The Copyblogger Podcast

In this episode of The HeyCreator Show, Matt sits down with Anne-Laure Le Cunff—author of Tiny Experiments and founder of Ness Labs—to talk about the power of small, low-risk experiments in boosting creativity and productivity.

They break down how micro-experiments can help creators avoid burnout, build momentum, and make smarter decisions.

Anne-Laure shares the behind-the-scenes of writing her newsletter, growing a thriving community, and completing her PhD in neuroscience—all while balancing her creative work.

They also dive into the writing process of her book, Tiny Experiments, and unpack real-world strategies for book promotion that don’t feel salesy.

If you’re looking for practical ways to fine-tune your habits, stay creative, and make sustainable progress in your creator journey, this episode is packed with actionable takeaways you won’t want to miss!

• Buy Tiny Experiments
• Subscribe to Maker Mind newsletter

Timestamps

00:00 Introduction to Tiny Experiments02:04 Balancing Multiple Projects05:15 Weekly Review Framework10:07 Designing Tiny Experiments14:31 The Goal of Learning21:45 The Start of a Writing Journey26:39 Crafting Content for Your Audience33:28 Starting the Ness Labs Community36:49 Cultivating a Self-Sustaining Community39:44 The Journey of Writing a Book45:37 Book Promotion Strategies48:00 Navigating the Book Writing Process59:49 What's Next for Anne-Laure?

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Why do so many creators get stuck—and more importantly, how do you break free? In this video, I share the biggest reason creators struggle to grow and the mindset shift that helped me move forward. If you’re feeling stuck in your creative journey, unsure of your next step, or debating a big transition, this is for you.

I’ll walk through:

✅ The common trap that holds creators back

✅ How to make strategic decisions for long-term success

✅ Practical steps to regain momentum and start creating with confidence

You’re not alone in this journey. Whether you’re pivoting your business, redefining your goals, or just looking for clarity, I hope this video helps you take that next big step.

00:00 Introduction: Embracing Big Changes

00:28 Quitting My Job and Early Challenges

01:11 Learning and Growth with Darrell Vesterfelt

02:46 Balancing Family and Career

03:36 Financial Lessons and Tax Troubles

04:23 Focusing on Creative Projects

06:43 Goals for 2025 and Beyond

09:00 Aspirations and Personal Growth

11:43 Conclusion: Join HeyCreator

Be a part of a strong community of creators and get weekly live calls to help you level up!

https://heycreator.com/community

Want to grow your YouTube channel in 2025? In this episode, I sit down with Aprilynne Alter to break down the biggest mistakes YouTubers make—and how to fix them. From optimizing your titles and thumbnails to crafting the perfect video intro, Aprilynne shares expert-level strategies to increase your clicks, retention, and engagement.

She also reveals storytelling frameworks, how to structure your content for maximum watch time, and why authenticity is the key to success in an AI-driven world.

Subscribe for more creator insights → https://www.youtube.com/channel/UCZb8AYdbC9k_TXyQ3jpt2Jw

Join my newsletter for exclusive content → https://heycreator.com/newsletter/

Check out Aprilynne’s YouTube Channel → https://www.youtube.com/@AprilynneAlter

Key Takeaways:

• Packaging (Title & Thumbnail) is Everything – Your title and thumbnail set the expectation and determine whether someone clicks. The best creators think about these before scripting or filming.

• The First 5 Seconds Matter – Reinforce your title’s promise immediately. Start with “So…” or “This…” to quickly establish relevance and curiosity.

• Shorten Your Intros – Keep it under 25 seconds. People want value fast, so don’t lose them with unnecessary context.

• Think in “Promise, Progress, Payoff” – Every section of your video should set up curiosity (Promise), provide insight (Progress), and deliver value (Payoff).

• Consistency in Format & Experience – If you’re mixing formats (tutorials, interviews, vlogs), make sure they provide a consistent experience to your audience.

• Authenticity Wins in an AI World – Viewers crave real humans, real stories, and unscripted moments. Don’t over-polish—lean into personality, mistakes, and humor.

• Your Outro Should Have Purpose – Don’t just sign off—guide your audience to the next step (watch another video, subscribe, join a community, etc.).

Timestamps & Chapters:

00:00 Intro

01:30 Biggest Mistake Creators Make: Packaging (Title & Thumbnail)

07:01 Why You Need to Think About Titles/Thumbnails First

10:11 When to Prioritize Quality vs. Just Publishing Videos

12:50 The First 5 Seconds Rule: Hooking Viewers Instantly

13:57 How to Start a Video: The “So” or “This” Hack

20:05 Shorten Your Intros! Keep it Under 25 Seconds

22:38 The Power of “Promise, Progress, Payoff” Storytelling

27:48 How to Improve Engagement & Retention

29:24 The Best Way to End a YouTube Video

34:53 Should You Separate Your Podcast from Your Main Channel?

