Mind Of A Mentor

Your mentor for this week is Pete Birsinger, CEO and Founder of Podscribe. In this episode, we dive deep into the fascinating evolution of Pete's career exploring topics that are at the heart of podcasting.

We'll be delving into the true value of transcription and its impact on the industry, as well as exploring the significance and limitations of attribution. Pete will also share his valuable insights on the ever-evolving landscape of dynamic ad insertion (DAI) versus host-read, baked-in ads.

But that's not all – we go beyond the technicalities and take a broader view, discussing the exciting role of AI in revolutionizing podcasting. Additionally, we'll touch upon crucial aspects like brand safety and host safety, making this a truly wholesome and insightful episode.

Follow Pete here:
LinkedIn - https://www.linkedin.com/in/peter-birsinger/
Podscribe - https://podscribe.com/

Follow Marla and OSSA Collective here:
Instagram - @ossaforpodcasters
LinkedIn - https://www.linkedin.com/company/ossa-collective/
Or visit our website https://ossacollective.com/

Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/

Your mentor this week is Christopher Louis, host of the podcast dating intelligence. As a professional matchmaker and coach with his own dating and relationship podcast, he's here to share his insights on the fascinating world of modern dating.

In this sincere and enjoyable discussion, Chris delves into some of the most pertinent topics of contemporary dating, tackling the enigmatic phenomenon of ghosting and offering genuine advice on initiating conversations in real-life situations—without ever crossing the line into creepiness.

Get ready to hear Chris's candid journey of starting his podcast from scratch, with zero prior experience. He opens up about the challenges he faced and the strategies he employed to transform it into a resounding success. From leveraging the power of social media to capturing and captivating his audience, Chris reveals the secrets to making your podcast stand out.

Follow Chris here:
Instagram - @datingintelligence
LinkedIn - https://www.linkedin.com/in/datingintelligence/


Follow Marla and OSSA Collective here:
Instagram - @ossaforpodcasters
LinkedIn - https://www.linkedin.com/company/ossa-collective/
Or visit our website https://ossacollective.com/

Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/

Your mentor for this week is Susie Perkowitz, host of the podcast Be Calm on Ahway Island. She is truly remarkable. An award winning speaker, diabetes advocate, and host of multiple podcasts.

Today we talk about the importance of communication, building trust with an audience, and how she implements positive messaging among other lessons in her podcast. Listen as we talk about her journey through podcasting and her experience having an "advertiser first" mindset.

You can follow Susie here:
Instagram - @ahwayisland
LinkedIn - https://www.linkedin.com/in/susieperkowitz/

Follow Marla and OSSA Collective here:
Instagram - @ossaforpodcasters
LinkedIn - https://www.linkedin.com/company/ossa-collective/
Or visit our website https://ossacollective.com/

Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/

Your mentor this week is Liz Culley, the Executive Director of Entertainment Sales at Condé Nast and the host of Cool Cool Cool.

She joins me today with a candid conversation about her career in the media and advertising business while sharing her personal perspective from her multifaceted life. Born and raised in California, she is professional with a genuine, fearless, and relatable voice.

We talk about nail art (before it was trendy), identifying as a queer millennial, navigating the Hollywood industry including finding sparkle in the unglamorous side, and how that all comes together in her personal brand and through her podcasting journey.

Follow Liz here: LinkedIn - https://www.linkedin.com/in/lizculley
Instagram - @coolcoolcool

Follow Marla and OSSA Collective here:
Instagram - @ossaforpodcasters
LinkedIn - https://www.linkedin.com/company/ossa-collective/
Or visit our website https://ossacollective.com/

Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/

Your mentor this week is Lindsay McMahon - Host of All Ears English. Lindsay is an education technology entrepreneur in the field of ESL (English as a Second Language) as well as a teacher who strives to help clients reach their communication goals in order to achieve their dreams. As the producer and co-host of the award-winning All Ears English Podcast, Lindsay has built a digital brand that inspires students worldwide and has acquired more than 200 million downloads since launch.

Lindsay is the CEO of All Ears English, a fast-growing ESL brand that inspires adult English learners to focus on connection through English by providing both general English training and IELTS test preparation.

In her ventures, Lindsay implements technology such as podcasting and webinars to better serve international English learners. She uses Lean Startup methods to build platforms where communities of learners with similar visions can come together to support each other in pursuit of the common goal of better communication.

