On Strategy Showcase

On Strategy Showcase, hosted by Fergus O'Carroll.

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Latest Episodes

On the Spot Ep2 - where planners talk about brands they've never worked on (Progressive/Chick fil-A)

On the Spot Ep2 - where planners talk about brands they've never worked on (Progressive/Chick fil-A)

This month's guest panelists, Marika Wiggin, Head of Strategy at Preacher and Alan Snitow, Freelance Strategist in Chicago, join our regular panel of misfits to talk about Progressive Insurance and Chick fil-A. Thanks to System1 and Tracksuit for making this new series possible. 

Debuting the U.S. version of The Long & the Short of it

Debuting the U.S. version of The Long & the Short of it

"The Multiplier Effect" answers if Binet & Field's principles play out when you use U.S. data. David Tiltman, Chief Content Officer at WARC walks us through the new report. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.

The Entertainer's campaign focuses on our kids charming obsessions

The Entertainer's campaign focuses on our kids charming obsessions

With the observation that kids go really charmingly deep into their obsessions...and then drop them overnight, this toy store's first mass brand campaign needed to cut through with a distinct voice as awareness and consideration numbers were falling. I'm joined by Catherine Willoughby of Adam&EveDDB, London for the back story and a brilliant example of fast-track planning. 

Ep#2 Life After Agency Life

Ep#2 Life After Agency Life

Our second episode on how planners are applying their skills outside of agency life. Marcus Collins, Gareth Kay and Suzanne Powers share why they left and the lessons learned along the way. Thanks to Tracksuit (the affordable brand tracking solution) for supporting this series.

On the Spot Ep1- where planners talk about brands they’ve never worked on

On the Spot Ep1- where planners talk about brands they’ve never worked on

Welcome to episode one of a new monthly show. This month's guest panelist, Johnny Corpuz, Head of Comms Strategy at BBDO NY joins our regular panel of misfits to talk about Vrbo and Duluth Trading Company. Thanks to System1 and Tracksuit for making this new series possible. 

The story behind Kellogg's brand refresh

The story behind Kellogg's brand refresh

Doubling down on its main distinctive brand asset (Cornelius), Kellogg's and Leo Burnett, London have reimagined the brand and are using ethnography to unlock morning-time rituals that are fueling the next phase of creative work. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this episode.

Live from Toronto: Rise of the Independents

Live from Toronto: Rise of the Independents

Recorded Feb. 20th in front of a live audience at Rethink in Toronto. We talk about the rise of indie agencies with Rethink's Sean McDonald, Zulu Alpha Kilo's Heather Segal, Courage's Tom Kenny and Broken Heart Love Affair's Jay Chaney. Thanks to Tracksuit, WARC and the Effie's for sponsoring our Live Tour. Next stops are Sydney and Auckland.

This B2B campaign is a masterclass in proving the effectiveness of a message

This B2B campaign is a masterclass in proving the effectiveness of a message

A Titanium Winner at Cannes, we're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid to talk about their famous B2C2B Marina Prieto campaign. Thanks to LinkedIn for sponsoring our B2B series. Get a $100 LinkedIn Ads credit at linkedIn.com/onstrategy. Terms and conditions apply.

Humor is Duluth's superpower in building a billion dollar brand

Humor is Duluth's superpower in building a billion dollar brand

Duluth Trading Company plays where Carhartt or Wrangler can't - humor. With products like "Buck Naked" boxers, "Funk no" underwear and "Ball-room" Jeans, it uses its fantastically irreverent voice and illustrated ad style to speak to its core proposition - seriously great products without the seriousness. A must listen episode. Thanks to Tracksuit for supporting our show.

Bio of On Strategy Showcase

On Strategy Showcase, hosted by Fergus O'Carroll, is a podcast that delves into the stories behind successful marketing campaigns, focusing on the strategies that drove their success. In each episode, marketers from various industries share their experiences and insights, offering a behind-the-scenes look at the decision-making process and tactics employed to create impactful campaigns.

The podcast highlights the importance of strategy in driving marketing success, exploring the thought processes, challenges, and creative solutions that marketers encountered along the way. Listeners can expect to gain valuable insights into the development and execution of innovative campaigns, as well as the lessons learned from both successes and failures.

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