The Digital Marketing Podcast

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"The Digital Marketing Podcast" is a weekly podcast and hosted by Ciaran Rogers and Daniel Rowles.

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Latest Episodes

SEO, GEO and AEO: What You Need To Know

If you've recently listened to our podcast about new acronym GEO, you might want to sit down for this one. In this episode of the Digital Marketing Podcast, we answer a listener's question about the connection between SEO, GEO and AEO (Answer Engine Optimisation). With search behaviour constantly changing, it's important that marketers rethink their approach to their content visibility online. If you want to know the core principles of the three optimization methods and whether conversational/answer search should impact your strategy, tune in today. Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

What Is Digital PR?

What is digital PR and does it matter? In this episode of the Digital Marketing Podcast, Daniel sits down with Jane Hunt, CEO and Co-Founder of JBH, a digital PR and SEO agency based in Manchester. Jane shares with Daniel invaluable insights into the digital PR landscape and how its reshaping SEO and brand building for both B2B and B2C clients, and the techniques that power brand visbility. If you're looking for a strategy to build quality backlinks, measure campaign impact and blend SEO with traditional PR to achieve results, tune in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

GEO and How to Rank in SearchGPT

Does the world of digital marketing need any more three letter acronyms? Apparently so... In this episode of the Digital Marketing Podcast, Daniel and Ciaran talk about the emerging concept of GEO, Generative Engine Optimisation and what it means for the future of digital marketing. As search engines evolve into generative AI-driven models like ChatGPT, Search Generative Experience (SGE) and more, marketeres now face new challenges in optimising content for visibility. Daniel introduces the concept of GEO and highlights some actionable strategies you can use to improve visbility in these AI-powered search environments. Tune in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Is Content Marketing Dead?

Is content marketing still relevant in 2024? In this podcast episode, inspired by one of our listeners and insights from marketing guru Rand Fishkin, we dive into how the content marketing landscape has evolved, the challenges of achieving visibility, and why the concept of 10X content is no longer a guaranteed path to success. We also discuss the impact of zero-click behaviour, social media algorithms, digital PR and and give our practical tips for creating content that still stands out. Listen in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Reviving Fanta: How They Used Halloween to Engage Gen Z, with Ibrahim Khan

How do you revive a brand's iconicity? What's the best way to generate engagement amongst Gen Z? Do movie partnerships help drive sales? In this episode of the Digital Marketing Podcast, Daniel is joined by Ibrahim Khan, Global Vice President of Marketing at the Coca-Cola Company. Ibraham talks to us about his strategies behind Fanta's resurgence, how they are leveraging global marketing tactics to reconnect with Gen Z, and their collaboration with the new film Beetlejuice Beetlejuice. The episode also covers the challenges of engaging younger audiences, the role of social media platforms like TikTok, and Fanta's aim to make Halloween as synonymous with its brand as Christmas is with Coke. This is a great podcast episode packed with takeaways for brands - tune in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Inbound 2024 Recap and Latest Digital Marketing Trends (Part. 2)

We are back with part two of our Digital Marketing Trends episode to celebrate out 400th episode realease! In this continuation episode, we discuss the rise of AI in search engines, the challenges and opportunities it presents for marketers and the importance of brand personality in an increasingly automated world. We also dive into the shift towards first-party data and email marketing as vital success factors, and using LinkedIn's new Business Manager features to help optimise your B2B marketing efforts. -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Our 400th Episode: Inbound Recap and Latest Trends (Part. 1)

We have officially released 400 episodes of the Digital Marketing Podcast! To celebrate, we're bringing you a two-part episode on an Inbound Conference Recap and the latest trends in Digital Marketing. Join us as we unpack the latest trends for you, including the ongoing challenges of social media engagement, and the increasing role of AI in content creation. We also take a look at how you can leverage email marketing in a forever-changing marketing environment and how first-party data is becoming crucial for future-proofing your marketing efforts. Part 2 coming soon! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Life After Third-Party Cookies: What’s Next for Data-Driven Marketing?

In this episode of the Digital Marketing Podcast, Daniel is joined by Colin Grieves and Danny Holmes from Experian Marketing Services to discuss life after third-party cookies and how marketers can adapt. As third-party cookies phase out, marketers face new challenges in reaching their audiences. Colin and Danny explain the evolution of cookies, why they're being phased out and the solutions marketers can put in place to prepare for a cookieless world. If you're looking for top tips on how to future-proof your digital marketing efforts, this episode is a must-listen to guide you through everything you need to know. Listen now! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Is Social Media Still Worth the Time?

We love nothing more than tackling a controversial digital marketing topic, and on today's podcast episode, we dive into whether social media is really still worth the time and investment for brands. We explore a wide number of frustrations that marketers face when posting online, from fake engagement to unclear ROI, and debate whether or not influencer marketing is as effective as it seems. Tune in for an honest discussion on the true value of social media and what might be going wrong. Remember, we have partnered Semrush for their in Amsterdam on 30th October, and have an exclusive 20% discount code for our listeners and and a giveaway of 5 free tickets! How to enter in our show notes, found below. -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Bio of The Digital Marketing Podcast

"The Digital Marketing Podcast" is a weekly podcast and hosted by Ciaran Rogers and Daniel Rowles. With listeners in over 180 countries worldwide, the podcast offers valuable insights, interviews, news, tools, strategies, and techniques to give your digital marketing efforts an edge.

The podcast covers a broad range of digital marketing topics, including SEO (Search Engine Optimization), social media marketing, content marketing, email marketing, paid advertising, analytics, and more. Each episode features interviews with global experts in the field, providing listeners with valuable perspectives and industry knowledge.

One of the standout features of "The Digital Marketing Podcast" is its commitment to being advert-free, ensuring that the content remains focused on providing valuable information and avoiding promotional distractions. The hosts aim to make each episode both entertaining and informative, making it a perfect choice for your daily commute or any time you want to stay up-to-date with the latest trends and developments in digital marketing.

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