Startup Selling: Talking Sales with Scott Sambucci

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Startup Selling: Talking Sales with Scott Sambucci is the real Advice for Startup Founders.

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Latest Episodes

Daily Dose Throwback: The Process is the Process.

In this episode of the Startup Selling podcast, Scott and Stephen explore the crucial idea that "the process is the process." They emphasize the importance of having a defined and repeatable process rather than solely focusing on outcomes. Scott explains how a structured approach not only ensures consistent results but also allows for effective testing and continuous improvement. The episode includes a candid look at a process that didn’t go as planned with a new client, detailing the lessons learned and how the team refined their approach moving forward.

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Ep. 163: GTM motions for SaaS Startups that drive ARR growth with Karan Chaudhry

In this episode of the Sprouts AI Podcast, Karan Chaudhry interviews Scott Sambucci, who delves into his transition from history major to sales expert and founder of Sales Qualia. Scott shares his journey and discusses key strategies for moving from founder-led sales to scalable processes. He covers essential topics like going from zero to one million and scaling from one to ten million in revenue, emphasizing the need for a repeatable sales process and founder involvement in the early stages. Scott also highlights effective sales strategies, such as understanding your ideal customer profile and leveraging your network, while drawing parallels between sales success and the discipline required in ultra-marathons. Tune in for actionable insights on building a capable sales team and making meaningful connections.

Links & Resources:

Karan’s LinkedIn: https://www.linkedin.com/in/karanchaudhry/

Linkedin Live Episode: https://www.linkedin.com/events/gtmmotionsforsaasstartupsthatdr7227172261760221184/theater/

Website: https://sprouts.ai/

Listen & subscribe to The Startup Selling Show here:

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Ep. 162: Enhancing Communication and Training with AI with Chad Burmeister

In this episode, Chad Burmeister interviews Scott Sambucci about the evolving landscape of sales in the tech industry. They discuss the role of AI in supporting, rather than replacing, sales teams and the ongoing importance of human connection in an increasingly automated world. The conversation also touches on post-COVID trends, including the renewed interest in face-to-face interactions, and how real-time AI tools can enhance communication and sales effectiveness. Scott also shares practical insights on how growth-stage B2B tech startups can navigate these shifts to improve their sales processes.

Links & Resources:

Chad’s LinkedIn: https://www.linkedin.com/in/chadburmeister/

YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast

TikTok: https://www.tiktok.com/@ai4sales

Twitter Page: https://twitter.com/saleshack

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Listen & subscribe to The Startup Selling Show here:

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Go Farther BONUS Episode #23: My NUTS 100k Race Report with Stephen Steers

In this episode of the Go Farther series, Stephen Steers interviews Scott Sambucci about his recent ultra marathon experience and the invaluable lessons he learned along the way. Scott opens up about the mental and physical challenges of the race, the importance of coaching in breaking through personal barriers, and how meticulous preparation and nutrition played a crucial role in his success. Drawing fascinating parallels between endurance sports and the demands of entrepreneurship, Scott shares insights on how the discipline and planning required in running can translate into achieving business milestones. Tune in for an inspiring conversation on the intersection of athletic endurance and professional resilience.

Listen & subscribe to The Startup Selling Show here:

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Go Farther Episode #22: The Journey is the Joy

In this episode of the Go Farther series, Scott dives deep into the theme of pushing beyond limits and finding joy in the journey. Inspired by American runner Grant Fisher's remarkable performance at the Olympics, Scott draws compelling parallels between the high stakes of competitive athletics and the relentless pressures of entrepreneurship. He confronts the fears of both falling short and succeeding, and introduces practical strategies like daily journaling and fear setting. These tools help cultivate a mindset of gratitude, keep motivation alive, and turn everyday challenges into opportunities for growth. Scott reminds listeners that the real joy comes not just from achieving goals, but from embracing every step of the journey. Tune in to discover how to go farther in both your personal and professional life, and find fulfillment along the way.

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Go Farther Episode #21: Implementing = Learning

In this episode, Scott Sambucci delves into the concept of "implementing equals learning," underscoring the importance of experimenting with new strategies in sales. Drawing parallels from his ultra-running experiences, Scott highlights the significance of pushing boundaries to foster growth and achievement. He discusses actionable strategies such as committing to new approaches, thorough preparation, documenting progress, setting and managing risks, and seeking help when needed. Scott addresses common concerns like hesitation and anxiety about trying new sales tactics and shares personal anecdotes to illustrate how overcoming these fears leads to success. Tune in to learn how embracing implementation can transform your sales performance and drive continuous improvement.

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Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Go Farther Episode #20: Relentless Forward Progress – Patience, Persistence & Perseverance at the 2024 Western States 100

In this episode, Scott Sambucci explores the theme of "relentless forward progress" through the inspiring story of Patrick, a runner in the Western States 100 race. Scott delves into the key elements of patience, persistence, and perseverance, illustrating how maintaining a positive attitude, overcoming challenges, and adjusting goals can lead to success in both ultra-running and sales. He shares practical strategies such as sticking to the process and seeking help, emphasizing the importance of support and collaboration. Tune in to discover how these insights can drive continuous improvement and success in your sales endeavors.

Listen & subscribe to The Startup Selling Show here:

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Go Farther Episode #19: Train Harder Than Your Race – Do the Work

In this episode, Scott Sambucci explores the importance of making hard tasks routine to achieve success, sharing insights drawn from his experiences as an ultra-runner. Scott discusses key strategies such as committing to the task, starting easy, and creating a dedicated workspace. He emphasizes avoiding overthinking and the significance of tracking progress. Scott also shares his plans to support an international runner in a grueling race and his approach to honest communication and team leadership. Tune in to discover practical tips for transforming challenging tasks into routine actions and reaching your goals.

Listen & subscribe to The Startup Selling Show here:

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Go Farther Episode #18: Put Yourself First

In this episode, Scott delves into the importance of putting yourself first to achieve your best in every aspect of life. He explores how setting goals, like training for an ultra marathon, can sharpen your focus and elevate your daily routines. Scott shares his insights on how scheduling everything, from exercise to work commitments, ensures you stay on track and prioritize your well-being.

Scott discusses the concept of "Yes, And" as a powerful tool to protect your time and maintain balance. Whether it's managing work interruptions or family requests, he reveals how this approach helps you stay committed to your goals.

Listeners will gain practical strategies for saying no to opportunities that don't align with their priorities, delegating tasks effectively, and meticulous planning to maximize productivity. This episode is packed with actionable advice to help you put yourself first, achieve more, and feel happier in the process. Tune in for Scott's deep dive into balancing self-care with life's demands.

Listen & subscribe to The Startup Selling Show here:

Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

Bio of Startup Selling: Talking Sales with Scott Sambucci

Startup Selling: Talking Sales with Scott Sambucci is a podcast hosted by Scott Sambucci that provides real advice and insights for startup founders and managers on customer development, creating a sales process, and developing effective sales strategies, particularly for enterprise sales.

With a focus on the unique challenges faced by startups in the sales domain, Scott Sambucci dives into topics such as customer acquisition, building sales teams, crafting effective sales messages, and developing sales pipelines. The podcast offers practical guidance and actionable tips to help startups navigate the complex world of sales and establish successful sales processes.

By sharing his expertise and experiences, Scott Sambucci equips listeners with the knowledge and strategies needed to effectively engage with customers, understand their needs, and close deals in the enterprise sales arena.

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