On Strategy Showcase

On Strategy Showcase, hosted by Fergus O'Carroll.

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Latest Episodes

Live from Mischief in NY: Has what matters most ever changed?

Live from Mischief in NY: Has what matters most ever changed?

Five NY strategy leaders reflect on our topic and share their points of view on where we are today and how strong the future looks for what we do. Joining us are Jeff McCrory of Mischief, Tass Tsitsopoulos of W+K, Anibal Casso of Ogilvy, Emily Portnoy and BBDO, and Tom Morton of Narratory Capital. Thanks to our live tour sponsors: The Effies, Tracksuit and Ipsos. 

On the Spot: British Airways and Dr. Pepper

On the Spot: British Airways and Dr. Pepper

It's planners talking brands they've never worked on. This month, guest panelists Dan Ng, CSO at Johannes Leonardo, NYC and Steve Walls, CSO at Moon Rabbit join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.

A conversation about strategy with Joe Burns of Quality Meats

A conversation about strategy with Joe Burns of Quality Meats

I'm glad I recently met Joe Burns. He's my kind of strategist: blunt, honest and mostly right. From Mother to BBH to Quality Meats, Joe has been shaping his own unique style, one we should all get familiar with. You can also WATCH this episode on our website or YouTube channel. Be sure to Subscribe.

Live from Dallas: Ideas Born in Texas

Live from Dallas: Ideas Born in Texas

The foundational brand campaigns of Home Depot, Chick-fil-A, RAM Trucks, Hummer, Fiat, Motel 6, Corona, Chili's, Stanley, and Southwest Airlines were all born in Texas. We recorded live at TRG to talk about this great body of work and what makes them Texas originals. I was joined by Derek Dabrowski, SVP, Head of Cold Brands at Kuerig Dr. Pepper, Terrence Reynolds, CCO, at TRG, Kate Rush Sheehy, CSO at GSD&M and Christopher Owens, Head of Brand Strategy at TRG. You can watch this episode on our website or YouTube Channel. Thanks to Tracksuit, Ipsos and The Effies for supporting this year's live tour.

Polaroid chases a comeback with the camera for an analog life

Polaroid chases a comeback with the camera for an analog life

Remember Polaroid and its instant photo proposition? For some it’s a dusty icon of the past, but for others it might just be the latest innovative idea. Polaroid's internal creative and planning leads, Patricia Varella and Dovile Banyte join me to talk about "The camera for an analog life." 

On the Spot: GAP and Chili's.

On the Spot: GAP and Chili's.

It's planners talking brands they've never worked on. This month, guest panelists Lachlan Badenoch, CSO at Carmichael Lynch and Kelsey Karson EVP, Head of Strategy at Tombras, join our regular panel of misfits. Thanks to System1 and Tracksuit for making this series possible.

The story behind Highdive's rise to fame as America's Super Bowl agency

The story behind Highdive's rise to fame as America's Super Bowl agency

Founded in 2016, Highdive has produced Super Bowl work for Lays, Jeep, State Farm, Rocket, MSC Cruises, BetMGM and more. Mark Gross, Co-Founder and Chief Creative Officer, Erin Wong, Group Strategy Director and Vanessa Chin of System1 join me. 

Rick Brim, Martin Beverley and Polly McMorrow on their new venture

Rick Brim, Martin Beverley and Polly McMorrow on their new venture

Watch out, they're coming. After 10 legendary years at Adam&EveDDB, Martin and Rick have resurfaced as Ace of Hearts alongside Polly McMorrow from McCann. We have an honest conversation about why they left, what their ambition is and what might be possible with a different kind of company.

Behind the scenes of Athletic Brewing's alcohol-free brand play

Behind the scenes of Athletic Brewing's alcohol-free brand play

"Fit for all Times" is the brand's platform. CMO Andrew Katz joins me to talk about how a specialist brewer is trying to outperform the generalists, like Heineken, in the alcohol-free (AF) beer space. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible.

Bio of On Strategy Showcase

On Strategy Showcase, hosted by Fergus O'Carroll, is a podcast that delves into the stories behind successful marketing campaigns, focusing on the strategies that drove their success. In each episode, marketers from various industries share their experiences and insights, offering a behind-the-scenes look at the decision-making process and tactics employed to create impactful campaigns.

The podcast highlights the importance of strategy in driving marketing success, exploring the thought processes, challenges, and creative solutions that marketers encountered along the way. Listeners can expect to gain valuable insights into the development and execution of innovative campaigns, as well as the lessons learned from both successes and failures.

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