The So What from BCG

As 2023 ends, people look to the new year to become the best version of themselves. Sreyssha George, an expert in technology and people for BCG, explains how to build your personal brand by choosing a role model, asking for feedback, and being open to change. 

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Sreyssha George: https://on.bcg.com/472Hqgn 

The human brain is constantly making associations between events, objects, and memories. David Ratajczak, global leader of BCG’s marketing practice, says companies can rely on this deep psychology to create positive associations with their brand. Campaigns no longer exist solely in big media where only large, established companies could afford them. Startups and small businesses can win mindshare against industry giants by investing in precision digital technology that takes advantage of these associations.      

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Digital Marketing: https://on.bcg.com/3GzAe04

Capturing Mind Share with Precision Branding: https://on.bcg.com/3T6jMw0

A promising $19 trillion has been put toward the energy transition. The bad news? We need $18 trillion more—and that’s just to reach 2030 goals. As the world gears up for COP28, the UN’s climate conference, Maurice Berns, chair of BCG’s Center for Energy Impact, explores how to close this gap.   

 Learn More: 

Climate Vision 2050: Climate Vision 2050 (chtbl.com)

Energy Transition: https://on.bcg.com/3RkyP40 

Bridging the $18 Trillion Gap in Net Zero Capital: https://on.bcg.com/3R0Ki7b 

A Blueprint for the Energy Transition: https://on.bcg.com/46uEvg4 

Ahead of COP28, the UN’s climate conference, we explore the unique ways public-private partnerships help achieve sustainability goals. Lars Fruergaard Jørgensen, CEO of Novo Nordisk; Pascal Soriot, CEO of AstraZeneca; and Christine O’Brien, lead for BCG’s climate and sustainability practice in health care, discuss the projects and success of the Sustainable Markets Initiative Health Systems Task Force.

The Task Force brings together global health leaders to enhance individual, societal, and planetary health. Together, they have launched sector-first commitments, actions, and recommendations to accelerate the delivery of net zero, patient-centric health systems.

 Learn More: 

https://www.sustainable-markets.org/taskforces/health-systems-taskforce/  

For more about Pascal: https://www.astrazeneca.com/our-company/leadership.html#

For more about Lars: https://www.novonordisk.com/about/executive-management/lars-fruergaard-jorgensen.html

For more about Christine: https://on.bcg.com/3R9xbSJ)

https://on.bcg.com/47KDWQp

It’s 2050 and we’re exploring how the world radically reduced carbon emissions and saved itself from climate catastrophe. What have our cities done to accommodate massive population growth? And how do businesses, governments, researchers and everyday people work together to build sustainable supply chains, agricultural practices and transportation infrastructure?

This is Climate Vision 2050, a podcast series from BCG.

In this episode, Nairobi’s green tech and innovation boom make it a 2050 powerhouse. That success comes with climate challenges that the city is addressing. Urban planner Bailey Muthoni lives in housing built from plastic waste and gets around on an electric motorbike. She stages a tactical urbanism intervention advocating for improved walkability around the city's parliament.

We are closing in on the first anniversary of the public release of generative AI tools such as ChatGPT and GPT-4. And yet the ever-changing field of human-machine collaboration remains poorly understood. François Candelon, global director of the BCG Henderson Institute, explains the findings of recent research that explores where AI work is more effective than people and where it isn’t.  

Learn More: 

•  https://on.bcg.com/3Sszzos 
• https://on.bcg.com/3u3jUBV 

Downtowns were built for a 9-5 world that no longer exists. Santiago Ferrer, BCG’s North American lead for cities, real estate, and infrastructure development, says civic leaders have an opportunity and responsibility to rethink the best use of buildings, transportation systems, and other infrastructure.  

Learn More: 

•  https://on.bcg.com/46FFo6s 
• https://on.bcg.com/471A6lj 

A price is an expression of value and part of a conversation with customers. Jean-Manuel Izaret, BCG’s global leader of pricing, discusses the importance of designing a pricing strategy that creates value for customers and companies alike. Businesses must know when to leave money on the table and be careful to avoid prices so high they actually hamper sales. Jean-Manuel highlights seven pricing games companies should consider playing and other lessons to build pricing strategy from his new book, Game Changer.

Learn More:

• https://on.bcg.com/3RT5A8Z

Should the workplace of the future consist of a mostly in-office, remote, or hybrid model? Deborah Lovich, leader of BCG’s work on people strategy, argues we’re asking the wrong question entirely. Organizations should focus on creating productivity for themselves and joy for their employees. It will take more than a memo from the top to create this new working model. Time, resources, and strong managers are all necessary.