David Cohen

Marketing

David Cohen is the Chief Executive Officer (CEO) of the Interactive Advertising Bureau (IAB).

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Bio of David Cohen

David Cohen is the Chief Executive Officer (CEO) of the Interactive Advertising Bureau (IAB), an influential industry association that represents the digital advertising and media community. He has a strong background in the marketing and media communications industry, with a focus on digital media.

Over the years, he has worked with renowned global marketers such as Coca-Cola, Johnson & Johnson, Sony, Microsoft, Amazon, MasterCard, L'Oréal, Verizon, and many others. His experience has given him valuable insights into the changing dynamics between consumers and brands in the digital era.

In addition to his work with leading marketers, David has held significant roles within industry organizations. He served as Chairman of the 4A's Interactive Marketing Committee from 2009 to 2013 and played a key role in Project Reinvention, which later evolved into 3MS (Making Measurement Make Sense). This joint task force between the 4A's and IAB aimed to improve business processes and workflow efficiency in the digital space.

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