100% Occupied

100% Occupied, Formerly known as Senior Living Marketing Success.

Basic Member

Latest Episodes

#60: It's All About SEO

#60: It's All About SEO

In this episode, Mitch and Luke talk about the importance of SEO and how it can help or hinder your community.

#59: You are sitting on a gold mine

#59: You are sitting on a gold mine

In this episode, Mitch and Dallas talk about how you are probably sitting on a gold mine — your long and growing list of CRM contacts. They tell you how you can tap into that gold mine with a database reactivation campaign.

#58: Managing Expectations For Your Leads

#58: Managing Expectations For Your Leads

In this episode, Dallas and Luke talk about the kind of response you should expect from your leads.

#57: Staffing problems create sales problems

#57: Staffing problems create sales problems

In this episode, Dallas and Luke talk about how a staffing problem in your community isn't a siloed issue; it affects sales, marketing, and occupancy.

#56: The 80-20 rule

#56: The 80-20 rule

In this episode, Dallas and Luke talk about how to help your sales team focus on what matters most.

#55: Four senior living marketing assumptions that are wrong

#55: Four senior living marketing assumptions that are wrong

In this episode, Dallas and Luke talk about some popular incorrect assumptions they hear all the time, what's wrong about them, and how to fix them.

#54: Use data to make decisions

#54: Use data to make decisions

In this episode, Dallas and Luke talk about how using data to make decisions can actually help you become a better leader.

#53: The best follow up technique that most senior living communities aren't doing

#53: The best follow up technique that most senior living communities aren't doing

In this episode, Dallas and Luke talk about the most-effective follow-up technique that most communities don't do (or don't do enough of).

#52: Without showing value, you can't sell senior living

#52: Without showing value, you can't sell senior living

In this episode, Dallas & Luke talk about what most communities struggle with — selling something no one wants.

They offer insights into what community salespeople should sell that will ultimately solve the biggest problems of their leads.

Bio of 100% Occupied

100% Occupied: The Move-in Machine is a podcast dedicated to providing valuable marketing tips and strategies specifically tailored to help senior living professionals book more tours and schedule more move-ins. 

Formerly known as Senior Living Marketing Success, this podcast recognizes the challenges faced by sales and marketing professionals in the senior living industry when it comes to navigating the complexities of digital marketing and automation.

In each episode, the hosts share practical advice, insights, and strategies to create a repeatable and successful sales funnel in the senior living sector. They understand the importance of giving more tours to increase move-ins and aim to support professionals in achieving this goal. 

By offering marketing tips and strategies, the podcast equips listeners with the knowledge and tools to effectively market their senior living communities and attract prospective residents.

The Move-in Machine podcast acknowledges the unique nature of the senior living industry and focuses on providing targeted advice to overcome the specific challenges faced by professionals in this field. 

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