On Strategy Showcase

On Strategy Showcase, hosted by Fergus O'Carroll.

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Latest Episodes

Burger King's buzz-building

Burger King's buzz-building "Bundles of Joy" campaign

Built on the observation that after child birth most moms are starving and many crave Burger King, BK launched Bundles of Joy. Controversial to some, liberating to others, the idea caught fire in the media. We talk with Burger King's UK CMO, Katie Evans and BBH London's Head of Strategy, Saskia Jones. Thanks to Jira and Tracksuit for supporting our show.

Live from London: Martin Weigel, Lucy Jameson and Martin Beverley

Live from London: Martin Weigel, Lucy Jameson and Martin Beverley

We hear how having planners as founders made London The Home of Planning. How advertising might have an issue, but brands don’t. About the opportunity that exists in the “unloved surface areas of brands.” And about the people who professionally inspired each of these three great talents. This episode was recorded in front of a live audience at Uncommon’s offices in London. Thanks to Tracksuit, WARC and Effie for sponsoring our live tour series.

The Titanium-winning Marina Prieto campaign from JCDecaux & David

The Titanium-winning Marina Prieto campaign from JCDecaux & David

A masterclass in demonstrating the creative effectiveness of a medium or message. A Titanium Winner at Cannes and sure to be multiple Effie winner this year. We're joined by Ricardo Perez of JCDecaux and Daniela Bombonato of David, Madrid. Thanks to both Jira and Tracksuit for sponsoring this episode.

Pot Noodle's brilliant, Effie-winning response to a failed product launch

Pot Noodle's brilliant, Effie-winning response to a failed product launch

Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected levels. By embracing its failure and using honesty as entertainment in a social only campaign, the brand extension was saved. Thanks to the Effie's for sponsoring this series. More at effie-org.

Classics episode: Harvey Keitel for Direct Line insurance

Classics episode: Harvey Keitel for Direct Line insurance

An APG Gold winner in 2015, Richard Huntington, CSO at Saatchi, London shares the strategy that delivered six years of consistent growth. And the nervous CEO who tried to kill it. See the work on our website. Thanks to JIRA and The Master of Advertising Effectiveness for sponsoring this episode.

The truth behind the Michael Cera campaign

The truth behind the Michael Cera campaign

Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he lead while at Ogilvy. Frustrated by how it was being told, he shares the reality. Thanks to JIRA for sponsoring this episode and to Tracksuit for supporting our show.

How Michelob Ultra’s “Social Athlete” reframed lite beer

How Michelob Ultra’s “Social Athlete” reframed lite beer

While we're live in London this week, this show's a brilliant rerun. It's not typical to associate a beer brand with an active lifestyle, but that's exactly the opportunity Michelob Ultra’s planning team discovered. Thanks to Tracksuit (the affordable brand tracking solution for modern-day brands) for sponsoring this episode. Back live next week.

Classics Episode: Redefining the Value of a Vote

Classics Episode: Redefining the Value of a Vote

It shocked us back in 1997 and won an APG Gold. But the question is, given the everyday nature of corrosive and extreme political behavior, have we now become immune to it? You be the judge. Thank you to Jira and The Master of Advertising Effectiveness (MAE) for sponsoring this episode.

Pop-Tarts 2024 Gold Effie Pop-Tartigans social hit

Pop-Tarts 2024 Gold Effie Pop-Tartigans social hit

This socially rooted campaign won for influencer marketing. We're joined by Jenny Lindquist of Kellanova and Mathew Clay of Weber Shandwick. Thanks to the Effies for supporting this episode. You can see the work one our website at onstrategyshowcase.com. 

Bio of On Strategy Showcase

On Strategy Showcase, hosted by Fergus O'Carroll, is a podcast that delves into the stories behind successful marketing campaigns, focusing on the strategies that drove their success. In each episode, marketers from various industries share their experiences and insights, offering a behind-the-scenes look at the decision-making process and tactics employed to create impactful campaigns.

The podcast highlights the importance of strategy in driving marketing success, exploring the thought processes, challenges, and creative solutions that marketers encountered along the way. Listeners can expect to gain valuable insights into the development and execution of innovative campaigns, as well as the lessons learned from both successes and failures.

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