The Dental Marketer

What are the must-have qualities of an excellent ground marketer for your practice?

This episode pulls back the curtain on the secrets to building an unstoppable ground marketing team—one that doesn’t just spread the word, but truly connects with the people you want to serve.

Today we dive deep, cutting through the noise of traditional marketing to reveal why the right personalities matter more than experience. Learn how to identify individuals whose warmth, curiosity, and storytelling instincts can transform casual sidewalk encounters into loyal patients. We map out two smart structures for adding ground marketing muscle—either by hiring a dedicated coordinator or training existing staff to take on community outreach. You’ll get hands-on advice, from crafting an effective job description to structuring campaigns for consistent, measurable results. By the end, you’ll see how focused, people-powered ground marketing can yield game-changing patient growth—no flashy ad spend required.

What You'll Learn in This Episode:

• The key personality traits that make a ground marketer truly effective
• Why prior marketing experience isn’t a dealbreaker—and what to look for instead
• How to structure a ground marketing team, big or small, for maximum impact
• Strategies for recruiting and job descriptions designed to attract the right candidates
• Tips on training team members so they truly embody your brand’s voice
• A month-by-month targeting approach for ground marketing campaigns
• The real difference between ground marketing and digital ads for patient acquisition
• Mistakes to avoid when empowering your outreach team

Take the first step toward real, relationship-driven growth—tune in now for an inside look at building your practice’s ground marketing dream team!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Why do so many dentists feel trapped in contracts with marketing agencies that just aren’t delivering results?

This episode gets right to the heart of the issue, revealing the hidden pitfalls that can turn a well-intentioned marketing investment into a costly mistake—and, most importantly, how to avoid the same fate.

Ali is back on the podcast to pull back the curtain on the world of dental marketing, exposing the sneaky tactics agencies use to overcharge and overpromise. From the dangers lurking in fine print and auto-renewal clauses to the psychological manipulation that keeps dentists locked in, you’ll hear practical strategies to protect your practice, take control of your online presence, and ensure you’re never caught in “marketing handcuffs” again. Together, we empower you to ask the right questions, check contracts, and confidently transition out of any partnership that’s not serving you—with clear steps to do it the right way.

What You'll Learn in This Episode:

• The most common ways dental marketing agencies trap dentists in restrictive, expensive contracts
• Key contract red flags and what to look for before signing
• How to verify an agency’s credibility and the real results they can deliver
• Why “losing all marketing progress” is usually just a scare tactic
• Steps dentists should take immediately if they’re stuck in a bad agreement
• The crucial questions to ask any marketing company before committing
• How to tap into peer networks for trustworthy agency feedback and reviews

Don’t let your dental practice get trapped—listen now and take back control of your marketing decisions!

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Sponsors: DocSites: Do you need a new website or marketing agency with no long-term contracts? Visit DocSites' website here and be sure to mention The Dental Marketer for $500 off! docsites.com

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Guest: Ali SoufiBusiness Name: The DocSitesCheck out Ali's Media:‍

Website: docsites.com

Email: ali@docsites.com

Phone: 818-616-3919

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

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Host: Michael Arias‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]

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p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Imagine your ground marketing efforts echoing through your community long after in-person events end—all thanks to smart social media strategies.

In this episode, we unpack the often-overlooked connection between in-person ground marketing and dynamic social media engagement. We reveal how to ensure your impact lingers far beyond the event, making your practice more recognizable and trusted both online and offline. By sharing three core reasons why ground marketing needs a digital extension—like how quickly in-person impressions can fade and why modern patients always cross-check online before committing—we spotlight the powerful role that a thoughtful social media plan plays in building credibility and community trust.

In this episode, you'll discover "The Mirroring Strategy," a step-by-step approach for capturing the energy, stories, and human connections from ground marketing events and skillfully amplifying them across digital channels. We illustrate actionable methods to transform a single live interaction into a series of effective posts—moving from real-time excitement to thoughtful follow-ups and valuable educational insights. Plus, we share the exact tools and frameworks successful practices use to increase visibility, engagement, and conversions, all while monitoring the real metrics that matter. If you’re ready to finally bridge offline impact with online influence, this episode is your blueprint!

