David Cohen

Marketing

David Cohen is the Chief Executive Officer (CEO) of the Interactive Advertising Bureau (IAB).

Claim This Profile

Basic Member

Recent Appearance

AdExchanger

Bio of David Cohen

David Cohen is the Chief Executive Officer (CEO) of the Interactive Advertising Bureau (IAB), an influential industry association that represents the digital advertising and media community. He has a strong background in the marketing and media communications industry, with a focus on digital media.

Over the years, he has worked with renowned global marketers such as Coca-Cola, Johnson & Johnson, Sony, Microsoft, Amazon, MasterCard, L'Oréal, Verizon, and many others. His experience has given him valuable insights into the changing dynamics between consumers and brands in the digital era.

In addition to his work with leading marketers, David has held significant roles within industry organizations. He served as Chairman of the 4A's Interactive Marketing Committee from 2009 to 2013 and played a key role in Project Reinvention, which later evolved into 3MS (Making Measurement Make Sense). This joint task force between the 4A's and IAB aimed to improve business processes and workflow efficiency in the digital space.

Influence of David Cohen

3,534 LinkedIn followers

David Cohen's podcast Appearances

AdExchanger

Contact Experts

Similar Experts

Experts

United States

Brian O'Kelley

Marketing

Brian O'Kelley is an entrepreneur and executive who currently serves as the Co-Founder and CEO of Scope3.

Details

Experts

United States

David Cohen

Marketing

David Cohen is the Chief Executive Officer (CEO) of the Interactive Advertising Bureau (IAB).

Details

Experts

United States

Melody Mack

Career

Melody Mack: Healthcare Pro with 11+ Yrs Exp. in Clinical, Admin.

Details

Experts

United States

AJ Yawn

Entrepreneurship

AJ Yawn is a Partner at Armanino LLP, a leading CPA firm, where he specializes in compliance automation and building innovative solutions. With a remarkabl...

Details

Experts