Branding Matters

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Today’s episode promises a fresh dose of inspiration for marketers, brand leaders, and anyone who’s tired of cookie-cutter content. Joining me is Aidan Brannigan, the creative force behind No Boring Brands - a company that turns conventional branding on its head and proves that marketing doesn’t have to be dull.

Aidan has built his career, and his business, on one bold truth - the right meme, at the right time, can ignite conversations and catapult brands into the cultural spotlight. During our fun conversation, we dig into how memes have become modern marketing superpowers, why humour really does drive engagement, and practical ways brands of all sizes can stand out in a crowded feed.

If you want your brand to be unforgettable, and not just another scroll-past, this is the episode for you. Get ready for actionable insights, Aidan’s best advice for brands looking to level up their meme game, and plenty of laughs along the way.

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BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Get ready for a super inspiring episode of BRANDING MATTERS! Today I'm sitting down with a close family friend - Bryan (Chad) Chadwick. Bryan’s story is wild: he’s done everything from making cool art and writing screenplays to helping global movements and winning a truckload of awards, including honours at Cannes, Clios, and more.

Bryan knows what it takes to build a brand from scratch and stand out in the marketing and creative worlds, but what really sets him apart is how he listens to his gut - that little “nudge” inside that can change everything. During our fun chat, we talk about real moments when Bryan trusted his instincts, and how you can use that same sense to shape your own brand, whether you’re promoting yourself online, pitching clients, or just chasing big ideas.

If you’re in advertising, marketing, or simply want to be memorable, Bryan’s advice is gold for taking your brand to the next level. The stories, wins, and lessons he shares are for anyone ready to break out of their comfort zone and get noticed for what makes them unique. Tune in, get inspired, and start using your “nudge” to build a brand that's genuinely yours!

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

I'm baaaaack! After taking the summer off to recharge, I’m kicking off a brand new season of BRANDING MATTERS - and what better way to get things started than with my older brother, Scott Goodson, the co-founder of StrawberryFrog and the brains behind Movement Marketing.

Scott’s helped global brands spark real change, won a ton of industry awards, and written the playbook on how to lead a movement instead of just another marketing campaign. If you’re looking to grow your brand, ignite loyalty, or leave your mark, Scott’s insights are pure gold.

If you're ready to dive in and build a brand that truly matters - the fall season premiere starts now!

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Today, I'm thrilled to welcome back my dear friend Charity Gibson, the Founder and CEO of Paper Plane Coaching Company.

Charity is a true powerhouse in the world of branding and marketing. With her extensive experience as a tenured marketing professional, driven entrepreneur, mentor, social media expert, speaker, copywriter, and podcast host, she has become a go-to authority in helping individuals and professionals craft compelling brand stories across various mediums.

In this episode, Charity opens up about her incredible journey, sharing her experiences with remarkable candor and vulnerability. She bravely discusses her neurodiversity diagnosis and takes us through her inspiring story of overcoming homelessness to becoming the Chief Marketing Officer of a $650 million company. But Charity's story doesn't end there – she's now ventured out on her own, coaching others and helping them build powerful brands of their own.

You won't want to miss this very special episode as Charity shares her expertise on brand development, personal growth, and business strategies. Her insights on how to differentiate yourself are truly invaluable.

Tune in now to hear Charity Gibson's remarkable story and gain priceless branding wisdom that could transform your own journey. This episode is a must-listen for anyone looking to elevate their brand and make a lasting impact in their field.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Today, I’m thrilled to introduce two extraordinary guests: Mercedes and Anastasia Korngut. As teen co-founders of Small Bits of Happiness, Mercedes and Anastasia are on a mission to help people—especially teens—find joy in everyday moments, build happy habits, and foster stronger connections between parents and teens. Their work has captured attention across North America, from their uplifting podcast Hack Your Happiness, where they interview celebrities, Olympians, and changemakers, to their innovative products designed to boost daily mood and well-being.

Mercedes, the producer and co-host of Hack Your Happiness, is also a writer and editor, sharing insights on happiness and connection in various magazines. Anastasia, a talented fashion designer, leads the creative vision at Small Bits of Happiness, focusing on intentional innovation and community impact.