Follow Lindsay here:
LinkedIn - https://www.linkedin.com/in/lindsaymcmahon/
Instagram - @all_ears_english
YouTube - @AllEarsEnglishPodcast

Follow Marla and OSSA Collective here:
Instagram - @ossaforpodcasters
LinkedIn - https://www.linkedin.com/company/ossa-collective/
Or visit our website https://ossacollective.com/

Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/​

Your mentor today is Nate Hartmann, founder of Yellow Box Studios Nate Hartmann had a penchant for doing great things at a young age. At age 18, he founded Yellow Box Studios, now a successful digital marketing strategy company. He's also the youngest board member of the Selfhelp Home, helping the storied Jewish retirement community market to a younger audience.

Advising and mentoring others has gone hand in hand with Nate's career. He is an adjunct lecturer for the University of Illinois College of Media, serves on the advisory council of the University of Florida's Master's in Digital Strategy program and is a mentor at 1871.

Inspired by his grandfather, Nate spearheaded "Last Whispers: Our Holocaust Stories," a Selfhelp Home project that set up professional video crews to capture the more candid and personal stories of Chicago's remaining Holocaust survivors.

Listen to this episode where we dive into all things marketing, and the benefits of the podcast channel when it comes to the world of agencies.

Follow Marla and OSSA Collective here:
Instagram - @ossaforpodcasters
LinkedIn - https://www.linkedin.com/company/ossa-collective/
Or visit our website https://ossacollective.com/

Follow Nate Hartmann here:
LinkedIn - https://www.linkedin.com/in/nbhartmann

Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/

Your mentor for this week is Adam McNeil, the VP of Marketing at Adopter Media. We talk about his organic personal and professional growth in the podcasting space, how his instagram lives over the course of the pandemic evolved into the #1 kendama podcast, the skill sets he developed along the process, and how coffee enhances conversations.

From influencers to the power of community, Adam gets candid in this conversation about someone who stands in the middle of both the business and creative sides of podcasting.

Follow Adam McNeil here:
Instagram - @cafe.kendama
LinkedIn - https://www.linkedin.com/in/adamjamesmcneil/

Follow Marla and OSSA Collective here:
Instagram - @ossaforpodcasters
LinkedIn - https://www.linkedin.com/company/ossa-collective/
Or visit our website https://ossacollective.com/

Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/

Your mentor for this week is fellow podcaster and industry expert Christina Fauth, who is passionate about inspiring people in everyday life. Christina is an Account Executive at Impact Theory, and co-hosts "My Worst Date" with her two best friends, a hilarious and relatable show about terrible dates.

She joins me today to talk about the importance of human connection through storytelling, shares her thoughts about AI in the podcast industry, and discusses all things podcast advertising. I hope you enjoy listening to this wonderful conversation as much as I enjoyed speaking with her.

Follow Christina Fauth here:
Instagram - @myworstdatepodcast
LinkedIn - https://www.linkedin.com/in/christina-fauth-18618852/

Follow Marla and OSSA Collective here:
Instagram - @ossaforpodcasters
LinkedIn - https://www.linkedin.com/company/ossa-collective/
Or visit our website https://ossacollective.com/

Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/

Your podcast mentor this week is Krystina Rubino. Krystina is the founder of the offline growth marketing practice at Right Side Up, where she has built a team of highly specialized consultants that partner with high growth tech companies to diversify their marketing mix and stand offline channels up in-house.

She’s spent her career helping companies and brands like Advil, DoorDash, P&G, Lyft, and Stitch Fix, develop profitable digital and offline media campaigns, often as vanguards in their category and the medium. As the head of the offline practice, a leader across marketing disciplines, and a seasoned driver of growth, she serves as a significant speaker, advisor, and contributor to both the marketing and media spaces.

In this episode we discuss Krystina's outlook on advertising in the podcast space, as well as what she thinks brands need to know about starting podcast advertising camapaigns.

You can follow Krystina here:
Website - https://www.krystinarubino.com/
Linkedin - https://www.linkedin.com/in/krubino/

Follow Marla and OSSA Collective here:
Instagram - @ossaforpodcasters
LinkedIn - https://www.linkedin.com/company/ossa-collective/
Or visit our website https://ossacollective.com/

Mind of a Mentor is an Ossa original show hosted by Marla Isackson, Founder and CEO of Ossa Collective women’s podcast network. For more information about Ossa: https://ossacollective.com/