Lawyer Forward

Jake Sanders shares five delusions that throw marketers off course.

You can find his series on marketing delusions here: https://marketingaccountability.substack.com/p/the-marketing-delusion-series

And if you want your copy of the ebook "Lawyers Don't Care About Your Chatbot: A Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click," go to lawyersdontcare.com

Should companies that serve lawyers promise what they say they want or what they actually need?

In this episode, John Grant of Agile Attorney talks about his experience working inside law firms. He details why lawyers often can't hear messages that promise change and what he does to move them toward a happier practice.

Find John at agileattorney.com

And if you want your copy of "Lawyers Don't Care About Your Chatbot: A Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click," go to lawyersdontcare.com

Lawyers make decisions all day, and they spend a lot of emotional energy helping others wrestle with their own choices.

In the midst of all that, so many legal technology companies interrupt lawyers' days encouraging impulsive buys. It's so short-sighted.

In this episode, decision scientist Nika Kabiri helps legaltech brands reframe how they think about supporting lawyers' decisions through marketing, and helps founders address their own biases that get in the way.

To see how marketing can drive real long-term results, go to lawyersdontcare.com to get your copy of "Lawyers Don't Care About Your Chatbot: A Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click."

And to learn more about Nika's work, visit kabiriconsulting.com

How can legaltech companies reach lawyers now that everything we knew about marketing isn't working?

Easy. Go back to what was working decades ago.

In this special episode of the Lawyer Forward podcast, product marketing expert Chris Handy details why performance metrics have fallen off a cliff and what to do about it.

Chris is an experienced practitioner of product marketing and go-to-market motions. He's worked in ecommerce, expert content businesses, and technology.

Learn more about Chris at chrishandy.com.

And for your free copy of our new ebook "Lawyers Don't Care About Your Chatbot: A Pragmatist's Guide to Legaltech Marketing in the Age of Zero-Click," head here...

lawyersdontcare.com

Ruky Tijani talks about what it means to "be yourself loudly," including the risks we take and the rewards that are possible.

Connect with Ruky: LinkedIn @RukyTijani & Firm for the Culture

Connect with Mike: mike@lawyerforward.com

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On today's episode, Mike is joined with Josh Kubicki to discuss buying and selling law firms.

Connect with Josh on Twitter: @jkubicki

Connect with Mike: mike@lawyerforward.com

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Jordan Ostroff talks personal branding for lawyers and some tips and tricks to finding what works for you and your brand. 

Connect with Jordan: https://www.linkedin.com/in/jordan-ostroff/

Connect with Mike: mike@lawyerforward.com

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Sarah Cottrell shares guidance on how to leave the law (if you're into that kind of thing)...

Follow Sarah's Podcast: https://formerlawyer.com/category/podcast/

Connect with Mike: mike@lawyerforward.com

Thanks for listening!