Leadership LIVE @ 8:05! Podcast - Talking Small Business

Discover Your Gift: Harness Your Talents is covered in this podio, along with the following subjects:- Leveraging Your Talents in Collaboration- The Role of Passion in Identifying Talents- Developing and Refining Your Talents***************************************Discovering your gift and harnessing your talents can lead to a fulfilling and purposeful life. Everyone has unique abilities and strengths that, when nurtured and developed, can bring immense joy and success. I'll be talking with Ravi R. Iyer, MD about Discover Your Gift: Harness Your Talents.3x TEDx speaker and CEO of IR FocalPoint, Dr. Ravi Iyer is a Harvard-trained Physician-scientist, a former Chairman of Reston Hospital and Director of Heartland Hospice who is recognized in Who’s Who in America and Who’s Who in TOP Doctors of America. Dr. Iyer is passionate about enabling the manifestation of human possibility which is the substance of his work as a physician, in his role as CEO of a wellness supplement company, and in the educational work he does on Neuroinclusivity training and the crafting of Neuroaligned High-Performance Groups. He will be speaking today about the power of finding your gift that allows you to transcend the hamster wheel of life to acheiving succes.

Engineering your Selling Process for Consistent Revenue is covered in this podio, along with the following subjects:- Understanding the Sales Process- How to Find and Qualify Leads- How to Create Value for Clients***************************************When it comes to engineering your selling process for consistent revenue, it's all about understanding the steps that guide a sale from start to finish. Instead of simply selling a product or service, think about how you can solve your clients' problems or meet their needs in a meaningful way. I'll be talking with Sam Rockaway about Engineering your Selling Process for Consistent Revenue.Sam Rockaway is Senior Vice President of Sales at REDCOM. Sam has over 30 years of sales and entrepreneurial experience, successfully founding and selling private businesses before transitioning to the construction industry. At REDCOM, Sam has contributed significantly to the firm’s growth and diversification. His unique background and knowledge of multiple facets of commercial construction set him apart in the industry. Sam combines his understanding of commercial real estate development, site selection and construction methods with a detailed understanding of client needs to solve problems, identify opportunities, and drive client value.Sam has a BS in Accounting from Fairleigh Dickinson University and holds a New Jersey real estate license. Sam is a member of NAIOP and NJ CAR professional associations.

Hiring and Managing a Sales Team is covered in this podio, along with the following subjects:- Understanding the Sales Math- Sales for Founders- How sales problems can look like other kinds of problems***************************************Building a strong sales team is like assembling a winning sports team. It starts with recruiting the right players—those who are not only skilled but also share your passion for the game. Once you've got the dream team, managing them becomes the key to success. This involves creating a supportive environment where each member can thrive, setting clear goals, and providing ongoing training and motivation. I'll be talking with Liz Heiman about Hiring and Managing a Sales Team.Liz Heiman is The Sales Operating System Architect renowned for flipping the script on traditional sales thinking. She rejects canned, manipulative tactics that leave sellers and customers disconnected and uneasy. As a speaker and consultant, Liz persistently debunks the sales myths that undermine sales performance. Liz is on a mission to fundamentally change the way people think about sales. She challenges conventions that make leaders believe they have no choice but to accept inconsistent or poor sales results. She transforms chaos into structured, scalable sales ops that drive predictable growth.At 15, Liz was already in her first sales job, and by age 30 she was running the international Division of Sales giant Miller Heiman, where she turned the failing Asia Pacific division into a multi-million-dollar asset. While at Miller Heiman, Liz trained the world’s powerhouse sales teams, including HP and Coca-Cola. Since then, she has driven sales increases for hundreds of companies. Growing up in the Miller Heiman tradition, daughter of author Stephen Heiman, it’s only natural that Liz internalized the idea that sales is a repeatable, teachable and manageable process. Working with companies of every size, she realized that process is only the first step toward building the infrastructure that supports a successful sales organization. That’s why Liz developed the Re: Sales Operating System that scales sales.

The Biggest Marketing Risk Is Not Taking Enough Risk is covered in this video, along with the following subjects:- The Power of Risk-Taking- Playing safe with your branding- How Risk-Taking Influences Brand Perception***************************************Taking risks in marketing is essential for standing out and making a lasting impact. While it may feel safer to stick with what's familiar, playing it too safe with your branding can actually be the riskiest move of all. In today's fast-paced and ever-evolving market, consumers are drawn to brands that dare to be different, take chances, and push boundaries. I'll be talking with Jeremy LaDuke about The Biggest Marketing Risk Is Not Taking Enough Risk.Jeremy LaDuke founded Epic Nine: Marketing Outfitters in 2014 and since then has helped hundreds of businesses navigate the marketing wilderness and reach their goals. Jeremy is also co-host of Marketing Trailblazers: Fireside Chats with Trailblazing CMOs, author of Climb: The Risks and Rewards of Elevating Your Brand, founder of Climb Club (theclimbclub.com) and co-founder of the Sky City Entrepreneur Center in Maryville, TN.

