Managing Marketing

Sean Cummins, founder and creative strategist at cummins&partners, returns to the Managing Marketing podcast eight years alter to share with Ellie Angell his view on the state of the industry.

Sean is an icon in the advertising industry with 40 odd years building agencies and being outspoken on the issues facing the industry. Here he shares his views state of marketing, the state of creativity, the state of client/agency relationships, the state of diversity and the state of pitches. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

John Pabon is a sustainability author, consultant, speaker, and Tik Tok influencer, with two decades of experience in the field. He positions himself as a bridge between complex sustainability concepts and practical application for both businesses and individuals.

He is just the person we need help us navigate and make sense of the recent changes the world’s response to the Climate Crisis. Earlier this year, the Australian Government passed into law the Australian Sustainability Reporting Standard (ASRS), COP 29, the United Nations Climate Change Conference in Baku, Azerbaijan is on, the Australian Association of National Advertisers (AANA) has launched a new Environmental Claim Code, and the AANA joined the other industry bodies, the Media Federation of Australia (MFA), the Advertising Council of Australia (ACA), and the Interactive Advertising Bureau (IAB) in launching the local chapter of Ad Net Zero. 

A lot of acronyms, but John provides a practical and accessible understanding of the importance and impact of each. 

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Carolyn Watson is a Melbourne based freelance copywriter who achieved some Linked In fame with her unique and original ‘Life CV’ post. 

In a wide ranging discussion, Carolyn and Ellie talk about why she wrote the post and what she was saying about the experience of being a freelancer in the current climate; what needs to happen for agencies to work well with freelancers; the fine line between copywriting and strategy and why she describes herself as a stubbornly strategy-first copywriter; the limiting impact of personalisation on great communications; the threat, effect and opportunity of AI in copywriting; the effect of world pain on advertising industry pain; and her feminist perspective on the recent Campaign Brief Creatives list.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Will Anstee, CEO of the Online Safety Agency, returns to the Managing Marketing podcast to continue the discussion on the issues and opportunities of delivering the benefits and minimising the harm of social media for children and teens.

Last time, we discussed the issues facing children and teens using social media and the role parents and families can play. This time, our attention turns to the role that the tech platforms themselves could and do play and the importance of government legislation to protect the public, particularly children. 

We also discuss the role that advertisers and their agencies play. After all, children and teens represent a significant marketplace in pester power alone. But when advertisers spend their advertising dollars supporting particular social media platforms, communications channels, and games, they also have a responsibility to do so in a positive way for their customers and society generally.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Will Anstee is the CEO of the Online Safety Agency, and shares the issues and opportunities to deliver the benefits and minimise the harm of social media for children and teens. With many years of experience in media and advertising across Asia, Will has spent the past 5 years focusing on creating and managing safe, relevant and effective ways of engaging children and teens online.

While the internet has revolutionised the way we live, work and play, there is a growing concern about the impact the internet and particularly social media is having on children and teens.

Cyberbullying, misinformation, addiction, declining face-to-face communication, self-esteem issues, social isolation, polarization, cyber stalking and cyber harassment, decreased privacy, and more are issues many parents are dealing with, leading to calls to ban the use of social media for those under the age of sixteen.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Nick Manning, Founder at Encyclomedia International, Non-Exec Chairman, Media Marketing Compliance, and patron of Advertising: Who Cares? joins TrinityP3 Global Media Business Director, Stephen Wright to discuss is something rotten in the media agency world, or not? 

Reports that various publicly listed holding companies are driving profits through principal-based media trading has the industry split. Often framed in the context of providing advertisers with access to media inventory at a lower cost or providing advertisers with access to a more fluid media funding model, there are those brands who are embracing this as a win for advertisers and agencies alike.

On the other hand, there is a growing voice of dissent, pointing out that the lack of transparency and therefore accountability means that agencies are making significant profits at the expense of media performance and value.

They discuss both sides and explore possible solutions.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Chris Walton is the Managing Director of Nunn Media, Australia's Leading Independent Media Agency, and earlier this year he attended the inaugural meeting of the Advertising Who Cares meeting in London, hosted by Brian Jacobs and Nick Manning.

The ad industry is by common consent not a great place to be these days. Many within it are unhappy with the state of the industry but are understandably anxious about expressing their views openly. 

Driven by a desire to make the ad world a better, more productive, more creatively driven place, Who Cares assembled a community of like-minded professionals who understand what’s broken, are collectively smart enough to ideate how to fix the problem and passionate and powerful enough to deliver what needs to be done.

Chris shares with us the experience and the outcomes of that meeting.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Tom Fogden, Editor at B&T interviewed TrinityP3 founder and global CEO Darren Woolley on how marketers and procurement professionals can be more successful managing agency pitches. The interview was based on the TrinityP3 State of the Pitch Research released earlier in the year and on Darren’s almost 25 years as a pitch consultant managing pitches for clients worldwide.

The online event saw dozens of marketers, agencies and procurement people asking questions about how they can improve the pitching process. Tom and Darren covering everything a marketer or procurement person needs to consider to run a successful pitch to hire your next agency.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

Blaine Callard is the CEO at Freedom Furniture Australia. Previously, he spent 24 years at Harvey Norman, an organisation that famously does not work with agencies wherever possible.

In a wide ranging and energetic discussion, Blaine and Ellie talk about perceptions of marketing from a CEO; what marketing teams need to do to influence the C-Suite; the power of modelling and what to do (and what not to do) when trying to implement it; the importance of properly understanding AI, whoever you are in a business; and the challenges and opportunities inherent in working with agencies, good and bad.

Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 

Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 

Listen on Stitcher: https://www.stitcher.com/show/managing-marketing 

Listen on Podbean: https://managingmarketing.podbean.com/ 

For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ 

Recorded live on Zoom H4n and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.