Yoga Boss: Business Coaching For Yoga Teachers

Send Jackie A Message!

Opening a studio doesn’t have to mean years of trial and error. When you start with the right systems, strategy, and support, you can thrive from day one.

In this episode of The Studio CEO Podcast, Jackie Murphy talks with client Mandy, owner of The Teal Yogi, about how she used the Grow Mastermind to launch a trauma-informed studio that’s already thriving in its first year.

You’ll hear how Mandy:

• Opened with confidence by setting up systems and processes before day one
• Sold memberships and built a funnel before her doors even opened
• Turned her personal healing journey into a community-focused mission
• Created consistent month-over-month revenue—even during the summer slowdown
• Leveraged the Grow Mastermind to avoid the overwhelm most owners face in year one

If you’ve ever wondered whether you’re “ready” to open, or how to avoid the mistakes most new owners make, Mandy’s story proves you don’t have to do it alone—you just need the right framework.

📌 Enrollment for the Grow Mastermind closes tonight, September 30. If you’re planning to open a studio—or want to set yours up for long-term success—now is the time to join.

👉 Links mentioned in this episode:

• Join the Grow Mastermind
• The Teal Yogi Website
• Empowered Healing Method Course

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

In this episode, we’re kicking off the Pack Your Classes Challenge with one powerful truth: strategy alone won’t fill your classes—leadership will.

You’ll learn:

• Why leadership, not just strategy, is the multiplier for growth
  
  
• The most common leadership gaps holding studios back
  
  
• What it looks like to shift into the Studio CEO identity
  
  
• How focusing on profit (not just revenue) changes everything
  
  

Whether you’re teaching 20+ classes a week, hopping between strategies, or feeling stuck at your current level, this episode will show you how stepping into leadership transforms your business.

Resources & Next Steps:

• Share your biggest takeaway inside the Facebook group by posting a short video.
  
  
• VIP members: join tomorrow at 11 AM EST.
  
  
• General admission: tomorrow at 12 PM EST.
  
  
• Want to go deeper? Apply for the Grow Mastermind—a 6-month program to help yoga and Pilates business owners scale to $10k–$40k+ months through leadership, systems, and sustainable growth.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

What does it really take to scale a thriving yoga or Pilates studio? In this episode of The Studio CEO Podcast, Jackie Murphy recaps her recent visit to Greensboro Power Studios and breaks down three powerful lessons every studio owner needs to hear.

You’ll learn why communication, systems, and relationships are the foundation of growth—and how your unintentional thoughts may be holding your business back. Using Brooke Castillo’s Model, Jackie shows you how to shift from the beliefs that create chaos to the beliefs that create clarity, consistency, and scale.

If you’ve ever felt like you’re hustling harder without seeing predictable results, this episode will give you the mindset and strategy to finally move forward.

And—don’t miss the chance to apply these lessons directly inside the Pack Your Classes Challenge happening next week. You’ll walk away with the exact system to fill your classes consistently and grow your studio with ease.

What You’ll Learn in This Episode:

• Why your team needs more communication than you think—and how clear leadership changes everything.
• How growth without systems leads to chaos—and the thought shift that makes scaling predictable.
• Why relationships are the key to retention, referrals, and culture—and how to build them intentionally.
• The unintentional thoughts that keep your studio stuck and the intentional thoughts that unlock expansion.
• How the Pack Your Classes Challenge gives you the system to put these shifts into action right away.

Links and Resources Mentioned in This Episode:

• Join the Pack Your Classes Challenge
  
  
• Connect with Jackie on Instagram: @studioceoofficial
  
  

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Episode Summary:
If your emails are only telling people when your next class is… they’re probably not working.

Most yoga and Pilates studio owners think they’re nurturing their audience when they send a weekly newsletter. But logistics like schedules and price updates don’t build belief—and belief is what actually turns warm leads into paying clients.

In this episode of The Studio CEO, Jackie Murphy shares the three content types that bridge the gap between “interested” and “invested,” helping you turn subscribers into students, class-takers into members, and clients into lifers.

What You’ll Learn in This Episode:

• Why nurture content works (and why logistics emails fall flat)
  
  
• The psychology behind why warm leads need belief, not just information
  
  
• Practical examples of nurture content you can create right now
  
  
• How to shift your emails from “nice to know” → “necessary to read”
  
  
• 3 content types to start sending this week:
  1. Behind-the-scenes belief building
  2. Your unique point of view (POV)
  3. Story-based content (yours + your clients’)

Why This Episode Matters for Studio Owners:
Your audience is already warm. They’ve signed up, they’re curious, and they want change. But until you show them why it matters and help them believe transformation is possible, they won’t take the leap.

