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Latest Episodes

The Science (And Art) Of Scaling Native Ads

The Science (And Art) Of Scaling Native Ads

Native advertising has been around for a long time. But creating a native ad unit online is way more complicated than a standard programmatic placement, because multiple teams and systems have to compose it on the fly, says Priti Ohri, CEO and co-founder of startup Advertible, which describes itself as “native-as-a-service.”

HouseFresh Clears The Air On Google’s Changing Search Experience

HouseFresh Clears The Air On Google’s Changing Search Experience

Product review site HouseFresh bounced back from losing 91% of its Google traffic last year. Here’s how it’s pivoting in response to stiffer affiliate marketing competition and zero-click AI search.

AI In Ads – And Ads In AI

AI In Ads – And Ads In AI

Paul Longo, GM or AI in ads at Microsoft Advertising, breaks down what it means to bring ads into conversational experiences and how AI-powered tools are changing the way advertisers work. Plus: Microsoft may be shutting down the Xandr DSP next year, but that doesn’t mean it’s getting out of the ad tech game.

Making Sense of DSP-SSP Convergence

Making Sense of DSP-SSP Convergence

DSPs are building tools to bypass SSPs, and SSPs are trying to cut out the buy side. But the real question in the noise is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which just so happens to describe itself as an end-to-end platform.

When AI Meets Media Quality

When AI Meets Media Quality

From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.

There's No Such Thing As An Attribution Easy Button

There's No Such Thing As An Attribution Easy Button

There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there’s a single easy button for attribution. It simply doesn’t exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.

Inside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace

Inside the Stack: Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace

In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of TripleLift, to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide.

Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success.

Rockerbox’s Attribution Journey

Rockerbox’s Attribution Journey

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.

Introducing The Wedding Tech Stack

Introducing The Wedding Tech Stack

Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president and chief business officer. The company recently unveiled a new digital transformation strategy centered on agentic AI and personalized experiences.

Bio of AdExchanger

 AdExchanger Talks is a popular advertising and marketing technology podcast hosted by AdExchanger, a prominent voice in the ad tech industry. The podcast provides valuable insights into the advertising and marketing landscape through in-depth interviews with industry leaders. Led by senior editor Allison Schiff, the award-winning editorial team at AdExchanger delves into the issues and trends that are of utmost importance to brand marketers, ad agencies, publishers, media companies, and technology providers.

Listeners can expect to gain a deeper understanding of the latest developments in the industry, including emerging technologies, best practices, and strategies for success.

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