B2B Marketing Asia

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B2B Marketing Asia, hosted by Joe Escobedo.

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Latest Episodes

83) TikTok Commerce: Future Trends + Strategies with General Manager, Global Business Solutions, SEA

Guest Matty Lin, General Manager, Global Business Solutions, SEA at TikTok Host 1 Christine Hou, Executive Consultant, Virtus Asia Host 2 Jan Harling, CEO, Virtus Asia Production Munguili Sangtam, Creative Director, Virtus Asia Produced by: Joe Escobedo, Escomedia Exploring TikTok's Growth and Commercial Opportunities in Southeast Asia 00:00 Introduction and Guest Introductions 01:15 TikTok's Evolution and Opportunities 01:54 Understanding TikTok's Unique Position 03:04 Growth Opportunities in Asia 05:12 TikTok Shop and Commerce 05:49 Exploration and Shoppertainment 07:26 PACE Framework for Success 09:29 Case Study: Kiehl's Success on TikTok 11:46 Key Performance Indicators and Internal Strategies 16:55 Navigating Budget Constraints and Maximizing ROI 19:34 Cultivating a Diverse Content Ecosystem 26:36 Common Pitfalls and Best Practices 31:28 Conclusion and Final Thoughts

82) Revolutionizing Education: Lessons From Hyper Island's Co-founder

B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Jonathan Briggs, Hyper Island Cofounder Newsletter: https://joeescobedo.substack.com Chapters: 0:00 Reimagining Education 1:08 Problem-Centered Learning 2:23 Identifying Relevant Problems 3:06 Building Relationships 7:05 Scaling Engagement 10:01 Structuring Long-Term Education 11:05 Structuring Short-Term Education 13:08 Favorite Interactive Exercises 16:19 Making Learning Tangible 17:41 Considering Cultural Nuances 18:10 Embracing Learners' Potential 18:27 Setting High Expectations for Learners 18:45 The Power of Taking on Big Tasks 19:04 Fostering Team Development and Safety 19:29 Designing Learning as Professional Problem Solvers 20:00 Using Hypothetical Scenarios for Learning 21:13 Crafting Immersive Learning Experiences 23:03 The Importance of Emotional Engagement 24:13 The Downfall of Microlearning 25:04 Learning Design with Impact in Mind 27:10 Assessing Learning from the Learner's Perspective 28:08 Incorporating Art School Principles in Learning Design 29:06 A Holistic Approach to Assessment and Design

81) Performance Marketing Insights: AI, Targeting, & Tracking

Hosted by Joe Escobedo, CEO of Escomedia Guest: Saumya Goila, Regional Lead, Performance Marketing Asia Pacific @The Economist Newsletter: https://joeescobedo.substack.com Chapters: 0:00 - Introduction 0:34 - Practical Applications of AI and Chat GPT 2:16 - Example of Rapid Adaptation in Marketing 4:42 - Using Canva's Magic Design Studio 6:06 - Impact of AI on Targeting 7:59 - Analyzing Audience Lists with AI 9:34 - Challenges in Tracking and Reporting 12:00 - Attribution Challenges with Dark Social 13:33 - Final Tips Success 15:56 - Closing Remarks

80) The Future of Marketing and the Human Touch

Joe Escobedo's interview with Brandwatch

79) Reinventing the Marketing Playbook: Lessons From The Hospitality Industry

B2B Marketing Asia Podcast Hosted by Joe Escobedo, CEO of Escomedia Guest: Steen Puggaard, Chief Executive Officer at Pirata Group Newsletter: https://joeescobedo.substack.com

78) From Comms Specialist to Rockstar & Standup Comedian: Vlad's Biggest Learnings

B2B Marketing Asia Podcast Hosted by Joe Escobedo Guest: Vladimir Guevarra, Communications Specialist Newsletter: https://joeescobedo.substack.com

77) Mastering Demand Creation: Aligning Sales & Marketing

B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Arun Cavale, CMO Newsletter: https://joeescobedo.substack.com

76) How I Overcame Job Loss & Built a Thriving Company

B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Jan Harling, CEO of Virtus Asia Consulting Newsletter: https://joeescobedo.substack.com

75) 0 to 150,000 Subscribers - How To Build A Community In Singapore

B2B Marketing Asia Podcast Host: Joe Escobedo, CEO of Escomedia Guest: Chris Edwards, Co-Founder & CEO of Honeycombers and Launchpad Newsletter: https://joeescobedo.substack.com

Bio of B2B Marketing Asia

B2B Marketing Asia, hosted by Joe Escobedo, is a podcast dedicated to providing the latest insights, strategies, and tips in the field of B2B marketing, specifically focused on the Asian market. Whether you're a marketer, business owner, or professional looking to enhance your B2B marketing skills, this podcast offers valuable resources and perspectives from industry leaders across Asia.

Each episode features engaging conversations with experts, thought leaders, and successful practitioners in B2B marketing. Listeners can expect to gain valuable insights into emerging trends, innovative strategies, and best practices that are shaping the B2B marketing landscape in Asia.

Topics covered in the podcast include digital marketing, content marketing, lead generation, account-based marketing, customer experience, marketing automation, data analytics, and more. Through these discussions, listeners will discover practical tips, actionable advice, and real-world examples that can be applied to their own B2B marketing initiatives.

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