Yoga Boss: Business Coaching For Yoga Teachers

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What if your mindset around financial success is holding you back?

Welcome to Episode 17 of The Studio CEO Podcast: Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact. Join me, Jackie Murphy, as we break down the biggest money blocks holding you back and show you how to reframe wealth as a tool for growth—not greed.

In this episode, we'll explore:

• Why your mindset around money is limiting your success
• How financial stability allows you to serve more people, not fewer
• The hidden fears keeping you stuck in scarcity
• Simple shifts to charge what you’re worth—without guilt
• A new way to view wealth as fuel for your mission

If you’re ready to take your impact to the next level and address your relationship with money, consider joining the waitlist for the Grow Mastermind. It’s your chance to build a thriving business that doesn’t just get by but thrives. 

It’s time to become the Studio CEO and create lasting impact. 

https://www.theyogabossgroup.com/pack-your-class-challenge-pod

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Ever feel like burnout is standing between you and the life you actually want?

In this episode, I talk with my client Mariah as she shares how she built a thriving yoga business by embracing emotional resilience and meaningful connection. Her journey proves that the ability to feel emotions deeply isn’t a weakness—it can be the foundation of a powerful, purpose-driven business.

In this episode, we cover:

• How being an Empath led Mariah to yoga—and helped her find her niche
• The mindset shifts that helped her launch and grow her business
• Balancing entrepreneurship, motherhood, and emotional well-being

If you're ready to build a business that aligns with your values and supports you through different stage of life, this episode is for you.

Connect with Mariah
Instagram: @honeybeyoga
Website: www.honeybeyoga.com/sales-page
Workshop: Improved Quality of Life

https://www.theyogabossgroup.com/pack-your-class-challenge-pod

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

What if your studio income felt as steady and reliable as a paycheck? Join me, Jackie Murphy, as I break down the proven strategies that turn fluctuating revenue into financial consistency. Whether you're tired of the feast-or-famine cycle or looking for smarter ways to scale, this episode is filled with insights to help you create a sustainable, thriving business.

In this episode, we’ll dive into:

•  How to simplify your offers to boost sales and reduce client confusion
•  Why prioritizing memberships over drop-ins leads to predictable income
• The power of a well-structured core offer to drive financial stability
• Marketing strategies that ensure consistent enrollment and revenue

Plus, we explore how creating a Most Valuable Offer (MVO) and Premium Value Offer (PVO) can reshape your business model for lasting success. If you’re ready to step into the CEO role and take control of your studio’s future, this episode is for you!

Tune in now and start building a business that supports both your passion and your paycheck.

https://www.theyogabossgroup.com/pack-your-class-challenge-pod

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

What if your yoga or Pilates certification program could attract an entirely new audience and significantly boost enrollment? 

Welcome to the Episode 14 of the Studio CEO Podcast, where I teach you how to break free from the common marketing pitfall of speaking only to those already interested in certification. 

In this episode of Studio CEO, you'll learn: 

• How to transform your approach by broadening your reach to individuals seeking career changes or new opportunities. 
• Strategic insights on guiding potential clients from initial curiosity to full commitment, ensuring your program doesn't just plateau—but thrives. 
• Unlock advanced marketing skills with our newly revamped Grow Mastermind program, designed to empower you with tools like re-marketing ads, enhancing your Google presence, and automating business processes—all crucial for taking your business to the next level.

By understanding the varying levels of awareness among potential clients, you’ll learn how to connect with each group effectively and showcase the unique aspects of your programs. Don't miss the chance to learn how to lift your marketing game to new heights.

https://www.theyogabossgroup.com/pack-your-class-challenge-pod

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

It’s been five years of this podcast, and after a challenging season, I’m back—reenergized and ready to reconnect with you. To celebrate, I’m kicking off February with an exciting giveaway and diving into something every studio owner needs: how to get your team to be more productive without working more. 

Productivity isn’t about doing more—it’s about leading better. In this episode, I’ll share:
✔️ How self-leadership and mindset shifts can completely change the way you run your studio
✔️ The compounding effect of small, strategic actions in your business
✔️ How to go from reactive to proactive so you and your team can work smarter, not harder
✔️ Why clear communication and expectations are the real keys to a productive, happy team

Whether you’re running a one-person show or leading a full team, these strategies will help you create a culture of trust, efficiency, and ease. Plus, I’ll share how you can dive deeper inside The Business of Yoga Program or Grow Mastermind.

🎉 Don’t forget to share this episode and join our community celebration for a chance to win this month’s giveaways!

