In this episode of ELI, we welcome Rahul Mehra, the co-founder of Roadcast, a SaaS platform specializing in fleet management and tracking. Rahul shares his entrepreneurial journey, from his early days as a marketer at Ogilvy to building a successful tech company. He discusses the evolution of Roadcast, its pivots, and its impact on various industries, including logistics, construction, and even law enforcement with the Delhi Police. Rahul also delves into the role of AI in their technology and their future vision of making Roadcast a household name.Chapters**00:00 – Introduction: Welcoming Rahul Mehra, Co-Founder of Roadcast**- Host introduces the format and today’s guest, Rahul Mehra, who cofounded Roadcast, a leading SaaS platform for fleet management and tracking.**00:35 – About Roadcast: The Tracking Company**- Rahul shares Roadcast’s core business concept, pivots, and its unwavering focus on tracking technology.**01:13 – Early Journey: From Delhi to Entrepreneurship**- Rahul talks about his upbringing in Delhi, his schooling, and initial career aspirations influenced by family expectations.**03:06 – Creative Passions and Early Ventures**- Balancing engineering with web design, music, and even DJing. How these creative skills contributed to his first business, First Look Media.**04:51 – Industry Experience: Digital Agencies & Ogilvy**- Rahul’s industry exposure starts with a digital agency internship, then a leap to Ogilvy as one of the youngest art directors, and facing the reality of formal education alongside work.**07:25 – Finishing Engineering & Career Dilemma**- Taking a sabbatical from Ogilvy to (miraculously) finish his engineering degree, and pondering future career steps.**08:03 – The Spark: Roadcast’s Origin Story**- How a casual call with his co-founders about solving group travel coordination led to creating the first version of Roadcast.**09:36 – The First Product: Social Location Tracking App**- Building an early real-time location sharing app (before WhatsApp had live location) and challenges of launching a social product from India.**10:12 – The First Pivot: From B2C to B2B**- Advice from early advisor Deepak Jain leads Roadcast to focus on logistics and delivery tracking for businesses instead of consumers.**11:22 – Building the Technology: In-house vs Outsourcing**- Decision between outsourcing the MVP and eventually building apps in-house, including structuring the founding team.**13:40 – First Customer and Initial Success**- Winning the first customer (Brookfield) in highway management, then rapid expansion into restaurant delivery logistics.**14:57 – The Restaurant Boom & Second Major Pivot**- Scaling fast with restaurant chains, but the industry shifts when Zomato/Swiggy take over deliveries. Roadcast pivots to hardware (IoT/vehicle) tracking.**16:50 – Tech Evolution: From GPS to AI Dashcams**- Advancements in tracking: modern sensors, dashcams, AI-based driver behavior monitoring, and expanding hardware capabilities.**18:05 – Use Cases & Industrial Adoption**- Overview of industry coverage, from logistics, construction, and EVs, to taxis—how their platform adapts across sectors.**21:02 – Business Model & Government Clients**- Subscription pricing, hardware/software model, and case study on long-term collaboration with Delhi Police.**23:08 – Real-World Impact: ROI for Clients**- Concrete examples of customer cost savings: route/fleet optimization, fuel theft reduction, safety benefits, quick payback periods for businesses.**24:44 – The Next Leap: Launching “Track What Matters” B2C Expansion**- Introducing a new consumer line (devices for pets, kids, personal safety), aiming for Roadcast to become a household name.**25:49 – Consumer Products: Safety Devices & Pet Trackers**- Details about the product range: kid-safe devices, pet GPS trackers, female safety gadgets, and dash cams.