Michael Liu

Michael Liu is the Senior Vice President and Head of Innovation at dentsu Media/Carat US. He leads the Innovation practice within the company, collaborating with clients and teams to develop strategies that equip brands for the evolving consumer landscape. With a background as a specialist turned generalist, Michael possesses a keen interest in emerging trends, youth culture, gaming, nascent tech, branded content, data-driven solutions, and the implications of decentralized experiences.

In his role, Michael anticipates the dynamic changes in the relationship between brands, consumers, and media. He guides clients in taking calculated steps to experiment and learn in response to these changes. Recently, his focus has been on exploring novel incentive structures, consumer connection points, and new business models for brands through the implementation of Web3 concepts and applications.

Prior to his current position, Michael served as the leader of Global Strategy for Xbox, overseeing the successful launch of Xbox's largest console to date and managing some of their most significant title franchises.