inefficiencies compound into major production losses, and more importantly, how addressing them systematically can revolutionize both your practice and your quality of life. Ready to spend more time with family, pursue other interests, or simply reduce the physical toll of clinical dentistry? These practical strategies offer the concrete pathway many dentists have been searching for.

Want to implement these systems with expert guidance? Visit dentalpracticeheroes.com to explore our coaching options designed to help practice owners install efficiency-driving systems that ultimately allow your practice to run itself. Work less, earn more, and fall back in love with practice ownership.

Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September.  Go Here

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Why Your Practice Keeps Taking From You

Why Your Practice Keeps Taking From You

Ever felt that mounting frustration when someone keeps crossing a line you never actually drew? That's exactly what happens in dental practices without clear boundaries. When you're constantly putting out fires, feeling resentful toward team members, or watching work bleed relentlessly into your personal time, it's not just about difficult people—it's about undefined limits.

The truth is uncomfortable but liberating: your practice will take whatever you allow it to take. Those late-night texts from team members, patients who expect weekend emergency care despite ignoring your treatment recommendations for years, staff who consistently arrive late to morning huddles—these aren't just isolated annoyances. They're symptoms of boundary deficiency.

Text us your feedback! (please note: we cannot respond through this channel))

Sign up for the life changing Hero Collective 12 month program 2025 starting in September.  Go Here

The 2025-2026 DPH Mastermind is now taking applications!  Make this the year you decided to create the practice you've always dreamed about!

Take Control of Your Practice and Your Life

We help dentists take more time off while making more money through systematization, team empowerment, and creating leadership teams.


Ready to build a practice that works for you? Visit www.DentalPracticeHeroes.com to learn more.

Bio of The Dental Practice Heroes Podcast

The Dental Practice Heroes Podcast, hosted by Dr. Paul Etchison, offers a wealth of knowledge and practical strategies specifically tailored for dental professionals. With in-depth discussions and meaningful insights, this podcast provides valuable content that can be implemented into your dental practice right away.

Dr. Paul Etchison's expertise in the dental business shines through as he shares his experiences and expertise to help dentists and other dental professionals succeed in their careers. The podcast goes beyond theory and focuses on providing actionable strategies that can be applied in real-life dental settings. From improving practice management to enhancing patient care, each episode offers valuable advice that is both practical and applicable.

The Dental Practice Heroes Podcast is not limited to dentists alone. It is designed to benefit anyone working in the dental field, including doctors, hygienists, dental assistants, and administrative personnel. The discussions and strategies shared are relevant and applicable across various roles within the dental practice.

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