SaaSy as F**k

Episode Summary:

After 18 months, Alex Radford and Jon McGreevy have returned, brimming with the usual SaaS and a dash of nostalgia. In this comeback episode, they chat candidly about what they've been up to, the evolution of their careers, and the future of SaaSy as F**k. Expect laughs, tangents, and a peek into their renewed vision for the podcast.

Highlights:

00:00 - 03:30 | Technical Chaos: After wrestling with tech, Alex and Jon kick off with a “cold open” in classic, chaotic SaaSy as F**k fashion.

03:30 - 10:45 | Reflecting on the Hiatus: Alex and Jon reflect on their evolution, sharing why they’re ready to get back in the saddle.

10:45 - 22:00 | Origins and Growth: Jon recounts his shift from software testing to full-time SaaS copywriting, while Alex shares his journey to becoming a multimedia wizard.

22:00 - 32:00 | The Future of the Show: They lay out plans for a casual yet informative format, with insightful guest interviews balanced by lighthearted banter.

32:00 - 40:00 | Content Direction and AI’s Role: They vow to keep it real, free of overly “AI-driven” content and affiliate shilling, keeping the focus on quality insights.

40:00 - 47:00 | Behind the Scenes: Jon and Alex discuss the process of running a podcast, using WordPress, and the power of simplicity in content.

Key Takeaways:

Focus on SaaS Insights – Expect valuable insights from experts in SaaS marketing, branding, content creation, and more.

Non-Traditional Format – The podcast remains casual and conversational, aiming for genuine discussions rather than scripted Q&A.

Connect with the Hosts:

Jon McGreevy: heyreadthis.com | LinkedIn: ThatWriterJon

Alex Radford: alexradford.uk | Instagram: alex_theproducer

Stay tuned for upcoming episodes featuring insightful guest interviews, industry tips, and, as always, plenty of SaaS!

SaaS copywriter Gill Jones joins us to discuss story-driven copy, the pros and cons of being a copywriter with ASD, and her hatred of cruises.

• Follow her on Twitter
• Visit her website

This is our last episode for a while, as we focus on other projects, but we hope to be back towards the end of the year!

For the first episode of a new season, we're joined by inbound marketing expert—and host of the Tiny Marketing podcast—Sarah Noel Block.

We discuss inbound marketing, coping with small marketing budgets, and her journey into freelancing.

Check out her work here: https://www.sarahnoelblock.com/

In the final episode of Season 1, we're joined by Peter Loving, Senior Product Designer at UserActive.

We chat about his journey from designing physical products to digital products, common UI and UX mistakes, and the future of SaaS.

Show notes:

• UserActive - https://www.useractive.io/
• Todoist - https://todoist.com/
• Notion - https://www.notion.so/

In the latest episode of SaaSy as F**k, we chat all things AI with TagTeam AI founder CK Lee. We discuss his globe-trotting history, how he first founded TAGGUN, and how that turned into Tagteam AI.

AI is a big buzzword nowadays, so it was great to get CK's honest feeling about AI's potential for helping businesses (and probably not killing us all).

Key talking points:

• Can CK's receipt-scanning AI become a killing machine?
• What is the difference between AI and machine learning?
• What is Taggun?
• Companies that faked AI
• The future of AI
• What led CK to create his own business
• The value of marketing
• Jumping from full-time work, to working for himself
• CK's new venture, TagTeam AI
• Using NLP to improve AI
• Marketing at developers being different from digital marketing

Sites mentioned:

• KNOCK THE MIC – https://www.knockthemic.com
• TAGGUN — https://www.taggun.io
• TagTeam AI – https://tagteam.ai

After a short break from the podcast, we return with a brilliant and inspirational interview with copywriter and Terrain.io founder Eman Zabi.

We discuss building and growing a no-code SaaS, the importance of accessibility, and much more!

Show notes: 

• Adventurers Playlist – https://adventurersplaylist.carrd.co
• Terrain – https://www.knowtheterrain.io
• The Scribesmith – https://www.thescribesmith.com

In episode 6 of SaaSy as F**k we talk to Josh Garofalo who is not only a market-leading SaaS copywriter, but also a big part of Jon's origin story. 

We also hear how Josh wrote his first sales letter—to his mum—to convince her why she should buy him a Nintendo 64.

This month we're joined by Head of Growth at Powered by Search Marc Thomas, where we discuss pain points, the future of SaaS marketing, effective marketing strategies, and the power of positivity.

Marc also shares his thoughts about Thinkbois, and we exchange our various business ideas that were left to die in the notepad.

Salesflare co-founder Jeroen Corthout joins us for our fourth episode of SaaSy as F**k to talk about company funding, AI, books, and...having sex on mars.

It was a great chat where we learned a lot about how Salesflare uses feedback from users to continuously improve and evolve their product.

Beers mentioned:

• https://beerizer.com/shop/kaiexclusivebeers/broeder-everardus-schouten-gin-infused-muifelbrouwerij--131950?cc=gb
• https://www.hetanker.be/en/gouden-carolus-tripel
• https://www.beertourism.com/blogs/belgian-beer/gouden-carolus-classic

Books mentioned:

• https://www.waterstones.com/book/why-we-sleep/matthew-walker/9780141983769
• https://www.amazon.com/Lifespan-Why-Age_and-Dont-Have/dp/1501191977
• https://www.amazon.co.uk/Shoe-Dog-Memoir-Creator-NIKE/dp/1471146707