ScaleUp Radio

ScaleUp Radio, produced by MonkeyPants Productions and hosted by Kevin Brent.

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Latest Episodes

Episode #448 - It’s About Collaboration, Transparency & Passion - with Fiona Wylie

Episode #448 - It’s About Collaboration, Transparency & Passion - with Fiona Wylie

In this episode of ScaleUp Radio, Kevin Brent speaks with Fiona Wylie, the CEO and founder of Brand Champions, a dynamic marketing consultancy with a unique team of ex-clients. Brand Champions positions itself as an extension of its clients’ marketing teams, providing bespoke marketing solutions across industries ranging from healthcare to restaurants, including big names like Pizza Express.

Fiona shares the inspiring story of building a consultancy that not only delivers exceptional results but also maintains a laser focus on client satisfaction and team happiness – both exceeding 90%.

The conversation is divided into three key sections:

  1. The Business: Fiona provides a detailed overview of Brand Champions, including its transparent pricing model, virtual team structure, and wide range of services.
  2. Scaling Challenges: We dive into the obstacles Fiona has faced, such as generating new business and retaining a cohesive team, and the strategies she’s implemented to overcome them.
  3. Quickfire Insights: Fiona shares her thoughts on consistent marketing strategies, balancing brand-building with sales activation, and what the future holds for Brand Champions, including their global ambitions.

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

For now, continue listening for the full story from Fiona.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

 

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Fiona can be found here:

https://www.linkedin.com/in/fewylie/

https://www.linkedin.com/company/the-brand-champions-london-ltd/

 

Resources:

The Alchemist by Paulo Coelho - https://uk.bookshop.org/p/books/the-alchemist-paulo-coelho/238009?ean=9780722532935

The Immortal Life of Agencies podcast - https://www.codefinery.com/podcast/

SparkToro - https://sparktoro.com/

Episode #447 - Transforming Leadership and Culture - with Tess Cope

Episode #447 - Transforming Leadership and Culture - with Tess Cope

In this episode of ScaleUp Radio, Kevin Brent is joined by Tess Cope, the founder of The Transformation Agency, to explore her systemic coaching framework, leadership development strategies, and the scaling journey of her business.

Tess shares her expertise in working with medium to large organisations to enhance leadership team dynamics and organisational culture. She also reveals how her coaching approach, HARNESS, helps leaders identify behavioural patterns and navigate complex transitions. Whether you're scaling a team, hiring new leaders, or trying to maintain your organisational culture through growth, Tess offers invaluable advice for founders and leaders alike.

What You’ll Learn in This Episode:

  1. The HARNESS Framework:
    • How unpacking personal and organisational history can lead to sustainable behavioural shifts.
    • The importance of addressing root causes, from stakeholder feedback to mapping family patterns.
  1. Leadership Transition Challenges:
  • How to “clean the seat” for new leaders while honouring past contributions.
  • Managing allergic reactions to new hires and balancing autonomy with legacy relationships.
  1. Advice for Founders Scaling Their Business:
  • Recruiting for cultural fit, involving your team in hiring, and using competency-based tools.
  • Staying consistent in business development efforts, even during tough times.
  • Practical tips for managing time and staying intentional about growth.

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

For now, continue listening for the full story from Tess.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

 

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Tess can be found here:

https://thetransformationagency.com/

linkedin.com/in/tesscope

 

Resources:

Harness by Tess Cope - https://www.waterstones.com/book/harness/tess-cope/9781784529628

Your Team Is Not The Issue by Tess Cope - https://www.waterstones.com/book/your-team-is-not-the-issue/tess-cope/9781915771230

The New Psychology of Winning by - https://www.waterstones.com/book/the-new-psychology-of-winning/denis-waitley/9781722503611

Otter app - https://otter.ai/

Episode #446 - From Startup to £8M in 3 Years: The Secret Sauce of Media Planning and Scaling - with Adam Hopkinson

Episode #446 - From Startup to £8M in 3 Years: The Secret Sauce of Media Planning and Scaling - with Adam Hopkinson

Hi there, I’m Granger Forson. You can find me at [www.bizsmart-gloucestershire.co.uk](http://www.bizsmart-gloucestershire.co.uk) or connect with me on LinkedIn. In this episode of ScaleUp Radio, I speak with Adam Hopkinson, founder of PASHN Media Agency.

