B2B Insights Podcast

B2B

The B2B Insights Podcast, hosted by Nick Hague.

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Latest Episodes

#68: How to Build Effective CX Programs

In this episode, B2B International’s Conor Wilcock and Jennifer Strange discuss how B2B organizations can better assess and improve customer experience (CX). They cover the challenges of measuring CX in complex environments and share practical steps for building effective CX research programs.

#67: AI Is The New Fire; Don’t Get Burned

In this episode, B2B International’s Thomas Grubert and Louise Coy share some important considerations when using AI, particularly in market research, and discuss some current pitfalls and future challenges to be aware of.

#66: How To Effectively Target B2B Buyers in 2025

In this episode, B2B International’s Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how they can use segmentation to overcome these challenges.

#65: Common Myths and Misconceptions with Brand Research

In this episode, B2B International’s Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make brand research actionable.

#64: The Best Frameworks to Develop Winning Propositions

In this episode, B2B International’s Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.

#63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings

In this episode, B2B International’s Conor Wilcock and Oliver Truman dive in to the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what makes the difference between winning and losing in 2024.

Download the free report > The 2024 Superpowers Index | B2B International

#62: How to Achieve World-Class Quality in B2B Market Research

In this episode, B2B International’s Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who they say they are and provide reliable and accurate insights.

#61: How to Ensure B2B Market Research is Strategic and Actionable

Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International’s Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.

#60: Lessons in Career Development (with Herminia Ibarra)

In the final episode of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Herminia Ibarra, a world-renowned authority on leadership and career development, for a discussion on how to successfully reinvent your career.

Bio of B2B Insights Podcast

The B2B Insights Podcast, hosted by Nick Hague and brought to you by B2B International, is a valuable resource for marketing and insights professionals seeking to navigate the dynamic landscape of B2B markets. With the goal of propelling brands to the top, this podcast provides actionable strategies and insights to drive success in the ever-evolving B2B space.

Each episode of the B2B Insights Podcast features expert guests from the world of B2B marketing and research, who share their knowledge and experience on a wide range of topics. Listeners will gain valuable insights into emerging trends, opportunities, and challenges in the B2B sector.

Whether it's customer experience, branding, communications effectiveness, product development, go-to-market strategies, or other relevant areas, the podcast delves into these subjects to provide tactical takeaways that can be applied to real-world business scenarios.

With its focus on practical advice and actionable insights, the B2B Insights Podcast equips marketing and insights professionals with the tools and knowledge they need to stay ahead in the competitive B2B market.

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