What You'll Learn in This Episode:

• Why ground marketing is incomplete without a digital strategy.
• The three crucial truths behind integrating social media with in-person outreach.
• How "The Mirroring Strategy" maximizes your event’s reach and ROI.
• Actionable steps for capturing and sharing the most engaging moments from live events.
• The "three times echo rule" for squeezing maximum visibility out of every appearance.
• Which social media tools streamline creation and promotion for your practice.
• Real-life examples that break down before, during, and after event actions.
• How to encourage organic shares and trust-building content from the community.
• What key metrics to track to measure your ground marketing and social media success.

Take your ground marketing efforts further—listen now and learn how to make every event live on digitally!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

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Does your practice lose good people faster than you can hire them?

Effective onboarding could be the missing link transforming costly turnover into a thriving, loyal team. In this episode, we sit down with dental practice consultant Malika Azargoon to break down what truly effective onboarding looks like—why it matters, how to implement it, and the critical details too many practice owners miss.

Malika shares a clear roadmap for getting new hires up to speed while building the kind of supportive culture that keeps staff engaged. Whether you run a pediatric or general dental office, Malika explains why every practice—no matter how experienced the hire—needs a structured process, from first-day “welcome moments” to scheduled feedback check-ins and mentorship. With actionable strategies for automation, personalized touches, and solving high-turnover headaches, this episode arms you with everything you need to boost retention, increase efficiency, and foster a team that sticks around.

What You'll Learn in This Episode:

• Why every dental practice—not just larger ones—needs a formal onboarding system
• How effective onboarding reduces costly staff turnover and boosts morale
• The step-by-step framework for integrating new hires in their first 90 days
• Strategies for balancing automation and personalized connections in onboarding
• Red flags to watch for during early employment to address issues before they escalate
• Methods for maintaining onboarding consistency, even during leadership changes
• Best practices for sensitive staffing changes and transparent team communication
• How to use checklists and templates for a seamless onboarding experience
• Tactics for realigning hiring processes with your practice’s core values
• The importance of thorough reference and background checks to prevent future issues

Listen now to discover the onboarding tweaks that could save your dental practice time, money, and talent—starting today!

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The Pediatric Dental Marketing Course is open for enrollment!This comprehensive course, developed by Minal Sampat and myself, is tailored specifically for pediatric practice owners and their teams. It is designed to turn your pain points into stepping stones for success and to help you become the trusted dental home for countless children in your community. Head over to our site to enroll now! pediatricdentalmarketingcourse.com‍

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Guest: Malika AzargoonBusiness Name: Zar Dental ConsultingCheck out Malika's Media:‍

Website: zardentalconsulting.com

Email: malika@zardentalconsulting.com

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

‍

Host: Michael Arias‍Website: The Dental Marketer

For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.

Join this podcast's Facebook Group: The Dental Marketer Society

‍

p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Are your marketing materials truly working for you, or are they just adding to the noise?

In this game-changing episode, we reveal why treating your flyers, brochures, and signs as "micro sales machines" can make the difference between wasted effort and measurable results. Forget flashy designs that impress your peers but fall flat with your target audience—the secret lies in creating pieces that stop people in their tracks, stir emotion, and drive action.

Dive deep as we introduce the innovative Four Mile Test and the SCORE Framework, tools designed to help you build marketing assets that capture attention and prompt immediate response. Discover how to craft irresistible offers, use bold visuals, and leverage strategic placement to turn every piece of print into a lead generator. Whether you're a practice owner or a team member responsible for in-person promotions, this episode is packed with actionable strategies you can implement today to transform your materials from overlooked handouts to powerful conversion tools.

What You'll Learn in This Episode:

• The mindset shift from designing to impress to designing to convert
• How the Four Mile Test instantly reveals if your flyer will work
• Key elements every high-converting flyer, brochure, and sign must have
• The SCORE Framework for creating compelling marketing materials
• Techniques for visually interrupting autopilot and capturing true attention
• How to craft offers and CTAs that feel personal and urgent
• Transforming brochures and signs into trust-building mini-sales funnels
• Strategic placement secrets for maximum engagement
• How print psychology can dramatically improve response rates
• The five-second rule for redesigning ineffective materials

Ready to overhaul your marketing materials for real results? Tune in and start creating assets that actually convert!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Building a thriving dental practice isn’t just about the latest equipment or sharp marketing strategies—it all starts with how you invest in your people.

