WoMRadio

"The Money Pit: Why Your Marketing Budget Disappears and How to Fix the Broken System" 📈 Picture this: A healthcare practice steadily increases their marketing budget year after year, adding new tools, platforms, and vendors along the way. On paper, their marketing looks comprehensive. Yet despite this substantial investment, new patient inquiries remain flat. Meanwhile, across town, a similar practice reduces their overall marketing spend while significantly increasing patient flow and practice growth. In this revealing episode, we explore why throwing more money at marketing rarely solves the underlying problems plaguing many service providers. Discover how a systematic audit of your current marketing tools and vendors creates crucial visibility into what's actually delivering ROI and what's simply draining your resources. Learn how to identify and eliminate "zombie spend" – those marketing investments that continue consuming budget despite no longer generating meaningful results. Most importantly, understand how shifting from activity-focused marketing to outcome-based systems with a fractional marketing department transforms marketing from a mysterious expense into a predictable growth engine with clear return on investment. This episode reveals why rebuilding your marketing around measurable business outcomes rather than marketing activities creates sustainable growth without wasted resources. Perfect for service providers tired of watching their marketing dollars disappear without corresponding returns and ready for a more accountable, effective approach. Ready to transform your marketing with strategies that create authentic connection without inappropriate oversharing? Schedule your Digital Success Session at http://sophiezocalendar.com today.

Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! 

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Caitlin Bacher is the CEO of Scale with Success®, a company dedicated to teaching coaches and course creators how to turn their online course into a 7-figure business without launching. Her company has rapidly grown to over $11m in revenue over the last few years with no signs of slowing down. Caitlin believes there’s more than one right way to build a business, and that if launching isn’t your cup of tea, you don’t have to do it.

She's learned this lesson the hard way after years of being trapped on the launch roller coaster - resulting in nothing but inconsistent revenue and sleepless nights wondering where her next sale would be coming from. The day she forgot to pick up her daughter from kindergarten while suffering from launch overwhelm was the last straw. She instantly realized that if this was what it took to build a million-dollar business, she wanted out - and she wanted out fast. 

Join Host Dori DeCarlo on The Business Spotlight and connect with Caitlin at CaitlinBacher.com, follow her on Instagram, Facebook, LinkedIn, TikTok and YouTube, and be sure to sign up for her free Master Class.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

"The Tale of Two Growth Paths: How Service Providers Scale Without Hiring Massive Marketing Teams"

 📈 Imagine two successful service providers facing the same growth opportunity. One hires an extensive in-house marketing team, investing hundreds of thousands before seeing returns. The other engages a fractional marketing department gaining immediate access to top-tier expertise without the crushing overhead. Six months later, the difference is striking.

In this revealing episode, we explore how fractional marketing departments provide service providers with a smarter path to scaling – one that preserves capital while delivering sophisticated marketing capabilities. Discover how accessing senior-level expertise on a fractional basis transforms growth possibilities without financial strain or management complexity. Learn how strategy-first roadmaps ensure every marketing initiative directly connects to revenue objectives, eliminating wasted efforts and focusing resources on activities with maximum impact.

Understand how seamless execution capabilities turn strategic vision into measurable results without consuming your valuable attention. This episode reveals why ambitious growth doesn't require building massive teams or accepting enormous financial risk. Perfect for service providers ready to scale efficiently while maintaining focus on their core expertise and client relationships.

Ready to transform your marketing with strategies that create authentic connection without inappropriate oversharing? Schedule your Digital Success Session at http://sophiezocalendar.com today.

Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! 

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Meet Lauren Lester, a trailblazing solo attorney who's challenging the traditional law firm model. Fresh out of law school, she built a thriving practice that generates $250k+ annually while working part-time - proving that attorneys can succeed without sacrificing their wellbeing. Lauren's journey from new graduate to successful entrepreneur isn't just about profits; it's about transforming how legal services are delivered, making quality legal help more accessible while helping attorneys work less, earn more, and serve better.

Join host Dori DeCarlo on The Business Spotlight and connect with Lauren at ADifferentPractice.com. Book a call with Lauren, follow on LinkedIn, Facebook, Instagram, Twitter and YouTube and tune in to A Different Practice Podcast anytime.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

The Authenticity Paradox:
How Service Providers Can Share Their Truth Without Sharing Too Much

Imagine a wellness coach who shares absolutely everything online—personal health struggles, family challenges, financial difficulties—only to watch potential clients quietly step away, questioning her stability. Meanwhile, across town, a brilliant therapist appears so robotically professional in her marketing that no one feels a human connection. Both are trapped in the authenticity paradox that plagues so many service providers.

In this insightful episode, we unravel how fractional marketing departments solve this common dilemma through three powerful strategies: crafting meaningful brand stories that create connection without uncomfortable exposure, strategically letting people in through selective glimpses that build trust, and implementing thoughtful transparency frameworks that maintain consistent boundaries. Through stories of healthcare providers, wellness practitioners, legal practices, and financial advisors who've mastered this balance, you'll discover why authentic connection doesn't require oversharing personal details or struggles.

Whether you've been hiding behind formal credentials or revealing more than serves your practice, this episode offers the perfect middle path. Walk away understanding how to create marketing that feels genuinely human while maintaining complete professionalism—the approach sophisticated clients truly seek from service providers they trust.

Ready to transform your marketing with strategies that create authentic connection without inappropriate oversharing? Schedule your Digital Success Session at http://sophiezocalendar.com today.

Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! 

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Roni Robbins, a published journalist for 37 years, is a freelance health reporter for The Atlanta Journal-Constitution and Medscape/WebMD. She was an editor at Medscape and previously, associate editor of the Atlanta Jewish Times. 
 
Hands of Gold won the 2023 International Book Awards, multicultural fiction and the 2023 Global Book Awards, biographical-survival. The book was a finalist in the 2024 American Legacy Awards, multicultural fiction; 2023 Readers’ Choice Book Awards, best adult book; and 2022 American Fiction Awards, family saga. 

Join host Dori DeCarlo on The Authors Alley anytime and connect with Roni at RoniRobbins.com and on LinkedIn, Facebook, Instagram, TikTok, X, YouTube and get your copy of Hands of Gold, too.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Trust Over Tactics: 3 Ways Service Providers Can Ditch the Salesy Vibe and Build Authentic Connections on Building Your Empire with SophieZo.

Are your marketing efforts coming across as too "salesy" despite your authentic approach to service? In this transformative episode, FMD Strategic Partners founder Sophie Zollmann explores how fractional marketing departments help service providers build genuine trust that converts skeptical prospects into committed clients.

Discover how highlighting the client journey creates transparency that builds confidence beyond outcome promises alone. Learn how emotion-driven messaging demonstrates true understanding of both practical needs and emotional realities your clients navigate. Understand how encouraging genuine dialogue transforms your marketing from presentation to conversation, showing authentic interest in the people you serve.

This episode reveals why trust-building marketing isn't just more authentic - it's more effective, creating genuine connections that naturally evolve into business relationships. We dive deep into how fractional departments help healthcare providers, wellness practitioners, legal practices, financial advisors, and consultants develop marketing that reflects their true client-centered approach. Perfect for service providers ready to escape the "sell, sell, sell" cycle and create marketing that genuinely resonates with ideal clients.

Walk away understanding how to leverage fractional marketing expertise to create messaging that builds relationships rather than driving transactions.

Ready to transform your marketing with strategies that build genuine trust rather than coming across as salesy? Schedule your Digital Success Session at http://sophiezocalendar.com today. 

Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, follow on Facebook, Instagram,  Twitter, LinkedIn, and YouTube.

Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! 

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky,  Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Meet Sue Donnellan, a wife, mom of four, entrepreneur, author, once reluctant parent, and a reformed yeller. Her journey into parenthood was not one of immediate grace but of learning, unlearning, and real transformation.

Early on, Sue recognized that those with the most to learn often become the most impactful teachers. This realization fueled her two decades of dedicated work, during which she had the privilege of mentoring hundreds of exhausted parents across the globe.

Sue’s approach to parenting, rooted in both personal and professional growth, led her to author the book, Secrets to Parenting Without Giving a F^ck. This work encapsulates her philosophy that effective parenting doesn’t have to involve conflict and stress but can be an experience of learning and love. Building on this, Sue created the Fight Free Parenting™ Course, alongside a variety of resources aimed at nurturing happy, harmonious families. True success in parenting, for Sue, is measured not just during childhood — but in maintaining a joyful, respectful relationship with your children as they grow into adulthood.

Her mission is simple yet profound: to help parents and children enjoy being around each other, fostering connections that last a lifetime.

Join host Dori DeCarlo on The Authors Alley and Coaching Corner and connect with Sue at AskMomParenting.com and on Instagram, Facebook, LinkedIn, Amazon and YouTube.

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.

Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.

Audience Insight Strategy: 3 Ways Fractional Marketing Decodes What Your Clients Truly Want

Is your professional service practice struggling to connect with ideal clients despite quality content and consistent outreach? In this transformative episode, marketing expert SophieZo explores how fractional marketing departments eliminate guesswork and create messaging that genuinely resonates with your target audience.Discover how sophisticated engagement pattern analysis reveals exactly what captures your audience's attention across different formats, topics, and contexts.

Learn how strategic testing systematically improves marketing performance by validating what truly drives client action rather than relying on assumptions. Understand how transforming client feedback into marketing strategy bridges the critical gap between how you describe your services and how clients experience their value.

This episode reveals why insight-driven marketing isn't just more effective - it's more authentic, connecting directly with what genuinely matters to your audience. We dive deep into how fractional departments help healthcare providers, wellness practitioners, legal practices, financial advisors, and consultants develop marketing that precisely aligns with audience needs and motivations. Perfect for established service providers ready to eliminate wasteful marketing efforts and focus resources on approaches with proven effectiveness.

Walk away understanding how to leverage fractional marketing expertise to create messaging that resonates at a deeper level with your ideal clients.

Ready to transform your marketing with strategies based on genuine audience insights rather than guesswork? Schedule your Digital Success Session at sophiezocalendar.com today.

Join us for Building Your Empire with SophieZo anytime and connect with Sophie at FMDStrategicPartners.com, follow on Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Get your copy of Women Gone Wild and The Unstoppable Marketing Mix Free Guide, too! 

Please support UnsilencedVoices.org a global 501(c)3 nonprofit that empowers survivors of domestic violence, sexual assault, and human trafficking.  We thank Smith Sisters and the Sunday Drivers for our theme song, "She is You".

Be sure to connect with us on BlueSky, Facebook, Instagram, Twitter, and come tell us your story!

WordofMomRadio.com - sharing the wisdom of women, in business and in life.


Become a supporter of this podcast: https://www.spreaker.com/podcast/word-of-mom-radio--5252572/support.