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The Business of Marketing

Brand Management

The Business of Marketing Podcast features conversations with C-Level leaders.

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Latest Episodes

Beyond The Console: The Art of Enriching The Gaming Experience with Greg Carroll

Gaming is a larger platform compared to films, TV,...

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Breaking the Code: How NBCU's SpotOn Unlocks Retail Media's Next Frontier with Shawn Makhijani

The convergence of retail media and premium CTV content...

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Unlocking the Power of Local: Strategies for Growth in Retail Media with James Moore

On this episode of The Garage, we dive deep...

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In-store Retail Media is Changing the Game

On this episode of The Garage, we dive deep...

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Retail Media in 2025: Google’s Big Bets, New Tech and More with Shawn McGahee

It’s an omni-channel world and we’re just living in...

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Greatest Hits: Don’t Touch That Dial: RMN + TV with Sean Muller of iSpot

In this episode of "Exploring CTV and Retail Media...

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Greatest Hits: Creating Space for Innovation

In the inaugural episode, Ben Sylvan, vp of data partnerships...

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Greatest Hits: Meeting Customers (and Brand Advertisers) Where They Are

In our second special episode from POSSIBLE, our hosts...

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Navigating the Evolving Landscape of Retail Media Networks with Mike McNeeley

In this episode of The Garage, hosts Dan and...

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Bio of The Business of Marketing

The Business of Marketing podcast, hosted on Acast and part of the Adweek Podcast Network, offers engaging conversations with C-Level leaders who share insights on how the C-Suite collaborates with Marketing to drive business transformation. The podcast explores various topics that are crucial to successful marketing and business strategies.

The discussions on The Business of Marketing revolve around creating cross-functional teams that align with organizational goals, establishing clear and effective communication channels, maintaining a strong sense of purpose, building an employer brand that attracts top talent, embracing customer-centricity as a core principle, driving technology adoption and innovation, and nurturing talent for the future.

The podcast provides practical advice, real-world examples, and strategic perspectives that can inspire marketers and business professionals to elevate their organizations.

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