When you stop sending logistics and start sending belief-driven content, your nurture emails stop being ignored—and start creating conversions.

The next time you sit down to write an email, ask yourself:

"Am I just informing—or am I inspiring?"

Because your subscribers don’t need more information. They need transformation. And it starts with content that helps them believe it’s possible.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Episode 40: The Truth About Running Ads: What Works, What Doesn't, and What You Need to Know

Thinking about running paid ads for your studio or wellness business? Before you hand over your credit card to Meta or Google, there are three things I want you to hear first.

In this episode, I’m breaking down the biggest mistakes I see studio owners make when jumping into paid advertising—and how to avoid them. Whether you’re running ads now or just thinking about it, this episode will help you:

• Avoid wasting money on campaigns that don’t convert
  
  
• Understand what actually needs to be in place before you pay to scale
  
  
• Learn how to run ads strategically (without letting AI drain your budget)
  
  

We cover:

• The #1 sign you're not ready for ads yet
  
  
• Why ads work—but only with refinement
  
  
• What happens when you let AI make all the ad decisions
  
  
• How to prep your business so ads lead to actual revenue
  
  

This is for you if:
You’ve been posting consistently but aren’t getting new clients, you’re wondering if ads could fix it, or you’ve tried ads in the past and didn’t see results.

🎧 Listen now to make sure your first (or next) ad campaign actually pays off.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

Fall is right around the corner—but before you dive into scheduling, back-to-school promotions, or new offers, let’s hit pause and do it differently. In this episode, I’ll walk you through the 3 CEO-level moves that make all the difference when planning your next season.

You’ll learn:

• Why skipping a summer celebration leaves you in scarcity
• The mistake of chasing attendance instead of real revenue
• How to reverse-engineer your fall launch and align your team
  
  

Whether your summer felt slow or steady, this is your chance to plan fall from a place of clarity, confidence, and control.

📣 Ready to build a profitable fall season that’s fully aligned with your goals? DM me “FALL” and I’ll send the next step to work with me inside the Studio CEO Program.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

You can’t scale your studio if every decision requires your sign-off. In this episode Jackie explains the simple, powerful habit she calls The Leadership Pause:  a Micro-Habit that changes how your team shows up, makes decisions, and owns results. 

If you’re tired of being the default problem-solver, this episode gives three practical shifts (ask first, replace approval with ownership, default to execute) and real scripts you can use the moment a teacher, VA, or manager asks for direction.

What you’ll hear:

• Why leaders accidentally become bottlenecks (and how that slows growth)
• The three micro-strategies that create ownership and speed on your team
• Real examples from Colleague, Clients, and Jackie’s own team 
• Exact scripts you can use with your team today
• A safe, step-by-step way to build a more independent team without making anyone feel abandoned

Want to practice this live? Join Jackie’s free Three Marketing Mistakes workshop on August 14 — link in the show notes.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

In this episode, we’re naming a hard truth: wellness has an efficacy problem. The data is clear—spending is up, but outcomes are down. So why aren’t people getting healthier?

You’ll hear:

• What the stats really say about wellness in 2025
• The sneaky ways the industry prioritizes aesthetics over outcomes
• Why your drop-in class isn’t enough anymore
• What the next generation of wellness brands are doing differently
• How to build containers that actually create change

This episode is your call to lead differently—because people don’t need more content. They need transformation.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind

Send Jackie A Message!

 In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio.

So many studio owners are stuck reposting reels, resharing student tags, or sharing their class schedule — thinking that’s enough to fill their programs. But that’s just visibility, not conversion.

Jackie breaks down:

• Why Stories are your warmest, most trust-filled audience
• The biggest mistakes studio owners make when using Stories
• The mindset shifts you need to sell confidently
• A repeatable framework — Hook, Educate, CTA — you can apply today
• Real client stories showing how intentional Stories actually boosted sign-ups

If you’ve ever felt awkward selling on Stories, or worried about being “too sales-y,” this episode will show you how to sell with clarity, confidence, and authenticity — without feeling pushy.

Tune in now to learn how to make Instagram Stories one of the most valuable selling tools in your studio marketing strategy.

Plus, hear Jackie’s best consistency tips to keep Stories working for you all year long.

Work with Jackie Murphy

• Say Hi on Instagram @studioceoofficial
• Level Up Your Business with the The Pack Your Classes Challenge
• Learn more about the Grow Mastermind: https://www.jackiegmurphy.com/mastermind