AdExchanger

AdExchanger: a prominent voice in the ad tech industry.

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Recent Guest

Mark Harper

Latest Episodes

Don’t Call It A Comeback

Don’t Call It A Comeback

With the rise of generative AI software and major changes to search platforms even in just the past year or two, SEO and SEM tactics are back. Everyone and their mother is trying to figure out how to make search work and what the new world of search marketing even looks like. Enter Navah Hopkins.

A Sandbox Skeptic

A Sandbox Skeptic

What is Google’s true motive in launching the Chrome Privacy Sandbox? An optimist might give Google credit for not dropping the hammer like Apple did. But it’s hard not to be a little cynical about Google’s goals, according to Samantha Jacobson, chief strategy officer at The Trade Desk.

Is The Alt Video Currency Juice Worth The Squeeze?

Is The Alt Video Currency Juice Worth The Squeeze?

Roblox Breaks Into Programmatic

Roblox Breaks Into Programmatic

 
 
Question Everything

Question Everything

Quad Media President Joshua Lowcock asks all ad tech partners for log files as a matter of course. And if a company isn’t willing to hand them over, that’s a sign it’s probably hiding something. Plus: The fallacy of scale and pondering the true role of a third-party verification partner.

Turning Signal Loss Into A Gain

Turning Signal Loss Into A Gain

Cookie deprecation and the reduced availability of mobile ad IDs is rocking the ad tech ecosystem. But signal loss is also an opportunity for a younger company to build new privacy-preserving targeting technology and grab market share, according to Remco Westermann, CEO of Verve Group’s parent company, MGI.

A New Day For Targeting And Analytics

A New Day For Targeting And Analytics

Jeromy Sonne only began bootstrapping his ad optimization and analytics startup Daypart.AI in 2023, having missed the heady days of low interest rates and easy money. Still, there’s gold in them thar hills for a programmatic startup that isn’t exactly a DSP, isn’t built on cookie-based data and is native to cloud-based advertising.

All Marketing Is Performance Marketing

All Marketing Is Performance Marketing

If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. There isn’t a line [between] brand and performance,” he says. “It all performs.”

Bloomberg Media Went Direct And Has No Regrets

Bloomberg Media Went Direct And Has No Regrets

It’s been more than a year since Bloomberg stopped running third-party programmatic display ads on its website – and it was the right move, says Christine Cook, Bloomberg Media’s global CRO.

Bio of AdExchanger

 AdExchanger Talks is a popular advertising and marketing technology podcast hosted by AdExchanger, a prominent voice in the ad tech industry. The podcast provides valuable insights into the advertising and marketing landscape through in-depth interviews with industry leaders. Led by senior editor Allison Schiff, the award-winning editorial team at AdExchanger delves into the issues and trends that are of utmost importance to brand marketers, ad agencies, publishers, media companies, and technology providers.

Listeners can expect to gain a deeper understanding of the latest developments in the industry, including emerging technologies, best practices, and strategies for success.

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