Leadership LIVE @ 8:05! Podcast - Talking Small Business

The Biggest Marketing Risk Is Not Taking Enough Risk is covered in this video, along with the following subjects:- The Power of Risk-Taking- Playing safe with your branding- How Risk-Taking Influences Brand Perception***************************************Taking risks in marketing is essential for standing out and making a lasting impact. While it may feel safer to stick with what's familiar, playing it too safe with your branding can actually be the riskiest move of all. In today's fast-paced and ever-evolving market, consumers are drawn to brands that dare to be different, take chances, and push boundaries. I'll be talking with Jeremy LaDuke about The Biggest Marketing Risk Is Not Taking Enough Risk.Jeremy LaDuke founded Epic Nine: Marketing Outfitters in 2014 and since then has helped hundreds of businesses navigate the marketing wilderness and reach their goals. Jeremy is also co-host of Marketing Trailblazers: Fireside Chats with Trailblazing CMOs, author of Climb: The Risks and Rewards of Elevating Your Brand, founder of Climb Club (theclimbclub.com) and co-founder of the Sky City Entrepreneur Center in Maryville, TN.

Financial Management Triage for Entrepreneurs is covered in this podio, along with the following subjects:- Starting a business the right way- The DIY approach to bookkeeping- Cash Flow Management***************************************Financial Management Triage is a process for evaluating financial situations quickly and prioritizing actions to address them. Most small businesses have financial management challenges whether it's taxes, bookkeeping, cash flow, financing, or many other issues. You are not alone even if your issues span several years. That's why it is important to have a periodic independently conducted financial management check-up to keep your business on solid financial footing. Also, the longer you let situations fester the more difficult and costly they can be. During the show, we will discuss common financial management problem situations and how to address them. I'll be talking with Jeneen R. Perkins about Financial Management Triage for Entrepreneurs. Jeneen Perkins is a freelance accountant and the CEO of Eclat Enterprises LLC., a full-service accounting firm in the greater Milwaukee, Wisconsin, area. Jeneen started Eclat Enterprises in 2011. In her current role, she is a tax specialist versed in the latest tax laws and regulations. Eclat Enterprises offers many tax services, including Freelance Consulting Services, Small Business Accounting, and Real Estate Accounting Services. As a client of Eclat Enterprises, Jeneen and her team pride themselves on providing Accounting and Tax Services in Plain English.

Scaling Your Business in 2025 is covered in this podio, along with the following subjects:- Selling More- Making More- Get Financing***************************************Planning your work and working on the plan is essential for any business aiming to stay competitive and achieve long-term success. This session will cover the goal-setting process and results of a small owner determining his key business objectives for 2025. It will also cover his implementation plans and a discussion of his progress thus far. I'll talk with Clevonne St. Hillaire about how he plans to Scale his Business in 2025.Clevonne St. Hillaire is a results-oriented and well-organized Engineer with over 16 years of experience. As an innovative leader, he has a proven track record in developing and executing both technical and strategic plans, with a strong emphasis on security, building strong relationships, and effective conflict resolution. Clevonne's expertise spans technological development, change management, and digital transformation. He is a convincing communicator and keen observer, known for his exceptional organizational, administrative, and management skills.After working with Verizon for 10 years, Clevonne transitioned last year to work full-time on his family business, aiming to grow it significantly in 2025. We've been collaborating closely, discussing strategies, and exploring opportunities for substantial growth this year.

Annual Planning Roadmap for a Strong 2025 is covered in this podio, along with the following subjects:- Key goals for businesses in 2025- Strategic Goal Setting- Digital Marketing Trends for 2025***************************************Planning for the year ahead is essential for any business aiming to stay competitive and achieve long-term success. This session will cover setting clear and strategic goals that align with your company's vision, understanding the key objectives businesses should prioritize in 2025, and diving into the latest digital marketing trends that can propel your brand forward. Whether you're an entrepreneur, a business leader, or a marketing professional, this roadmap will offer valuable insights and practical steps to help you navigate the challenges and opportunities of the coming year with confidence. I'll be talking with Jimmy Newson about Annual Planning Roadmap for a Strong 2025.Jimmy Newson is the founder and CEO of Moving Forward Small Business, a membership-based digital publishing company on a mission to save a million small businesses from failure by 2050, leveraging technology, innovation, and business strategy. He is also the senior advisor for the New York Marketing Association. He presents workshops and training regularly with Start Small Think Big, NY Public Library, SCORE, Digital Marketing World Forum, DC Start-Up Week, and multiple international SaaS companies.

