SaaS Half Full

Every B2B SaaS product needs a pricing page. Period.
But, do you have to show all your cards? Not necessarily, according to Bill Wilson, founder & CEO of Pace Pricing. While full transparency is best for conversion, showing how you price is more important than what you charge. Do you bill monthly, annually, per seat, or usage based? In this episode, we dive into the do’s & don’ts of SaaS pricing pages, including UX and copy, drawing from Bill’s extensive experience helping SaaS brands redefine their pricing models and pages.

To say there are many SaaS CMOs and marketing leaders in transition right now is an understatement. A good chunk is going the fractional route, others are consultants, and some are looking to get out of the enterprise and shake it up at an early-stage company (or vice versa). 

Niloy Sanyal, CMO at LeanTaaS and former CMO at GE, details the good, bad, and the ugly when it comes to jumping ship at a large organization in favor of a start up or scale up. If you are a marketing leader toying with this idea, this is the episode for you.

Despite marketers knowing the power of video, most only produce 0-1 videos per year. Why? They are stuck in the old mindset that “video production” requires equipment, polished spokespeople, and technical chops to polish it up. 

In this episode, Jeremy Toeman, founder of Augie Studios, unpacks the refreshing reality of what it takes today to make videos - which is 180 degree turn from what it was 10 years ago. 

Unpolished, unfiltered, and short-form video is shockingly easy to execute, but its impact on engagement and SEO is immediate. Listen to get inspiration on how to finally get your video strategy off the ground. 

It’s no secret that the CMO tenure continues to shorten. A tough SaaS economy and higher demands for the role have led to an explosion of fractional CMOs hitting the market. with many senior SaaS marketers jumping off the full-time ship in favor of focused work across more than one brand. 

In this episode, Andy Culligan, fractional CMO, breaks down the benefits and barriers to fractional work - both for the marketers and the companies hiring them - and the type of SaaS companies that are best positioned to hire fractional roles.

Many marketing leaders dream of building an owned community where customers, peers, prospects and influencers gather to openly share ideas and where engagement is super high. But, this is waaaay more difficult than most marketers dream. Why? Well, Matt Heinz, founder of Heinz Marketing and moderator of the CMO Coffee Talk community, is here to unpack what he’s learned along the way. 

CMO Coffee Talk has more than 3,000 members (CMO or VP-level marketers) in its Slack community, and hosts a weekly Zoom call with anywhere from 300-400 members attending. It’s a living, breathing, thriving community. Join Matt on this episode to dive into the do’s and don’ts and lessons he’s learned in building a community.

If you touch any part of comms or content at your SaaS org, you are hammering AI right now. The AI topic is making its way into even the most conservative verticals, and you are hard-pressed to find any media outlet or tech leader without a public POV on AI.

When it comes to forming a compelling AI narrative, it’s crucial to understand where the conversation is headed. Jake Doll, Director of PR at PANBlast, helps his clients develop AI narratives that catch the tails of what’s trending vs. piling on top of an already-dead topic. Join us as Jake tackles what’s currently “wired” and ”tired” in AI storylines.

While B2B marketers have progressed their thinking to be more B2C-minded, there are concepts we simply shouldn't borrow from our B2C counterparts regarding ad copy and creative. Naomi Suman, founder of Storylogick Consulting, is an English major turned SaaS marketing consultant who has tested thousands of campaigns. In this episode, she breaks down the elements we should borrow from B2C marketing and, on the flip side, details the concepts B2B marketers should leave alone. Does ad copy containing a question convert, what about ads that feature people? Tune in to get these questions and more answered.

• Connect with Naomi:
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

Sydney Sloan is a Chief Market Officer - ditching the “ing” in marketing. Why? Because the role isn’t about the “doing,” it’s about knowing and owning the market.

In this episode, Syndey discusses elevating your role as a CMO, the best strategy for board presentations, and advice for aspiring Chief Market Officers. Join us and learn how to get out of the weeds as a marketing leader and start owning your role as a strategic lead.

• Connect with Sydney:
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/

SaaS marketers know by now that AI has—and will—impact search. But in an ever-changing sea of algorithms, what the heck does Google care about today (and in the future?), and how can marketers make moves now to stay ahead of where search is headed?

Greg Brooks, partner and CMO at SearchTides, ironically believes we are moving towards the "human era" of search, even though there will be orders of magnitude more AI-generated content on the internet than ever before. Join us as he discusses at a high level what Google cares about when making content decisions and details tactical and practical advice on how to perform (think favicons, schema, and all the search-speak).

• Connect with Greg: https://www.linkedin.com/in/gregorybbrooks/
• Connect with Lindsey: https://www.linkedin.com/in/lindseygroepper/
• Learn more about BLASTmedia: https://www.blastmedia.com/