The Business of Marketing

In our fourth special episode from POSSIBLE, hosts Dan and Evan are joined by Harvey Ma, Vice President at Albertsons Media Collective, and David Parisi, General Manager of Restaurants and Retail at Fetch.

During the conversation, they discuss how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s (retail media networks) can anticipate coming from brands and how can they support them.

00:00:01 - Introductions

00:09:43 - How Fetch is Changing the Game

00:21:27 - Recent Major Consumer Trends

00:35:08 - Why Standardization and Innovation are Critical to Continued Retail Media Growth

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective‌

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In our third special episode from POSSIBLE, our hosts, Dan and Evan, sit down with Xander Kotsatos. Xander is the Head of Beeswax Sales for the Americas at Freewheel, a global technology platform that helps to power the connected television ecosystem. 

During their conversation, the trio discuss the exciting intersection of connected TV and retail media networks, the potential for co-branding and merchant planning tools to enhance the consumer experience and offer more than just products at a discounted price, and they envision a future where CTV and retail media work seamlessly together, providing optimized advertising experiences and maximizing ROI for retailers. 

00:00:01 - Introductions

00:08:27 - Explains What Freewheel Brings to the Table

00:11:42 - The Challenge of Measuring ROI for CTV

00:28:50 - How to Simplify the CTV Supply Chain

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In our second special episode from POSSIBLE, our hosts sit down with Albertsons Media Collective VP Harvey Ma and Sherry Smith, Executive Managing Director for the Americas at Criteo where she leads the brand’s commercial and operations teams across enterprise and growth accounts in the region. 

During the conversation, they discussed how sponsored search and product ads fit into an omni-channel marketing approach, how the retail media boom has changed the sponsored landscape, and what are the next big needs that RMN’s can anticipate coming from brands and how can they support. 

00:00:01 - Introductions

00:06:24 - Sponsored Search and Product Ads in Omnichannel Marketing Approach

00:11:43 - The Role of Sponsored Search in the Funnel

00:30:43 - Supporting Brand Safety and Client Needs

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, our hosts take a trip down to Miami for POSSIBLE, a marketing event focused on the collision of people, culture, business & ideas. During the expo, they sat down with Oz Etzioni, CEO & Co-founder at Clinch and Michelle Weiskittel, head of media, creative and operations at Albertsons Media Collective to discuss adtech organizations are adapting to changing technologies and consumer needs.  

They also discuss how advertisers and RMNs can create even more personalized ad experiences and how do we futureproof the industry ensuring longevity for RMNs and advertisers. 

Timestamps: 

• 00:04:13 – Overview of Clinch 
• 00:08:19 – The Role of AI in Retail Media 
• 00:13:04 - Elevate Your Retail Media Strategy With AI 
• 00:29:45 - Sustaining Retail Media Growth and Future-Proofing the Industry 
• 
  

Learn how to elevate your retail media strategy with AI: https://www.adweek.com/partner-articles/elevate-your-retail-media-strategy-with-ai/ 

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

On the season one finale, our hosts sit down with Google’s Head of Retail Media Shawn McGahee and Senior Account Executive Andra Naylor to discuss the current state of retail media networks, the evolving role of AI, and what the future of the industry will look like.  

During the conversation, McGahee and Naylor delved into the key challenges faced by retail media networks today, highlighting the need for scalability and adaptability in the face of changing market dynamics. They also emphasized the importance of item data and audience targeting in driving effective retail media campaigns. 

Learn how AI can streamline and strengthen retail media: https://www.adweek.com/partner-articles/ai-has-the-potential-to-streamline-and-strengthen-retail-media/

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s Head of Media and Creative Operations Michelle Weiskittel and special guest Daniela Rittmeier, Head of Data & AI Head of Data & AI Center of Excellence at Capgemini.

During the conversation, Rittmeier highlights the importance of integrating AI across the entire value chain, emphasizing strategy, platform, and use cases. Weiskittel discusses how AI is integrated into media planning processes at Albertsons Media Collective.

Learn how to get started measuring incrementality: https://www.adweek.com/partner-articles/if-youre-not-measuring-incrementality-heres-how-to-get-started/

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective 

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

Hosted on Acast. See acast.com/privacy for more information.

