David Cohen

Marketing

David Cohen is the Chief Executive Officer (CEO) of the Interactive Advertising Bureau (IAB).

Claim This Profile

Basic Member

Recent Appearance

AdExchanger

Bio of David Cohen

David Cohen is the Chief Executive Officer (CEO) of the Interactive Advertising Bureau (IAB), an influential industry association that represents the digital advertising and media community. He has a strong background in the marketing and media communications industry, with a focus on digital media.

Over the years, he has worked with renowned global marketers such as Coca-Cola, Johnson & Johnson, Sony, Microsoft, Amazon, MasterCard, L'Oréal, Verizon, and many others. His experience has given him valuable insights into the changing dynamics between consumers and brands in the digital era.

In addition to his work with leading marketers, David has held significant roles within industry organizations. He served as Chairman of the 4A's Interactive Marketing Committee from 2009 to 2013 and played a key role in Project Reinvention, which later evolved into 3MS (Making Measurement Make Sense). This joint task force between the 4A's and IAB aimed to improve business processes and workflow efficiency in the digital space.

Influence of David Cohen

3,534 LinkedIn followers

David Cohen's podcast Appearances

AdExchanger

Contact Experts

Similar Experts

Experts

Australia

Daniel Shaddock

Engineering

Scientist & CEO driving innovation at Liquid Instruments.

Details

Experts

United States

Ryan Salazar

Marketing

Ryan Salazar is the Director of Analytics at VTS.

Details

Experts

Sweden

Frida Ahrenby

SaaS

She has worked in various industries, including SaaS, FinTech, FoodTech, and e-commerce, which has given her a broad perspective on the challenges and oppo...

Details

Experts

Netherlands

Ferdinand Goetzen

SaaS

B2B SaaS guru, who has spent over a decade growing and scaling successful products and businesses. As CEO of Reveall, passionate about helping others achie...

Details

Experts