Financial Management Triage for Entrepreneurs is covered in this podio, along with the following subjects:- Starting a business the right way- The DIY approach to bookkeeping- Cash Flow Management***************************************Financial Management Triage is a process for evaluating financial situations quickly and prioritizing actions to address them. Most small businesses have financial management challenges whether it's taxes, bookkeeping, cash flow, financing, or many other issues. You are not alone even if your issues span several years. That's why it is important to have a periodic independently conducted financial management check-up to keep your business on solid financial footing. Also, the longer you let situations fester the more difficult and costly they can be. During the show, we will discuss common financial management problem situations and how to address them. I'll be talking with Jeneen R. Perkins about Financial Management Triage for Entrepreneurs. Jeneen Perkins is a freelance accountant and the CEO of Eclat Enterprises LLC., a full-service accounting firm in the greater Milwaukee, Wisconsin, area. Jeneen started Eclat Enterprises in 2011. In her current role, she is a tax specialist versed in the latest tax laws and regulations. Eclat Enterprises offers many tax services, including Freelance Consulting Services, Small Business Accounting, and Real Estate Accounting Services. As a client of Eclat Enterprises, Jeneen and her team pride themselves on providing Accounting and Tax Services in Plain English.

Scaling Your Business in 2025 is covered in this podio, along with the following subjects:- Selling More- Making More- Get Financing***************************************Planning your work and working on the plan is essential for any business aiming to stay competitive and achieve long-term success. This session will cover the goal-setting process and results of a small owner determining his key business objectives for 2025. It will also cover his implementation plans and a discussion of his progress thus far. I'll talk with Clevonne St. Hillaire about how he plans to Scale his Business in 2025.Clevonne St. Hillaire is a results-oriented and well-organized Engineer with over 16 years of experience. As an innovative leader, he has a proven track record in developing and executing both technical and strategic plans, with a strong emphasis on security, building strong relationships, and effective conflict resolution. Clevonne's expertise spans technological development, change management, and digital transformation. He is a convincing communicator and keen observer, known for his exceptional organizational, administrative, and management skills.After working with Verizon for 10 years, Clevonne transitioned last year to work full-time on his family business, aiming to grow it significantly in 2025. We've been collaborating closely, discussing strategies, and exploring opportunities for substantial growth this year.

Annual Planning Roadmap for a Strong 2025 is covered in this podio, along with the following subjects:- Key goals for businesses in 2025- Strategic Goal Setting- Digital Marketing Trends for 2025***************************************Planning for the year ahead is essential for any business aiming to stay competitive and achieve long-term success. This session will cover setting clear and strategic goals that align with your company's vision, understanding the key objectives businesses should prioritize in 2025, and diving into the latest digital marketing trends that can propel your brand forward. Whether you're an entrepreneur, a business leader, or a marketing professional, this roadmap will offer valuable insights and practical steps to help you navigate the challenges and opportunities of the coming year with confidence. I'll be talking with Jimmy Newson about Annual Planning Roadmap for a Strong 2025.Jimmy Newson is the founder and CEO of Moving Forward Small Business, a membership-based digital publishing company on a mission to save a million small businesses from failure by 2050, leveraging technology, innovation, and business strategy. He is also the senior advisor for the New York Marketing Association. He presents workshops and training regularly with Start Small Think Big, NY Public Library, SCORE, Digital Marketing World Forum, DC Start-Up Week, and multiple international SaaS companies.

Increasing ROI with a Strategic, Data-driven Marketing Plan is covered in this podio, along with the following subjects: - What is Data-Driven Marketing? - Steps to Build a Data-Driven Marketing Plan - Why Data Matters for ROI *************************************** In this video, we’ll explore the importance of leveraging analytics to optimize your marketing efforts, target the right audience, and achieve measurable results. Learn how to create a tailored strategy that aligns with your business goals and ensures maximum impact. Whether you're looking to improve engagement, increase sales, or streamline your campaigns, this approach will help you turn insights into action and drive real growth. I'll be talking with Debra Andrews about Increasing ROI with a Strategic, Data-driven Marketing Plan. Debra Andrews is the founder and CEO of Marketri, a leading agency that accelerates predictable, profitable growth for B2B companies by building and executing strategic, data-driven marketing plans that deliver a high ROI. She pioneered the fractional marketing model and is recognized as a thought leader on marketing strategy and outsourced marketing. Debra has spent more than three decades collaborating with mid-sized, growth-oriented companies, helping them build world-class marketing functions that drive better business results. In the 20 years since she founded Marketri, she’s directed the company to achieve tremendous growth and success by driving greater growth and success for the agency’s B2B clients.

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3 Things Business Owners Don't Know That Can Hurt Them is covered in this podio, along with the following subjects: - What is the Corporate Transparency Act - How does it impact small business owners? - Why Small Businesses Must Prioritize Compliance and Cybersecurity *************************************** Many business owners may not be aware of the Corporate Transparency Act and its potential impact on small businesses. This act aims to combat money laundering and terrorism financing by requiring certain small businesses to report their beneficial ownership information to the Financial Crimes Enforcement Network (FinCEN). Small business owners must understand how this legislation affects them to ensure compliance and avoid any penalties. I'll be talking with Paul Paray about 3 Things Business Owners Don't Know That Can Hurt Them. Paul has a diverse legal and business background that includes, creating resilient security and privacy compliance programs – including one for an auto insurer; successfully prosecuting intellectual property portfolios; successfully litigating federal and state commercial disputes around the country, and helping small and mid-sized business owners navigate numerous risk management issues. To that end, he has been invited to speak at leading conferences to discuss risk management, including RSA, IAPP, RIMS and PLUS, and has been interviewed regarding risk management by the National Law Journal, Business Insurance, CFO Magazine, ComputerWorld, SC Magazine, Security Management, The Financial Post, The Hartford Business Journal, The Newark Star-Ledger, New Jersey Law Journal, and The New York Times. He can be reached via email at paul@licenz.com.