The Copyblogger Podcast

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

You know you need to be writing an email newsletter. It’s the hot thing to do.

But most creators still don’t understand WHY email newsletters are such an incredible channel for your business. There’s so many aspects of a newsletter that creators simply get wrong about their newsletter.

Today, we’re going full mythbuster — debunking common misconceptions creators have around sending a newsletter.

(0:00) — Presented by Riverside

(2:53) — The elevator pitch for newsletters

(8:42) — What creators underestimate about newsletter perspective

(13:28) — A misconception about newsletter replies

(17:02) — The math behind a $100k+ product launch using newsletter promotions only (absolute gold here)

(27:56) — What you’re getting wrong about launching a newsletter 

(31:55) — The biggest issue with newsletter writing “quality”

(40:47) — Ranking what’s actually important about newsletters

Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) interview Cody (@Cody_Hock) & Cole Hock (@UpNorthCole). These two brothers manage entertainment creators, but we wanted to talk about Enjoy Basketball — the media and lifestyle company they founded with one of the biggest sports creators on the internet, Kenny Beecham.

(0:00) — Presented by Riverside

(1:45) — About today’s show

(2:53) — “Cold emailing is my favorite thing to do.”

(10:21) — What goes into a great cold email?

(15:38) — Why choose Kenny as the face of Enjoy Basketball?

(18:18) — The first channel that made sense for their business

(24:29) — How EB pulls almost every lever a creator business can pull

(28:29) — Why they partnered with ESPN & Omaha Productions

(35:54) — How physical products create serendipity

(38:48) — The value of in-person community building for creators

Join the HeyCreator Community

Use Automatic Evergreen to send profitable newsletters on autopilot

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) give out their best advice for new creators. Tim lays out the lessons young creators need to learn in order to grow, while Matt speaks to established professionals looking to become side-hustle creators.

(0:00) — Presented by Riverside

(6:06) — Tim: Can you get past your immediate circle?

(12:25) — Matt: Pick one topic, one platform, for one audience

(16:40) — Tim: Don’t be an expert or idol when you aren’t

(22:43) — Matt: Are you making content for fun, or are you building a business?

(27:30) — Tim: Real artists don’t starve

(30:51) — Matt: What long-term project can you build alongside your content?

Join the HeyCreator CommunityUse Automatic Evergreen to send profitable newsletters on autopilot

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Nat Eliason (@nateliason) jam about what it actually takes to be a creator. Topics include Nat’s take on niching down, the main ways creators become replaceable, choosing between money and passion, why consistency alone isn’t enough, and much more.

(3:18) — Nat’s article Be Yourself, Not a Niche

(7:23) — The #1 way creators fail

(16:10) — Nat’s article When the Money’s Just Too Damn Good

(25:28) — Do you care enough to make your content great?

(32:25) — The illusion that success comes quickly as a creator

(40:17) — Balancing ambition, productivity, and parenting

Join the HeyCreator Community

Use Automatic Evergreen to send profitable newsletters on autopilot

The HeyCreator Show is presented by Riverside — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) discuss equity for creators — more specifically, how and why creators should think about owning pieces of others’ businesses.

Stories include MKBHD’s deal with Ridge, the launch of Authors Equity, Blenders X Coach Prime, Pop Daddy Snacks and more.

(0:00) — Presented by Riverside

(1:45) — Rundown of today’s show

(2:40) — MKBHD’s deal with Ridge

(10:48) — Authors Equity, backed by Tim Ferriss, James Clear and Louise Penny

(16:31) — James Clear’s new app, Atoms

(20:41) — The two ways creators can get equity in businesses

(21:41) — How John Barchard negotiated a deal to own part of an English soccer club in exchange for content

(25:45) — How Pop Daddy Snacks scaled their business by becoming a creator

(29:19) — How Blenders landed Deion Sanders to be their flagship “creator”

(36:33) — The creator skills you have are enough to own someone else’s business

Join the HeyCreator Community

Use Automatic Evergreen to send profitable newsletters on autopilot

The HeyCreator Show is presented by Riverside — get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) push through initial feelings of not wanting to record. The conversation evolves into how creators can make the most of their limited time — both in what they spend their time on and the quality of what they create.

(0:00) — Presented by Riverside

(1:43) — Rundown of today’s show

(2:45) — Doing the work when you don’t feel like it

(7:45) — Managing capacity when you have limited time to create

(20:11) — Managing quality when you have limited time to create

(26:48) — How consistent writers can succeed on YouTube with little time

(30:32) — Are you prioritizing production value quality or message quality?

(36:45) — The middle is not where you want to be

Join the HeyCreator Community

Send a profitable newsletter on autopilot with Automatic Evergreen

The HeyCreator Show is presented by Riverside.fm — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) talk about the value of niching down as a creator and what it can do for your business. 

After, we’re sharing the highlights from Justin Welsh’s (@thejustinwelsh) session at the HeyCreator Summit. Justin dives deep on why creators need to focus on outcomes, being unique, and defining their voice.

(0:00) — Presented by Riverside.fm

(1:43) — Rundown of today’s show

(4:39) — Become someone other people recommend

(10:10) — Being specific allows you to be broad

(19:30) — Justin Welsh from HeyCreator Summit 2024

Join the HeyCreator Community

Send a profitable newsletter on autopilot with Automatic Evergreen

The HeyCreator Show is presented by Riverside.fm — get 15% off a new subscription by using code HEYCREATOR at checkout.⁠

In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) and Tim Forkin (⁠@timforkindotcom⁠) center in on the common ways creators overthink their work — highlighting a clip from Darrell Vesterfelt (@dvest) in which he talked about the importance of picking one niche to build your content and business around.

After, Matt & Tim reveal their Mount Rushmore of Content That Inspired Us — the books, movies, frameworks and pieces of content that has resonated on their creator journey.

(0:00) — Presented by Riverside.fm

(3:40) — Darrell Vesterfelt on picking a focused niche for your creator business

(9:10) — Common ways creators overthink their work

(32:40) — Mount Rushmore of Content That Inspired Us

Join the HeyCreator Community

Make more from your newsletter with Automatic Evergreen

The HeyCreator Show is presented by Riverside.fm — ⁠get 15% off a new subscription by using code HEYCREATOR at checkout.⁠⁠

In the first official episode of the HeyCreator show, Matt Ragland (⁠⁠@mattragland⁠⁠) and Tim Forkin (⁠⁠@timforkindotcom⁠⁠) talk about facing the challenges of starting a new creative project. Then, the team goes deep into their past, revealing their Mount Rushmore of Creators Who Inspired Us.

(0:00) — Presented by Riverside.fm

(1:45) — Rundown of today’s show

(2:26) — Starting something new as a creator

(10:22) — Why reps are so important early in a creative project

(17:35) — Mount Rushmore of Creators Who Inspired Us

⁠Join the HeyCreator Community⁠

⁠Make more from your content with Automatic Evergreen⁠