The Digital Marketing Podcast

Marketing

"The Digital Marketing Podcast" is a weekly podcast and hosted by Ciaran Rogers and Daniel Rowles.

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Latest Episodes

The State of Email Marketing

Are you unsure which email metrics actually provide value or how to add that personal touch to your email campaigns? In this latest episode of the Digital Marketing Podcast we dive deep into the current email marketing landscape, from best practices for email content, including how to ensure your emails answer the crucial ‘what’s in it for me?’, to how to leverage email as a social channel, make them more conversational and use them to foster two-way communication with your customers. For marketers or business owners looking to maximise their email efforts, listen in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Mastering Performance Marketing: Latest Trends and Insights

It has been a while since we have given a performance marketing update so that’s exactly what we’re doing, as well as bringing you the latest trends and ad formats across multiple platforms. We also delve into the role of AI in optimising ad delivery and creative generation across the major platforms. We bring you some internal news and updates as well, including our ‘Persuade Your Boss’ letter template, which you can find down below… -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Using Events To Build Movements, Not Moments with Kelvin Newman

If you're looking to create events that aren't just memorable, but transformative, who better to hear from than Kelvin Newman, the mastermind behind BrightonSEO, one of the most renowned search marketing conferences globally. In this episode of the Digital Marketing Podcast, Kelvin shares with us his expertise on transforming events from moments into powerful movements that inspire meaningful connections and drive lasting impact long after the curtains have closed. Whether you're a marketer, events organiser, community manager or more, this episode offers invaluable insights on turning your events into catalysts for change. Listen in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Five Things Marketers Get Wrong When Using Google Tag Manager (GTM), with Becky Reid

Google Tag Manager is an excellent tool… when it works and is used properly. GTM allows marketers to insert code into your website without needing a developer, who are frequently busy. But to a developers fear, GTM lets marketers insert code into a live website. In this episode of the Digital Marketing Podcast, we are joined by digital marketing consultant Becky from Tattoo Ink Marketing, who will help us identify the most common mistakes to avoid with Google Tag Manager and how to fix them. -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Building Brands Using Communities, with Jon Davids

Curious about the current state of influencer marketing, and where storytelling fits into community building? On this episode of the Digital Marketing Podcast, we are joined by Jon Davids from influencer marketing agency Influicity, who talks to Daniel about building a community to surirve the wilderness of the internet, why businesses are dangerously dependent on 'rented' platforms and why storytelling is the most important skill in marketing. This episode is packed with loads of insights and tactics to help you in your marketing efforts. Tune in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

How To Start a Digital Marketing Career, with Rachel Exton

Digital marketing is an evergrowing industry, especially as more and more businesses use online channels to reach their audiences. However as digital marketing grows and becomes more complex, so does knowing how to get started in your career. In this episode of the Digital Marketing Podcast, we are joined by Rachel Exton, VP of Global Marketing at Pearson, who discusses her journey into digital marketing, including how she transitioned from her previous career, the skills and knowledge that helped her succeed and advice for those looking to make a start. Daniel and Rachel also cover practical tips for job seekers and the value of gaining hands-on experience. Listen in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Starting a Digital Marketing Based Business

If tomorrow you had to start something new, what route would you go down? What type of business would it be? What assets would you leverage? A listen to the My First Million podcast got us thinking about what we would do if we had to start a digital marketing based business from scratch, and what lessons we've learnt that we could take and implement to help make it a success. Join us for this episode of the Digital Marketing Podcast where we discuss the pros and cons of different types of businesses and what we'd each do if we had to start a new business tomorrow. -- Show notes: We'd love to know, what would you do if you had to start something new and what lessons have you learned that you would implement? Or do you have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

The Digital Marketing Skills in Demand

Our Digital Marketing Skills Benchmark Report that we produce annually, has shown a skills gap in the core marketing principles, and effective digital marketing now often requires a set of skills that are in short supply. Join us for our latest podcast episode where we talk about the state of digital skills across analytics and data, usability, content marketing, digital strategy and more and and what skills you really need to learn in order to boost your digital marketing efforts. Tune in today! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Updated on AI Generated Content

We all noticed the surge in content being published online powered by generative AI's like ChatGPT. Whilst it is now easier than ever to publish content frequently, that doesn't always mean that it is of good quality. On today's episode of the Digital Marketing Podcast, we're bringing you the latest updates on AI generated content, including a recent Google Core Update which moves to address the quality of content and a drive towards value and trustworthyness. We hope you enjoy! -- Show notes: Have any feedback on the show? , tell us what you love and what you think could be better. And, if you are really enjoying the show, please

Bio of The Digital Marketing Podcast

"The Digital Marketing Podcast" is a weekly podcast and hosted by Ciaran Rogers and Daniel Rowles. With listeners in over 180 countries worldwide, the podcast offers valuable insights, interviews, news, tools, strategies, and techniques to give your digital marketing efforts an edge.

The podcast covers a broad range of digital marketing topics, including SEO (Search Engine Optimization), social media marketing, content marketing, email marketing, paid advertising, analytics, and more. Each episode features interviews with global experts in the field, providing listeners with valuable perspectives and industry knowledge.

One of the standout features of "The Digital Marketing Podcast" is its commitment to being advert-free, ensuring that the content remains focused on providing valuable information and avoiding promotional distractions. The hosts aim to make each episode both entertaining and informative, making it a perfect choice for your daily commute or any time you want to stay up-to-date with the latest trends and developments in digital marketing.

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