 

PASHN Media, founded in 2022, is a dynamic media planning and buying agency that connects brands with their ideal customers. Adam and his team specialize in the fashion, entertainment, and leisure sectors, catering to clients with advertising budgets of £1-1.5M per year. Within three years, Adam has grown PASHN to an impressive £8M in revenue with a team of 12 – all while maintaining profitability and a clear focus on innovation and client impact.

 

Adam shares how he built PASHN “cold,” relying on industry relationships, creative marketing, and a strong emphasis on empowering his team. From finding versatile “open water swimmers” to shaping roles as the business grows, Adam emphasizes a culture of adaptability and collaboration, ensuring the team is aligned and motivated to excel.

 

We also discuss the importance of financial discipline in scaling a business, with Adam highlighting the value of early financial planning and clear communication with clients. He offers invaluable insights into the challenges of startup life, including navigating difficult client relationships and maintaining a steady cash flow.

 

This episode is packed with actionable advice, whether you’re scaling your business or dreaming of building your own venture. Adam’s story is a masterclass in leveraging experience, staying flexible, and turning a vision into reality.

 

To ensure you don’t miss any inspirational future episodes, do subscribe to ScaleUp Radio wherever you like to listen to your podcasts.

 

So, let’s now dive into the inspiring journey of growth, finding the right team, and vision with Adam Hopkinson.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Granger here:

grangerf@biz-smart.co.uk

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Adam can be found here:

https://www.instagram.com/h0pkin50n

https://www.linkedin.com/in/ahopkinson1/

adam@pashn.media

07944 380323

 

Resources:

Ogilvy on Advertising by David Ogilvy - https://uk.bookshop.org/p/books/ogilvy-on-advertising-david-ogilvy/3564717?ean=9781802794960

Let’s Do The Right Thing podcast - https://open.spotify.com/show/67NZfyiPQ5D3i1kNQzH089?si=4ef73f6b455a40cd

Rydoo app - https://www.rydoo.com/mobile-expense-app/

Microsoft Suite - https://www.microsoft.com/en-gb/microsoft-365/microsoft-office

Episode #445 - Bringing Real Passion and Accessible, Smarter Data to Real Estate - with Sebastian Boncu

Episode #445 - Bringing Real Passion and Accessible, Smarter Data to Real Estate - with Sebastian Boncu

In this episode of ScaleUp Radio, we dive into the exciting world of geospatial AI and its transformative potential in real estate with Sebastian Boncu, the CEO and founder of Voolu. Sebastian shares how his company is using cutting-edge technology to make data analysis more accessible, smarter, and impactful for decision-making in real estate and beyond.

We discuss:

  1. The Business and its Vision
    Voolu is developing a geospatial AI platform that aggregates various datasets, including real estate, census, and crime data, making it interrogable using natural language AI. Their goal? To refine property valuation with unprecedented accuracy and eventually become a leading geospatial analysis tool across Europe.
  2. The Scaleup Journey
    Starting as a bootstrapped venture three years ago, Voolu has since raised £350k, led by SFC Capital, and is now laser-focused on securing larger contracts to de-risk future funding rounds. Sebastian talks about the challenges of navigating startup life, balancing a bold vision with lean methodology, and the critical role of the right team.
  3. The Challenges and Lessons Learned
    From assembling a motivated, equity-incentivised team to learning through small failures, Sebastian underscores the importance of passion, continuous action, and finding experienced advisors in driving growth.
  4. The Road Ahead
    With ambitious plans to scale operations across Europe in the next five years, Voolu is building out AI-powered tools to enhance property valuation accuracy, expanding datasets, and preparing to ramp up marketing once product-market fit is solidified.

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

For now, continue listening for the full story from Sebastian.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Sebastian can be found here:

https://voolu.co.uk/

https://www.linkedin.com/in/sboncu/

https://www.instagram.com/sebastian.boncu/

 

Resources:

Y Combinator - https://www.ycombinator.com/

Diary of a CEO -  https://stevenbartlett.com/doac/

LinkedIn - https://www.linkedin.com/

Fathom - https://fathom.video/

ChatGPT - https://chatgpt.com/

Slack - https://slack.com/intl/en-gb

WhatsApp - https://www.whatsapp.com/

Episode #444 - High-Performance Teams and Non-Linear Leadership - with Tarek Jomaa

Episode #444 - High-Performance Teams and Non-Linear Leadership - with Tarek Jomaa

In this episode of ScaleUp Radio, host Kevin Brent dives into the fascinating intersection of motorsports and leadership with Dr. Tarek Jomaa. Dr. Jomaa’s journey from a PhD in vehicle dynamics and motorsports engineering to leadership training offers unique perspectives on building high-performance teams and scaling businesses.

