AdExchanger

AdExchanger: a prominent voice in the ad tech industry.

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Mark Harper

Latest Episodes

Why CFOs Overlook Marketing’s True Impact

Why CFOs Overlook Marketing’s True Impact

Marketing often gets unfairly pegged as a cost center. But that wouldn’t happen if marketers had access to better measurement that gave them clarity on what truly drives business growth, argues Henry Innis, CEO and co-founder of MMM platform Mutinex.

The Business Case For Carbon Cuts

The Business Case For Carbon Cuts

Anne Coghlan, co-founder and COO of Scope3, on why cutting carbon in ad tech isn’t just about saving the planet; it’s about eliminating inefficiency and financial waste at the same time. Plus: Using AI to automate and optimize digital media buying at the impression level.

Why Media Quality Should Be The Center Of Attention

Why Media Quality Should Be The Center Of Attention

Online advertising’s privacy problem isn’t just about bad actors – it’s about bad metrics, says Marc Guldiman, CEO and founder of attention startup Adelaide. “I think a lot of the invasive behaviors in the ad tech space can be traced back to a lack of a shared understanding of quality,” he says.

The Economist’s POV On Remedies For Google’s Ad Tech Monopoly

The Economist’s POV On Remedies For Google’s Ad Tech Monopoly

In the Google search case, a forced spin-off of Chrome was never gonna happen, but a court-ordered divestiture of GAM isn’t beyond the pale in the ad tech case, says Geoffrey Manne, president and founder of the International Center for Law and Economics.

Marketing In The Age Of AI Answers

Marketing In The Age Of AI Answers

The fundamental shift from traditional search to AI chatbots has major implications for the entire marketing organization, says Bluefish CEO Alex Sherman. If brands want control over how they appear in AI search results, they must think about the content they feed to large language models.

Shifting Gears, With The CMO Of Genesis Motor America

Shifting Gears, With The CMO Of Genesis Motor America

As the newly appointed CMO of Genesis Motor America, it’s Amy Marentic’s job to raise awareness for the luxury auto brand, which is fighting for market share against more well-known incumbents in the US market. To do it, she’s analyzing the data and working on a growth strategy to reach a largely untapped demo: women. Plus: Marentic’s unique origin story, from astronaut hopeful to chief marketer.

Measuring The Unmeasurable, With HyphaMetrics Founder Joanna Drews

Measuring The Unmeasurable, With HyphaMetrics Founder Joanna Drews

HyphaMetrics had barely taken its first few steps as a new startup before drawing the ire of measurement juggernaut Nielsen. Four years and several lawsuits later (including one jury trial win for Hypha), CEO Joanna Drews is more than ready to get the company moving forward again.

Addressing Addressability, With ID5 CEO Mathieu Roche

Addressing Addressability, With ID5 CEO Mathieu Roche

When Google reversed its decision to deprecate third-party cookies, the first word in ID5 CEO Mathieu Roche’s mind was an expletive. But it doesn’t really matter what happens with cookies on Chrome anymore. “Most of the industry has moved past the notion that cookies were good enough to target and measure advertising on the web,” Roche says.

ROAS? Nah. The Home Depot’s All About ROMO

ROAS? Nah. The Home Depot’s All About ROMO

Enough with the ROAS obsession. It’s time for a smarter approach to measurement that focuses on more than short-term objectives, says Melanie Babcock-Brown, VP of media and monetization for Orange Apron Media, The Home Depot’s retail media network.

Bio of AdExchanger

 AdExchanger Talks is a popular advertising and marketing technology podcast hosted by AdExchanger, a prominent voice in the ad tech industry. The podcast provides valuable insights into the advertising and marketing landscape through in-depth interviews with industry leaders. Led by senior editor Allison Schiff, the award-winning editorial team at AdExchanger delves into the issues and trends that are of utmost importance to brand marketers, ad agencies, publishers, media companies, and technology providers.

Listeners can expect to gain a deeper understanding of the latest developments in the industry, including emerging technologies, best practices, and strategies for success.

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