On Strategy Showcase

On Strategy Showcase, hosted by Fergus O'Carroll.

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Latest Episodes

Live from Dallas: Ideas Born in Texas

Live from Dallas: Ideas Born in Texas

The foundational brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Hummer, Fiat, Motel 6, Corona, Chili's, Stanley, and Southwest Airlines were all born in Texas. We recorded live at TRG to talk about this great body of work and what makes them Texas originals. I was joined by Derek Dabrowski, SVP, Head of Cold Brands at Kuerig Dr. Pepper, Terrence Reynolds, CCO, at TRG, Kate Rush Sheehy, CSO at GSD&M and Christopher Owens, Head of Brand Strategy at TRG. You can watch this episode on our website or YouTube Channel. Thanks to Tracksuit, Ipsos and The Effies for supporting this year's live tour.

Polaroid chases a comeback with the camera for an analog life

Polaroid chases a comeback with the camera for an analog life

Remember Polaroid and its instant photo proposition? For some it’s a dusty icon of the past, but for others it might just be the latest innovative idea. Polaroid's internal creative and planning leads, Patricia Varella and Dovile Banyte join me to talk about "The camera for an analog life." 

On the Spot this month: GAP and Chili's.

On the Spot this month: GAP and Chili's.

It's planners talking brands they've never worked on. This month, guest panelists Lachlan Badenoch, CSO at Carmichael Lynch and Kelsey Karson EVP, Head of Strategy at Tombras, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.

The story behind Highdive's rise to fame as America's Super Bowl agency

The story behind Highdive's rise to fame as America's Super Bowl agency

Founded in 2016, Highdive has produced Super Bowl work for Lays, Jeep, State Farm, Rocket, MSC Cruises, BetMGM and more. Mark Gross, Co-Founder and Chief Creative Officer, Erin Wong, Group Strategy Director and Vanessa Chin of System1 join me. 

Rick Brim, Martin Beverley and Polly McMorrow on their new venture

Rick Brim, Martin Beverley and Polly McMorrow on their new venture

Watch out, they're coming. After 10 legendary years at Adam&EveDDB, Martin and Rick have resurfaced as Ace of Hearts alongside Polly McMorrow from McCann. We have an honest conversation about why they left, what their ambition is and what might be possible with a different kind of company.

Behind the scenes of Athletic Brewing's alcohol-free brand play

Behind the scenes of Athletic Brewing's alcohol-free brand play

"Fit for all Times" is the brand's platform. CMO Andrew Katz joins me to talk about how a specialist brewer is trying to outperform the generalists, like Heineken, in the alcohol-free (AF) beer space. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible.

Neutrogena's new angle on skincare: 90s nostalgia

Neutrogena's new angle on skincare: 90s nostalgia

If you're old enough to remember the 90s, you may be old enough for Neutrogena Retinol. The new work from BBDO disrupts the conventions of skincare with a fun angle that reminds us how old we really are. Thanks to Chris Riat of Neutrogena and Alex Booker and Leah Gritton Smolensky of BBDO, NY. 

The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives

The story behind Heineken's brilliant Pub Succession and Pub Museums initiatives

"For the Love of Pubs" is Heineken's B2B2C platform for ensuring the long term health of Irish bars. I'm joined by Mark Noble of Heineken and Ger Roe of Publicis, Dublin to talk through the amazing award-winning ideas they've brought to life together over the last few years. What can you do for your channel partners?

On the Spot: Travel & Telco (the two Ts of summer)

On the Spot: Travel & Telco (the two Ts of summer)

Planners talking about brands they've never worked on. This month we talk Travel (Icelandic Tourism & City of Oslo) and Telco (Telstra & the U.S. big three.) Our guest planners are Caleb Smith of W+K, NYC and Rachael Stets of MullenLowe, London. Thanks to System1 and Tracksuit for making this series possible.

Bio of On Strategy Showcase

On Strategy Showcase, hosted by Fergus O'Carroll, is a podcast that delves into the stories behind successful marketing campaigns, focusing on the strategies that drove their success. In each episode, marketers from various industries share their experiences and insights, offering a behind-the-scenes look at the decision-making process and tactics employed to create impactful campaigns.

The podcast highlights the importance of strategy in driving marketing success, exploring the thought processes, challenges, and creative solutions that marketers encountered along the way. Listeners can expect to gain valuable insights into the development and execution of innovative campaigns, as well as the lessons learned from both successes and failures.

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