Let’s make February a month of connection and momentum—together.

https://www.theyogabossgroup.com/pack-your-class-challenge-pod

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Tabby Johnston's inspiring journey highlights her transformation from a struggling yoga teacher earning minimal income to a confident yoga business owner successfully launching a teacher training program. Through embracing self-care and focusing on meaningful connections with students, she has created a thriving enterprise that empowers both herself and those she teaches.

• Transitioning from corporate to yoga teaching
• Embracing online learning to enhance teaching
• Building confidence to leap into entrepreneurship
• Launching day retreats and customizable offerings
• Designing a teacher training program based on tradition and science
• Importance of self-care for yoga teachers
• Creating meaningful connections with students
• Celebrating financial success while improving family life

Connect with Tabby: https://www.instagram.com/heyyogamamaofficial/

https://www.theyogabossgroup.com/pack-your-class-challenge-pod

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Mia's inspiring journey from yoga enthusiast to successful studio owner is the heart of our latest Studio CEO Podcast episode. Mia initially found yoga in 2016 as a way to find peace and clarity as a new mother. Her dedication to the practice transformed her life, leading her from a passionate student to an ambassador, then to a teacher, and finally to owning her own studio by 2022. We dive into her world as she shares the personal and professional shifts that guided her entrepreneurial path, offering wisdom on embracing new roles with grace and gratitude.

We then shift gears to explore Mia's strategic expansion into a second location and the exciting addition of a strength training studio. Her path from one-on-one coaching to joining a mastermind group highlights the blend of personalized and communal support that fueled her growth. Mia candidly discusses the challenges of managing diverse client demographics and the innovative strategies she employed to attract new members, creating a vibrant community that bridges yoga and strength training.

Finally, intuition and support take center stage as Mia underscores their importance in successful business leadership. Trusting her instincts has been a crucial part of her decision-making process, and we delve into how this has impacted her team dynamics and business milestones. Through personal stories and analogies, we highlight the ongoing support systems Mia advocates for, emphasizing their role in maintaining balance and fostering growth. This episode is packed with insights and personal anecdotes that will resonate with studio owners and entrepreneurs aiming for success in both life and business.

https://www.theyogabossgroup.com/pack-your-class-challenge-pod

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

Unlock the secrets of crafting a business routine that not only fuels growth but also offers peace of mind. Ever wondered how the prefrontal cortex can be the game-changer in your daily planning? Join me, Jackie Murphy, on the Studio CEO Podcast as we explore the art of mindful scheduling and the power of strategic action to keep procrastination at bay. Learn how to harness your brain’s potential to align every action with your goals, ensuring consistent progress and productivity.

Discover the transformative impact of effective daily planning in alleviating the stress of indecision. From organizing your tasks to prioritizing self-care and fostering meaningful client relationships, I’ll share my personal approach to maintaining momentum in business. Whether it’s planning your day the night before or setting your weekly priorities, a well-structured routine can free you from the mental clutter of unfinished tasks. Let’s talk about how focusing on small but important tasks consistently can prevent overwhelming backlogs and create a path to long-term success.

Step into a balanced routine that thrives on flexibility and stability, even when managing the chaos of raising toddlers or handling unexpected life events. I'll reveal how personal workouts can rejuvenate your energy and release stuck emotions, an essential element for those in demanding roles. Additionally, learn how I turned transitional periods into golden opportunities for growth, laying the groundwork for a successful future. If you’re curious about advancing your business skills, especially in the context of yoga or self-coaching, consider joining the Business of Yoga course to prepare for a year of significant growth. Let's build a routine that not only supports your professional aspirations but also enriches your personal well-being.

https://www.theyogabossgroup.com/pack-your-class-challenge-pod

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Send Jackie A Message!

What if you could transform your yoga business into a thriving powerhouse by 2025? Join me, Jackie Murphy, as we explore the untapped potential within the yoga and Pilates industry, projected to skyrocket to $215 billion by the end of 2025. This episode is all about stepping up and transitioning from hope to a mindset of inevitable success. By embracing your role as a studio CEO, you can create a vibrant community that not only serves clients but also fulfills your personal and financial goals. I promise you’ll gain insights into how to seize this critical period at the end of 2024 and the beginning of 2025 to make your dream business a reality.

Diving deeper into the essential skills for success, we’ll cover everything from financial management to leadership and marketing. Learn how to align your actions with your vision for 2025, and discover the importance of intuition in making bold decisions. I introduce the Studio CEO Success Bundle—a 12-month program packed with coaching and mentorship to help you embody the studio CEO identity. If you feel called to make a bigger impact in your community, connect with us to see how this can be your next step. Your journey towards a thriving, impactful business begins here.

https://www.theyogabossgroup.com/pack-your-class-challenge-pod

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind