Sandeep Dayal

Sandeep Dayal is an experienced marketing and strategy leader with over 20 years of expertise in various industries. He currently holds the position of Managing Director and Executive Vice President at Cerenti Marketing Group, LLC. Within the company, Sandeep leads the Pharmaceuticals and Medical Devices Practice, providing guidance to C-suite executives and board members at Fortune 500 companies. His role involves counseling, strategic planning, and overseeing engagements with clients worldwide.

Sandeep has an extensive background in healthcare marketing, having served prominent manufacturers such as AbbVie, Pfizer, Baxter, Hill-Rom, Takeda, Thermo Fisher, Sagent, Horizon, and Abbott. His work in the healthcare sector encompasses areas such as product launches, brand positioning, and go-to-market strategies in diverse therapeutic areas like immunology, oncology, pain management, virology, and rare diseases.

Apart from healthcare, Sandeep also has experience in the financial services sector. He has worked with global institutions including HSBC, Santander, Visa, MasterCard, Scotiabank, and BMO, advising on growth strategies, campaign factories, card design and launch, and portfolio optimization.