In this special episode of The Garage: Tools for Retail Media Innovation recorded live from CES 2024, we sit down with Albertsons Media Collective’s Michael Halverson and special guest, Harry Kargman, the Founder and CEO of Kargo, a leading mobile brand advertising marketplace to discuss the evolution of consumer experience and their vision for the future of retail discovery. 

Learn how you can provide the multichannel shopping experience that consumers expect: https://www.adweek.com/partner-articles/provide-the-multichannel-shopping-experience-that-consumers-expect/ 

• Intros - 00:00:00 - 00:04:06
• Moving away from the printed ad - 00:04:06 - 00:08:45
• How did Kargo get started? 00:08:45 - 00:12:36
• Breaking down the component parts 00:12:36 - 00:17:21
• What are the most important components of campaigns that drive the best outcomes for product discovery? 00:17:21 - 00:24:31
• Innovation is an output of automation 00:24:31 - 00:32:31
• A cookie-less future - 00:32:31 - 00:41:48
• If you could change one thing about the industry, what would it be? 00:41:48 - 00:42:51
• What are the next industry buzzwords? 00:42:51 - 00:46:35
• Closing 00:46:35 - 00:48:46

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders. 

Hosted on Acast. See acast.com/privacy for more information.

On this week’s episode, we have a special crossover with The CPG Guys! eCommerce industry icon Sri Rajagopalan, consumer loyalty guru Peter V.S. Bond & retail strategy expert Bryan Gildenberg join The Garage to discusses the evolution of retail media, particularly its shift from a focus on large budgets and scaling to a phase where CPG brands are awakening to its significance.

The trio highlights the challenges and tensions emerging in the industry, such as the need for standardization, measurement techniques, and optimization. They also explore the role of merchants in retail media and the necessity for brands to integrate digital expertise into their overall strategies.

Read more on omni-experience here: https://www.adweek.com/partner-articles/how-brands-can-deliver-an-omni-experience-with-retail-media/

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company names, brands, logos or other trademarks featured or referred to in the podcast are the property of their respective trademark holders.

Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, we take another step towards “RMN nirvana” by welcoming Carrie Sweeney, vp of retail at Pinterest to discuss the evolution of retail media networks, the challenges of standardization, and the maturity curve in the industry. 

During the conversation, Sweeney shares her insights on the growth and diversity of retail media networks, emphasizing the importance of strategy in navigating the landscape and reflects on the changes over the past few years and the increased focus on data and improvement. They also discuss the harmony between Pinterest's platform and the way shoppers search and plan ahead. 

• Introductions 00:00:01 – 00:02:59
• The current state of the industry and standardization 00:03:00 - 00:11:27
• The harmony between platform, retailers, and shoppers 00:11:27 - 00:17:18
• How Pinterest is solving problems for retailers 00:17:18 - 00:26:56
• What advantages do you see of the in-store integration for digital channel presence 00:26:56 - 00:32:56
• What are the perceived opportunities and barriers to providing platforms where external partners can manage their own programing? 00:32:56 - 00:41:41
• How's Pinterest interacting with AI? 00:41:41 - 00:49:28
• If you could change one thing about the industry, what would it be? 00:49:28 - 00:50:14
• What are the next industry buzzwords? 00:50:14 - 00:52:01
• Closing 00:52:01 - 00:54:10

Want to know more about retail media? Learn how to make your ad spend work smarter with incremental ROAS. 

Follow Albertsons Media Collective on LinkedIn to stay in the loop: www.linkedin.com/company/albertsons-media-collective  

The views, information and opinions expressed on The Garage podcast are solely those of the individuals involved and do not necessarily represent those of Albertsons or its employees. The content of this podcast is provided for informational purposes only and does not constitute or contain any legal or financial advice, nor does it constitute information provided under any sort of fiduciary relationship. Albertsons is not responsible for the accuracy or completeness of any of the information, statements or opinions provided during this podcast and it makes no guarantee regarding the outcomes or results you will achieve by using information you received by listening to the podcast. Any product or company

Hosted on Acast. See acast.com/privacy for more information.