In this episode, we're bringing on Zach Shelley, a seasoned practice manager, to unpack why the real secret to practice growth is intentional team development. Zach shares hard-won wisdom on how prioritizing team education, meaningful leadership, and continual improvement fosters loyalty, accountability, and performance within your office.

Together, we tackle the biggest myths around team investment—like the fear that investing in team members will only lead them to leave, and how to handle team members who may not seem to recognize these investments. From the nitty-gritty of onboarding your first office manager to setting up practical systems for accountability, communication, and stress management, Zach offers actionable strategies no practice owner should miss. The episode is packed with real stories, book recommendations, and hands-on tips for leaders who want a healthier, high-performing work culture and a more balanced life outside the practice.

What You'll Learn in This Episode:

• Why team investment pays off more than you think (and how to make it count)
• Myths about investing in staff loyalty—and how to overcome them
• How to set up new practices for success by starting with your office manager
• Simple strategies for accountability without micromanagement
• The “checking in, not checking on” communication technique to build trust
• How to use associations like AADOM for ongoing practice growth
• Metrics for tracking your team development ROI
• Tips for addressing performance issues with compassion and clarity
• Practical, cost-effective ways to invest in your dental team—no matter your budget

Tune in now to discover the proven strategies that transform dental teams from average to exceptional!

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Sponsors:‍CallRail: Say goodbye to missed calls in your office! CallRail's Voice Assist is an AI assistant that answers, captures, and qualifies inbound calls 24/7. Scale marketing beyond business hours and capture every opportunity. Request to join their beta program here!

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Click here to test it out!Guest: Zach ShelleyBusiness Name: Dental Office Manager Leadership NetworkCheck out Zach's Media:‍

Website: dentalomleadershipnetwork.com

Facebook Group: facebook.com/groups/domln

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

‍

Host: Michael Arias‍Website: The Dental Marketer

For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.

Join this podcast's Facebook Group: The Dental Marketer Society

‍

p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

If you’ve ever wondered whether your ground marketing efforts are actually working, this episode unveils the proven techniques that transform guesswork into reliable results. We’re digging into the heart of what it really takes to track and optimize every raffle, screening, and event, so your practice isn’t just spending time in the community—it’s investing in growth.

Join us as we break down the essential psychology behind tracking, explore five must-know metrics every dental marketer should monitor, and spotlight the tech stacks that bring transparency to your numbers. Discover how easy-to-adopt systems—like color-coded metrics sheets and automated call tracking—turn scattered outreach into a feedback loop for continuous improvement. With a practical roadmap and a focus on implementation, you’ll leave this episode ready to pinpoint what moves the needle for your practice and say goodbye to “random acts of marketing.”

What You’ll Learn in This Episode:

• Why tracking ground marketing eliminates costly guesswork for your practice
• The five key metrics every dentist and team should monitor for success
• Smart tools—like CallRail and Google Data Studio—that automate and visualize your results
• How to assign accountability and keep your team engaged in weekly metric reviews
• Techniques to measure both short-term interest and long-term patient conversions
• How post-event debriefs and feedback loops drive continuous improvement
• Advanced strategies for analyzing conversations and refining your approach
• Actionable templates and frameworks you can start using today

Unlock the full potential of your ground marketing—press play and start tracking what truly matters today!

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Learn More About the Ground Marketing Course Here:

Website: thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment

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Sponsors:‍

CallRail: Call tracking + AI that turns calls into campaigns that convert, quality patients, and cost savings. Click our link to start a free trial today! callrail.com/dentalmarketer

Click here for a special offer!

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For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041

Why do some dental practices sail through technology upgrades while others struggle with stalled schedules and unhappy teams?