Together, these sisters are redefining what it means to create positive change as young entrepreneurs in a challenging world. Get ready to be inspired by their passion, creativity, and practical hacks for happiness.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Welcome to the first NEW episode of 2025! Today, I'm sitting down with an extraordinary woman, Jenna Quaranta, also known as JQ. Before you tune in, I want to issue a trigger warning: this episode deals with the sensitive topic of the largest mass shooting in U.S. history.

In our conversation, JQ shares her miraculous survival story from the Route 91 Harvest Festival shooting in Las Vegas. This horrific event not only changed the trajectory of her life, it also profoundly impacted her career path. JQ opens up about how this traumatic experience led her to become a Certified Mental Health Ambassador as well as launching her hugely impactful sales training business called "Field Sales Method".

Throughout our discussion, JQ reveals how she transformed her harrowing experience into a powerful tool for motivation and inspiration. She talks about leveraging her journey to create a unique personal brand that resonates with others, particularly in the sales industry.

Join us as we explore JQ's inspiring story of resilience, her insights on mental health in the workplace, and how she's using her experiences to make a positive impact in the business world.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

Today I'm sitting down with Bill Neff, the Head of Marketing at YETI, to uncover the secrets behind building one of the world's most coveted brands. Bill, a seasoned marketing expert with a passion for adventure, shares invaluable insights on YETI's journey from a hunting and fishing-centric company to a household name.

During our fun conversation, Bill emphasizes the critical importance of "finding the gap" in brand building. This strategy involves identifying untapped opportunities in the market and leveraging them to create a unique brand identity. He reveals how YETI has successfully implemented this approach, focusing on two key elements: realness and relevance.

Tune in to gain a deep understanding of YETI's marketing strategies, including how the company forges genuine connections with its audience, distinguishes between brand awareness and brand trust, and uncovers unexpected product relevance in niche markets. Bill's expertise offers a masterclass in strategic brand development, making this episode a must-listen for aspiring entrepreneurs and marketing professionals alike.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

In this episode I have the pleasure of welcoming back the incredible Amanda Russell - entrepreneur, professor, and author - who has redefined what it means to build influence in the digital age.

During our conversation, Amanda shares actionable insights from her journey as a marketing leader and CMO, revealing how to craft brand strategies that drive real engagement.

Tune in to:

• Learn how to leverage influencer marketing effectively, based on Amanda’s pioneering academic programs at UCLA and Northwestern’s Kellogg School of Management.
• Gain access to frameworks taught at Harvard, London Business School, and the University of Texas, designed to help you stand out in a crowded market.
• Understand the difference between popularity and true influence, and how to cultivate lasting relationships with your audience.
• Hear Amanda’s advice on developing the mindset and skills needed to lead and innovate in today’s fast-changing business landscape.

Whether you’re building a personal brand, launching a business, or looking to elevate your marketing game, Amanda’s expertise will equip you with the tools and inspiration to create real, lasting impact.

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET

Send us a text

In this episode I'm sitting down Chantal Miyagishima, the founder of Knitatude. Chantal's remarkable blend of passion and expertise has helped her grow her Instagram account to nearly 250,000 followers -  simply by sharing her love for knitting and consistently providing valuable content to her community. 

But her story doesn't stop there. With over 14 years of experience in advertising and media, including writing and creating commercials, Chantal brings a wealth of knowledge in crafting compelling messages and connecting with audiences. This background has been instrumental in launching Knitatude, allowing her to position the brand effectively, create engaging content, and foster a thriving, loyal community.

What truly sets Chantal apart is her disruptive impact on the knitting industry. She has reimagined what it means to be a modern knitter, breaking away from traditional stereotypes and inspiring a new generation of makers. Through her innovative approach and leadership, Chantal has not only built a brand but also empowered others in the creative community.

For anyone looking to build their own brand, this conversation is packed with actionable insights you won't want to miss. Chantal shares how to create authentic content that resonates with your audience, the secrets to growing an engaged community organically, and how to leverage your existing skills to launch and market your passion project. 

Whether you're just starting out or looking to take your brand to the next level, you'll learn practical strategies for turning your expertise into compelling content that drives real engagement and business growth. 

Support the show

BRANDING MATTERS is one of the 40 Best Branding Podcasts worldwide. It's one of the 17 Branding Podcasts Worth Your Time in 2025. And it's one of the 20 Great Podcasts to Grow Your Brand.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My BADASS superpower is helping you build a brand that matters. From branded merch to keynote speaking, when you work with me, you get results!

Need help telling your brand story?
Learn more here.

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BAMKO.NET