SaaS Marketing Superstars

"SaaS Marketing Superstars" is a podcast hosted by Aaron Zakowski that aims to uncover proven growth strategies from Chief Marketing Officers (CMOs) and marketing leaders in the SaaS industry. In each episode, Aaron interviews CMOs, founders, and marketing leaders from some of the fastest-growing SaaS companies, delving into various topics related to marketing and growth.

The podcast covers a wide range of marketing strategies and tactics that have proven successful in driving growth for SaaS businesses. Topics discussed include paid advertising, search engine optimization (SEO), content marketing, account-based marketing (ABM) and sales, landing page optimization, email marketing, and more. The conversations focus on understanding how these strategies can be effectively utilized to generate more trial and demo signups for SaaS companies.

By featuring insights and experiences from successful marketing professionals in the SaaS industry, "SaaS Marketing Superstars" provides listeners with valuable knowledge and actionable tips for implementing effective marketing strategies in their own businesses.