Branding Matters

Branding Matters, hosted by the charismatic Branding Badass.

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Latest Episodes

How to Claim Your White Space - Linda Fanaras

How to Claim Your White Space - Linda Fanaras

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Today I'm sitting down with Linda Fanaras; the CEO of Millennium Agency, a renowned expert in B2B marketing and growth strategies, and a prolific author and speaker.

In this episode, Linda and I take you on a journey to understand how you can identify and claim your 'white space'—those unique market opportunities yet untapped by competitors—giving your brand room to grow and stand out. We also take a deep dive into the significance of colour in branding. Linda sheds light on how the right colour palette can not only enhance brand recognition but also influence customer behaviour and brand perception.

With Linda's extensive experience and strategic insights, this conversation is packed with valuable tips for anyone looking to refine their brand’s identity or carve out new paths in competitive markets. So, whether you are just starting out or you are thinking about refreshing your brand, this episode will equip you with the knowledge you need to make impactful decisions.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

To advertise on the show
click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca

How to Be Less Dull - Adam Morgan

How to Be Less Dull - Adam Morgan

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Today, I'm incredibly honoured to welcome back a visionary in the world of branding and marketing – Adam Morgan. Adam is the esteemed author of the groundbreaking book "Eating the Big Fish" and the brilliant mind who coined the term "Challenger Brands."

In his much-anticipated return to my podcast, Adam dives into his latest creative endeavour, a captivating podcast titled Let’s Make This More Interesting. This show is designed to shake up the conventional wisdom of branding, offering fresh insights and strategies to help brands stand out, be less dull, and make a lasting impression.

Join us as Adam shares his wealth of knowledge and provides actionable tips on how to transform ordinary brands into unforgettable ones. Whether you're a marketing professional, a business owner, or simply passionate about branding, this episode is packed with invaluable insights you won't want to miss!

Tune in to get inspired and learn how to make your brand less dull and more memorable.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

To advertise on the show
click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca

How To Attract Top Talent - Charity Gibson & Johanna Gotlieb

How To Attract Top Talent - Charity Gibson & Johanna Gotlieb

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Today, I've got a special treat for you as I have the pleasure of sitting down with two BADASS women who are making big waves in the merch industry.

First up, we have Charity Gibson -  the energetic and innovative new Chief Marketing Officer at Proforma. Charity has been a vibrant force in the industry, known for her creative strategies and dynamic leadership style.

Joining her is Johanna Gotlieb, the newly appointed Vice President of Business Development at Genumark. Johanna’s expertise in building relationships and her strategic vision have significantly propelled companies forward, making her a leading authority in the field.

In this episode, we're chatting about a topic that’s on the minds of many leaders today — how to attract top talent. In an era where job changes are frequent and the competition for exceptional team members is fierce, Charity and Johanna will share their insights on what makes a brand irresistible to potential candidates.

So, whether you’re a startup looking to build your team or an established brand aiming to keep your star players, you’ll want to lean in and listen to the powerful strategies these two leaders have to offer.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

To advertise on the show
click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca

How To Keep Your Customers From Leaving - Joey Coleman

How To Keep Your Customers From Leaving - Joey Coleman

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Today I'm sitting down with  Joey Coleman, world-renowned keynote speaker and the brilliant author of the best-selling book "Never Lose a Customer Again". 

Joey is a customer experience expert, a consultant, and an acclaimed keynote speaker whose strategies have reshaped how brands engage and retain their customers.

During our chat, Joey will not only dive into the key concepts of his book, but he also discusses how you can leverage personalization and attention to detail to make every one of your customers feel like they’re the only one.

Stay tuned as we uncover the secrets of lifetime customer loyalty.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

To advertise on the show
click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca

How Being Vulnerable About Mental Health is Good for Business - John Cameron

How Being Vulnerable About Mental Health is Good for Business - John Cameron

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In this episode  I’m sitting down with an inspirational leader who’s on a mission to change lives by changing the narrative about mental  health.

His name is  John Cameron, and he’s the CEO of Keller Construction Ltd. and the Founder of The John Cameron Foundation and Crescendo. 

During our frank conversation, John opens up about his family's struggles with mental illness and shares his inspiring journey to change the stigma.

This is one heartfelt conversation you will not want to miss!

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

To advertise on the show
click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca

How To Be a Real Survivor - Charlie Parsons

How To Be a Real Survivor - Charlie Parsons

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Today I have the privilege of sitting down with a true innovator in the world of reality TV - the creative genius behind the global phenomenon "Survivor."

