Lara Hood Balazs

Lara Hood Balazs is an executive serving as EVP, General Manager, and Chief Marketing Officer. With extensive experience in multinational businesses and brand building, Lara is a recognized person in the field of marketing and communications. She has a remarkable track record of driving transformational growth and possesses strong expertise in P&L management, brand management, marketing technology, and full-funnel marketing.

Lara's contributions to the marketing industry have earned her numerous accolades and recognition. She has been honored as one of Forbes' World's Most Influential CMOs and has been named one of AdWeek's Most Powerful Women in Advertising. Beyond her role as an executive, Lara is actively involved in the industry as a board member of the Global MMA, the Ad Council, and Spotify's Sound Board. She also serves on Ridge Ventures CMO Council, providing guidance and expertise to advertising and marketing technology startups.