The Marketing Rules Podcast

The Marketing Rules Podcast, hosted by James Whitelock.

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Latest Episodes

How to foster innovation with Chantal-Lawren Welch

How to foster innovation with Chantal-Lawren Welch

Fostering the current and next generation of innovators is a goal for most industries. Its even more critical in the advanced engineering industry where the pressure to innovate is ever-present.
Joining me this week is Chantal-Lawren Welch, Marketing Manager at Silverstone Park.Chantal discusses the role of Silverstone Park in the advanced engineering industry, how The Park attracts new businesses and the work The Park does to foster the next generation of innovators.


The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Chantal:

https://www.linkedin.com/in/chantalcontentcreator/


Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Recruiters get marketing confused with fluff with Alexandra Chirica

Recruiters get marketing confused with fluff with Alexandra Chirica

Recruitment has had a chequered history with marketing and only in the last few years has it become strategically adopted and started to be seen as a necessity.

Joining me this week is Alexandra Chirica, founder of Recfindr.

Alexandra discusses her start-up journey and thoughts on what recruiters are doing wrong with their marketing.


The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Alexandra:

https://www.linkedin.com/in/alexandrachirica/


Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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How to unbias the interview process with Michael Blakley

How to unbias the interview process with Michael Blakley

Interview bias takes many forms, from affinity bias to accent bias and with most biases we can be totally unaware that we are making them and the results will affect the candidate, the interviewer and the employer.

Talking to James this week is Michael Blakley, founder of Equitas.

Michael discusses how to be conscious of biases during the interview process and the part that technology now plays in creating an anti-bias interview.


The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Michael:

https://www.linkedin.com/in/michaeladamblakley/


Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Recruitment marketing versus employer branding with Sam Berthoud

Recruitment marketing versus employer branding with Sam Berthoud

For most businesses on a budget, deciding on the best place to spend that budget for talent attraction can mean difficult choices.

So which is more effective for talent attraction, recruitment marketing or employer branding?

Joining me this week is Sam Bertoud VP of Talent Solutions at hackajob.

Sam discusses the importance of recruitment marketing in modern-day talent acquisition, the influences of consumer marketing strategies and the need for recruiters to understand marketing better.


The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠


#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Sam:

https://www.linkedin.com/in/samberthoud/


Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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A storytelling mindset with Neil Mullarkey

A storytelling mindset with Neil Mullarkey

The traditional view of a leader is serious, stoic and humourless, but are humour, laughter and storytelling the new leadership traits?Joining me this week is Neil Mullarkey, Comedian, author and business coach
Neil discusses how to be a better leader through storytelling, laughter, fun and mindset?


The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠⁠


#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Neil:

https://www.linkedin.com/in/neilmullarkey/⁠


Discount code KOGANPAGE20 at the Kogan Page website via ⁠https://neilmullarkey.com/inthemomentbook⁠


Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Building a Talent Acquisition Community and Movember with Edan Haddock

Building a Talent Acquisition Community and Movember with Edan Haddock

We talked many times on the podcast about how communities have become more and more important for brand building, but what if that's not the aim and it is simply to create a community of like-minded professionals?

Joining me this week is Edan Haddock, Head of Talent at Movember.

Edan talks me through how he started 'Rubberband', his Facebook community for TA professionals and his new role at Movember.


The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠⁠


#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Edan:

⁠https://www.linkedin.com/in/edanhaddock/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠⁠

How recruiter enablement and recruitment marketing can work together with Sean Galligan

How recruiter enablement and recruitment marketing can work together with Sean Galligan

Recruiter enablement is a fairly new concept and definitions are ranging, but broadly it's to deliver resources and assets at the point of need for a recruiter. So how does recruitment marketing fit into this process?

Talking to James this week is Sean Galligan, founder of TA Guru.
Sean discusses the alignment of enablement and marketing and how it can support wide initiatives like employer branding.

The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠⁠


#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Sean:

https://www.linkedin.com/in/seángalligan/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠⁠



Understanding your strengths with Zoe Clayton-White

Understanding your strengths with Zoe Clayton-White

Doing any kind of assessment or test can be daunting, but identifying your professional strengths and weaknesses can be even worse.

Taking James through his strengths and weaknesses is Zoe Clayton-White development coach and senior talent developer at Very Group.
Zoe takes James through his own Clifton Strengths evaluator to help him discover his own unique talent DNA.


The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠


#MarketingRules

#TheVoiceOfRecruitmentMarketing

To connect with Zoë:

https://www.linkedin.com/in/zoë-clayton-white/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠

Live from Job Boards Connect London 2024

Live from Job Boards Connect London 2024

In this special episode, James speaks with presenters and attendees from this year's Job Boards Connect London.


The Marketing Rules Podcast is sponsored by RChill

⁠⁠⁠⁠⁠https://www.rchilli.com/⁠⁠⁠⁠⁠


#MarketingRules

#TheVoiceOfRecruitmentMarketing

To learn more about Job Boards Connect visit:

https://jobboardsconnect.com/

Learn more about James and ThinkinCircles:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://thinkincircles.com/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.themarketingrules.com/⁠⁠⁠⁠


Bio of The Marketing Rules Podcast

The Marketing Rules Podcast, hosted by James Whitelock, is a show focused on Recruitment Marketing. Produced by ThinkinCircles Ltd, the podcast offers valuable insights, strategies, and discussions on all aspects of Recruitment Marketing.

Each episode features conversations with leaders and influencers in the Recruitment Marketing field, providing listeners with a deep dive into the latest trends, technologies, and best practices. James and his guests explore topics such as recruitment marketing strategies, effective use of technology and tools, candidate experience, employer branding, and the evolving landscape of talent acquisition.

By tuning in to The Marketing Rules Podcast, recruiters, HR professionals, and anyone involved in talent acquisition can stay up to date with the "new rules" for recruitment marketing. The podcast aims to equip listeners with valuable knowledge and practical advice that they can apply to their own recruitment marketing efforts.

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