AdExchanger

AdExchanger: a prominent voice in the ad tech industry.

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Mark Harper

Latest Episodes

It's Game Over For Outdated Gamer Stereotypes

It's Game Over For Outdated Gamer Stereotypes

There are billions of mobile gamers in this world – mostly adult women with serious spending power – but advertisers are still lagging. It's time for brands to catch up with gaming audiences, says Gabrielle Heyman, Zynga's head of global brand sales and partnerships.

Retail's AI Moment Is (Almost) Here

Retail's AI Moment Is (Almost) Here

Jeff Cohen, Skai's new chief business development officer, unpacks why the smartest retailers and brands are already connecting the data dots and rethinking their playbooks for the AI era, even though the shopping bots aren't quite there yet.

The Legal Analyst In Google's Corner

The Legal Analyst In Google's Corner

Vidushi Dyall went from tracking cybercriminals at the Manhattan DA's office to dissecting online ad empires. In this episode, she breaks down the DOJ's antitrust battles with Google – and why she sometimes finds herself rooting for the so‑called evil empire.

Why Medium Said No To Easy Ad Money

Why Medium Said No To Easy Ad Money

Tony Stubblebine became CEO of Medium in 2022 and turned the struggling, loss-making platform profitable by cutting costs, improving content quality and refusing to rely on advertising.

Why CFOs Overlook Marketing's True Impact

Why CFOs Overlook Marketing's True Impact

Marketing often gets unfairly pegged as a cost center. But that wouldn't happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of MMM platform Mutinex.

The Business Case For Carbon Cuts

The Business Case For Carbon Cuts

Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn't just about saving the planet; it's about eliminating inefficiency and financial waste at the same time. Plus: Using AI to automate and optimize digital media buying at the impression level.

Why Media Quality Should Be The Center Of Attention

Why Media Quality Should Be The Center Of Attention

Online advertising's privacy problem isn't just about bad actors – it's about bad metrics, says Marc Guldiman, CEO and founder of attention startup Adelaide. "I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality," he says.

The Economist's POV On Remedies For Google's Ad Tech Monopoly

The Economist's POV On Remedies For Google's Ad Tech Monopoly

In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn't beyond the pale in the ad tech case, says Geoffrey Manne, president and founder of the International Center for Law and Economics.

Marketing In The Age Of AI Answers

Marketing In The Age Of AI Answers

The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.

Bio of AdExchanger

 AdExchanger Talks is a popular advertising and marketing technology podcast hosted by AdExchanger, a prominent voice in the ad tech industry. The podcast provides valuable insights into the advertising and marketing landscape through in-depth interviews with industry leaders. Led by senior editor Allison Schiff, the award-winning editorial team at AdExchanger delves into the issues and trends that are of utmost importance to brand marketers, ad agencies, publishers, media companies, and technology providers.

Listeners can expect to gain a deeper understanding of the latest developments in the industry, including emerging technologies, best practices, and strategies for success.

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