Dr. Jomaa introduces the 4C Model – Consolidation, Clarity, Consistency, and Collaboration – a framework that parallels the precision of motorsports to create and sustain high-performing teams. From understanding non-linear thinking in decision-making to balancing the roles of technician, entrepreneur, and manager, this conversation is packed with actionable insights for scaling businesses.

We also explore how advanced AI tools could reshape the way we assess team performance while navigating ethical challenges. Whether you're a business leader or a motorsport enthusiast, this episode offers a fresh take on leadership and teamwork.

Key Highlights:

  • Motorsports Meets Leadership: How vehicle dynamics concepts like tire grip and weight transfer inform team dynamics and leadership strategies.
  • The 4C Model for Teams: Insights into team profiling and improving performance through shared vision, clear roles, consistency, and collaboration.
  • Non-Linear Leadership Thinking: Why effective leaders must weigh trade-offs and make balanced decisions.
  • Scaling Businesses with E-Myth Principles: Dr. Jomaa discusses balancing leadership roles and delegating effectively as businesses grow.
  • AI in Team Performance: Exploring the potential – and ethical concerns – of using AI to track and optimise team dynamics.

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

For now, continue listening for the full story from Tarek.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin here:

kevin@biz-smart.co.uk

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Tarek can be found here:

https://www.synthosys.co.uk/

https://www.linkedin.com/in/drtarekjomaa/

tarek@synthosys.co.uk

 

Resources:

Thinking Fast & Slow by Daniel Kahneman - https://uk.bookshop.org/p/books/thinking-fast-and-slow-daniel-kahneman/407361?ean=9780141033570

The E-Myth by Michael E Gerbe - https://uk.bookshop.org/p/books/the-e-myth-revisited-why-most-small-businesses-don-t-work-and-what-to-do-about-it-michael-e-gerber/82114?ean=9780887307287

Predictably Irrational by Dan Ariely - https://uk.bookshop.org/p/books/predictably-irrational-the-hidden-forces-that-shape-our-decisions-dan-ariely/261583?ean=9780007256532

ChatGPT - https://chatgpt.com/

 

Episode #443 - From Burnout to Breakthrough: One Man's Fearless Business Journey - with Robin Waite

Episode #443 - From Burnout to Breakthrough: One Man's Fearless Business Journey - with Robin Waite

Hi there! I’m Granger Forson, and you can find me at www.bizsmart-gloucestershire.co.uk or connect with me on LinkedIn. This episode of ScaleUp Radio features the inspiring journey of Robin Waite, founder of Fearless Business, a coaching practice helping service-based businesses thrive.

Robin’s story begins with running a successful web design and marketing agency for over a decade. Despite growing to 180 clients and generating nearly £250,000 in revenue, Robin faced burnout and made the courageous decision to close the business. What followed was a transformative shift into coaching, where Robin now empowers entrepreneurs to repackage their services, escape the time-for-money trap, and double their revenue while working with fewer clients.

In this episode, Robin shares the importance of strategic partnerships, focusing on marketing assets with long-term impact, and prioritizing health and meaningful work. His insights on pricing strategies—such as raising rates dramatically to attract better clients—are eye-opening and actionable for any business leader.

We also explore how Robin’s recent health challenges have shaped his approach to work and life, emphasizing joy, travel, and connections over the grind. With practical tips on building influential relationships and creating sustainable marketing strategies, Robin’s story is a treasure trove of wisdom for anyone on a ScaleUp journey.

To ensure you don’t miss any inspirational future episodes, do subscribe to ScaleUp Radio wherever you like to listen to your podcasts.