41:30 The Biggest YouTube Trends for 2025 (Storytelling & Authenticity)

46:15 Why AI Won’t Replace Real Creators & How to Stand Out

49:04 Aprilynne’s YouTube Journey & Growing a Sustainable Business

55:28 High-Ticket Communities vs. Consulting: The Future of Creator Businesses

1:02:24 Final Thoughts & Where to Find Aprilynne

Next Steps:

Subscribe for more creator insights → https://www.youtube.com/channel/UCZb8AYdbC9k_TXyQ3jpt2Jw

Join my newsletter for exclusive content → https://heycreator.com/newsletter/

Check out Aprilynne’s YouTube Channel → https://www.youtube.com/@AprilynneAlter

Think you need a huge audience to land brand deals? Think again! In this episode, Justin Moore, creator of Sponsor Magnet and founder of Creator Wizard, shares actionable strategies for landing sponsorships, standing out with brands, and building revenue—no matter your follower count. Don’t miss it!

🧲 Get Sponsor Magnet today!

📧 Join Justin's Creator Wizard newsletter

00:00 - Introduction

Discover why follower count isn’t everything in sponsorships and meet Justin Moore, creator of Sponsor Magnet.

01:20 - Debunking the Follower Myth

Justin explains why you don’t need a massive audience to land sponsorships.

04:30 - Common Mistakes in Sponsorships

Why traditional pitching methods fail and how to stand out.

08:15 - The Sponsorship Continuum Framework

Justin introduces a roadmap for creators at any stage to secure brand deals.

13:00 - Real-Life Examples of Niche Success

Case studies of creators thriving with small but engaged audiences.

18:40 - Building a Sponsorship Pitching Habit

How consistency and proactive outreach can unlock opportunities.

24:00 - The R.O.P.E. Method for Pitching

Justin’s step-by-step formula for crafting compelling pitches.

31:30 - How to Find the Right Contact at Brands

Tips for identifying decision-makers and ensuring your pitch lands with the right person.

36:45 - Tools for Managing Sponsorships

Justin shares his Notion template and other tips for staying organized.

42:15 - Justin’s Creator Journey and Business Model

How Justin evolved his business to support creators through coaching and resources.

49:30 - Adapting to Platform Changes

Insights on staying ahead of shifts in content trends and algorithms.

54:00 - Sponsor Magnet: The Ultimate Guide

Learn about Justin’s book and why it’s a must-read for creators.

57:40 - Closing Thoughts

Justin’s advice for creators aiming to build sustainable, successful businesses.

Get Jonathan's new book, The Obvious Choice at your favorite bookseller. Learn more here.

0:00 – Introduction
1:47 – Self-Publishing vs Traditional
3:19 – Finding Your Niche for Success
6:49 – The Power of a Back Catalog
11:25 – Self-Publishing vs. Traditional Publishing
16:09 – The Content Hamster Wheel Myth
19:11 – Focus on Real-World Impact
23:15 – The Games of Influence vs. Business
42:25 – The Four-Step Content Creation Framework
53:05 – Thought Leadership vs. Influencership
1:01:11 – Final Thoughts & How to Connect with Jon

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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) make their annual 2025 predictions for the creator economy — including content trends, the importance of relationships, hard work, and, of course, AI.

Connect with us:

Join the HeyCreator Community

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In today's special episode, we're running through the best HeyCreator moments & advice from 2024 — featuring incredible creators such as Justin Welsh, Amanda Goetz, Jay Clouse, Justin Moore, Gina Bianchini, Corey Wilks Psy.D., Cam Houser, Jason Levin, Cody & Cole Hock, Nat Eliason, Khe Hy, Tim Stoddart, Darrell Vesterfelt, Tim Grahl, Bryan Harris, Rachel Rodgers, Clifton Sellers, Alexis Teichmiller, and our very own Matt Ragland & Tim Forkin.

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Today, I talked to my friend Dan Shipper (Co-founder and CEO of Every) about the future of creativity — specifically, how and why to use AI to get the most out of our creative work.

This one's a bit deeper than a lot of surface-level AI conversations. We went in on how to use AI as a copilot on creative projects, what it teaches you about yourself as a creator, and the not-so-obvious possibilities coming in the future.

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Join the HeyCreator Community

Submit a question to Creator Advice

Sign up for our free 7 day "Creator Blueprint" email course!

The New Year is your chance to make a big impact — not just for your business, but for your audience. Your customers are motivated to start fresh, and you have the tools to help them succeed.

I’ve seen how a clear, well-executed New Year promotion can transform lives and businesses. Last year, this exact strategy helped creators like you double their revenue while helping their audiences achieve their goals.

Today, I’ll share a step-by-step plan you can implement immediately: how to position your product as the solution, build excitement, and execute a high-converting email campaign.

Connect with us:

Join the HeyCreator Community

Submit a question to Creator Advice