Contrary to popular belief his name is not Mark Burnett, but rather he's a brilliant gent by the name of Charlie Parsons. With a keen eye for storytelling, a pioneering spirit, and a knack for capturing the essence of human dynamics under pressure, Charlie has redefined the landscape of TV as we know it. 

During our fun chat, Charlie shares his inspiration for Survivor, the challenges he met and how he overcame them. He also provides invaluable wisdom on brand longevity, strategic branding decisions, and the unparalleled impact of merchandise in cultivating brand loyalty and engagement. Get ready to be inspired and informed by a true branding pioneer!

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

To advertise on the show
click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca

How to Build a Generous Brand - Ben Higgins (Former Bachelor turned Founder)

How to Build a Generous Brand - Ben Higgins (Former Bachelor turned Founder)

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Today I’m sitting down with Ben Higgins - a former Bachelor who traded in his roses for roasters.

You might know Ben from his time on The Bachelorette and The Bachelor, but his impact goes far beyond the glitz and glam of reality TV.

What truly sets Ben apart is his unwavering dedication to making a positive impact in the world today. And the way he chooses to do that is with Generous Coffee - a purpose-driven brand he co-founded that empowers communities and changes lives, one bag of coffee at a time.

During our conversation, Ben opens up about his personal struggles with mental health. And he discusses how being on The Bachelor was a life-changing experience in more ways than he ever imagined.


This was truly one of my favourite conversations, and I hope you enjoy it as much as I did.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

To advertise on the show
click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca

How To Overcome Failure to Succeed - Luke Lintz

How To Overcome Failure to Succeed - Luke Lintz

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Today I’m sitting down with Luke Lintz - a remarkable young entrepreneur who achieved his first 7 figures before graduating from high school. 

Despite facing huge setbacks and failures by the ripe old age of 24, Luke has emerged to become one of the most successful entrepreneurs of his generation.

With a social media presence exceeding one million followers on Instagram, Luke is not only a top influencer, but he also collaborates with some A-list celebrities including Kevin Hart, Snoop Dogg, and a family you may have heard of called the Kardashians, just to name a few. And it’s his partnerships with these iconic figures that reflect his reputation as one of the most sought-after brand builders in the world today.

During our frank conversation, Luke shares his insights, experiences, and triumphs that will empower you to elevate your own brand. Whether you’re like me and your child is a budding entrepreneur, or you’re a budding entrepreneur yourself, this episode is sure to change the way you look at business - and it might even change your thoughts about post secondary education.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

To advertise on the show
click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca

How to Get Your Message Out to The World Through Major Media - Cheryl Hunter

How to Get Your Message Out to The World Through Major Media - Cheryl Hunter

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My guest today is Cheryl Hunter -  Founder & CEO of Magnify Your Message; a company that helps people with triumphant stories get their message out to the world through major media. 

Cheryl has been featured on more than 100 media outlets including Dr. Oz, NBC News, Fox, PBS, Forbes Magazine, Inc., and Entrepreneur to name a few. She has also delivered four TED talks and has published two bestselling books.

During our conversation, Cheryl shares her brave story about a traumatic experience she endured at the young age of 18. Not only did this horrific event change the trajectory of her life and career - but it has helped her change the lives of everyone who is fortunate enough to work with her.

Thanks for listening! If you enjoyed this episode, please leave a 5-star rating along with a brief review. And don't forget to order your BADASS T-shirt here.

About Me
Hey there, I'm Joelly - the Branding Badass. My badass superpower is helping you build a brand that matters. From branded merch to brand consulting, when you work with me, you get results!

Need help telling your brand story?
Learn more
here.

To advertise on the show
click here

Let's stay connected!
instagram - @Branding_Badass
linkedIn - Joelly Goodson
website - BrandingMatters.ca

Bio of Branding Matters

Branding Matters, hosted by the charismatic Branding Badass, is a top-rated podcast dedicated to helping businesses create brand equity. Recognized as one of the "10 Best Branding Podcasts in Canada for 2023" by Feedspot and listed among Goodpods' "Best Entrepreneur Podcasts for 2023," Branding Matters is highly regarded within the industry. It's also the only podcast featured on PPAI #Online18 for 2022: Promo's Most Influential Social Media Voices.

In each episode, the host engages in real conversations with leaders from various industries worldwide, offering a diverse range of insights and experiences. Through these compelling conversations, listeners gain valuable branding tips and strategies that empower them to become branding badasses in their own right.

To ensure the growth and impact of the podcast, the Branding Matters team encourages listeners to rate the show on Apple Podcasts or any other platform they use to enjoy podcasts.

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