Increasing ROI with a Strategic, Data-driven Marketing Plan is covered in this podio, along with the following subjects: - What is Data-Driven Marketing? - Steps to Build a Data-Driven Marketing Plan - Why Data Matters for ROI *************************************** In this video, we’ll explore the importance of leveraging analytics to optimize your marketing efforts, target the right audience, and achieve measurable results. Learn how to create a tailored strategy that aligns with your business goals and ensures maximum impact. Whether you're looking to improve engagement, increase sales, or streamline your campaigns, this approach will help you turn insights into action and drive real growth. I'll be talking with Debra Andrews about Increasing ROI with a Strategic, Data-driven Marketing Plan. Debra Andrews is the founder and CEO of Marketri, a leading agency that accelerates predictable, profitable growth for B2B companies by building and executing strategic, data-driven marketing plans that deliver a high ROI. She pioneered the fractional marketing model and is recognized as a thought leader on marketing strategy and outsourced marketing. Debra has spent more than three decades collaborating with mid-sized, growth-oriented companies, helping them build world-class marketing functions that drive better business results. In the 20 years since she founded Marketri, she’s directed the company to achieve tremendous growth and success by driving greater growth and success for the agency’s B2B clients.

To learn more about valuable resources for entrepreneurs and business owners, please visit https://www.sbprou.com/.

3 Things Business Owners Don't Know That Can Hurt Them is covered in this podio, along with the following subjects: - What is the Corporate Transparency Act - How does it impact small business owners? - Why Small Businesses Must Prioritize Compliance and Cybersecurity *************************************** Many business owners may not be aware of the Corporate Transparency Act and its potential impact on small businesses. This act aims to combat money laundering and terrorism financing by requiring certain small businesses to report their beneficial ownership information to the Financial Crimes Enforcement Network (FinCEN). Small business owners must understand how this legislation affects them to ensure compliance and avoid any penalties. I'll be talking with Paul Paray about 3 Things Business Owners Don't Know That Can Hurt Them. Paul has a diverse legal and business background that includes, creating resilient security and privacy compliance programs – including one for an auto insurer; successfully prosecuting intellectual property portfolios; successfully litigating federal and state commercial disputes around the country, and helping small and mid-sized business owners navigate numerous risk management issues. To that end, he has been invited to speak at leading conferences to discuss risk management, including RSA, IAPP, RIMS and PLUS, and has been interviewed regarding risk management by the National Law Journal, Business Insurance, CFO Magazine, ComputerWorld, SC Magazine, Security Management, The Financial Post, The Hartford Business Journal, The Newark Star-Ledger, New Jersey Law Journal, and The New York Times. He can be reached via email at paul@licenz.com.

To learn more about valuable resources for entrepreneurs and business owners, please visit https://www.sbprou.com/. Overcoming Challenges to Achieve Breakthrough Success is covered in this video, along with the following subjects: - Scaling Profit While Cutting Hours - Building a Six-Figure Business - Achieving 8X Profit with 80% Less Work *************************************** Building a business is rarely a smooth journey—it often comes with tough obstacles and unexpected twists. But through each setback, there are opportunities to reimagine your business and your approach. You will learn that even the most daunting challenges can lead to breakthroughs and new success methods. I'll be talking with Chris Miles about Overcoming Challenges to Achieve Breakthrough Success. Chris Miles, the Cash Flow Expert and Anti-Financial Advisor, is a leading authority teaching entrepreneurs and professionals how to get their money working for them TODAY! He’s an author, and podcast host of the Money Ripples Podcast, has been featured in US News, CNN Money, Entrepreneurs on Fire, BiggerPockets, and has a proven reputation with his company, Money Ripples, getting his clients fast, financial results. His clients have increased their cash flow by over $300 Million in the last 15 years!

Scale your Business by Leveraging Systems, Automation, and Technology is covered in this podio, along with the following subjects: - How to build 6 figure systems faster - Scale to the Moon - Rekindle the Joy in your Business without the Overwhelm *************************************** When it comes to scaling your business and building those 6-figure systems faster, leveraging systems, automation, and technology can be a game-changer. By streamlining processes and automating repetitive tasks, you can free up time to focus on growing your business and rekindling the joy in what you do. Scaling to the moon may seem like a lofty goal, but with the right systems in place, it's definitely within reach. I'll be talking with Khadirah Muhammad about how to Scale your Business by Leveraging Systems, Automation, and Technology. Khadirah Muhammad is a Marketing Automation & Systems Engineer and CEO of The Alliance for Business Excellence. Her ultimate passion is to help service providers leverage systems and automation so they can gain back 500 hours of their time without feeling overwhelmed with tech using her 4C Method.

The Lynchpin for Creating A SCALABLE Business is covered in this podio, along with the following subjects: - Developing a Scalable Business Model - Challenges and Pitfalls in Scaling - The Role of a “Number 2” in Small Business Growth *************************************** Scaling a business is exciting but comes with its own set of unique challenges, especially for small business owners. A big part of creating a scalable business is finding that “lynchpin” team member—a trusted “number 2” who can step in to handle operations, keep things running smoothly, and allow you, as the business owner, to focus on growth. With the right approach, finding and developing your “number 2” can be the secret ingredient to scaling successfully while building a sustainable foundation for the future. I'll be talking with Kyle Erickson about "The Lynchpin for Creating A SCALABLE Business". Kyle Erickson is an experienced Operations Manager and General Manager with a strong track record of working effectively with people. He believes in a philosophy of servant leadership, aiming to empower those around him to become successful leaders. With PL experience as a General Manager, Kyle brings a wide range of skills drawn from his diverse work history, educational background, and hands-on experience in people management. His approach is rooted in fostering growth and success in both individuals and teams.