Yoga Boss: Business Coaching For Yoga Teachers

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In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery.

If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into:

• Why most marketing isn’t working (and how you’ve been taught to think about it wrong)
• The problem with treating marketing like a checklist item or guessing game
• How skilled marketers think differently—and get better results with less stress
• A behind-the-scenes look at real marketing tweaks that increased sign-ups and conversions
• The three essential questions every piece of marketing must answer
• Why clarity, not volume, is the key to attracting new students
  
  

Whether you’re launching your first offer or refining your flagship program, this episode will help you stop second-guessing your marketing—and start leading it with strategy.

🎯 PLUS: Don’t miss Jackie’s free marketing webinar! Learn how to diagnose and improve your marketing in real time with expert support. Register now via the link below.

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If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach. 

Today we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances.

In this episode, you'll learn:

• Why personal finance habits (like “only spend what you have”) don’t work in a scalable business
• How to shift from cost-based decision-making to ROI-based leadership
• The hidden cost of debt shame—and how it impacts your growth
• Why “doing it alone” is slowing you down (even if you’re good at it)
• The real difference between help and support—and why you need both
• How my own landing page flop turned into a team-powered breakthrough
  
  
  

If you're ready to stop asking, “Can I afford this?” and start asking, “What return will this create?”, then this episode is your new decision-making filter.

Listen now and learn how to lead with strategy, not fear.

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If $10k months feel like a dream you can’t quite reach, this episode will help you see exactly why.

Spoiler: it’s not that you need to hustle harder, launch a new program, or change everything in your business. It’s that the thoughts running your studio right now are keeping you stuck.

In this honest, no-fluff episode, I’m walking you through the exact beliefs that keep yoga and pilates studio owners under $10k months—and what you need to think, feel, and focus on instead if you want a business that’s consistent, scalable, and actually supports your life.

We’ll talk about:

The “teacher trap” that keeps you busy but broke

Why chasing short-term cash blocks long-term growth

The pricing belief that’s capping your income

How to shift from “just trying to fill classes” to building real revenue

What your business actually needs to hit $10k+ months sustainably

This isn’t just about more money—it’s about more freedom, more clarity, and more peace knowing your studio can support you month after month.

🎟️ Want to go deeper?
Join me for a FREE workshop: Profitable Studio. Thriving CEO.
I’ll teach you the 5 strategic shifts that help you move from scattered teacher to confident CEO.
→ Save your seat here: Profitable Studio. Thriving CEO.

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Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners.

In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur with nearly 40 years in the industry. Angelica shares her inspiring journey from childhood hardship to building a thriving yoga empire, and reveals the key business principles and marketing strategies that transformed her passion for yoga into a profitable, sustainable career.

We talk about:

• How Angelica used sales skills and strategic marketing to grow her business
• The power of building a strong, consistent personal brand (including the story behind her signature glasses)
• Smart social media strategies: focusing your online presence on your niche and leveraging platforms for business growth, not distraction
• The importance of comprehensive teacher training programs that go beyond just teaching poses to include philosophy, anatomy, and business skills
• Why investing in quality education and community creates lasting confidence and success in teaching yoga
• How to shift your mindset around sales and marketing to build a thriving yoga business with integrity
• The realities of building an online yoga business—hard work, patience, and dedication required for real results
• Practical advice for yoga teachers and studio owners looking to diversify income and create sustainable growth

Angelica also shares insights on navigating industry myths, including a no-nonsense look at what Yoga Alliance registration really means.

If you’re ready to create a profitable, sustainable business with a solid foundation and authentic marketing, this episode offers inspiration from a true yoga business master.

Connect with Angelica:
Check out her podcast: Yogalebrity
Follow her on Instagram: @yogalebrity
Learn more about her YTT: Angelicagovaert.com

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Is your messaging actually connecting—or are you unintentionally getting scrolled past?

In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phrases like “reduce stress” or “get strong” no longer works.

You’ll learn:

• The difference between descriptive and belief-based messaging
• How consumer behavior has changed (with real 2025 data to back it up)
• What buyers want now when they look at your offer
• How to update your message so it fits your client’s life, time, and needs
• Why belief—not just benefits—is what sells now
• The #1 shift that makes your offer feel like the only real option
  
  

Jackie also shares a real client example that turned a tired headline into one that doubled conversions—and she invites you to a free workshop where she’ll walk you through a live messaging upgrade for your own business.