So, let’s now dive into the inspiring journey of resilience, transformation, and fearless growth with Robin Waite.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

 

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Granger here:

grangerf@biz-smart.co.uk

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Robin can be found here:

https://www.youtube.com/@RobinMWaite

https://www.robinwaite.com/

 

Resources:

Take Your Shot by Robin Waite - https://uk.bookshop.org/p/books/take-your-shot-how-to-grow-your-business-attract-more-clients-and-make-more-money-robin-waite/3520342?ean=9780995776807

Built To Sell by John Warrillow - https://uk.bookshop.org/p/books/built-to-sell/1892878?ean=9781591845829

The Road Less Stupid by Keith J Cunningham - https://www.goodreads.com/book/show/36653486-the-road-less-stupid

Key Person Of Influence by Dan Priestley - https://uk.bookshop.org/p/books/key-person-of-influence-the-five-step-method-to-become-one-of-the-most-highly-valued-and-highly-paid-people-in-your-industry-daniel-priestley/625472?ean=9781781331095

Oversubscribed by Dan Priestley - https://uk.bookshop.org/p/books/oversubscribed-how-to-get-people-lining-up-to-do-business-with-you-daniel-priestley/3262406?ean=9780857088253

The Futur by Chris Dove podcast - https://thefutur.com/content/curiosity-is-key-to-success-philip-van-dusen

Deep Dive with Ali Abdul podcast - https://www.youtube.com/@DeepDivewithAliAbdaal

Episode #442 - How Made Here With Love Brings Mental Health Awareness to Size-Inclusive Jewellery - with Chloe Roberts

Episode #442 - How Made Here With Love Brings Mental Health Awareness to Size-Inclusive Jewellery - with Chloe Roberts

In this episode of ScaleUp Radio, we sit down with Chloe Roberts, founder of Made Here With Love, a size-inclusive, custom gemstone jewellery brand that is making waves in the industry with its focus on mental health awareness and ethical practices.

Chloe shares the inspiring journey behind Made Here With Love, a business she started just two years ago after transitioning from a career as a management accountant. From creating beautiful bracelets, rings, necklaces, and earrings that fit everyone, to donating 10% of all sales to the mental health charity MIND, Chloe’s story is one of passion, purpose, and perseverance.

We delve into:

  • The unique selling points of Made Here With Love, including its size-inclusive designs offered at no extra cost.
  • The brand's dual focus on profitability and philanthropy.
  • Chloe’s marketing success using Instagram and TikTok to share personal and honest content.
  • The challenges of scaling a small family-run business while staying true to its core values.

Chloe also candidly discusses the lessons learned from an early investment misstep and the importance of building repeat customers through meaningful relationships.

  • a brand with purpose, plus a few quickfire questions to close off.

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

For now, continue listening for the full story from Chloe.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin & Granger here:

kevin@biz-smart.co.uk

grangerf@biz-smart.co.uk

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Chloe can be found here:

https://madeherewithlove.co.uk/

https://www.instagram.com/made_here_with_love/

https://www.tiktok.com/@made_here_with_love

 

Resources:

We Can All Make It by Sara Davies - https://uk.bookshop.org/p/books/we-can-all-make-it-the-star-of-dragon-s-den-shares-her-secrets-of-success-sara-davies/7068199?ean=9781529177244

 

 

Episode #441 - Scaling with Values and Vision – Creating a High-Performance Culture - with Steve Rawlingson from Samuel Knight Group

Episode #441 - Scaling with Values and Vision – Creating a High-Performance Culture - with Steve Rawlingson from Samuel Knight Group

In this special episode of ScaleUp Radio, we’re joined by Steve Rawlingson, a returning guest and the founder of Samuel Knight Group. With a remarkable scale-up journey under his belt, Steve shares insights on building a scalable team, maintaining a high-performance culture, and staying focused on strategic goals.

Samuel Knight Group, a global recruitment company specialising in the renewable energy sector, has achieved impressive milestones, including £35 million in sales in 2023 and the potential to reach £1 billion+ within five years. From hiring strategies to leadership approaches, Steve’s experience offers invaluable lessons for scale-up leaders navigating rapid growth and complex challenges.

Key Discussion Points

  1. Scaling with a Focus on Values and Mindset:
    • The importance of hiring for values and a growth mindset over skills.
    • Lessons learned from early hiring mistakes, with only 2 of the first 20 hires remaining long-term.
    • Psychometric testing as a tool to align candidates with the mission of achieving zero carbon emissions by 2050.
  1. Creating and Sustaining a High-Performance Culture:
  • Transitioning from a management to a leadership-driven organisation, leading by example.
  • The move towards a 100% employee ownership model by 2026 to align mission and accountability.
  • Building a self-managing culture where every team member understands their role and contributions.
  1. Strategic Focus and Execution:
  • Avoiding distractions by sticking to core market sectors and focusing on environmental impact metrics, such as megawatts of power created.
  • Utilising regular planning rhythms like 90-day plans and clear KPIs to maintain alignment and drive growth.
  • The significance of peer support networks like Smart Boards and the Smart90 program for effective planning and execution.
  1. Overcoming Challenges with a Growth Mindset:
  • Viewing obstacles as opportunities and embracing change.
  • Steve compares the scale-up journey to climbing a mountain: persistence and belief in your mission are critical to achieving the next level.

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

For now, continue listening for the full story from Steve.

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin & Granger here:

kevin@biz-smart.co.uk

grangerf@biz-smart.co.uk

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Steve Can be found here:

linkedin.com/in/stevenrawlingson

https://www.samuel-knight.com/

info@samuel-knight.com

 

Episode #440 - Ensuring Fairness In A Competitive World - with Jeremy Stern from PromoVeritas

Episode #440 - Ensuring Fairness In A Competitive World - with Jeremy Stern from PromoVeritas

In this episode of ScaleUp Radio, Kevin Brent speaks with Jeremy Stern, the founder of PromoVeritas, a promotional compliance specialist that has grown from a one-person operation into a global leader with a team of 50 and operations spanning 88 countries.

PromoVeritas ensures that promotions, competitions, and prize draws run by some of the world’s biggest brands—like Cadbury, Pringles, and Amazon—are legal, fair, and effective. Jeremy shares the story of his entrepreneurial journey, from founding the business 20 years ago after being fired from Sega to recently transitioning the company to an Employee Ownership Trust (EOT).

This episode is structured in three parts:

  1. The Business and Its ScaleUp Journey: Jeremy discusses PromoVeritas' service offerings, business model, and impressive growth.
  2. Challenges of Scaling Up: He reflects on overcoming ignorance about the need for compliance services, managing relationships with marketing clients, and adapting to hybrid working post-COVID.
  3. Quickfire Questions: Jeremy shares his insights on leadership, maintaining culture, and the company’s plans for continued international growth.

Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts.

For now, continue listening for the full story from Jeremy.

 

Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.

If you would like to be a guest on ScaleUp Radio, please click here:

https://bizsmarts.co.uk/scaleupradio/kevin

You can get in touch with Kevin & Granger here:

kevin@biz-smart.co.uk

grangerf@biz-smart.co.uk

 

Kevin's Latest Book Is Available!

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.

More on the Book HERE - https://www.esusgroup.co.uk/

 

Jeremy can be found here:

https://www.promoveritas.com/

   

Resources:

Blinkist app - https://www.blinkist.com/

Eat, Sleep Work & Repeat by Bruce Daisley - https://eatsleepworkrepeat.com/

The Prince by Machiavelli - https://uk.bookshop.org/p/books/the-prince-the-original-classic-niccolo-machiavelli/3321256?ean=9780857080783

Bio of ScaleUp Radio

ScaleUp Radio, produced by MonkeyPants Productions, is a business podcast dedicated to helping entrepreneurs navigate the challenges of scaling up their businesses. Hosted by Kevin Brent, the podcast features guests who have successfully scaled their own businesses and can provide valuable insights and advice on various aspects of business growth.

With a focus on helping listeners overcome the obstacles that often hinder scaling efforts, ScaleUp Radio draws on BizSmart's extensive research and experience working with numerous owner-managers. 

Kevin Brent explores the common reasons why many organizations struggle to scale and discusses how the challenges evolve as businesses reach different milestones on their ScaleUp Journey.

Kevin introduces ESUS, a proven system designed to help entrepreneurs scale up effectively. By following the ESUS framework, entrepreneurs can overcome the hurdles they face at each stage of their business's growth and achieve sustainable and profitable scaling.

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Podcasts

United States

''Marketing Smarts from MarketingProfs''- podcast features in-depth interviews with smart marketers from all walks of life.

Podcasts

United States

"Content and Conversation: SEO Tips from Siege Media" is a podcast hosted by Siege Media.

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