In this episode, we're sitting down with dental practice management expert Sadie Stewart to unlock the real secrets behind seamless tech integration in modern dental offices. Sadie delivers firsthand advice on choosing the right systems, sidestepping common pitfalls, and ensuring your whole team is empowered to use new technology. Whether you manage a solo practice or a multi-location empire, you'll take away practical steps to avoid bottlenecks, maximize your return on investment, and build a future-ready practice.

From building a bulletproof pre-planning checklist to leveraging AI-powered features you might be ignoring, Sadie’s insights will leave you prepared to not only survive—but thrive—through any technology transition. With actionable tips tailored for owners, office managers, and all team members, you’ll gain the confidence to approach tech upgrades as an opportunity instead of a headache.

What You'll Learn in This Episode:

• Why focusing on a select few integrated tech providers can prevent headaches
• The most common mistakes practices make during software rollouts—and how to avoid them
• Ways to involve your whole team for a smoother, more successful tech transition
• How to use AI charting and automation to enhance efficiency and profitability
• Key questions to ask before investing in new dental software
• Pitfalls of unnecessary tech upgrades—and how to measure real ROI
• Trends in cloud vs. server-based practice management systems

Eager to future-proof your dental practice? Press play and let Sadie's strategies steer you in the right direction!

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Sponsors:‍CareStack: Modern, Secure, Cloud-Based Dental Software for Growing Your Practice! With state-of-the-art features including Online Appointments, Integrated Payments, Text Reminders and more. Click the link here for a special offer: thedentalmarketer.lpages.co/carestack

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Guest: Sadie StewartBusiness Name: Office SwellCheck out Sadie's Media:‍

Website: officeswell.com

Instagram: instagram.com/dexis.sadie.stewart

Facebook: facebook.com/officeswell

(Reach out to Sadie to inquire about the "Pre-Planning Checklist"!)

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Love the Podcast? Let Us Know How We're Doing on Apple Podcasts!

‍

Host: Michael Arias‍Website: The Dental Marketer

Join my newsletter: https://thedentalmarketer.lpages.co/newsletter/‍

Join this podcast's Facebook Group: The Dental Marketer Society

‍Please don't forget to share with us on Instagram when you are listening to the podcast AND if you are really wanting to show us love, then please leave a 5 star review on iTunes! [Click here to leave a review on iTunes]

‍

p.s. Some links are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you. Please understand that we have experience with these products/companies, and I recommend them because they are helpful and useful, not because of the small commissions we make if you decide to buy something. Please do not spend any money unless you feel you need them or that they will help you with your goals.

Ever feel awkward or pushy when contacting potential patients to book appointments?Today we're learning about the under-appreciated yet pivotal role follow-ups play in turning potential leads into loyal patients WITHOUT being salesy. Many leads slip through the cracks due to insufficient follow-up, and we set the stage for a deep dive into this crucial process. We're covering three cornerstone principles of effective follow-ups: speed, frequency, and value, detailing how each principle can be harnessed to build trust and keep potential patients engaged over time.

We outline a methodical follow-up system, complete with detailed text message templates to engage leads right after an event and maintain their interest through a timeline of contact points. From quick follow-up to valuable, spaced interactions, we break down the patient journey into crucial stages—awareness, consideration, and decision—aligning follow-up strategies to each phase. Along the way, we learn how to combat common pitfalls like sounding robotic or procrastinating outreach, and underscore the human aspect—treating follow-ups as a fulfilling promise rather than a nuisance.

What You'll Learn in This Episode:

• The vital role follow-ups play in converting leads into patients.
• Key principles of effective follow-up: speed, frequency, and value.
• Strategies for immediate, high-value contact to build trust.
• A structured follow-up system with templates for ongoing engagement.
• How to tailor follow-ups to the stages of the patient decision journey.
• Common follow-up mistakes and how to avoid them.
• The importance of maintaining a human touch in communications.

Hit play to discover actionable follow-up strategies that drive patient conversions today!

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Learn More About the Ground Marketing Course Here:

Website: https://thedentalmarketer.lpages.co/the-ground-marketing-course-open-enrollment/

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For more helpful tips, strategies, ideas, and marketing advice, join my weekly newsletter here.

The Dental Marketer Society Facebook Group: https://www.facebook.com/groups/2031814726927041