This episode is for you if:

• You’re getting clicks but not conversions
• Your sign-ups have slowed even though your offer is solid
• You’re still using the same messaging you wrote in 2020
• You want to stand out in a crowded wellness market
  
  

🎧 Tune in and walk away with the tools to finally sound as powerful as the transformation you provide.

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In this special Q2 listener Q&A episode, I’m diving into four smart, real-world questions submitted by you—from weekly calendar design to building rich referral networks. 

You’ll hear how I plan my weeks for maximum momentum, what I coach my clients through when they’re stuck choosing between 12 “important” projects, how to know if it’s time to stick or pivot your marketing strategy, and how to connect with pelvic health professionals in a way that builds trust and reputation over time.

This is one of those episodes that blends strategy and mindset, visibility and relationships, and the kind of advice you can apply this week—no downloads, no drama, just clarity.

In this episode, we cover:

• How I batch my calendar based on energy, not task
• My 5-day rhythm for studio CEOs and why it works
• How to prioritize important work using the Eisenhower Matrix
• The biggest marketing mistake I see (and how to fix it fast)
• When to stick with a strategy vs when to pivot
• How to build Rich Relationships that lead to real, lasting referrals
• One simple weekly practice that grows your business without burning you out

Doing more doesn’t mean you’re moving forward—it just means you’re tired. Let’s fix that.

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You’ve hired the help. You’ve delegated the tasks. So why does it still feel like you’re the only one actually carrying the vision? In this episode, we’re breaking down why your team might be checking boxes—but not moving the business forward—and how to fix it with one simple shift: getting everyone aligned around one clear, specific goal.

You’ll learn how to lead your team with clarity, what the real cost of vague direction is, and how to create team-wide momentum using the 4R framework and principles from The Five Dysfunctions of a Team. If you're a business owner ready to stop micromanaging and start multiplying, this episode is for you.

What You’ll Learn:

The hidden reason your team might be stalling progress

What Patrick Lencioni’s model teaches us about shared goals

How to make the business goal clear, public, and repeatable

Why clarity creates accountability (and what to say in every meeting)

How to connect day-to-day tasks to the big vision

Key Quote:

“A clear goal, owned by the whole team, is the fastest path to results.”

Resources & Links:
→ DM me the word GOAL to join the Grow Mastermind waitlist
→ Click Here to sign up or learn more

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Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing.

Seasonal shifts don’t have to derail your business—they can actually guide your strategy. In this episode, we talk about how to work with seasonality instead of against it, using real client data, mindset-aware messaging, and smart summer promotions.

Here’s what you’ll learn:

• Why summer slowdowns aren’t always a sign your studio is struggling
• How to shift client mindsets with compassionate, flexible messaging
• What to say (and what not to) when members consider stepping back
• How to be consistent through the summer and set your business up for strong fall revenue.

You don’t have to fight the season—you can lean in and move with it.

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Ever wonder what actually goes on behind closed doors in a fitness franchise deal?

In this episode, I’m sharing the real story of when I almost opened a boutique franchise—and what I learned about the systems, expectations, and financial commitments that come with it. From a $25K pre-opening marketing budget to 8% franchise fees and no territory protection, I break down what shocked me (and what didn’t), why I ultimately said no, and how that experience completely reshaped how I lead and scale my own business.

Whether you’re a yoga studio owner, Pilates teacher, or service-based entrepreneur, this episode will help you rethink how you're building your business—and why ownership, structure, and scalable strategy matter more than ever.

What You’ll Learn in This Episode:

• The real numbers behind franchise ownership: what’s required before day one
• How corporate models bake in mentorship, sales goals, and marketing systems
• Why paying 8% to someone else might be the wake-up call to invest in your own brand
• Two non-negotiables that made me walk away from the deal
• How one decision I made in anticipation of the franchise helped me scale faster than ever
• The difference between running a business and owning a brand

This episode is for you if…

• You’re a wellness entrepreneur ready to lead like a true CEO
• You’ve been operating without a solid marketing or sales strategy
• You want to build something that’s scalable and sustainable
• You’ve been considering franchising, or you’re curious how it works

Work with Jackie Murphy
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